Made available in DSpace on 2016-04-25T16:44:29Z (GMT). No. of bitstreams: 1 Wilson de Paula Trevisan.pdf: 1093882 bytes, checksum: a471834c46738e6bd4d925333478835b (MD5) Previous issue date: 2012-05-18 / The decision of start a new business and the process of choosing what kind of business has been the subject of several studies. The relevance of this issue lies in its association with changes in the workplace. In the twenty-first century, the option of undertaking becomes increasingly a real and affordable way to generate income, occupation and work in a globalized environment in which large organizations reduce jobs, employment and shorter careers. In this context, we highlight the figure of seasoned middle-aged executive, fired from a large corporation, and sees the opening of the business itself an option to generate income and occupation. The objective is to understand the variables that influence the decision of when executives choose to start their own businesses and understand the reasons for the choice of business type and its selection criteria in light of the literature on entrepreneurship. This is a qualitative exploratory study that investigates how the dismissed executive develops its option to start a new business. To this end, there were five semi-structured interviews in which participants were asked to narrate their professional life stories and discuss issues related to their career development. The participants were five former executives who chose to mount his own business. The analysis of the transcript generated from the interview was performed using the method of analysis of the content. We performed the coding and categorization of the messages contained in the interviews, and information resulting from these procedures were the basis for the interpretation of results. Executives revealed that the decision process and choose the type of business to be started was, as the most important factors, the degree of mobility and accordingly, represented by the maximum time in an organization and the function or position most played in his career, together with the factors of attraction and financial comfort, ranging from Wright Mills executive typical described to the innovative businessman described by Joseph Schumpeter. From the results obtained, there were some thoughts that can serve as guidelines for future studies on this topic. These reflections have become in proposing a set of parameters, which aims to present the process of choosing the type of business of the former executive, through the scale and intensity of facts connected with its history of professional life, current situation and motivations / A decisão de empreender e a escolha sobre que tipo de negócio, tem sido objeto de vários estudos. A relevância do tema está em sua associação às transformações no mundo do trabalho. No século XXI, a opção de empreender torna-se, crescentemente, uma forma real e acessível para gerar renda, ocupação e trabalho em um ambiente globalizado em que grandes organizações reduzem postos de trabalho, onde há diminuição do emprego e carreiras mais curtas. Nesse contexto, destacamos a figura do executivo experiente e de meia idade, demitido de uma grande corporação e que vê, na abertura do negócio próprio, uma opção de gerar renda e ocupação. O objetivo do trabalho é entender os fatores que influenciam a decisão desses executivos quando optam por iniciar um negócio próprio, e compreender os motivos da opção pelo tipo negócio e seus critérios de escolha, à luz da literatura sobre empreendedorismo. Trata-se de estudo exploratório de enfoque qualitativo, que investiga como o executivo demitido desenvolve sua opção de empreender. Para tanto, foram realizadas cinco entrevistas semi-estruturadas, nas quais os participantes foram convidados a narrar suas histórias de vida profissional e a discorrer sobre aspectos relacionados ao desenvolvimento de suas carreiras. Participaram da pesquisa cinco exexecutivos que optaram montar um negócio próprio. A análise do material, gerada a partir da transcrição das entrevistas, foi realizada por meio do método de análise de conteúdo. Foram realizadas a codificação e a categorização das mensagens contidas nas entrevistas, e as informações resultantes desses procedimentos serviram como base para a interpretação dos resultados. Os executivos revelaram que o processo decisório e a escolha do tipo de negócio a ser montado tiveram como fatores preponderantes o grau de mobilidade e conformidade, representado pelo tempo máximo em uma organização, a função exercida ou cargo mais desempenhado na carreira, aliado aos fatores de atração e conforto financeiro, variando do executivo típico, descrito por Wright Mills, ao empresário inovador, descrito por Joseph Schumpeter. A partir dos resultados obtidos, foram realizadas algumas reflexões que podem servir como orientações a futuros estudos sobre este tema. Estas reflexões converteram-se na proposição de um conjunto de parâmetros de análise que visa apresentar o processo de escolha do tipo de negócio do ex-executivo, através da dimensão e intensidade de fatos ligados a sua história de vida profissional, situação atual e motivações

<p>Tjejer/damer har i regel sämre ekonomiska förutsättningar i jämförelse med killar/herrar när det gäller idrott, något vi själva har upplevt då vi har varit aktiva på hög nivå en längre tid. Angelica Lorsell berättade för oss om en företagsidé, som skulle kunna gynna elitidrottande tjejer. Idén går ut på att förmedla ett medlemskort, "Elitkortet", där olika samarbetspartners erbjuder målgruppsinriktade rabatter som skulle underlätta vardagen för elitidrottande tjejer. Angelica bad oss om synpunkter och hjälp för att lyckas genomföra denna affärsidé.</p><p>Vårt syfte med uppsatsen är att ställa drömmen om att starta företagsverksamheten Elitkortet mot vad som krävs av oss som företagare för att förverkliga detta, dröm ställs mot vardag.</p><p>Litteraturen beskriver vissa personlighetsdrag som en entreprenör bör ha för att lyckas: prestationsbehov, riskbenägenhet och kontrollbehov. Att skriva ner sin affärsidé beskriver teorierna som viktigt för att lättare sätta upp mål att sträva efter. Om entreprenören tidigare har erfarenhet i den bransch det nya företag ska arbeta inom räknas det som en stor fördel. Det är ingen nödvändighet att ha en ny produkt utan det går lika bra att utveckla en "gammal" produkt eller rikta sig mot en ny målgrupp.</p><p>Vi har utgått från olika teorier kring affärsplaner och har valt att försöka skapa vår egen affärsplan. Elitkortets affärsplan som innehåller; affärsidé, produkt, tillverkning och teknik, marknadsplan, finansiering och budgetkalkyl, ägare och organisation samt riskanalys.</p><p>Vår empiriska studie har gått ut på att samla information om en eventuell företagsstart av Elitkortet samt att utforma en affärsplan för Elitkortet. Informationen har vi sökt via Internet, telefon, e-post, intervjuer samt gått på vägledning och starta eget-kurs. För att få en bättre bild kring eget företagande har vi valt att intervjua två företagare med olika förutsättningar som startat eget företag. Vi beskriver även våra känslor som uppkommit i och med möten med olika instanser och de människor vi mött.</p><p>Vi har kommit fram till att vi skulle kunna förverkliga vår dröm att starta företaget redan nu. Tekniskt och organisatoriskt är det fullt möjligt, dock vet vi inte om vi är tillräckligt riskbenägna och villiga att lägga ner den tid och kraft som krävs av oss.</p> / <p>Girls generally have poorer economic conditions in sports, in comparison with boys, something we have experienced ourselves since we’ve been active in high level for a long time. Angelica Lorsell told us about a business idea, which could benefit the elite athlete girls. The idea is to convey a membership card, "Elitkortet", where different partners offering targeted discounts that would make life easier for elite athlete girls. Angelica wished for comments and helps to successfully implement this concept. Our purpose in this essay is to make the dream of starting a business activity Elitkortet and what is required of us as entrepreneurs to make this come true. The literature describes certain traits that an entrepreneur should have in order to succeed, performance requirements, risk appetite and control needs. It’s important to write down the business concept to help set goals to strive for. If the entrepreneur has previous experience in the industry the new company will work within and it counts as a big advantage. There is no necessity to have a new product, by developing an "old" product or aiming a new target group you can succeed anyways. We started with various theories about business plans and have decided to create our own, Elitkortet business plan, which includes; business idea, product, manufacturing and technology, marketing plan, financing and financial spreadsheets, owners and organization, and risk analysis. In our empirical study we have gathered information about a possible start-up of the Elitkortet, and drafted a business plan for the Elitkortet. We have sought the information over the Internet, telephone, email, interviews, and went to counselling and on a start-up your own business course. To get a better picture about entrepreneurship, we have chosen to interview two entrepreneurs who started their businesses under different conditions. We’ve also described our feelings generated in the meetings with various instances and the people we’ve met. We have found that we could make our dream come true and start our company today. It is possible, both technically and organizationally, however, we don’t know if we are sufficiently risk-prone and willing to spend the time and effort required of us.</p>

Tjejer/damer har i regel sämre ekonomiska förutsättningar i jämförelse med killar/herrar när det gäller idrott, något vi själva har upplevt då vi har varit aktiva på hög nivå en längre tid. Angelica Lorsell berättade för oss om en företagsidé, som skulle kunna gynna elitidrottande tjejer. Idén går ut på att förmedla ett medlemskort, "Elitkortet", där olika samarbetspartners erbjuder målgruppsinriktade rabatter som skulle underlätta vardagen för elitidrottande tjejer. Angelica bad oss om synpunkter och hjälp för att lyckas genomföra denna affärsidé. Vårt syfte med uppsatsen är att ställa drömmen om att starta företagsverksamheten Elitkortet mot vad som krävs av oss som företagare för att förverkliga detta, dröm ställs mot vardag. Litteraturen beskriver vissa personlighetsdrag som en entreprenör bör ha för att lyckas: prestationsbehov, riskbenägenhet och kontrollbehov. Att skriva ner sin affärsidé beskriver teorierna som viktigt för att lättare sätta upp mål att sträva efter. Om entreprenören tidigare har erfarenhet i den bransch det nya företag ska arbeta inom räknas det som en stor fördel. Det är ingen nödvändighet att ha en ny produkt utan det går lika bra att utveckla en "gammal" produkt eller rikta sig mot en ny målgrupp. Vi har utgått från olika teorier kring affärsplaner och har valt att försöka skapa vår egen affärsplan. Elitkortets affärsplan som innehåller; affärsidé, produkt, tillverkning och teknik, marknadsplan, finansiering och budgetkalkyl, ägare och organisation samt riskanalys. Vår empiriska studie har gått ut på att samla information om en eventuell företagsstart av Elitkortet samt att utforma en affärsplan för Elitkortet. Informationen har vi sökt via Internet, telefon, e-post, intervjuer samt gått på vägledning och starta eget-kurs. För att få en bättre bild kring eget företagande har vi valt att intervjua två företagare med olika förutsättningar som startat eget företag. Vi beskriver även våra känslor som uppkommit i och med möten med olika instanser och de människor vi mött. Vi har kommit fram till att vi skulle kunna förverkliga vår dröm att starta företaget redan nu. Tekniskt och organisatoriskt är det fullt möjligt, dock vet vi inte om vi är tillräckligt riskbenägna och villiga att lägga ner den tid och kraft som krävs av oss. / Girls generally have poorer economic conditions in sports, in comparison with boys, something we have experienced ourselves since we’ve been active in high level for a long time. Angelica Lorsell told us about a business idea, which could benefit the elite athlete girls. The idea is to convey a membership card, "Elitkortet", where different partners offering targeted discounts that would make life easier for elite athlete girls. Angelica wished for comments and helps to successfully implement this concept. Our purpose in this essay is to make the dream of starting a business activity Elitkortet and what is required of us as entrepreneurs to make this come true. The literature describes certain traits that an entrepreneur should have in order to succeed, performance requirements, risk appetite and control needs. It’s important to write down the business concept to help set goals to strive for. If the entrepreneur has previous experience in the industry the new company will work within and it counts as a big advantage. There is no necessity to have a new product, by developing an "old" product or aiming a new target group you can succeed anyways. We started with various theories about business plans and have decided to create our own, Elitkortet business plan, which includes; business idea, product, manufacturing and technology, marketing plan, financing and financial spreadsheets, owners and organization, and risk analysis. In our empirical study we have gathered information about a possible start-up of the Elitkortet, and drafted a business plan for the Elitkortet. We have sought the information over the Internet, telephone, email, interviews, and went to counselling and on a start-up your own business course. To get a better picture about entrepreneurship, we have chosen to interview two entrepreneurs who started their businesses under different conditions. We’ve also described our feelings generated in the meetings with various instances and the people we’ve met. We have found that we could make our dream come true and start our company today. It is possible, both technically and organizationally, however, we don’t know if we are sufficiently risk-prone and willing to spend the time and effort required of us.

This thesis deals with the business plan. Intended business plan is to open a soup bar in a small French mountain town Chamonix Mont-Blanc. This business plan will serve primarily for internal purposes to identify the feasibility of the business idea. The thesis is divided into theoretical and practical part. The theoretical part first describes the typology of enterprises in France, then focuses on French tax system and social and health security system. The theoretical part also includes theory for processing the buiness plan, which is then applied in the practical part. The practical part deals with the specific business plan of the soup bar Le Nouveau Papillon. Important components of this business plan is a description of the business idea, analysis of the business environment and competition, financial plan and financial analysis, evaluating the effectiveness of investment and SWOT analysis.