[ES] La comunicación organizacional como un componente empresarial ha cobrado mayor relevancia en la estructura de los activos intangibles que dispone una entidad, pero la realidad es que aún son muchas las instituciones que desaprovechan el potencial de esta herramienta corporativa y más si pertenecen al sector público de una nación. La Universidad de Guayaquil no es ajena a esta realidad por lo que permanentemente presenta escenarios de desinformación e incertidumbre; así también el ruido es una constante en su ciclo comunicacional. Es por lo antes mencionado que este estudio doctoral tiene la finalidad de proponer un modelo de comunicación interna para instituciones públicas de educación superior (IES) adaptable a las necesidades de esta organización para que sean superados todos estos espacios negativos que le afectan. Para alcanzar el objetivo de esta trabajo académico se empleó una metodología mixta bajo un enfoque descriptivo y no experimental que permitió recolectar datos del personal docente, el personal administrativo y los estudiantes de esta institución para plantear un modelo de comunicación institucional funcional para la Universidad de Guayaquil y adaptable a otras IES, acompañado de un manual de comunicación interna que ayude a normar el sistema comunicacional que se desarrolla actualmente dentro del alma mater más grande del Ecuador. / [CA] La comunicació organitzacional com un component empresarial ha cobrat major rellevància en l'estructura dels actius intangibles que disposa una entitat, però la realitat és que encara són moltes les institucions que desaprofiten el potencial d'aquesta eina corporativa i més si pertanyen al sector públic d'una nació. La Universitat de *Guayaquil no és aliena a aquesta realitat pel que permanentment presenta escenaris de desinformació i incertesa; així també el soroll és una constant en el seu cicle comunicacional. És per l'abans esmentat que aquest estudi doctoral té la finalitat de proposar un model de comunicació interna per a institucions públiques d'educació superior (IES) adaptable a les necessitats d'aquesta organització perquè siguen superats tots aquests espais negatius que l'afecten. Per a aconseguir l'objectiu d'aquesta treball acadèmic es va emprar una metodologia mixta sota un enfocament descriptiu i no experimental que va permetre recol·letar dades del personal docent, el personal administratiu i els estudiants d'aquesta institució per a plantejar un model de comunicació institucional funcional per a la Universitat de *Guayaquil i adaptable a altres IES, acompanyat d'un manual de comunicació interna que ajude a *normar el sistema comunicacional que es desenvolupa actualment dins de l'alma mater més gran de l'Equador. / [EN] Organizational communication as a business component has become more relevant in the structure of intangible assets available to an entity, but the reality is that there are still many institutions that do not take advantage of the potential of this corporate tool, especially if they belong to the public sector of a nation. The University of Guayaquil is no stranger to this reality, which is why it permanently presents scenarios of misinformation and uncertainty; noise is also a constant in its communication cycle. It is for this reason that this doctoral study aims to propose a model of internal communication for public institutions of higher education (IES) adaptable to the needs of this organization to overcome all these negative spaces that affect it. To achieve the objective of this academic work, a mixed methodology was used under a descriptive and non-experimental approach that allowed collecting data from faculty, administrative staff and students of this institution to propose a functional institutional communication model for the University of Guayaquil and adaptable to other IES, accompanied by an internal communication manual that helps to regulate the communication system that is currently developed within the largest alma mater of Ecuador. / Pacheco Rodriguez, MG. (2022). Modelo de comunicación interna para instituciones públicas de educación superior. Caso Universidad de Guayaquil [Tesis doctoral]. Universitat Politècnica de València. https://doi.org/10.4995/Thesis/10251/186119 / TESIS

Text in Afrikaans / In hierdie studie word die rol van interpersoonlike komrnunikasie in die funksionering van die algemene inligtingsdiens van die Unisa Biblioteek aan die Universiteit van Suid-Afrika ondersoek. 'n Kwantitatiewe meetinstrument word ontwikkel om gebruikertevredenheid met die hoofkomponente van die algemene inligtingsdiens, naamlik die inligtingsassistent, die inligting wat deur die klient ontvang word en die fisiese omgewing waarin die diens gelewer word, te evalueer. Daar word bevind dat 'n beduidende assosiasie bestaan tussen gebruikertevredenheid met die inligtingsassistent en gebruikertevredenheid met die inligting wat ontvang word. 'n Verkorte vrae lys word ontwerp en aanbevee 1 as 'n meetinstrument waarmee die bestuur gebruikertevredenheid met die algemene inligtingsdiens op 'n gereelde grondslag kan meet. / This study investigates the role of interpersonal communication in the functioning of the general information service provided by the Unisa Library at the University of South Africa. A quantitative measuring instrument is developed to evaluate user satisfaction with the main components of the general information service, that is the information assistant, the information received by the client and the physical surroundings in which the service is provided. It is found that a significant association exists between user satisfaction with the information assistant and user satisfaction with the information received. A shortened questionnaire is designed and recommended as a measuring instrument with which management can on a regular basis measure user satisfaction with the general information service. / Communication Science / M.A. (Communication)

Existing literature indicates that although both academics and practitioners recognize knowledge management (KM) as a source of competitive advantage, users are not always willing to use a knowledge management system (KMS). Because of the social nature of knowledge transfer, a KMS can be considered a socio-technical system. Many explanations have been presented for this failure to utilize the KMS. These explanations include a number of the socio-technical factors relating to people, processes, and technologies. While these factors may have significant explanatory power when examined independently, existing studies have not sufficiently addressed the interactions among all three socio-technical factors or their impacts on KMS usage. The goal of this study was to develop a comprehensive understanding of socio-technical factors that impact KMS usage within decision support systems (DSS). A comprehensive framework was presented that will be helpful in developing and improving KMS initiatives and thus improving KM across the organization. This study identified factors of people (self-efficacy, social ties, and ease of use), processes (leadership, culture/climate, and governance), and technologies (system & information quality, and technology fit) and their influence on KMS system usage. Analysis for this problem required a causal, non-contrived field study employing structural equation modeling. Founded on socio-technical systems theory, nine hypotheses were proposed. Data was collected using a 36 item survey distributed to KMS users from a variety of industries in the United States. Confirmatory factor analysis and an eight-stage structural equation modeling procedure were used to analyze 97 usable responses. The results confirmed that technology-oriented factors predicted knowledge seeking and contributing in DSS. Furthermore, significant positive relationships were confirmed between certain sociotechnical factors including: (1) people and process, (2) people and technology, (3) processes and technology, (4) processes and people, (5) technology and people, and (6) technology and processes. These findings extend the relevance and statistical power of existing studies on KMS usage. This study indicated that the most important concerns for increasing KMS usage were system quality, information quality, and technology fit. Results also confirmed that in the context of this study, people-oriented factors (self-efficacy, social ties, and ease of use/usefulness) and organizational process factors (leadership, organizational culture/climate, and governance) were not critical factors directly responsible for increasing KMS usage. However, the relationships among socio-technical factors all had positive significant relationships. Therefore, investments in people and process-oriented factors will create a more favorable perspective on technology-oriented factors, which in turn can increase KMS usage. On a practical front, this study provided indicators to managers regarding a number of desirable and undesirable conditions that should be taken into consideration when developing or implementing knowledge management initiatives and the systems to support them. This study offered an original contribution to the existing bodies of knowledge on socio-technical factors and KMS usage behavior. The constructs presented in this study highlighted the significance of social and technical relationships in understanding knowledge seeking and contribution in a decision-driven organization.

In the digital domain, virtual teams within organizations and corporations are becoming common. Restructuring an organization or corporation is vital because competition and globalization are increasing. In this era of globalization, distributed working groups need to develop a competitive advantage in these ever-changing environments. Historically, teams had experienced problems stemming from geographical and temporal limitations. With the increase of technology in telecommunications, organizations are increasingly forming virtual teams, which have become critical to the survival of nearly any corporate entity. Virtual teams have some of the same problems that regular teams have. One of the key challenges is the method of forming teams, while such challenge is exacerbated in digital environments. Despite the difficulties, the digital environment has made successful team development all the more challenging. The variation in people's skills makes the formation of teams even more difficult. This is why organizations cannot determine in advance if a virtual team will be a success. To evaluate the success of team formation in a virtual setting, this research study assessed the role of different computer-mediated communications (CMC) levels employed (no-CMC/face-to-face, online learning system, online learning system + social networking site) on the success of team formation measured by the level of task performance (TP), team cohesiveness (TC), computer skills (CS) and social bond (SB), while assessing the differences on such relationships when controlled for demographic information such as gender, age, education level, academic major, as well as academic year. Empirical data was collected from students at the Medical Sciences Campus in the University of Puerto Rico with 140 usable records. Using three teams and 140 participants, the results indicated that there is a statistically significance difference in the role of CMC levels employed (no-CMC/face-to-face, online learning system, online learning system + social networking site) on the level of perception of CS in team formation. Significant differences were also found in the role of CMC levels employed on the levels of TP, when controlled for gender. In addition, there is a significance difference in the role of CMC levels employed (no-CMC/face-to-face, online learning system, online learning system + social networking site) on the levels of CS, when controlled for education, academic major and academic year. The outcomes of the study contributed to the body of knowledge for both practice and research, to help organizations identify ways to support effective team formations in virtual environments.

【研究緣起與問題】2003年春季，SARS在全球造成一陣轟動，同時也重創全球的經濟，如今SARS會不會再來？政府如何因應？政府如何監測疫情？如何防治疫情？如果SARS等新興及再浮現感染症 （Emerging and Re-emerging Infectious Diseases）出現時，負責全國傳染病防治任務的行政院衛生署疾病管制局是如何作好全國傳染病防治工作呢？中央及地方主管機關之溝通，如何共同消除指責與誤會，發揮團隊精神，如何共同作好全國傳染病防疫任務，爭取公眾對政府之瞭解並加以支持，同時防止任何可能之攻擊，才是全民之福祉。故以「全國傳染病通報系統」的績效，其所仰賴之溝通通路之問題研究，是本研究的動機。了解「傳染病通報管理系統(WEB版)」最大的問題及新興傳染病（如SARS）防治通報的問題及「傳染病通報管理系統」最需要改進之的地方，是本研究的目的。 【研究方法與資料】本研究採取量化與質化並重的方法，以網路問卷方式的進行問卷調查，問卷對象為全國使用傳染病通報管理系統之相關人員，問卷問題內容的設計主要的型式含有開放式問卷（Open –Ended Question）、封閉式問卷（Close-Ended Question）及混合型問卷（Mixed Question）三種。同時以九十二年針對新興傳染病SARS期間為例，深度訪談當時任職於中央與地方負責傳染病防治權責具代表性者五位主管進行訪談，瞭解受訪者對新興傳染病如SARS防治的問題及「傳染病通報管理系統」最需要改進之的地方，以彌補問卷調查法無法深入瞭解到問題之缺點。 【研究結論與建議】 一、根據筆者初步研究經問卷的實證調查之後，從問卷分析資料顯示，使用者使用電腦的時間愈久，對以新版為溝通工具滿意度愈低；而愈瞭解通報系統的使用者，其以新版為溝通工具滿意度愈高，愈滿意新版改進之電腦網路溝通效果。顯示新版的通報系統在設計的操作介面與程序上，沒有人性化，作業內容繁多、需輸入的項目、資料太繁瑣、版面太繁瑣等，反而徒增使用者的困擾；而愈瞭解通報系統的使用者，其對新版的滿意度越高，表示對於使用者在操作上的教育訓練仍須加強，才能發揮新版通報系統的成效。 二、從敘述統計分析中發現： 受訪者對「訊息異動通知作業流程滿意」的使用滿意度的平均數最高，平均數為2.8095表示：較為滿意。「通報作業流程滿意嗎」的使用滿意度的平均數最低，平均數為2.3934，受訪者表示：較為滿意。以新版為溝通工具整體溝通滿意情形，平均數為2.558滿意。 三、開放式問卷分析資料顯示，花太多時間、速度太慢、網路的頻寬過窄又不穩定或無法登錄、作業內容繁多、作業流程問題、資訊管理問題及功能增添與建議等部分。 四、根據筆者初步研究深度訪談之後，彙整中央主管機關及地方主管機關的訪談核心二部分的問題與建議。 五、研究建議： 綜合問卷調查及深度訪談結果，提出政策層面、組織溝通層面、管理層面、實務操作層面等之建議。 【關鍵字】傳染病通報系統、嚴重急性呼吸道症候群(severe acute respiratory syndrome, SARS)、組織溝通、溝通通路、行政院衛生署疾病管制局 / 【Background and Issues】 In the spring of 2003, SARS outbreaks devastated the whole world; they also heavily damaged the world economy. Will SARS come back? How can governments manage it? How can government monitor the epidemics? How can we control the infection? When emerging and re-emerging infectious diseases such as SARS appear, how can the Center for Disease Control of the Department of Health, an organization in charge of national disease control, plan and execute measures for the control of communicable diseases? Effective communication between the central and the local competent authorities to remove together blames and misunderstanding, to develop team spirit, to attain jointly the goal of disease control, to solicit understanding and support of the public to the government, and to prevent any likely attack are some of the considerations in improving the welfare of the public. The reason of the present study was to understand, through the achievements thus far of the National Communicable Disease Reporting System, issues involved in the communication channels. The purposes of the study were to understand the major problems of the Communicable Disease Reporting and Management System (the Web version), issues involved in the reporting of emerging infectious diseases, and areas of the Communicable Disease Reporting and Management System where improvement was most urgently needed. 【Method and Materials】 Both the quantitative and qualitative methods were used. Questionnaire interview was conducted through the web to persons using the Communicable Disease Reporting and Management System throughout the country. The questionnaire contained open-end questions, closed-end questions and questions of mixed types. At the same time, to understand in depth areas not properly covered by the questionnaire interview, five key persons responsible for disease control at the time of the SARS outbreaks in 2003 at the central and the local levels were interviewed to understand their attitudes toward the control of emerging infectious diseases such as SARS, and the improvement most urgently needed for the Communicable Disease Reporting and Management System. 【Results and Recommendations】 1. Preliminary findings from analysis of the questionnaire interview showed that users became less satisfied with the new version communication means the longer they were in use of computers. Users who knew more about the use of the reporting system were more satisfied with the new communication means, were at the same time, more satisfied with the communication effects of the improved version. These facts suggested that the new reporting system was less user-friendly in the designing of interface and procedures. The system required more work, more detailed inputs, and thus added additional burdens on the part of the users. The more the users understood the reporting system, their satisfaction was higher, indicating that, for the new version reporting system to function in full, training of the users in the use of the system should be strengthened. 2. From the descriptive analysis, it was found that the average score of user satisfaction on the “information change reporting procedures” was as high as 2.8095, suggesting that the users were fairly satisfied. The satisfaction score on “reporting procedures” was the lowest at 2.3934. The overall satisfaction score on the use of the new version as a communication means was 2.558. 3. Findings from the open-end questions gave the following recommendations: taking too much time, too slow, frequency of the web too narrow, unstable, and unable to load, too detailed, issues related to operational procedures, issues related to information management and additional functions, etc. 4. By analysis of the in-depth interview, some issues were raised and recommendations made to the central and the local competent authorities. 5. Through questionnaire survey and in-depth interview, some recommendations concerning policies, organizational communication, management and practical operation were made. 【Key Words】 Communicable Disease Reporting System, SARS (Severe Acute Respiratory Syndrome), organizational communication, communication channels, Center for Disease Control, the Department of Health

Comprendre le mode d’existence de l’organisation est certainement l’un des plus grands défis que se sont donnés les chercheurs qui s’intéressent à ce domaine d’étude. La littérature nous présente ainsi plusieurs images, métaphores et perspectives qui, combinées, dressent un portrait hybride de ce type de collectif. Je propose, dans cette thèse, de reconnaître et exploiter ce caractère hybride de l’organisation en partant d’une réflexion centrée sur l'espace. En m’inspirant particulièrement des travaux de la géographe Doreen Massey (1999, 2005), le concept d'espace auquel je souscris est celui d’un espace ouvert et dynamique (qui incorpore le temps), basé sur une relationalité matérielle et hétérogène, supposant des acteurs humains et non humains en interaction. L'espace peut donc être compris comme la coexistence d’ontologies hétérogènes, ce que Massey (2005) nomme une coexistence de trajectoires comme stories-so-far. Il s’agit ici d’une vision performative de l’espace organisationnel qui est constitué dans la relation de trajectoires distinctes qui coexistent, se rencontrent, s’affectent, entrent en conflit ou coopèrent (Massey, 1999). Je postule que pour assurer une certaine continuité et cohérence dans la coexistence de trajectoires hétérogènes, un travail d’alignement et d’ordonnancement est mis à l’oeuvre, et ce, par le suivi d’une trajectoire principale — ce que je nomme une trajectoire scriptée. Suivre cette trajectoire permet ainsi à l’organisation de s’étendre, de se rendre présente dans le temps et dans l’espace, sans pour autant perdre son identité : to be here and there at the same time, now and then at the same place. À partir de cette définition de l’espace, je propose d’« espacer l’organisation », et plus particulièrement d’« espacer » Explora, un programme d’éducation non formelle du gouvernement du Chili visant la diffusion et la valorisation de la science et de la technologie. Cette proposition est double : elle renvoie aux pratiques d’espacements — des pratiques hybrides, collectives et situées — des agents organisationnels (dans ce cas, aux pratiques des agents d’Explora impliqués dans l’organisation d’un projet, celui de la Semaine de la science 2006),mais aussi à une pratique de recherche. « Espacer l’organisation » veut donc dire déployer ces espaces pleins, déplier l’organisation, accroître la série des simultanéités-successions pour ainsi créer plus d’espace-temps. / To understand the organization’s mode of being is certainly one of the most important challenges faced by researchers who are interested in this field of study. The literature presents several images, metaphors and perspectives which, combined, draw up a hybrid portrait of this type of collective. In this dissertation, I propose to recognize and exploit this hybrid character by starting from a reflection on space. Inspired especially by the work of the geographer Doreen Massey (1999, 2005), the concept of space to which I subscribe is that of an open and dynamic space (which incorporates time), based on a material and heterogeneous relationality, which supposes human and nonhuman actors in interaction. Space can thus be understood as the coexistence of heterogeneous ontologies, what Massey (2005) calls a “coexistence of trajectories as stories-so-far”. It is then a performative vision of organizational space which is constructed through the relation of distinct trajectories that coexist, meet, affect each other, enter in conflict or cooperate (Massey, 1999). I argue that to guarantee a certain form of continuity and coherence in the coexistence of heterogeneous trajectories, a work of alignment and ordering is put at work, and this, by the following-up of a main trajectory — what I call a scripted trajectory. By following this trajectory the organization can then extend itself, making itself present in time and space, without loosing its identity: it can be “here and there at the same time, now and then at the same place.” Starting from this definition of space, I propose to “space the organization,” and more specifically to “space” Explora, a non formal educational program of the Chilean government, which aims to diffuse and promote science and technology. Spacing an organization implies a double proposal: it refers to the spacing practices — hybrid, collective and situated practices — enacted by organizational agents (in this case, Explora’s agents implicated in the organization of a project, that of the Science week 2006), but also to a research practice. “Spacing the organization” consists of deploying these full spaces, unfolding the organization, and increasing the series of simultaneities-successions in order to create more space-time.

L’objet de ce mémoire est de s’interroger sur la co-construction et la négociation de l’identité organisationnelle par la parole dans les interactions quotidiennes. Cette étude a été menée sur une organisation du monde de l’humanitaire, Médecins Sans Frontières (MSF) et plus précisément sur une mission réalisée dans la région du Nord- Kivu en République Démocratique du Congo. Les données ont été collectées en employant la méthode du vidéo shadowing, encore appelée vidéo filature, une approche consistant à suivre et filmer des acteurs dans leurs interactions du quotidien, et particulièrement, dans notre cas, le chef de mission. La méthodologie utilisée pour analyser les enregistrements vidéo a, par la suite, été inspirée de l’analyse de conversation et de l’ethnométhodologie. Les concepts phares sur lesquels se base cette recherche sont la « ventriloquie » et la « présentification », deux concepts en communication organisationnelle développés par François Cooren de l’École de Montréal. Plus précisément, nous nous sommes attachés à montrer comment les acteurs de MSF cultivent l’identité et l’image de leur organisation à travers des « conversations identitaires». Nous avons ainsi pu observer et analyser comment les acteurs de l’organisation agissent par le biais de la parole pour construire et établir l’identité de leur organisation, et à travers cela, leur propre identité. / The purpose of this thesis is to examine the co-construction and the negotiation of organizational identity through speech in everyday interactions. This study focused on a humanitarian organization, Médecins Sans Frontières (MSF), and more specifically on a mission carried out in the North-Kivu in the Democratic Republic of Congo. Data were collected by using shadowing, that is, by filming MSF actors in their daily interactions, particularly in our case, a head of mission. These data were analyzed, in turn, by using conversation analysis. The methodology used to analyze the video recordings was inspired by conversation analysis and ethnomethodology. The key concepts of this research are « ventriloquism » and « presentification », both developed by François Cooren of the Montreal School of Organizational Communication. Specifically, our analyses show how MSF actors cultivate the identity and image of their organization through « identity conversations ». In other words, it is through these conversations that MSF actors construct and establish the identity of their organization, as well as their own identity.

Les collaborations interorganisationnelles apparaissent de plus en plus incontournables pour s’attaquer concrètement, et avec quelques chances de résultats, à nos problèmes et défis collectifs les plus importants, que ce soit dans les domaines de l’environnement, de la santé ou de la sécurité publique. Ces initiatives de gouvernance collaborative surpassent chacune des organisations individuelles pour décider et intervenir collectivement. Dans cette visée, cette recherche contribue à mieux comprendre le processus de concertation et les interactions entre les acteurs et les organisations qui participent à des initiatives de collaboration interorganisationnelle où de nombreuses parties prenantes sont interpellées. Plus précisément, cette étude porte sur la problématique des réseaux d’acteurs et de la gouvernance en sécurité routière au Québec. Nous nous sommes penchés sur l’expérience de la Table québécoise de la sécurité routière (TQSR) afin de comprendre les enjeux actuels de représentation et de concertation en matière d’action gouvernementale. Cette recherche examine le rôle de l’identité des acteurs et de leurs interactions dans les processus de construction de consensus et de prise de décision, de même que les divers enjeux de communication inhérents à ce genre d’exercice collectif. Nous démontrons également qu’un facteur de succès d’une collaboration interorganisationnelle repose sur la capacité des acteurs à construire une identité collective malgré leurs intérêts divergents et parfois opposés. Cette thèse améliore donc notre compréhension des mécanismes et des processus à la base des collaborations interorganisationnelles comme pratique de gouvernance collaborative, un mode de gestion de plus en plus utilisé dans l’administration de nos sociétés contemporaines. Cette thèse contribue également à montrer la manière dont les organisations se construisent et se maintiennent localement par l’entremise de la communication et de ses modalités. / Successfully dealing with organizational problems and challenges, regardless of sector, increasingly involves inter-organizational collaboration. Collective governance is involved the whole of the collective’s capacity to intervene and make decisions far exceeds that of any one organization. In this vein, this research contributes to a better understanding of the collaboration processes and the interactions among the actors participating in multi-stakeholder inter-organizational collaborative initiatives. More specifically, this study deals with the issue of actor networks and road safety governance in Quebec. We focused on the work of the Table québécoise de la sécurité routière (TQSR) in order to explore the ongoing issues of representation and communication with regard to public policy. This research looks at the role of actors’ identities and their interactions in the negotiation and decision-making processes as well as the multiple communication issues inherent to this sort of collective work. We also demonstrate that inter-organizational collaborative success rests on the actors’ capacities to build a collective identity, despite divergent and sometimes even opposing interests. This thesis thus improves our understanding of the mechanisms and processes that lie at the root of inter-organizational collaborations as collaborative governance practices increasingly common in modern public management. This study also advances our understanding of how organizations construct and maintain themselves via communication in its multiple modalities.

Esta dissertação explora as interfaces e possíveis articulações entre os conceitos de Comunicação, Promoção da Saúde e Espaço Social Alimentar. Por meio de revisão bibliográfica, traça-se a história do conceito da Promoção da Saúde no mundo e no Brasil. Em seguida, debate-se o papel do profissional de Comunicação como possível agente de mobilização social, destacando-se a Comunicação Pública como conceito essencial para o desenvolvimento da cidadania. Pautando-se no pensamento da Escola de Montreal, aborda-se a Comunicação Organizacional e suas interfaces com a Comunicação Pública. Propõe-se os modelos comunicacionais de Haswani e de Jaramillo López, como alicerce teórico para ações de Comunicação Interna. A análise da Política Nacional de Promoção da Saúde (PNPS) e da Política Nacional de Alimentação e Nutrição (PNAN) expõe a importância de práticas alimentares adequadas e saudáveis para a promoção da saúde. Elas são contextualizadas, em relação ao estudo exploratório realizado com os funcionários da Escola de Comunicações e Artes da Universidade de São Paulo (ECA-USP), sobre suas práticas alimentares. A metodologia de Jean Pierre Poulain, da Sociologia da Alimentação, pauta o estudo exploratório. A pesquisa pretende ser o primeiro passo para a estruturação de um banco de dados sistematizado sobre fatores condicionantes e determinantes da saúde dos funcionários desta instituição. Este banco proverá dados essenciais para a elaboração e implementação de políticas e ações que visem a Promoção da Saúde na Escola no futuro. / This dissertation explores the commonalities and possible interactions between the concepts of Communication, Health Promotion and Food Social Space. The literature review retraces the historic evolution of Health Promotion as a concept worldwide and regionally in Brazil. It then correlates that field with the current state of Public Communication research in Brazil, defending the notion that Communication professionals have a role to play as health promoters. Based on the theories of the School of Montreal, this paper connects Organizational Communication and Public Communication concepts, with the goal of establishing a path for action that corroborates the defended thesis of the role of the Communication professional in Health Promotion. Lopez and Haswani\'s Public Communication models are used as the theoretical basis for action. The analysis of two public policies (on \"Health Promotion\" and \"Food and nutrition\") lays the ground for the empirical study developed with the employees of ECA-USP. Jean-Pierre Poulain\'s Sociology of Food methodology is adopted in the study of the food practices of the aforementioned public. This dissertation seeks to be a first step in structuring a database with information that can guide future organizational action and programs aimed towards the promotion of employees\' health.

社交網站，尤其是Facebook，在近幾年使用人口日趨增加，變得非常熱門。本研究觀察到在組織內，許多人運用Facebook這類社交網站與同事維繫人際關係。有趣的是，當Facebook進入組織情境後，這種以電腦中介傳播為基礎的人際互動方式，與實體人際關係模式不同，也迥異於全然線上的人際互動模式，其特殊性進一步帶來組織內人際關係的重要改變。 　　本研究共分三方面來探討Facebook進入組織情境後，對組織內人際關係所造成的改變。首先，受Facebook科技屬性影響，組織成員在Facebook上人際關係樣態根基於「虛實交錯」此一概念。由於同事間相互認識，其人際關係發展歷程從線下的實體互動開始，蔓延到Facebook的線上互動，而眾人在線上互動結果又會再度影響實體關係。換句話說，組織成員在「虛擬」和「實體」不同場域來回擺盪，造成「虛實交錯」情形，也讓組織內人際關係模式產生改變。 　　在這基礎上，本研究進一步發現Facebook「虛實交錯」的人際關係模式展現在兩個層面上。從整體角度來看，當Facebook出現後，在組織內形成另一個人際關係場域，彷彿是辦公室內的「線上茶水間」，組織成員在該場域互動、維繫人際關係的方式與實體茶水間有所不同，有其獨特性，因此我們用「線上茶水間」來描繪Facebook「虛實交錯」下的人際關係場域特性。在線上茶水間，組織成員以大量且多樣化資訊做為連結人際關係基礎，達到不同於實體茶水間的社交功能，如大量且速成的安慰與支持、跨越時空的陪伴感等，也使得線上茶水間的人際關係具有一定特色，例如淺層情感交流等。從個人層次來探討，組織成員的形象在此人際關係場域內也有不同展現方式，當Facebook出現後，它的科技屬性提供組織成員「另一個舞台」，讓個人得以展現出在正式組織場域中難以呈現的某種形象，因此我們用「另一個舞台」來描繪其轉變與特性。然而Facebook終究位於組織體系內，因此組織成員無法扮演一個全新或不真實形象，在舞台上的「演出」難免受到束縛。儘管如此，組織成員仍可透過Facebook調節自己在實體組織場域予人的形象，展現出欲呈現面貌。 / This study discusses the impact and influence of Facebook on interpersonal relationships at the work place. Social networking sites (SNS), Facebook in particular, have grown in popularity in recent years. In addition to personal usage, many use Facebook as a tool to interact with their colleagues in corporate settings. When used in this manner, the mode of interaction is based on computer-mediated communication (CMC), which is distinct from physical interactions or from virtual online interactions. This study focuses on three aspects of Facebook that influence and shape the relationships among employees in a corporation. Firstly, the members of a business organization know each other, so the process of interaction begins with physical acquaintance. The interaction then migrates online through Facebook, which, in turn, shapes the nature of the physical interaction. In other words, aided by technology, the corporate personnel interact both in "virtual (online)" space and in "physical" space, resulting in a mode of interaction that can be called "virtually and physically interlaced" interaction. On this basis, this study examines the effects of "virtually and physically interlaced" interaction from two perspectives. First, from the overview perspective, the introduction of Facebook in a corporate setting creates a space for a new form of interaction, an "online break room" of sorts, in which the corporate personnel's interaction is experienced differently than in a physical break room. Employees in "online break rooms" communicate with each other in multiple modes and methods such as videos, music, forwarded articles and so on. Unlike in a physical break room where the conversations are limited in number and also limited by the necessity of shared space and time, the online break room offers unconstrained space where employees can readily exchange their thoughts, opinions, as well as their feelings with others. The experience creates a new social dimension to the "online break room" at hand that employees can be accompanied by colleagues anytime and anywhere and also be able to receive much comfort and support from the coworkers. However, the level of communication remains superficial because employees do not interact in person. Second, from the individual perspective, an employee's experience of interaction with others in an "online break room" is changed. The introduction of Facebook in a corporate setting provides its personnel an alternate platform to express themselves more personally, in ways which may have been difficult to do in a rigid and formal business environment. We use the term "alternative stage" to describe the changes in interactions afforded by the addition of another platform. On the "main stage" of a conventional corporate environment, a person may feel compelled to conform to the corporate culture, and the expression of individuality may be limited, which results in a projected image that tends to be formal. In such an environment, Facebook becomes a stage/place where individuals can express and highlight their own personality or hobbies, giving a more personal and informal image to adjust the physical and conventional formal images.