Η εν λόγω διπλωματική εργασία έχει ως αντικείμενο τον σχεδιασμό και τη δημιουργία ενός ηλεκτρονικού καταστήματος, που θα διαθέτει προς πώληση προϊόντα που θα εξυπηρετούν τις ανάγκες του συνόλου των επαγγελματιών που σχετίζονται είτε άμεσα είτε έμμεσα με τη γεωργία και την κτηνοτροφία, συστατικά στοιχεία του Πρωτογενούς Τομέα παραγωγής. Εν αρχή παρουσιάζονται οι Υπηρεσίες και οι Τεχνολογίες του Διαδικτύου, οι οποίες εξελίσσονται ταχύτατα και παράλληλα συμβάλλουν στην ανάπτυξη της μορφής του εμπορίου που είναι γνωστή με τα ονόματα “Ηλεκτρονικό Εμπόριο” ή “e-Επιχειρείν”, τη μορφή δηλαδή της πώλησης προϊόντων μέσα από το Διαδίκτυο, δημιουργώντας έναν δικτυακό χώρο που θα περιλαμβάνει τις δυνατότητες και θα παρέχει τις υπηρεσίες που απαιτούνται για την ολοκληρωμένη λειτουργία ενός καταστήματος. Ο συνδυασμός των τεχνολογιών αυτών δημιουργεί εργαλεία που μας βοηθούν όχι μόνο να τις κατανοήσουμε καλύτερα, αλλά και ταυτόχρονα δημιουργείται ένα πιο φιλικό περιβάλλον εργασίας, με αποτέλεσμα την αυξανόμενη εξοικείωση των χρηστών που επιθυμούν να ασχοληθούν με το συγκεκριμένο αντικείμενο. Αν τώρα στα παραπάνω συνυπολογίσουμε τη ραγδαία αύξηση της κοινωνικής δικτύωσης, μπορούμε εύκολα να αντιληφθούμε πως, προσθέτοντας στο ηλεκτρονικό μας κατάστημα μία σύνδεση με ένα μέσο κοινωνικής δικτύωσης, τότε έχουμε πραγματοποιήσει ένα μεγάλο βήμα προς την ταχεία διάδοση του καταστήματος και των προϊόντων του, και μάλιστα χωρίς καμία συνδρομή για δημιουργία διαφημίσεων. Στο πρώτο μέρος της υλοποίησης κατασκευάζουμε ένα ηλεκτρονικό κατάστημα με χρήση των τεχνολογιών του Διαδικτύου, ξεκινώντας από το σχεδιασμό και τη δημιουργία της βάσης δεδομένων μας κι έπειτα δημιουργούμε τις συναρτήσεις (functions) εκείνες που δημιουργούν τις λειτουργίες που θα έχει το κατάστημα, ενώ στη συνέχεια δημιουργούμε τη διεπαφή με τον χρήστη-πελάτη, αλλά και με τον διαχειριστή, που θα αναλάβει τη συντήρηση, ενημέρωση και ορθή λειτουργία του ηλεκτρονικού καταστήματος. Στο δεύτερο μέρος της υλοποίησης, χρησιμοποιούμε ένα Σύστημα Διαχείρισης Περιεχομένου (Content Management System - CMS) που είναι ένα από τα εργαλεία που έχουν δημιουργηθεί για την ταχύτερη δημιουργία και ανάπτυξη δικτυακών τόπων. Θα δημιουργήσουμε και πάλι ένα ηλεκτρονικό κατάστημα με προϊόντα σχετικά με τον πρωτογενή τομέα και θα δώσουμε τη δυνατότητα στον πελάτη-χρήστη να διαμοιράζεται το περιεχόμενο, τις λεπτομέρειες του κάθε προϊόντος στο μέσο κοινωνικής δικτύωσης Facebook, ώστε να επιτύχουμε σε μεγαλύτερο βαθμό προώθηση και διαφήμιση των προϊόντων που πωλούνται από το κατάστημά μας. Σε αυτό θα μας βοηθήσει η εγκατάσταση και διαχείριση μίας εφαρμογής ηλεκτρονικού εμπορίου που είναι στοιχείο του CMS που εγκαταστήσαμε. Τέλος, περιγράφεται η διαδικασία που ακολουθείται για το uploading των αρχείων που έχουμε δημιουργήσει, ώστε το κατάστημα από τον προσωπικό μας υπολογιστή να είναι διαθέσιμο στο Διαδίκτυο, εκεί που θα μπορεί να προσφέρει τις υπηρεσίες στους χρήστες. / This thesis deals with the design and creation of an online store which will have as object the sale of products that serve the needs of both customers and professionals who are associated directly or indirectly with agriculture and livestock production, basic components of the Primary Production Sector. In the beginning the services and Technologies of the Internet are demonstrated. Internet technologies are evolving very rapidly and at the same time contribute to the development of a form of trade which is known by the names "e-Commerce" or "e-business" the form of the products sale through the Internet, by creating a website that will include the features and will provide the services required for integrated operation of an online store. The combination of these technologies creates tools that help us not only to understand them better, but at the same time it creates a more friendly interface, resulting in the increasing familiarity of users who wish to deal with this subject. In addition to this, if we count in the rapid growth of social networking, we can easily understand that, by adding the possibility of a social networking tool to our online store, we'll have taken a big step towards the speedy promotion of the shop and its products, even without any assistance for creating ads. In the first part of the implementation, we create an online store using Internet technologies, starting from planning and creating our database and the functions that represent the store's services and then creating the user's and administrator's interface, who will assume the maintenance, update and correct operation of the store. In the second part of the implementation, we'll use a Content Management System (CMS), one of the tools that have been created for faster web development. Again we will create an online store with products of the Primary Production Sector and will give the possibility to the customer to share the content of each product in Facebook, in order to achieve a greater degree of promotion and advertising of the products of our store. In this we'll have the support of installation and management of an e-commerce application which is a component of the CMS we are about to use. Finally, the process used for the created files uploading is described, so that the store will work on the Internet, where it will be able to offer the services to the users.

As an effect of the exploding e-commerce, an increasing number of stores have been forced to shut down the last years, which has resulted in an increased interest in what will be required of the physical stores in order to survive a digital era. Digitization has changed the global retail industry for consumers and has changed the playing field for commerce and challenged successful business models. Competition in the retail industry is harder than ever and more companies are expected to step in and take market share. The purpose of the thesis is to increase the understanding of how the physical stores work with their customer relations in order to create customer loyalty in a digital era. Previous research has shown important factors that affect customer relations, but this research is mainly carried out outside Sweden. Therefore, this thesis focuses on physical stores' customer relationship work in Sweden. In order to gain a deeper understanding of how physical stores work with their customer relations, semi-structured interviews were conducted with standardized questions and follow-up questions and analyzed using previous research in the field. The conclusions of the analysis were that the work with customer relations is an important factor that affects the customer's loyalty to physical stores and the choice of online stores. In addition to that, the personal contact, the expertise and competence of the staff, service, the importance of customer analysis were important factors.

Background: E-commerce is an evolving market; the number of retailers and the growth in online shopping has built up a competitive market. It is therefore essential for companies to continuously develop their online activity to remain and attract new customers. To do so, companies need to create value for the customers and meet their demands: therefore it is of great importance for companies to understand consumers’ buying behavior, and moreover investigate in which factors are related to the consumers’ online purchase intention.   Purpose: The purpose is to explain the relationship between trust, perceived risk, shopping enjoyment, site design quality and online purchase intention.   Hypotheses: The authors of this study set up the following hypotheses: H1+: Trust is positively related to consumers’ online purchase intention. H2-: Perceived risk is negatively related to consumers’ online purchase intention. H3: Shopping enjoyment is related to consumers’ online purchase intention. H4+: Site design quality is positively related to consumers’ online purchase intention. Methodology: Survey study. Conclusion: Hypothesis 1 was supported in this study. Hypothesis 2 was not supported in this study. Hypothesis 3 was supported in this study. Hypothesis 4 was supported in this study.

Background – Previous research has evaluated different distribution systems and chan-nels that companies operate through. However, research primarily has focused on the richness of online channels rather than the value of physical stores. The following report will examine the reasons and implications underlying the choice of channel strategy. Purpose – The purpose of this thesis is to examine the reason why companies within the fashion and apparel industry, operating in Sweden, choose to operate through a certain market channel strategy. The thesis aims to evaluate four types of market channel strat-egies with the help of case companies. Method – A qualitative approach to the research has been chosen which consists of a case study including four companies representing different channel strategies. Data col-lection for the analysis where conducted through interviews with persons having vital positions within one of the four companies. Results and Discussion – The case companies ASOS, Bubbleroom, Cubus and Dressmann each represent one of the chosen market channels. The interviews presented in the results section implied that the companies chosen channel was more appropriate for the market they operated in as well as the target group they were aiming to reach. Conclusion – Even though research states that today’s society is moving away from the physical store market channel, this study proved that one single strategy is not appropri-ate for all businesses. A company will have to research their target market before ap-propriately selecting a channel strategy.

Background: The retail sector is rapidly developing over the past years. Retailers are investing more efforts and resources to provide a seamless experience through multiple channels. These developments led to significant changes in customer behaviour. Customers buying activities and way of selecting the products and retailers faced different changes and developments. The online retailing sector is entitled to continuous development. The latest development was due to the Covid-19 global pandemic that came without any previous notice. The customer behaviour starts adopting the digital online channels in most of their needs and wants. The appearance of new customer behaviour patterns due to Covid-19 lead to the emergence of new customer behaviour.Purpose: This study is of an exploratory and constructive nature. It is concerned with deepening the knowledge about the change in customer buying behaviour brought by Covid-19 on the retailing sector. The aim of the study is to identify and test new behavioural patterns that would influence the Swedish millennials’ in selecting between online and offline stores for shopping and buying fashion products.Method: An abductive approach was followed in this paper. Mixed methods of both qualitative and quantitative were used to fulfil the purpose of this exploratory research. The research followed a sequential exploratory design of two data collection phases. Theiiempirical data was conducted from (4) focus groups sessions with a total number of (20) interviewee, and (94) relevant responses from a web-based survey.Conclusion: The study has revealed two significant findings and contributed to propose a conceptual model. The fruitful results of this study are: (1) there is a vast customers’ migration towards online stores. (2) there are new behavioural patterns related to Covid-19 that are influencing the customer buying behaviour. (3) A proposed conceptual model which is concerned with the factors influencing the customer buying behaviour in selecting between online and offline fashion stores.

The "clicks and bricks" strategy, combining online and offline shopping, is crucial in today's retail environment to meet customer demands. This approach enhances consumer engagement and satisfaction by blending the practical advantages of physical stores with the convenience of online shopping. However, there are challenges to overcome when implementing clicks and bricks, including technological integration, reliable inventory control, and consistent service quality. This study focuses on exploring the impact of this strategy on consumer value co-creation, emphasizing engagement, satisfaction, and the factors that contribute to successful implementation.

Diploma thesis "New forms of distribution and sales of food with a focus on internet trading" aims to analyze the food market to recommend real realization of the new forms of food sales with the focus on the internet usage. The first part is focused on theoretical knowledge that explains the basic concepts related to the topic. In the second part, I focused on questioning and interviews. The aim was to find out if the customers buying food via Internet, whether they would welcome this form of selling and distributing food and the benefits of buying them over the Internet.

Internet is a part of everyday life and most people are now used to shopping online. This in turn has led to the fact that companies with traditional stores lack knowledge of what their customers wants and their preferences about buying. Creating an understanding of what customers wants has always been the focus of business to maintain and create loyalty towards consumers. The purpose of the study is therefore to investigate which preferences determine loyalty within traditional stores and online stores.  The factors studied are pricequality, price awareness, service, time efficiency, trust and choice. These variables are the independent variables of the study which will be tested against the dependent variables which is loyalty in traditional stores and loyalty online. The study is limited to consumers who bought clothes last year. The design of the study is based on quantitative methodology were surveys have been the source of data collection. 187 people responded to the survey which has then been analyzed in SPSS using multivariate regression. The result of the study shows that the preferences regarding loyalty within traditional stores were service and pricequality. The results also show that the preferences regarding loyalty within online stores are service, time efficiency and trust. The study contributes to research by measuring which preferences affect loyalty when shopping in traditional stores and in online stores. By providing an understanding of which preferences determine loyalty within traditional stores and online stores, companies can understand why consumers are loyal and use the information to support strategical decisions within companies.

The internet has provided an easier way to trade goods and services through online stores. As an effect of internet and e-commerce, companies restructure the trade from the physical store to online store. This affects the physical stores because most things become more easily accessible by the internet, as a result, customers buy goods online instead of going to the actual store. The purpose of the study is to find out how the physical stores experience that the internet has affected their store and how online stores work with internet marketing. A SWOT analysis of the companies has been done to see any connections between the companies' strengths, weaknesses, threats, opportunities, and the perception of the impact of the internet. This to be able to analyze these against each other and find similarities in the companies. The study is a qualitative study with empirical data collected through interviews. The study's empirical data is based on interviews with three physical stores and two online stores, all of which are active in retail. The result of the study shows that the physical stores have experienced that they have been affected by the internet to varying degrees. The SWOT analysis that was done showed that the perceived strengths, weaknesses, opportunities, and threats revolved mostly around digitization. Furthermore, the empirical evidence also suggests that online stores have adopted social media to a large extent for their marketing. / Internet har möjliggjort ett enklare sätt att handla varor och tjänster via nätbutiker vilket har resulterat i att företag omstrukturerar sin handel från fysisk butik till nätbutik. Detta påverkar de fysiska butikerna eftersom de flesta saker blir mer lättillgängliga via internet, vilket resulterar i att kunderna köper varor online istället för att besöka den fysiska butiken. Syftet med studien är att ta reda på hur de fysiska butikerna upplever att internet har påverkat deras butik och hur nätbutiker arbetar med deras internetmarknadsföring. En SWOT-analys av företagen har gjorts för att se eventuella samband mellan företagens styrkor, svagheter, hot, möjligheter och uppfattningen om internets påverkan. Detta för att sedan kunna analysera dessa mot varandra och hitta likheter hos företagen. Studien är en kvalitativ studie med empiriska data som har samlats in genom intervjuer. Studiens empiriska data baseras på intervjuer med tre fysiska butiker och två nätbutiker, som alla är aktiva inom sällanköpshandeln. Resultatet av studien visar att de fysiska butikerna har upplevt att de blivit påverkade av internet i olika grad. SWOT-analysen som gjordes visade att de upplevda styrkorna, svagheterna, möjligheterna och hoten cirkulerade mestadels kring digitalisering. Vidare antyder även empirin att nätbutikerna har anammat sociala medier i en hög utsträckning i deras marknadsföring.

The aim of this study work is the analysis of Fair Trade Products and activities in the Czech Republic. The analysis focuses on projects "Fair Trade Schools" and "Fair Trade Towns". The analysis includes an overview of other activities to support Fair Trade. The product analysis is directed to online stores and changes in the segment of chain stores.