Por “bebé medicamento” se entiende un niño concebido bajo técnicas de reproducción asistida que ha sido manipulado y “seleccionado” para ser genéticamente compatible con su hermano enfermo, a fin de proporcionarle un trasplante que no será rechazado. También puede ocurrir que aquel niño sea procreado naturalmente después del diagnóstico de la enfermedad de su hermano y, por azar, nazca genéticamente compatible con aquel por lo que terminaría sirviendo como medio para salvarlo. En este caso, el niño sería igualmente un “bebé medicamento”. En el presente trabajo, titulado “El uso de los bebés medicamento a través de la donación: Aspectos ético-jurídicos”, se analizó ¿Cómo debería abordar nuestro ordenamiento jurídico el tema de la existencia de los bebés medicamento ya que no se cuenta con regulación expresa? Con esta investigación se pretende demostrar que la existencia de los bebés medicamento es una práctica ilícita, ya que mediante ella se instrumentaliza al ser humano. Asimismo, su principal objetivo es contribuir a la recuperación de su hermano, quedando siempre supeditado a lo que éste necesite, lo que le impediría desarrollarse plenamente. Lamentablemente, en la realidad esta práctica se lleva a cabo disfrazada bajo la figura de la donación de órganos y/o tejidos. Hemos abordado la investigación basada en la dignidad del ser humano como condición que le da su carácter ontológico, también en los derechos que posee el concebido por su condición de persona, así como en el principio fundamental del interés superior del niño que constituye un parámetro por el cual siempre se debe actuar procurando el bienestar del menor, en las implicancias y límites de la patria potestad, y también en la donación de órganos de menores de edad como medio velado de instrumentalización. Nuestro propósito en esta investigación, además de analizar los aspectos bioéticos, es modificar el artículo 9° inc. 2 de la Ley General de Donación de Órganos y/o Tejidos, referido a los requisitos para la donación de menores de edad; como remedio legislativo para esta situación. / Tesis

Indiana University-Purdue University Indianapolis (IUPUI) / Joan Didion, a native of Sacramento, California, is the author of many acclaimed collections of journalism and memoir, the first of which were Slouching Towards Bethlehem (1968) and The White Album (1979). Eve Babitz, a lifelong resident of Los Angeles, has produced two such volumes: Eve’s Hollywood (1974) and Slow Days, Fast Company: The World, The Flesh, and L.A. (1977). While much critical ink has been spilled over Didion’s oeuvre, Babitz was, until the recent reprinting of the aforementioned titles, known best as an artist and muse. Perhaps due to this disparity in recognition and renown, no extant critical piece serves to compare the nonfiction of Didion and Babitz, despite their close geographic and social proximity. In viewing their early work side by side, the Golden West of the 1960s and ’70s emerges as the clearest point of comparison; however, the ways in which Didion and Babitz use place and time in their work often differ due to the marked contrasts in the identities they convey. In characterizing herself as a journalist and an observer, Didion offers a perspective that feels objective but is, at turns, wry and cool. Babitz, writing in a manner that was, at one time, considered autofiction, positions herself as the freewheeling focal point around which Hollywood’s dizzying cultural landscape unfolds. By manipulating the constructs of place and persona, these writers are better equipped to tell the story at hand and analyze their places within it, cementing their work in California’s literary canon.

Digital texts present significant challenges to technical communicators in terms of genre and persona. Because of the ubiquity of electronic media, we increasingly embrace digital formats over print-based documents. As a result, technical communicators must now devise the means to cue audiences to the purposes of digital documents in any given discourse community. We can only convey meaning to our Internet audiences through the use of appropriate standards and elements recognizable generic forms and rhetorical cues that we designate as conventions in specific digital discourse. Just as we use file and folder office metaphors for information stored on computers, digital activist communities use campaign metaphors to signal the intentions of their electronic pages. Although these electronic pages, such as Take Action, Donate, Lobby, and Speak Out, have the same names as their print-based counterparts, they represent digital generic forms, such as letters, flyers, and receivables, which occur in a virtual world rather than genres that exist in a physical community. If we examine activist sites in terms of digital-format texts, we can become familiar with the genre and forms of activist sites and determine site-visitor responses to the personas of the sites, which will help us to determine our ability to inform our audiences and call them to action. This study looks at six activist websites in terms of genre and persona to identify electronic-text conventions and forms that must be recognizable to site visitors in order for digital activists to effectively communicate. Activist organizations were among the first to understand the power of digital media as tools to disseminate information, lobby decision-makers, boycott corporations, broadcast opportunities for real and virtual legal protests and civil disobedience, and engage in subversive activities. Activist websites already use a number of text forms and visual rhetorical elements to cue the site visitor; many of these text forms are common to the activist websites examined for this thesis and constitute an identifiable and distinct genre. In terms of persona, this study examines the electronic public self of activist websites. The arena is a metaphor for the virtual world; the rhetors are the activist sites; and the debate the intertextual conversation is the digital discourse that occurs among website users, activist sites, and targets. By categorizing activist sites in terms of their primary activities helping, protest, and revolutionary - we determine which elements of genre repeat according to categories and we ultimately gauge the intensity of the outcome that the website rhetor hopes to create in the user. Designers and owners of activist sites have goals which can only be reached by means of effective, well-considered, digital genre and persona. Because many technical communicators and students of technical communication first experience the profession through service learning for a nongovernmental organization often an activist organization this study will help those technical communicators to reconsider their own assumptions about genre and persona and may lead those students to understand the importance of privileging genre and persona when designing and redesigning digital texts. This study provides a framework that both experienced and new technical communicators can apply to documents in order to (1) cue site visitors to the meaning of electronic texts and (2) construct effective public personas in the digital forum.

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Syftet med uppsatsen är att undersöka hur förståendeprocessen mellan en musikproducent ochen artist går till, och att i det utforska mitt tillvägagångssätt för att bevara artistens vision under inflytandet av min konstnärligaidentitet. Arbetet innefattar tolkandet av både min och artistens konstnärligaidentiteter vilket görs genom besvarandet av konstnärliga frågor innan vigår in i studion. Ett nytt sätt för mig att angripa och se på en skapandeprocess. Undersökningen görs från en mall vilken påvisa olika faktorer som påverkar slutresultatetinom ett konstnärligt samarbete mellan en artist och en producent. Jag är intresserad av attsynliggöra hur jag som musikproducent och min konstnärligaidentitet påverkar en artists uttryck, samt hur jag kan förvalta och tolka en artists konstnärliga vision på bästa sätt. Metodenför arbetet består utav tre huvudsakliga delar och framförallt läggs fokus på att göra ett välplanerat förarbete, detta i form av en intervju. Svaren jag får i intervjun utgör grunden för helaskapandeprocessen och jag får genom den möjligheten att synliggöra olika steg i min produktionsprocess. Svaren från intervjun ger dessutom möjlighet för mig att på ett enkelt sätt utföradet tredje och sista steget vilket är analyserande av arbetet. Resultatet av undersökningen ger mig insikter inför framtida arbetsprocesser och användandet utav intervjun som ett obligatoriskt steg innan jag utför undersökningens andra del; produktionsprocessen.

La investigación se centra en el uso del inbound marketing en el sector turístico, específicamente en los alojamientos turísticos, con el objetivo de mejorar su visibilidad orgánica. El trabajo se estructura en varios capítulos que abordan temas como la importancia del turismo en la economía española, el comportamiento del consumidor online, las nuevas tecnologías de la comunicación y su impacto en el turismo, y el desarrollo de estrategias de marketing digital como el SEO y el inbound marketing. La tesis también incluye un análisis comparativo sobre el impacto del SEO en grandes cadenas hoteleras y un estudio de caso aplicado a Monte Holiday Ecoturismo. La investigación destaca la relevancia del contenido generado por los usuarios y la necesidad de adaptar las estrategias de marketing a las nuevas dinámicas sociales y tecnológicas para atraer y retener a los consumidores. Se subraya la importancia de conocer al cliente a través del concepto de "buyer persona" y de utilizar este conocimiento para diseñar contenidos y experiencias personalizadas que mejoren la satisfacción y fidelización del cliente.

Cette thèse vise à suggérer l’existence d’un partage d’une théorie poétique commune entre l’école d’Aristote d’une part et le grammairien Aristarque de Samothrace d’autre part. À partir d’un examen des textes et des fragments de la critique littéraire hellénistique, deux aspects fondamentaux de la poétique péripatéticienne font l’objet d’une comparaison avec Aristarque, soit : 1) la prise de position interprétative qui tient compte de la nature fictionnelle du discours poétique et le soustrait aux critères de vérité traditionnellement imposés par les lecteurs anciens, notamment à l’intérieur de la tradition allégorique ; et 2) la reconnaissance de l’autonomie relative du contenu de l’œuvre poétique face à l’auteur, particulièrement dans le rapport qu’entretient ce dernier avec ses personnages. / This thesis sets out to examine two points of contact in the poetics of the Peripatetics and Aristarchus, namely : 1) the exegetical attitude that takes account of the fictionality of poetry, thus exempting it from the constraints of truthfulness that ancient readers traditionally imposed on it, especially within the allegorical tradition; 2) the perception of the content of a work of poetry as being autonomous from its author, especially with regard to the relation between the poet and his characters.

Made available in DSpace on 2016-04-28T20:37:42Z (GMT). No. of bitstreams: 1 Maristela dos Reis Souza.pdf: 484726 bytes, checksum: cb8be85e00b93024a2c288ee4bf1df38 (MD5) Previous issue date: 2011-08-26 / Coordenação de Aperfeiçoamento de Pessoal de Nível Superior / Possessing a Body Mass Index (BMI) categorized as obese and taking care of physical appearance may be two irreconcilable characteristics among fat individuals. Therefore, the overall objective of this research is to understand what type of relation exists between the body weight of these individuals and the act of acquiring and wearing clothes. This research uses the concept of persona from Jungian Psychology to understand this issue in a psychological perspective. The methodology used involves semi-structured interviews and the measurement of the Body Mass Index of 40 males and 40 females, distributed between five BMI categories: normal range, overweight and obesity classes I, II and III. The data was analyzed by crossing the closed questions that stood out in terms of percentage with the verbalizations of the participants aimed at justifying their choices. We have found a linear relation between the BMI and the following variables: the feeling of exclusion, difficulty in finding clothes of adequate size and dissatisfaction with body weight. Worrying about body weight causes suffering not only in participants with obese BMI, but also in participants with normal BMI and overweight BMI / Possuir índice de massa corporal obesidade e ser cuidadoso com sua aparência física podem ser características pessoais inconciliáveis para os indivíduos gordos. Assim, o objetivo geral da pesquisa foi compreender qual é o tipo de relação existente entre o peso corporal dos indivíduos e a aquisição e uso de roupas. A pesquisa utiliza o conceito de persona provindo na Psicologia Junguiana a fim de compreender esta relação dentro do ponto de vista psicológico. O método da pesquisa consiste na entrevista semi-aberta e na mensuração do índice de massa corporal de 40 homens e 40 mulheres distribuídos entre cinco categorias do IMC: normal, sobrepeso, e obesidade classes I, II e III. Os dados foram analisados a partir do cruzamento entre as questões fechadas que mais destacaram percentualmente e o discurso emitido pelos participantes ao justificar sua escolha. Encontramos uma relação linear entre o IMC e as três variáveis: sentimento de exclusão, dificuldade para achar roupas de tamanhos adequados e insatisfação com o peso corporal. A preocupação com o peso corporal no ato de vestir-se gera sofrimento não só para os participantes com IMC obesidade, mas também para os participantes com IMC normal e IMC sobrepeso

L’analyse des besoins est la première étape du processus de conception. C'estaussi une source importante d’innovation en entreprise, notamment lorsqu'elle est partagée ausein de l’équipe de conception pluridisciplinaire. La prospection et l’anticipation des besoinsfuturs des utilisateurs porte ainsi des enjeux stratégiques majeurs pour développer des produitsnouveaux adaptés aux utilisateurs finaux. L'objectif de cette thèse est de contribuer à optimiserl’anticipation des besoins dans le but de favoriser l’innovation. Nos hypothèses portent sur desfacteurs méthodologiques et technologiques qui permettent d'améliorer la collaboration del'équipe pluridisciplinaire et la performance d'anticipation des besoins. Ces hypothèses sontopérationnalisées comme trois déclinaisons de la méthode des Personas et sont testées dansle cadre de trois projets industriels. Nous montrons qu'en proposant une méthode combinantplusieurs modes de raisonnements adaptés aux profils métiers de l'équipe pluridisciplinaire,l'anticipation des besoins est améliorée en quantité et en qualité (utilité perçue par lesutilisateurs). Nous montrons également que les technologies support jouent un rôle importantdans l'efficacité des méthodes : une technologie collaborative et ludique comme une tableinteractive peut augmenter le nombre d'items stratégiques pour l'entreprise (c'est-à-dire utiles etfaisables) ; une technologie immersive et ludique comme un monde virtuel permet d'orienterl'anticipation des besoins selon les objectifs du projet (techno-centrés ou centrés-utilisateurs).Ces résultats ouvrent de nombreuses perspectives pour l'évolution méthodologique ettechnologique de la phase d'anticipation des besoins dans les projets d'innovation. / Requirements analysis is the first step of the design process. It is also animportant source of innovation in companies, particularly when it is shared and fulfilled by themultidisciplinary design team. The prospection and anticipation of future needs are therefore animportant challenge for the development of new products adapted to their user. The goal of thisthesis is to optimize the anticipation of future needs in order to foster innovation. Ourassumptions include methodological and technological factors to improve the collaboration ofthe multidisciplinary team and the performance of requirements anticipation. Theseassumptions are operationalized through three different ways of running the Persona methodand tested in the context of three industrial projects. We show that a method combining severalreasoning modes adapted to the various professional backgrounds in the multidisciplinary team,the anticipation of needs is improved quantitatively and qualitatively (i.e. usefulness assessedby users). We also show that the technological support plays an important role in theeffectiveness of methods: a collaborative and playful technology such as an interactive tabletopcan increase the number of strategic ideas for the company (i.e. useful and technically feasible);an immersive and playful technology such as a virtual world can shape needs anticipation inaccordance with the project priorities (Techno-Centered or User-Centered). These results openmany opportunities for the methodological and technological evolution of front-end innovationphases towards the anticipation of future needs.

The application of persona theory to the poetry of Horace is a well-established method of critical analysis, but in Horace’s love poems we can also distinguish various erotic voices. The Odes and Epodes of Horace feature several distinct sexual personae as the speakers of the poems. Horace the Lothario is a witty, didactic, slightly detached expert on love and erotic behavior. Horace the Excluded Lover is a gloomy failure at love who desires someone he cannot have. Horace the Ephebophile seeks as the object of his erotic desire a young man generally older than traditional Roman pederasty would suggest, but this desire is coded and suppressed. Horace the Moralist, possibly in ironic relation to the other three, attacks loose sexual morals and praises Augustus for returning chastity and monogamy to Rome. Finally, the sexual personae of some of Horace’s poems defy simple categorization and must be analyzed more closely in order to explain the nature of the speaker. This methodology, the division into sexual personae, allows us to give a fresh critical appraisal to Horace’s erotic poetry. / text