<p>Rad istražuje hotela, kao promenjivu kategoriju, tako da<br />analizira procese i zakonitosti nastanka i razvoja različitih<br />tipova hotela. Kroz proces istraživanja različitih hotela,<br />spoznaju se ne samo materijalne potrebe, već duhovne<br />potrebe korisnika hotela u određenom prostoru i vremenu.<br />Istraživanje sprovedeno na ovaj način stavlja dizajn u<br />rečaciju sa strategijom hotela I involvira samog korisnika i<br />njegove potrebe u oblast dizajna.</p> / <p>The thesis approaches hotels as a variable in order to analyze<br />the mechanisms and processes of creation of different types<br />of hotelsThe research gives us an insight not only into the<br />materialistic, but also spiritual needs of didderent clients in a<br />given time and space. The sutvey conducted in this way puts<br />the design into correlation with the hotel strategy and<br />includes the very client and their needs in the area of design.</p>

Aim: This study aims to investigate how e-commerce can be used to create perceptions of the residential real estate customers. Method: A qualitative abductive method is used aimed at collecting relevant data. The data was collected in Hanoi, Vietnam from sixteen interviews of residential real estate managers and customers respectively. In regards to the data analysis, content analysis technique was used on the notes gathered in the sixteen interviews. Results &amp; Conclusions: The main results reveal online advertisement was found to be a substantial factor in the creation of residential real estate customers’ perceptions in the e-commerce application. In addition, the results show that social media information could as well create their perceptions. Suggestions for future research: The relationship between the agencies and the customers can be examined by using the residential real estate customers from the chosen agencies rather than using a convenient sampling technique.   The contribution of the thesis: This study has contributed to creating a model of residential real estate customers’ perceptions in the use of e-commerce.

Title:Customer's Satisfaction with Camp Brodský Objective: The aim of my work is to determine customer satisfaction camp Brodsky with his background, providing a range of services through marketing research. Methods: Research is conducted through a questionnaire survey and interviews during the two summer months (July, August). Results: The results will serve is to evaluate customer satisfaction and made the following recommendations for improving service quality. Key words: Marketing, marketing research, customer, service, customer satisfaction, camping

Thesis title: Customer satisfaction of the recreational center Vršasport Goal of the thesis: This thesis focuses on recreational center Vršasport. The customer satisfaction was measured by a survey handed out to the customers of the center. The creation of the survey and following data elaboration was the main goal of this thesis as well. The result of the survey will reflect the customer satisfaction of the recreational center. Based on data extracted from the survey, the center will be able to improve its services to better serve the customers. Methods: Customer satisfaction was examined by the survey that was handed out to customers of Vršasport center between November 2011 and April 2012. The survey focuses mainly on topics related to satisfaction of the customer needs. Results: Customers of sport center Vršasportcentrum are mainly satisfied with offered services. Deficiencies were mainly found in lack of hygiene in locker rooms and in lack of center presentation - both center's wabpages and facebook pages. Overall, the customers are satisfied with offered services. Key words: marketing, services, sport services, loyalty, customers, survey

Title: Customers satisfaction with the offer of the ski resorts services Objectives: The main goal of the thesis is the determination of customers' satisfaction with the ski resorts services and to suggest an improvement on the basis of the results. The thesis' main aim is to analyse not only customers' satisfaction with the particular services and ski resorts facilities, but also the level of services' importance within the whole offer provided by the ski resort. The results from different ski resorts are subsequently compared. Methods: The thesis utilises the quantity research performed via electronic questionnaire. The particular services are evaluated by scale, which determinates the weight of the service. The hypotheses are verified by the correlational analysis. In case of comparison of results the comparative method is used. Results: The result of the thesis is the determination of the customers' satisfaction with the ski resorts services, determination of the importance of particular services and comparison of the results between the ski resorts. All computations are mentioned in the chapter "Analysis of the Satisfaction". Keywords: research of satisfaction, customers satisfaction, services, questionnaire, analysis of competition

With the arising digital disruption and global market pressures, several manufacturing companies have recognized the strategic integration of services as a way to competitive advantage and corporate profitability, they therefore have the desire to differentiate themselves by creating new service-oriented strategies, namely Product-Service Systems (PSS). While transforming towards a PSS provider there are a number of barriers that the organization has to overcome. After an extensive literature review the authors identified 34 such barriers. Tukker (2015) argues that the number of successful adoptions of PSS among manufacturing firms is surprisingly low, despite an increased literature awareness and focus on the barriers. The identified barriers are most often seen through the manufacturers’ perspective and little is mentioned about the customers’ perspective on barriers. The gap that was identified in the literature was the lack of customers’ perspective upon these barriers. This thesis aims to investigate the perceived barriers from both the customers’- and the provider’s perspective, and to examine which barriers the provider should emphasize to have the highest potential to successfully transform into a PSS provider. We used Bosch Rexroth as a focal firm and conducted in total 29 interviews with them and their customers and a workshop with 11 participants from the provider. The data from the provider and the customers were separately analysed until the last step, where it generated a barrier spheres. The spheres were used as a foundation for the emerging framework. The framework’s step wise approach is a guideline for manufacturing firms in their efforts to overcome the barriers in order to successfully adopt PSS. This thesis is a first contribution towards shredding light upon the customers’ perspective of barriers towards PSS. Our research shows that one perspective of these barriers is insufficient, since PSS involves both the provider and the customers it should thereby include both perspectives. The managerial implications of this thesis is partly the framework but also the importance for a provider to work closely to their customers and build strong relationships in order to overcome to barriers towards PSS together.

Market segmentation is becoming very familiar and essential to every marketer in the process of designing and implementing an effective target-marketing strategy. It is confirmed in the grocery retail industry about the importance of appropriate market segmentation. In this industry, customer purchasing behavior needs to be acknowledged not only in specific products, but also the interaction among the whole range of products. Therefore, the motivation for this thesis is to discover a segmentation based on this purchasing behavior among whole range of products, which is called purchasing pattern. The Purchasing pattern is interpreted by purchasing portfolios, which include list of categories that a certain customer purchases and also consumption behavior on these categories.This thesis is acknowledged from related theories to design a theoretical model of market segmentation based on purchasing portfolios. Then, data mining techniques are applied to process a practical database in order to test the theory’s hypotheses, as well as illustrate for the model.As a result, the availability of segmentation is verified from a technical view and the practical significance of segmentation is confirmed from a marketing view. The result from data mining has shown four segments from the analysis of purchasing portfolios. These four segments cover most of the market, and remain over time. The segmentation is assessed from marketing view to be appropriate for practical application.Furthermore, there are three segments that are selected to be analyzed further. They represent three distinct purchasing behaviors. Three specific purchasing portfolios are built for each segment, which can be used to direct for marketing strategy.

Skyltdockor är ett exponeringsverktyg som har en lång historia inom klädsömnadsindustrin, en historia som genom decennierna förändrats och utvecklats för att attrahera konsumenterna på marknaden. Utseendet och skönhetsidealen som symboliseras har diskuterats och väcker idag, år 2012, stora debatter som är högaktuella.Syftet med forskningen är att studera den kvinnliga konsumentens associationer och attityd till skyltdockor på den svenska marknaden. Vi vill bidra till en ökad förståelse för marknadens attityder till skyltdockan ur ett företagsperspektiv, få en överblick över kommunikationskanalen och påvisa hur utformningen av skyltdockan ställs i relation till konsumentbeteendet.Forskningsfrågorna som behandlas i undersökningen är följande, hur ska skyltdockorna på den svenska marknaden utformas för att uppfattas som en effektiv exponerings- och kommunikationskanal. Vilka betydelsefulla argument är intressanta vid utformningen av en kvinnlig skyltdocka. Hur ska skyltdockan utformas för att attrahera den kvinnliga konsumenten och inge positiva associationer. För att besvara dessa frågor grundas studien främst på två genomförda fokusgrupper samt en enkätundersökning med respektive respondenter. Då den teoretiska referensramen var relativt outvecklad och outforskad inom området, skyltdockor, tar studien fasta på olika modeller som kan beskriva kommunikationen mellan företag och slutkonsument samt hur olika konsumentbeteenden kan påverka till ett köp. Den insamlade teorin utmynnar i en egen modifierad modell som beskriver kommunikationsflödet från en marknadskanal till konsument.Det material som vi fått in har gett utrymme för vidare analyser och med teorin som komplement har studien fångat kvinnornas verklighetsuppfattning både visuellt och via diskussioner. Resultatet och slutsatsen visar på att skyltdockan är ett tilltalande marknadsföringsverktyg i skyltfönstren som skapar olika associationer och attityder. Kvinnor är inte överens om hur vida utvecklingen ska utforma skyltdocksidealet för att tilltala alla men påvisar olika attityder och klarlägger att marknadskanalen inte alltid är bidragande faktor till ett köp.

Purpose: The purpose of the study is to investigate what marketing measures stores carry out to attract and simplify the purchase for the Chinese customer.  Completion: A qualitative study has been conducted focusing on how Chinese tourism has affected the Swedish retail trade. The study is based on a total of twelve different respondents who are localized in the Stockholm area. A total of 9 semi-structured interviews were conducted and 2 email correspondence. Nine of these consist of retail stores, the rest of which consists of a marketing company that focuses on the Chinese market, a Chinese newspaper independent of China and a communications company for the Swedish tourism industry.  Results: The findings of the study show that there are indications and a rising interest in introducing Chinese social media and payment methods in the future. This is mainly due to the fact of the observed increase of Chinese customers as well as this group accounting for 45% of Sweden’s total tax-free trade. Among the respondents, only three shops have adopted the payment methods today and one has been present on WeChat. / Syfte: Syftet med studien är att undersöka vilka marknadsföringsåtgärder butiker genomför för att attrahera och förenkla kinesernas köp Genomförande: En kvalitativ studie har genomförts med fokus på hur den kinesiska turismen har påverkat den svenska detaljhandeln. Studien baseras på totalt tolv olika respondenter som befinner sig i Stockholmsområdet. Nio av dessa består av butiker inom retail branschen, resterande består av ett marknadsföringsföretag som fokuserar på denna marknad, en kinesisk tidning oberoende av Kina samt ett kommunikationsföretag för svensk turistnäring. Det utfördes en systematisk tematisering av det insamlande materialet. Slutsats: Denna studie fann att bland de intervjuade butikerna var det endast 3 butiker idag som har antagit de kinesiskabetalningsmetoderna och att en använder sig av Kinas sociala medieapp, WeChat. Resterande respondenter meddelade att det finns funderingar på att införa dessa i framtiden då det observerat en stor ökning av kinesiska kunder under de senaste åren samt att denna grupp enligt Global Blue står för 45% av Sveriges totala tax free handel.

The theme of the diploma thesis is the specific marketing of luxury brands with focus on Diesel, parfum brand. The aim of the diploma thesis is to review principles on which the luxury brands' marketing proceeds, and what are its specifics. Theoretical findings are applied to Diesel brand, the current Diesel marketing communication is analysed as well. The main aim of the diploma thesis is to propose next steps for marketing activities of Diesel brand.