<p>Abstract</p><p>Title: Internal Communication at a large mobile operator (Internkommunikation hos en mobiloperatör - en studie av motivation och upptagningsförmåga av information hos butikschefer)</p><p>Number of pages: 43</p><p>Author: Helena Isaksson</p><p>Tutor: Peder Hård af Segerstad</p><p>Course: Media and Communication Studies C</p><p>Period: Fall term 2006</p><p>University: Division of Media and Communication, Department of Information Science, Uppsala University.</p><p>Purpose/Aim: The purpose of this essay is to gain an insight in how a corporations store managers motivation affects the degree of information they absorb from information channels.</p><p>Material/Method: The method that had been used in this essay is quantitative. It is based around a questionnaire aimed towards store managers and consequently used it to run regression analysis using the software package SPSS.</p><p>Main results: The main result of the essay is that the motivation among store managers is positively related to the degree to which they absorb information. Thus, a possible problem exists for the corporation in that they need to make sure that the store managers are and stays motivated. Further, it seems that the longer a store manager has been employed by the corporation the less information is absorbed. The reader should although interpret the results with caution, since the limited sample could bias the estimates.</p><p>Keywords: Internal communication, organizational communication, motivation, information, information channels and absorption of information.</p>

National tourism marketing is a competitive business; many countries try to attract foreign tourists to benefit the nations’ economy. Functions of national tourism marketing are the combination of business, politics, and psychology. This explanatory research provides information about the roles and organization structure of the Thai National Tourism Office (NTO) located in Sweden and its role as a key gatekeeper linking Thai tourism development to the Scandinavian market. The department responsible for the Thai NTO is called the Tourism Authority of Thailand (TAT), and operates under the authority of the Ministry of Tourism and Sports. The objectives of this research are to explore the role of the overseas National tourism office (NTO) in promoting Thai tourism and perception from the head office of TAT in Bangkok, Thailand. The qualitative methods are applied to research: public document and in-depth interviews. Open-ended interviews with the director of TAT in the Stockholm overseas office and with Deputy Governor for International Marketing of TAT in Thailand to exhibit and compare the marketing strategies of Thai NTO and overseas office. The research focuses on comparison in intra-organizational communication, marketing strategies, marketing performance, and perceptions towards Thai tourism and destinations marketing development between TAT head office and TAT Stockholm overseas office.

Abstract Title: Internal Communication at a large mobile operator (Internkommunikation hos en mobiloperatör - en studie av motivation och upptagningsförmåga av information hos butikschefer) Number of pages: 43 Author: Helena Isaksson Tutor: Peder Hård af Segerstad Course: Media and Communication Studies C Period: Fall term 2006 University: Division of Media and Communication, Department of Information Science, Uppsala University. Purpose/Aim: The purpose of this essay is to gain an insight in how a corporations store managers motivation affects the degree of information they absorb from information channels. Material/Method: The method that had been used in this essay is quantitative. It is based around a questionnaire aimed towards store managers and consequently used it to run regression analysis using the software package SPSS. Main results: The main result of the essay is that the motivation among store managers is positively related to the degree to which they absorb information. Thus, a possible problem exists for the corporation in that they need to make sure that the store managers are and stays motivated. Further, it seems that the longer a store manager has been employed by the corporation the less information is absorbed. The reader should although interpret the results with caution, since the limited sample could bias the estimates. Keywords: Internal communication, organizational communication, motivation, information, information channels and absorption of information.

Abstract Title: Effective internal communication –A case study on communication between a manager and the employees in a sportsclub. Number of pages: 40, without enclosures Author: Susan Andersson Tutor: Peder Hård af Segerstad Course: Media and Communication Studies C Period: Second term 2005 University: Division of Media and Communication, Department of Information Science, Uppsala University Purpose/Aim: I aim to do a case study of a work situation, where there is no natural or direct form of feedback between the manager and the employees, and compare the purpose of the information efforts with how it is perceived by the employees. Material/Method: Qualitative research method, including an assembling method in the form of interviews, and a processing method of those interviews. Main results: All the used channels combined together (except one channel) seem to have created the right condition so that the content of the information can be perceived and used as the way it was supposed to, even though there’s no direct feedback of the information. The manager gets feedback indirectly and can therefore adapt the messages, or the information efforts, to the receivers. Keywords: Organizational communication, Internal communication, Information, Feedback.

Abstract Title:A study of the internal communication at The Swedish Department of Taxes (En studie av den interna kommunikationen på Skatteverket) Number of pages: 36 (52 including enclosures) Author: Emma Kreü Tutor: Peder Hård af Segerstad Course: Media and Communication Studies C Period: Atumn 2006 University: Division of Media and Communication, Department of Information Sciense,Uppsala University Purpose/Aim: To resarch the internal communication within The Swedish Department of Taxes and the relationship between information sender and reciver. Material/Method: By contedning critical discourse analysis on The Swedish Department of Taxes’ policy for internal communication and accomplish interviews with co-wokers in position of reciving information, in position of sending information and section managers. Main Results: The co-workers in position of reciving information felt they had a good communicational relastionship with their closest section manager, but not with the upper management. Keywords: Internal communication, communicational leadership, organizational communication.

Audits of organizational communication have been viewed as an efficient means for collecting data and diagnosing common communication problems (Meyer, 2002), and evaluating employee communication satisfaction has proven to be a vital component of the auditor’s overall goal of assessing communication effectiveness. While communication audits have been used for the past 50 years by practitioners and scholars alike to evaluate the effectiveness of both external and internal communications, this particular analysis will explore the internal communications of a business-to-business sales division within a major U.S. credit reporting agency. Using Goldhaber’s (2002) method for administering Web-based communication surveys and a combination of Downs & Hazen’s (1977) Communication Satisfaction Questionnaire and Gayeski’s (2000) Information Systems Analysis, this study will assess how the salesperson’s satisfaction of the company’s electronic sales communications relates to perceived productivity.

It has long been established that “communication is of fundamental importance in the operation of all organizations, and a knowledge of the efficiency of the general communication system is vital to achieve high levels of organizational effectiveness” (Greenbaum, Clampitt, & Willihnganz, 1988, p. 245). With this in mind, over the past forty years many organizations have turned to communication audits to identify strategies to improve their organizations’ communication practices. One such organization is the State Bar of Georgia. Using Downs and Hazen’s (1977) Communication Satisfaction Questionnaire, this study assessed the health/effectiveness of the Bar’s formal and informal communication channels, identified problems and made recommendations for improvement. In addition to gaining a better understanding of the strengths and weaknesses of the Bar’s existing communication channels, the audit showed how communication practices at the Bar relate to employee job satisfaction.

Syftet med denna uppsats är att hitta en innovativ definition av begreppet interna kunder samt föreslå en implementeringsstrategi för en av den svenska matvarugrossisten ICAs lagerenheter. Vi har nått våra slutsatser genom kreativa studiebesök, interaktiva intervjuer, en innovativ workshop och litteraturstudier. Vi har utgått från leanfilosofin och teorier om kulturer, förtroende och kommunikation i organisationer. Inom samtliga områden har vi stött på kopplingar till inre och yttre effektivitet. Under intervjuerna upptäckte vi att ICA står inför vissa utmaningar när det gäller de anställdas förtroende, kommunikation och individualistiska tankesätt. Vi har därför försökt integrera dessa problem i vårt koncept Team Logistik inom vilket vi refererar till interna kunder och leverantörer som Centrar och Backar, med inspirationen från ishockeyrinken. Vi rekommenderar att ICA använder positiva incitament i sin implementering för att bygga upp förtroendet och kicka igång dialogen mellan avdelningarna i logistikkedjan. Målet med konceptet är att höja den inre och yttre effektiviteten. / This paper aims to come up with an innovative definition of the internal customer construct as well as an implementation strategy for a logistics unit of the Swedish grocery wholesaler ICA. We have reached our conclusions through creative study visits, interactive interviews, an innovative workshop, and by reading up on research. We have focused on lean management and theories about organizational culture, trust and communication and found connections to efficiency and effectiveness in all fields. During our interviews we discovered that ICA was facing some challenges concerning trust, communication and an individualistic mindset among the workers. We therefore tried to incorporate these problems into our concept Team Logistics in which the internal customers and suppliers are referred to as Centers and Backs, all in line with our ice hockey approach. As for the implementation strategy we recommend ICA to use positive incentives to build trust and boost the dialogue between in-chain departments. The goal is for the concept to increase efficiency and effectiveness.

Abstract Title: Equalis quality assures the communication. A qualitative study of superiors and co-workers view on the internal communication. Number of pages: 39 (42 including enclosures) Author: Ia Appelberg Tutor: Else Nygren Course: Media and Communication Studies C Period: Autumn term 2010 University: Division of Media and Communication, Department of Information Science, Uppsala University Purpose: Superiors and co-workers view on the internal communication is studied with the purpose to identify whether their opinions correspond with one another, and what differences and similarities there might be. Method: This study is based on qualitative interviews with superiors and co-workers, and complements with the use of observations. Main results: The results indicate that superiors and co-workers agree on several aspects of the communication, such as the fact that the organizational communication is disorderly and lack clear rules and guidelines. Superiors believe that the organization has a corresponding view on the internal communication, while co-workers are convinced this is not the case. This despite the fact that the results in the end show that both groups overall have very similar opinions on several of the elements in question. Another mutual opinion is that both groups wish to receive more information about current events and such. Communication strategies do hardly exist in the organization and there are no existing communication plans at all. When it comes to decision-making, the organization does not use any hierarchy or structure for the prosecution nor any processes for decision-making. On the other hand, co-workers believe that they are a part of the decision-making and that they always are encouraged to express their opinions, something superiors maintain is very important for the organization. Keywords: Communication, organizational communication, communication processes, leadership.

Planerade organisationsförändringar är vanliga men fortfarande misslyckas många organisationer med att implementera förändringar på ett effektivt sätt. Då organisationsförändringar vanligen ökar osäkerheten bland medarbetare är det intressant att undersöka hur detta påverkar medarbetarnas upplevelser av sin arbetsmiljö. Studiens syfte är att undersöka kommunikationens roll i en turbulent organisationsförändring för att se vilka följder kommunikationen kan få på medarbetarnas upplevelse av sin arbetsmiljö. Fokus är på hur de upplever arbetskrav, kontroll över sitt arbete och socialt stöd. En sekundäranalys gjordes av Kommun X medarbetarenkät. Denna skickas årligen ut i november. Enkäter från året innan och året efter organisationsförändringen analyserades i statistikbehandlingsprogrammet SPSS. Analysen visade att organisationsförändringen inte påverkade medarbetarnas upplevelse av sin arbetsmiljö. Den visade också att socialt stöd upplevdes något högre än både krav och kontroll vilket tyder på att medarbetarna också haft stöd genom förändringens gång, detta kan vara en förklaring till resultaten. Ytterligare en förklaring till resultaten var kommunens fortsatta kommunikationsinsatser efter förändringen.