ABSTRACTEnglish translation of the title: The woman’s right to life – A multimodal critical discourse analysis of abortions rights in RFSU: s external communication.  A topic that has sparked more controversy in recent times, is the abortion rights of women. Lately ideas surrounding the abolishment of abortion rights have been more normalized in society. Restrictive abortion laws have been implemented in countries such as the USA and Poland. The aim of this study was to investigate how the organization RFSU is communicating reproductive rights, specifically the abortion rights and abortion resilience discourse, as well as their organizational identity. The study also aimed to investigate how an organization can encourage people to engage and participate in a digital environment. To answer these aims, two main categories of theories were used. The first category focused on social movements theory and framing, which helps to understand how social movements are presented on social media. The second category focused on external communication and visual identity and provided a perspective on how an organization can use external communication to portray the abortion rights discourse and increase participation among recipients in digital social movements. A qualitative method was used, combining a multimodal critical discourse analysis process with Fairclough’s three-dimensional model. The results of the study showed that maternal mortality, abortion, and sexual information were common themes communicated on RFSU’s Instagram. The results also showed that the abortion rights discourse was usually mentioned in relation to the abortion resilience discourse. However, abortion rights were portrayed as necessary for women’s reproductive rights and threatened by the increasing prevalence of abortion resilience ideas in society. The abortion resilience discourse was represented as a problem due to the danger that restrictive abortion laws pose to women’s lives. Participation was encouraged using hashtags that encouraged people to forward the information on social media or took place in real life and afterwards posting on social media. The organizational identity was portrayed using the same red colour and realistic photos, creating recognition for the organization. In conclusion, abortion rights were portrayed as necessary due to the increasing prevalence of abortion resilience ideas in the world.  Keywords: Abortion, Abortion rights, Multimodal critical discourse analysis, external organization communication, Participation

Using modeling and computer simulation, this research focuses on studying two different views to organizational design and their implications for performance in the context of academic institutions. One view represents the manifest structure that includes resources (students, faculty, administration, facilities, finances, partners, donors, etc.); the other view represents the latent structure that focuses on dissent. The dissertation addresses the following two questions; 1. What are the tangible dynamic interdependencies constituting the manifest structure within academic institutions and their impact on performance? 2. What is the impact of the latent structures composed of intangible organizational processes, especially dissent, on performance? The dissertation proposes generic system dynamics simulation models untangling the complexity of the topic by tackling various slices of the problem in separate papers. The models are based on three different theoretical frameworks addressing resources and their composition, dissent, and stakeholder engagement. It is observed that while both the manifest and the latent parts of the university organization impact its performance, the latent part, being invisible, is often ignored. In the long run, the influence of the latent part of the organization can slowly but seriously compromise intangible performances components like quality, reputation, and attractiveness. When the manifest part of the organization is dysfunctional, its tangible performance rapidly suffers. The damage control policies will often impact the latent organizational performance leading the institution into a vicious cycle. The presence of time delays in this framework may create an oscillatory behavior that might modulate a growth or decline trend. Performance measures addressing intangible performance components must be factored into the organizational design since faculty, students, and other stakeholders are not only driven by financial rewards, but also by the organizational environment. The research, besides addressing the important question of the role of latent elements in organization design and demonstrating this can be done using system dynamics modeling and computer simulation, should also be of value to the design and management of higher education institutions.

Made available in DSpace on 2016-04-26T18:17:12Z (GMT). No. of bitstreams: 1 Simone Ribeiro de Oliveira Bambini.pdf: 2352212 bytes, checksum: 1cfd17fcb4e0b6bc8105d2229a5712ed (MD5) Previous issue date: 2008-05-05 / In our days, In Brazil, all communication graduations tend to ignore the human body in communication relationships. This sector was built with no consideration to the human body importance in the communication relationship. Consequences of that behaviour are very clear e can be perceived in every phase of the communication relationship. The subject identification was the starting point for a research, which has been detailed here in the format of a paper, which has identified the urgency in modifying the actual education of futures communication professionals, creating new communication practices. In order to respond to this question, this research has focused in what occurs with the social communication within companies. Its object is the human communication study within companies, investigating the human body impact in the communicator education, as it understands the relationship between communication theory taught in the universities and obstacles for the creation of new and expected companies practices as the central point. Its objective is to discuss this process and strategies applied by communication professionals from the market as being a result of the bibliography which are adopted by communication graduations and are part of these professionals education. While mapping the actual situation, it has been surged the theory that it is possible to relate what is taught in the universities in public relationship, publicity, merchandising and marketing graduations, with the criticism absence of these professionals in the market. This was the starting point for the proposal that another bibliography, more adequate to encourage students to apply a critic reflection, could be included in actual universities, to help future professionals to become able to deal with this growing society complexity / No Brasil, os cursos de comunicação social tendem a ignorar o papel do corpo humano nas relações comunicacionais. O campo está formado sem considerar a relevância do corpo humano nessas relações. As conseqüências dessa postura epistemológica são hoje muito claras e podem ser percebidas em todas as instâncias do processo comunicacional. A identificação desse quadro foi o agente propulsor de uma pesquisa, aqui relatada em forma de dissertação, que identificou a urgência em propor a modificação da atual formação do futuro profissional de comunicação, para que novas práticas de comunicação possam surgir. Para tratar dessa questão, a pesquisa focou o que sucede com a comunicação interna nas empresas. Fez do estudo da comunicação humana nas organizações o seu objeto, investigando-o a partir do estudo do corpo como impacto na formação do comunicador, pois se entende como central a ligação entre as teorias da comunicação ensinadas nos cursos de comunicação social e a impossibilidade do surgimento de novas e desejáveis práticas empresariais. O objetivo dessa pesquisa é discutir o processo e as estratégias praticadas pelos profissionais de comunicação no mercado como sendo tributárias da bibliografia que os cursos acadêmicos de comunicação adotam e com a qual formam esses profissionais. Ao mapear esse quadro, emergiu a hipótese de que se pode relacionar o que se ensina aos estudantes de comunicação social nos cursos de publicidade, propaganda e marketing com a ausência de comportamento crítico dos profissionais atuantes no mercado. Vem daí a proposta de que uma outra bibliografia, mais adequada a estimular a reflexão crítica do estudante de comunicação social, seja incorporada ao currículo vigente, para tornar o futuro profissional mais apto a lidar com a crescente complexidade da sociedade

Using modeling and computer simulation, this research focuses on studying two different views to organizational design and their implications for performance in the context of academic institutions. One view represents the manifest structure that includes resources (students, faculty, administration, facilities, finances, partners, donors, etc.); the other view represents the latent structure that focuses on dissent. The dissertation addresses the following two questions; 1. What are the tangible dynamic interdependencies constituting the manifest structure within academic institutions and their impact on performance? 2. What is the impact of the latent structures composed of intangible organizational processes, especially dissent, on performance? The dissertation proposes generic system dynamics simulation models untangling the complexity of the topic by tackling various slices of the problem in separate papers. The models are based on three different theoretical frameworks addressing resources and their composition, dissent, and stakeholder engagement. It is observed that while both the manifest and the latent parts of the university organization impact its performance, the latent part, being invisible, is often ignored. In the long run, the influence of the latent part of the organization can slowly but seriously compromise intangible performances components like quality, reputation, and attractiveness. When the manifest part of the organization is dysfunctional, its tangible performance rapidly suffers. The damage control policies will often impact the latent organizational performance leading the institution into a vicious cycle. The presence of time delays in this framework may create an oscillatory behavior that might modulate a growth or decline trend. Performance measures addressing intangible performance components must be factored into the organizational design since faculty, students, and other stakeholders are not only driven by financial rewards, but also by the organizational environment. The research, besides addressing the important question of the role of latent elements in organization design and demonstrating this can be done using system dynamics modeling and computer simulation, should also be of value to the design and management of higher education institutions.