本研究視理性思考與感性人格特質為多面向的結構，探討理性思考與感性人格特質各面向間的關係，並研究個人的性別、學科背景是否與其理性思考及感性人格特質有關。 　　本研究以台大、政大共386位學生為樣本，運用「修訂康乃爾批判思考測驗Z級」、「拓弄思語文創造思考測驗乙式」、「人際敏感性量表」、「美感追求量表」、「感情變異性量表」、「自發性量表」及「同理心量表」等工具收集資料，再以皮爾遜積差相關考驗及多變量變異數分析(MANOVA)進行統計分析。 　　研究結果發現： 　　1.理性思考與正面向感性人格特質有顯著正相關，與負面向感性人格特質沒有顯著相關。 　　2.在理性思考上，性別之間並無顯著差異；在感性人格特質上，女性在「美感傾向」、「同理心」、「情緒化」等三個面向上的分數都顯著高於男性，「情感表達」面向則是未達顯著水準，但是在「人際敏感」面向上卻是男性分數顯著高於女性。 　　3.不同學院學生的批判思考、創造思考及理性思考能力並未有顯著差異。文學院學生的感性人格特質則有「情緒化」面向顯著高於理學院學生及其他學院學生，「人際敏感」面向高於其他學院學生。 　　本研究建議，根據理性思考與感性人格特質之間的相輔相成互動關係，學校宜多鼓勵男學生培養感性人格特質，鼓勵女學生發揮理性思考的潛能，不受刻板印象所限；在大學的通識教育上亦有必要重新調整，提供學生培養經驗整合與整全判斷能力。 / The objectives of this study were to explore the relationship of rational thinking, consisted of critical thinking dimension and creative thinking dimension, and affective personality traits, consisted of four positive dimensions and one negative dimension, from a multidimensional perspective, and to examine if one's sex and major would have influence on his/her rational thinking and affective personality traits. Tests were administered to 386 college students, evaluating their levels of critical thinking, creative thinking, interpersonal sensitivity, aesthetic orientation, emotioanl expressivity, empathy and emotionality. Findings suggest that: (1) Subjects scoring high on Rational thinking have significant high scores in positive dimensions of affective personality traits, but it seems that rational thinking is not related to the negative dimension of affective personality traits. (2) There is no significant sex difference in rational thinking, meanwhile in affective personality traits, female score obviously higher in aesthetic orientation, empathy, and emotionality, and there is no significant sex difference in emotional expressivity, but male score higher in interpersonal sensitivity. (3) Students in different majors don't have significant differences in their critical thinking, creative thinking, and rational thinking abilities, but students majoring art and literature surely score higher in emotionality and aesthetic orientation dimensions than students majoring nature science or other subjects.

Ce mémoire porte sur le rôle que jouent les médias de masse dans la construction de la personnalité publique des nouveaux chefs de partis politiques. Lorsqu’un individu est nommé à la tête d’un parti politique, il est la plupart du temps peu connu du grand public. Or, comme une écrasante majorité de citoyens n’a jamais l’occasion d’entrer en contact directement avec les hommes et les femmes politiques, c’est exclusivement par le biais des médias que la plupart des gens apprennent à connaître leurs représentants politiques – ou ceux qui aspirent à jouer ce rôle. Or les médias ne se contentent pas de répéter ce que les politiciens disent. Les informations qu’ils décident d’inclure dans leurs reportages, les mots qu’ils utilisent et les cadrages qu’ils retiennent contribuent à définir la personnalité des leaders émergents dont ils parlent. Les médias choisissent aussi de mettre l’accent sur certains traits de personnalité et décident d’en ignorer d’autres. Afin de mieux comprendre ce phénomène, nous avons étudié le cas de l’ex-chef du Parti québécois, André Boisclair. Nous avons cherché à savoir si la couverture dont ce dernier a fait l’objet a été stable ou si elle a suivi certains cycles, et nous nous sommes intéressés aux critères retenus par les médias pour évaluer sa personnalité. Pour ce faire, nous avons étudié le volume, le format, le ton, les objets et les cadrages qui caractérisent la couverture dont a été l’objet André Boisclair à l’antenne de la Société Radio-Canada et du Réseau TVA entre le 4 juin 2005 et le 21 février 2007. Nos conclusions sont à l’effet que la couverture a bel et bien suivi un cycle, et que les critères retenus par les médias sont très similaires à ceux qui sont réputés être importants pour la population dans le choix d’un leader politique. / This thesis focuses on the role played by mass media in the construction of the public personality of emerging leaders. When a political party chooses a new leader, this leader is often known by very few people. Since a majority of citizens rarely has the occasion to interact directly with political figures, it is exclusively through the media that most people are able to get acquainted with those who represent them – and with those who aspire to play that role. But the media do not only repeat what politicians say. The pieces of information they decide to include in their stories, the words they use, and the frames they select contribute to the definition of the public personality of the leaders they talk about. News media also choose to put the emphasis on particular personality traits, and to ignore others. In order to have a better understanding of this phenomenon, we have studied the case of former Parti québécois leader, André Boisclair. We have tried to determine if the coverage he was object of has been stable over time, or if it has followed cycles, and we have studied the criteria used by the media to assess his personality. To achieve these ends, we have studied the volume, the format, the tone, the objects and the frames, which have characterized the coverage broadcasted on the Canadian Broadcasting Corporation and the TVA Network between June 4, 2005 and February 21, 2007 about André Boisclair. Our conclusions show that the coverage indeed follows cycles, and that the criteria used by the news media are very similar to those which have already been identified as important to the public in the selection of a political leader.

Title: Is fat the new skinny? A study on weight and perception of models in green marketing. Date: 2018-05-22 Level: Bachelor Thesis in International Marketing Author: Oskar Wagrelius & Sara Eriksson Supervisor: Ulf Aagerup Problem formulation: How does the perceived weight and warmth/competence of a model in green marketing affect sales through perceived greenness and attractiveness? Purpose: The purpose of this study is to increase the knowledge, for brands being green, about how the choice of models in their advertisement will impact the brand's perception and affect greenness, attractiveness, and sales. The goal is to understand if the choice of a diverse model (considering weight) might be more effective considering green marketing and brands who want to be perceived as warm and/or competent. Theoretical framework: In this thesis, the theoretical framework is made up of existing theories on brand positioning, brand identity, consumer behavior, the perception of people and the usage of models. Methodology: This thesis is conducted with a deductive approach through a quantitative study made up of 131 respondents since non-coffee drinkers and non-coffee buying respondents as well as, non-Swedish people were excluded from participating. A total of 160 people responded to the online survey. The groups were randomized as to which one of four different surveys they got to answer. Secondary sources are scientific articles and books, journals as well as websites since the topic is in an academic viewpoint under-researched. Empirical findings: This thesis and its findings consist of an analysis of the quantitative study which is presented through theoretical models, figures, diagrams and tables as well as text. Conclusion: The findings in this thesis shows that green products have a higher purchase propensity than neutral products. Therefore the first assumption is considered to be true. The second and third assumptions are however falsified through the findings that a brands (being either warm or competent) choice of model will not affect the perceived greenness, attractiveness or sales.

No description available.

This research explores the relationship between personality traits, Psychological Capital and job performance amongst sales employees within an Information, Communication and Technology (ICT) sector in South Africa. The study was conducted through quantitative research. The study used the Basic Traits Inventory short form (BTI) to measure personality traits; the Psychological Capital questionnaire (PCQ) to measure the Psychological Capital; and the Job Performance questionnaire (JBQ) to measure individual performance. A biographical questionnaire was also used. The questionnaires were administered to a population of 145 sales employees, 85 of whom were based in the company’s Johannesburg office, with the rest dispersed in the company’s Cape Town, Durban, Port Elizabeth, Bloemfontein, wider Free State and Mpumalanga offices. In view of the fact that the sample was small, 100% of the population was included in the study. A theoretical relationship between the constructs was determined and an empirical study provided evidence of the degree of relationship that existed between them. The results reveal significant relationships to exist between some sub-scales; however, statistical significance could not be reached for some correlations. / Industrial and Organisational Psychology / M. Com. (Industrial and Organisational Psychology)

This study aimed at identifying the models that best explain the student-related factors that contribute to the academic performance of students in the university. Students' final high school grade, English Language proficiency, self-regulatory learning strategies and extrinsic goal orientation are observed to generally have direct effects on the academic performance of the students in the university, while attitudes, intrinsic goal orientations, personality traits and age have indirect effects. Student mentors need to understand the factors that contribute to the academic performance of undergraduate students. Further research is also deemed necessary in other universities in Kenya in order to establish whether similar results would be obtained. / Educational Studies / D. Ed. (Philosophy of Education)

Die algemene persepsie bestaan dat dit 'n struikelblok is om 'n enigste kind te wees omdat hierdie kinders meestal sosio-emosionele probleme ervaar. Hulle word getipeer as onder andere selfsugtig, eensaam, afhanklik, ongelukkig, dominerend en bederf. Daar bestaan betreklik min navorsing omtrent die enigste kind as sodanig. Die meeste inligting wat omtrent hierdie kinders beskikbaar is, is verkry uit"'vergelykende studies waarvan enigste kinders toevallig deel gevorm het en waarin die invloed van veranderlikes soos geboorterangorde en gesinsgrootte op aspekte soos intelligensie, persoonlikheid en gedrag ondersoek is. Die gebruik van hierdie veranderlikes het wye kritiek uitgelok omdat dit aanleiding gegee het tot teenstrydige navorsingsresultate wat sowel negatiewe as positiewe persoonseienskappe uitgewys het. 'n Sterk pleidooi is gelewer vir 'n holistiese benadering tot die persoonlikheidsontwikkeling van die enigste kind met grater klem op die bepalende invloed van f aktore binne en buite die gesin. In hierdie studie word die invloed van ouerlike opvoedingsgedrag op die persoonlikheidsontwikkeling van die enigste kind ondersoek. Die vertrekpunt van die studie is 'n ondersoek na die rol wat gehegtheid en die gesin as sosiale sisteem as grondslag van 'n ouer-kind-verhouding speel. Albei ouers dra vanuit hul onderskeie ouerhuise bepaalde opvoedingsinhoude, gebaseer op die opvoedingsgedrag wat hulle as kinders ervaar het, in hul huwelik en gesin in. Dit dien as grondslag vir die opvoedingsgedrag wat hulle teenoor hul kind openbaar. Sodoende skep hulle 'n eie opvoedingskultuur. Die literatuur Die literatuur bevestig die regstreekse verband tussen ouerlike opvoedingsgedrag en die persoonlikheidsontwikkeling van die enigste kind. In hierdie studie word agt dimensies van - ouerlike opvoedingsgedrag beskryf, asook die invloed daarvan op die persoonlikheid van die enigste kind. In die empiriese ondersoek word die opvoedingsgedrag van vyf ouerpare, asook hul enigste kinders se betekenisgewing daaraan en belewing daarvan, aan die hand van vraelyste en ongestruktureerde onderhoude kwalitatief geevalueer. Op grond hiervan is bevind dat die populere stereotipering van die enigste kind ongegrond is en dat daar nie sprake is van 'n tipiese enigste kind nie. 'n Waardering van die persoonlikheidsontwikkeling van die enigste kind, trouens van enige kind, is eerder gelee in die kind se belewing van en betekenisgewing aan sy ouers se opvoedingsgedrag. / A general perception exists that it is an impediment to be an only child because these children frequently experience socio-emotional problems. They are typified as self-centred, lonely, dependent, domineering and spoit Little research exists to verify this description. Most of the available information has been obtained through comparative studies in which only children participated through sheer coincidence. These studies investigated the effects of variabl~ such as position in family and family size on aspects such as intelligence, personality and behaviour. The use of these variables elicited wide criticism since it resulted in contradictory research findings which indicated the presence of both negative and positive personality traits. This prompted a plea for a holistic approach to the personality development of the only child, with a greater emphasis on the determining influences of factors within and outside the family. This study investigates the influence of parental educational behaviour on the personality development of the only child. The point of departure is an inquiry into the roles played by the family as a social system and attachment in the foundation of the parent-child relationship. From their respective parental homes, both parents bring certain educational contents into their marriage, based on the educational behaviour that they experienced as children. This serves as a basis for the behaviour that they display towards their children. The literature establishes a linear relationship between parental educational behaviour and the personality development of the only child. In this study, eight dimensions of parental educational behaviour are described, as well as the influence of these on the personality of the only child. In the empirical investigation, the educational behaviour of five couples was quantitatively evaluated using questionnaires and unstructured int~rviews. The only child's attribution of meaning to and experience of this behaviour were also evaluated. Based on these results, it was found that the popular stereotyping of the only child is unfounded, and that there is no such thing as a typical only child. An appreciation of the personality development of the only child, and indeed any child, lies rather in the child's experience of and meaning attribution to his parents' educational behaviour. / D.Ed. (Psychology of Education)

This thesis deals with the possibility to evaluate cognitive and emotional traits and their relations to job positions and functions. The basis is to create a set of tests which could be used during a hiring procedure while deciding among candidates. It also suggests how to classify users based on a set of tests and thereby provide support in choosing the right job. The thesis gives a brief outlook of individually tested traits, describes a proposal of a web application and its implementation, describes implementation of neural network classifier and presents obtained results.

Abstracts in English, Xhosa and Zulu / The purpose of the current study was to determine the relationship between personality and employee engagement (EE) within a financial institution in South Africa. A quantitative correlational research approach was utilised and random sampling from a population of 516 identified 200 participants for whom personality scores as measured by the Occupational Personality Questionnaire (OPQ32r) already existed as secondary data. A sample of 124 employees responded to the request to participate in the study. The participants were subsequently requested to complete a self-compiled biographical questionnaire and an employee engagement questionnaire (EEQ) as the measurement of EE. Reliability scores obtained in the current study for the OPQ32r was 0.95 and for the EEQ 0.97 (both p ≤ 0.5), indicating acceptable internal consistency. Results indicated a statistically significant relationship between an Overall OPQ32r Score and an Overall EE Score of 0.186 (p ≤ 0.5), but only one of the three core personality domains measured by the OPQ32r, namely feelings and emotions, had a statistically significant relationship with an Overall EE Score and four of the six EE subdimensions of EE. Results also indicated that the three core personality domains as measured by the OPQ32r are a statistically significant predictor of EE, predicting 4% of the variance of EE (r2 = 0.04, F (3; 120) = 2.72, p ≤ 0.05). Although all relationships obtained in the current study were statistically significant, all had a weak effect size and were thus of limited practical significance, indicating limited practical usefulness. The limitations of this study were the small sample size utilised (n = 124) due to the utilisation of secondary data and a survey sent out concurrent to this study, impacting employees’ willingness to fill in an additional survey. The fact that this study was done in only one division of a financial institution in South Africa, made the generalisation of results to other organisations problematic. There were limited studies measuring personality utilising the OPQ32r while the EE studies utilised different assessments to measure the construct, complicating the comparison of results. As personality and EE are important constructs for Industrial and Organisational Psychology, it was also recommended that additional research be undertaken to increase the knowledge base regarding these two constructs. / Inhloso yesifundo socwaningo samanje kwaye kukuthola ubudlelwano obuphakathi kobuntu kanye nendlela yokusebenzisana phakathi kwesisebenzi kanye nenhlangano (EE) ngaphakathi kwenhlangano yezezimali eNingizimu Afrika. Kwasetshenziswa indlela yocwaningo eqhathanisa izinga lokusebenzisana kwezinto (quantitative correlational research approach) kanye nendlela yocwaningo i-random sampling kwinani lonke labantu abayi 516 abakhethwe kwi-200 labadlalindima abahlolwe izinga lobuntu obulinganiswe ngokusebenzisa Umbhalo weMibuzo emayelana noBuntu (Occupational Personality Questionnaire) (OPQ32r) okuwulwazi olukade luvele lugcinwe njengedatha yesigaba sesibili. Isampuli yabasebenzi abayi-124 iphendule ngokuthi ivume ukuzibandakanye kucwaningo. Ngemuva kwalokho abadlalindima baye bacelwa ukuba bagcwalise umbhalo wemibuzo ebuza ngempilo yomuntu kanye nombhalo wemibuzo ebhekiswe kuhlobo lobudlelwano obuphakathi kwesisebenzi kanye nenhlangano (EEQ), lokhu kusetshenziswe njengophawu lokulinganisa izinga lokusebenzisana phakathi kwesisebenzi kanye nenhlangano (EE). Amaphuzu akhombisa ukwethembeka atholwe kucwaningo lwamanje kwi-OPQ32r ayekhombisa inani le 0.95 kanye ne EEQ 0.97 (zombili lezi zinto i-p ≤ 0.5), zikhombisa izinga lokungashintshi kwezinto ngaphakathi. Imiphumela yamanani iye yaveza ubudlelwano obuhle kakhulu phakathi kwamaPhuzu onke e-OPQ32r kanye namaPhuzu onke e- 186 (p ≤ 0.5), kodwa-ke uwodwa kuphela umkhakha obalulekile kwezobuntu emikhakheni emithathu elinganiswe nge-OPQ32r, yona yimizwa kanye nommoya, lezi zimpawu zinobudlelwano bamanani obubaluleke kakhulu obukhombisa Amaphuzu onke kanye nezigatshana ezine kwizigatshana eziyisithupha ze-EE. Imiphumela nayo ikhombise ukuthi imikhakha ebalulekile yobuntu njengoba ilinganiswa nge-OPQ32r ngokwamanani iyisibikezeli esisemqoka kakhulu se-EE, ibikezele 4% yezinga lokwehluka kwi-EE (r2 = 0.04, F (3; 120) = 2.72, p ≤ 0.05). Yize zonke izinhlobo zobudlelwano ezitholakele kwisifundo socwaningo samanje ngokwamanani sasibalulekile, kodwa zonke lezi zinhlobo zobudlelwano zonke zikhombise ukuba nomthelela ongenamandla kanti ngokunjalo ubumqoka bazo obuphathekayo buncane kakhulu, bukhombisa izinga elincane lokusebenziseka ngendlela ephathekayo. Imingcele yalolu cwaningo kuye kwasetshenziswa amasampuli amancane (n = 124) ngenxa yokusetshenziswa kwedatha yesigaba sesibili kanye nesaveyi ethunyelwe kanye kanye kulolu cwaningo, iye yaba nomthelela kwizinga lesifiso sabasebenzi sokugcwalisa enye isaveyi eyengeziwe. Udaba lokuthi lolu cwaningo lwenziwe kwisigaba esisodwa kuphela kwiziko lezezimali eNingizimu Afrika, lokhu kuye kwenza ukuthi ukucaban ukuthi imiphumela isebenza kuzo zonke izinhlangano kube yinkinga. Kuye kwacaca ukuthi lincani kabi inani lezifundo zocwaningo ezisetshenziswa ukuhlola izimpawu zobuntu ngokusebenzisa i-OPQ32r kanti izifundo zocwaningo lwe- EE studies zisebenzise izinhlelo ezahlukene zokuhlola ukulinganisa izinga lokwakha, kanti lokhu kudidanisa indlela yokuqhathanisa imiphumela. Njengoba izimpawu zobuntu kanye ne-EE ziyizimpawu ezisemqoka kwisifundo seSayikholoji yezeZimboni kanye neNhlangano, kuye kwanconywa ukuthi futhi ukuthi kudingeka ukuthi kwenziwe olunye ucwaningo ukukhulisa umthombo wolwazi mayelana nalezi zinhlelo zokwakha ezimbili. / Injongo yesi sifundo yayikukuqonda ngolwalamano olwenzeka phakathi kwesimo adalwe esiso umqeshwa/ubuyena nendlela athatha ngayo inxaxheba okanye indlela azibandakanya ngayo nokwenzekayo kwiziko lezoqoqosho eMzantsi Afrika. Uphando luqhutywe ngokusebenzisa indlela yokuthelekisa amanani kwaye kwenziwa ukhetho lwabathathi nxaxheba olungalandeli migaqo itheni, kubantu abangama-516 nekwachongwa kubo abangama-200 ababesele benamanqaku abawafumana xa babebuzwa uluhlu lwemibuzo yesimo sendalo, iOccupational Personality Questionnaire (OPQ32r). Isampulu yabaqeshwa abali-124 yavuma ukuthatha inxaxheba kwesi sifundo. Aba bathathi nxaxheba bacelwa ukuba babhale imibuzo abazenzele ngokwabo, nemalunga nembali yobomi babo kunye neyendlela abazibandakanya ngayo (EEQ), oko kusenziwa njengomlinganiselo we-EE. Amanqaku okuthembeka e OPQ32r awafunyanwa kwesi sifundo aba li-0.95 aze awe- EEQ ali-0.97 (omabini enza p ≤ 0.5), nto leyo ikhombisa uzinzo. Iziphumo zadiza ulwalamano olubalulekileyo phakathi kwenqaku elongameleyo okanye iOverall OPQ32r Score kunye neOverall EE Score, lwalamano olo lwaba li-0.186 (p ≤ 0.5), kodwa linye qha inqanaba lesimo sendalo yomntu elalinganiselwa ngeOPQ32r, nqanaba elo ileleemvakalelo nesimo somphefumlo. Eli nqanaba laba nolwalamano olumandla nenqaku eliyiOverall EE Score kunye namacandelwana amathandathu e- EE. Iziphumo zaphinda zadiza ukuba amacandelo angundoqo amathathu obuyena nalinganiselwa ngeOPQ32r, aluqikelelo olubalulekileyo lwe-EE, eqikelela i-4% yogungqagungqo lwe-EE (r2 = 0.04, F (3; 120) = 2.72, p ≤ 0.05). Nangona zazibaluleke kakhulu zonke iindidi zolwalamano ezafumaneka kwesi sifundo, zonke zazinefuthe elibuthathaka, ngoko ke uncedo lwazo aluzange lube lukhulu kwaye zingenakusetyenziswa kangakanani. Ubuthathaka besi sifundo yaba bubuncinane besampulu eyasetyenziswayo (n = 124) ngenxa yokusetyenziswa kwedatha yomjikelo wesibini (isecondary data) nohlolo zimvo olwaqhutywa ngaxeshanye nesi sifundo, nto leyo yabatyhafisa abaqeshwa kuba babengathandi ukuphendula imibuzo yezifundo ezininzi. Into yokuba esi sifundo senziwa kwicandelo elinye kuphela kwiziko loqoqosho eMzantsi Afrika yenza ukuba kube yingxaki ukuthatha izigqibo ngamanye amaziko. Zazinganelanga izifundo ezilinganisela ubuyena bomntu, zisebenzisa iOPQ32r lo gama izifundo ze-EE zisebenzise iindidi zohlolo ezahlukeneyo ukulinganisela isimo esifanelekileyo, zibe ke zidala ingxaki ekuthelekiseni iziphumo. Njengokuba ubume bendalo/ubuyena kunye ne-EE buzizimo ezibalulekileyo kwiZifundo zeSimo Sengqondo Emsebenzini Nakulungiselelo (Industrial and Organisational Psychology), kwacetyiswa ukuba kuphinde kwenziwe olunye uphando ukuze kwandiswe isiseko solwazi malunga nezi zimo zibini. / Industrial and Organisational Psychology / M. Com. (Industrial and Organisational Psychology)

<p>Испитивани су индивидуални и организациони квалитети повезаности лидера и следбеника. Узорак се састоји од запослених у туристичком и јавном сектору у Војводини и Србији.</p> / <p>Ispitivani su individualni i organizacioni kvaliteti povezanosti lidera i sledbenika. Uzorak se sastoji od zaposlenih u turističkom i javnom sektoru u Vojvodini i Srbiji.</p> / <p>They were evaluated for individual and organizational quality correlations of leaders and followers. The sample consists of employees in the tourism and the public sector in Vojvodina and Serbia.</p>