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  • About
  • The Global ETD Search service is a free service for researchers to find electronic theses and dissertations. This service is provided by the Networked Digital Library of Theses and Dissertations.
    Our metadata is collected from universities around the world. If you manage a university/consortium/country archive and want to be added, details can be found on the NDLTD website.
231

Content analysis of the Beijing Summer Olympic Games' effects in the New York Times

Tian, Xiao 01 January 2012 (has links)
Relying on framing theory, this study used The New York Times to explore how Chinese news was depicted before, during and after the Beijing Summer Olympics. The research regarding how the Chinese government tried to leverage the Olympics to enhance its image is often deliberated. However, there have only been a 3 few studies on the evaluation of the effects the 2008 Beijing Summer Olympic Games had on the image of China, as depicted by The New York Times. This study generated an understanding of the impact the presentations of The New York Times had on the soft power used by China through the Beijing Summer Olympic Games. The study examined how the 2008 Beijing Summer Olympics were associated with the depiction of Chinese news in The New York Times during the pre-, mid-, and post-Olympics years. Specifically, world and business sections within The New York Times were mainly influenced by the effects of the 2008 Beijing Summer Olympics. In addition, there were no direct associations found between the 2008 Beijing Summer Olympics and how China was depicted photographically in The New York Times. In terms of the above factors; this study showed that China's national image did not improve in the New York Times after the 2008 Bejing Summer Olympic Games.
232

Analys av värdnationers aktiemarknadsreaktioner i samband med tillkännagivandet av mega-sportevenemang : En kvantitativ studie om tillkännagivandet av mega-sportevenemang med syfte att beskriva och analysera potentiella reaktionen på värdnationens aktiemarknad

Jonsson, Rasmus, Törnblom Ehrnst, Emil January 2024 (has links)
This study investigates the impact of mega-sporting event announcements on the host country's stock market. The analysis includes 34 events between 2000 and 2024, including the Olympic Games (Summer and Winter), the FIFA World Cup, and the UEFA European Championship. Employing a deductive approach grounded in existing theory and research, the study formulates hypotheses and utilizes an event study methodology to examine whether the announcements trigger abnormal returns in the host nation's stock market. T-tests are used to assess the statistical significance of the findings. The results provide limited evidence of market reactions to the announcements, with any potential effects occurring primarily before the official announcement, suggesting the possibility of information leakage or insider trading. No significant effects were found on the announcement day itself or on subsequent days. Furthermore, no statistically significant differences were found based on the economic size of the host nation or the type of event. However, the study did observe that FIFA World Cup announcements tend to generate slightly more volatile market reactions compared to the other events.

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