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Facebookanvändandet ökar i alla åldrar i Sverige. 2010 var hälften av alla svenskar med i ett eller flera sociala nätverk (Findal, 2010). Användarna skickar meddelanden, skriver statusuppdateringar, laddar upp bilder, planerar evenemang och chattar med sina Facebookvänner som ofta består av en blandning av familj, släkt, vänner och ytligt bekanta. Med tanke på blandningen av Facebookvänner uppstår frågan om hur de sociala relationerna ser ut och fungerar på Facebook. Skiljer de sig från fysiska sociala relationer och i sådant fall på vilka sätt? Tidigare forskning i ämnet visar att på Facebook kommunicerar vi ofta med personer som vi är ytligt bekanta med. Fem högaktiva Facebook användare har intervjuats inför denna studie. Resultatet av studien visar att informanterna bland annat använder Facebook till att chatta, skriva och skicka meddelanden och att skriva statusuppdateringar. De kommunicerar ofta med personer som de har svaga band med eller inte har möjlighet att träffa ofta fysiskt. Facebookvännerna är en blandning av nära vänner, bekanta och familj och släkt. Denna blandning av vänner leder till att informanterna är restriktiva med vad de skriver och vilka bilder de väljer att ladda upp på Facebook. Samtidigt så upplever informanterna att det kan vara lättare att kommunicera på Facebook än i den fysiska verkligheten, genom att informanterna ges möjlighet att vara mer eftertänksamma där än i den fysiska verkligheten.  Kommunikationen på Facebook är inte tidsbunden och interaktionen mellan informanterna sker inte alltid vid samma tidpunkt. Studien visar att deras användande av Facebook inte minskar deras fysiska sociala relationer utan i vissa fall kan öka dessa. Informanterna i studien upplever Facebook som användarvänligt och anser att layouten och upplägget är lätta att förstå.

A current topic in Swedish schools is the use of computer games and gaming. One reason is because computers are becoming more and more integrated into the schools, and the technology plays a large role in the everyday lives of the pupils. Since teachers should integrate pupils’ interests in the formal teaching, it is of interest to know what attitudes teachers have towards gaming. Therefore the aim of this empirical study is to gain an insight into the attitudes Swedish primary teachers have towards online and offline computer games in the EFL classroom. An additional aim is to investigate to what extent teachers use games. Five interviews were conducted with teachers in different Swedish schools in a small to medium-sized municipality. After the interviews were transcribed, the results were analyzed and discussed in relation to relevant research and the sociocultural theory. The results show that teachers are positive towards games and gaming, mostly because gaming often contains interaction with others and learning from peers is a main component in sociocultural theory. However, only one out of the five participants had at some point used games. The conclusion is that teachers are unsure about how to use games in their teaching and that training and courses in this area would be valuable. More research is needed within this area, and it would be of value to investigate what suggested courses would contain and also to investigate exactly how games can be used in teaching.

Made available in DSpace on 2015-03-05T18:25:04Z (GMT). No. of bitstreams: 0 Previous issue date: 30 / Coordenação de Aperfeiçoamento de Pessoal de Nível Superior / Esta investigação aborda os usos da internet, especialmente MSN, Skype e chat Uol nas experiências de construção e manutenção de redes sociais de migrantes brasileiros na Espanha. A fundamentação teórica abrange os conceitos de migração transnacional, redes sociais, usos e a internet. A pesquisa orienta-se em uma perspectiva qualitativa, centrada na etnografia (observação e entrevistas), propondo, por um lado, uma experimentação das ferramentas online, principalmente MSN, Skype, e-mail, como estratégia metodológica de abordagem etnográfica das migrações transnacionais e, por outro, uma análise empírica de aspectos das interações online e offline relacionada às redes sociais de migrantes brasileiros na Espanha. Como resultados dessas interações em rede, destacam-se os usos da internet, pelos migrantes brasileiros, na constituição de relações familiares transnacionais, na (re) atualização de contatos com o país de nascimento (Brasil), na vivência com migrantes e não migrantes no país de migração (Espanha), e na / This research approaches the uses of the Internet, especially MSN, Skype and Uol chat in the construction of experiences and maintenance of social networks of Brazilian migrants in Spain. The theoretical base encloses the social concepts of transnational migration, networks, uses and the Internet. The research is oriented in a qualitative perspective, centered in the ethnography (observation and interviews), considering, on the other hand, an experimentation of the online tools, mainly MSN Messenger, Skype, email, as methodological strategy of ethnographical approach of transnational migrations and, for another one, an empirical analysis of aspects of the interactions online and offline related to the social networks of Brazilian migrants in Spain. As results of these net interactions, the uses of the Internet are distinguished, for the Brazilian migrants, in the constitution of transnational familiar relations, in the update of contacts with the country of birth (Brazil), in the experience with not migrants

Social networking services (SNS) like Facebook are used by an increasing number of people worldwide for social exchange. Given the amount of time that is spent on these online services, they are likely to have an impact on how individuals interact with each other. On this note, anecdotal examples emphasize both positive (i.e., expanding or strengthening relationships) and negative effects (i.e., bullying, feelings of disconnectedness). To shed more light on this issue, scholars from various disciplines have started to investigate the significance of social networking services on interpersonal relationships and on how individuals might experience benefits on the one hand, or face challenges through the use of online services on the other hand [1, 2]. One research interest that has gained significant attention in recent years is the analysis of effects that social networks may have on the quantity and quality of interpersonal online social support in different contexts. [... from the introduction]

The retail industry is in a motion of fascinating developments, it can be currently alleged that it is one of the most innovating fields within research. Online retailing in particular has experienced major changes in recent years. However, these developments are slowing down as online retailing is entering a mature state. Online fashion companies now have to consider new strategies to further evolve their businesses. Innovative Online companies have taken action towards a multi-channel sales distribution strategy, some have even gone as far as adopting an omni-channel approach. With that statement, this study attempts to add different insights to the topic by focusing on the issue of online expanding offline from a company point of view. Empirical data included company and industry specialist interviews as well as a questionnaire that was used for pre-research and developing propositions. This resulted in three findings that involved both advantages and disadvantages in Online fashion retailers evolving offline. Firstly, whether or not an Online fashion company should expand offline depends entirely on the ambition level and type of company interviewed. Secondly, it can be concluded that Online fashion companies have the desire to keep their current business model, though they cannot continue with the same strategy in the long run. Lastly, if an offline presence is established, a traditional expansion strategy cannot be used, but innovative concepts are required (mixed realities). If this strategy is taken seriously, expanding offline could be the solution to reach a higher level of online retailing and company success. / Program: Master Programme in Fashion Management

The notions of community and identity are discussed and the various elements of each concept are analyzed in terms of their manifestation in physical and virtual spaces. A comparison of community and identity in physical and virtual spaces highlights the interdependent nature of these experiences in the intersection of these two spaces. Modern society functions through the use of technology that is ever increasing in speed and efficiency. We rely more and more on virtual technology as a tool to maintain relationships, perform various tasks, communicate and interact with others, and to manage our self-presentations. Thus, the fundamental experiences of community and identity must be studied in both online and offline contexts in order to determine how we can manipulate our use of technology for positive outcomes.

Background: The development of the O2O market in China has been increasingly growing and will remain a steady growth in 2017 (iiMedia Research, 2016), but it is still an ambiguous phenomenon in the academic world and lack of relevant research, especially the influential factors to customer experience in the O2O business model. Research question: What factors affect customer experience in China in the context of O2O business? Purpose: The primary objective of this paper is to examine the influential factors of the customer experience in the context of O2O context, especially to the Chinese customers in the online travel industry. The purpose is to contribute to theoretical development on this topic. Method: The research is a quantitative study with deductive reasoning which was carried out by the survey. The data collection was conducted through online questionnaires. Conclusion: The findings of this study show that all five variables (reference group influence, perceived ease-of-use, sensory experience, brand association and spatial accessibility) are positively influential to Chinese customer experience in the context of O2O business. Perceived ease-of-use and Sensory experience are the most dominant influential factors followed by the Reference group influence and Spatial accessibility. The Brand association impacts customer O2O experience least.

Abstract not available.

The omnichannel customer experience in tourism and hospitality represents a dynamic journey that seamlessly integrates online and offline interactions for customers, reflecting an increasingly prevalent trend in the digital era. However, previous literature has yet to explore this rising phenomenon comprehensively within tourism and hospitality. This dissertation aims to fill this research gap through a three-study mixed-methods research design. Study 1 adopted a netnographic approach to qualitatively investigate the characteristics of the omnichannel customer experience in tourism and hospitality. The findings revealed that sequences of the omnichannel customer experience journey can vary (online → offline or offline → online). Different levels of consistency in omnichannel customer experience cater to varying customer needs. The online tours can serve five roles: offline tour substitution, offline tour planning, offline tour promoting, offline tour recalling, and offline tour complementing. Study 2 employed a propensity score matching approach and causal tree analysis to explore the impact of launching online tours in addition to offline experiences on customer satisfaction. The findings indicated that launching an online virtual tour in addition to the offline experience significantly increases customer satisfaction regarding advertising accuracy. Study 3 adopted an experimental approach to examine how omnichannel customer experience consistency affects customer satisfaction, revisit intention and recommendation intention, and to explore the moderating role of novelty seeking. The findings demonstrated that consistent omnichannel customer experience leads to more positive customer satisfaction, revisit intention, and recommendation intention towards online tours and omnichannel tours. When omnichannel customer experience consistency is low, individuals with high novelty-seeking motivation exhibit higher customer satisfaction, revisit intention, and recommendation intention towards offline tours compared to those with low novelty-seeking motivation and those experiencing highly consistent omnichannel customer experience. This dissertation provides valuable insights into the evolving omnichannel landscape of tourism and hospitality, shedding light on the nature and impact of the omnichannel customer experience journey. / Tourism and Sport