TESIS PARA OPTAR AL GRADO DE MAGÍSTER EN MARKETING / El amor a la marca lugar es un constructo que se compone de integración, identidad, afecto, pasión y dependencia que refleja la conexión emocional con un destino basado principalmente en la relación de largo plazo con el lugar y las personas con las que se pueda encontrar en ese lugar. Si bien el place attachment ha explicado de la mejor manera la conexión o lazo con un destino, se cree que al complementarlo con el amor a las marcas basado en relaciones interpersonales se puede crear un constructo más completo que entienda la emocionalidad que involucra amar de manera sostenida en el tiempo a un lugar. Los resultados obtenidos a través de encuestas online a 320 estudiantes jovenes arrojan que las dimensiones que componen el amor a la marca lugar forman parte de manera significativa, por lo que se espera sentar una base teórica sólida que favorezca futuras investigaciones en el ámbito emocional del turismo a través de las implicancias y conclusiones de esta investigación.

This thesis explores the use of sound recordings in the revitalisation of two minority languages – the Ainu (Japan) and the West Frisian (the Netherlands). Over the last few decades, a growing concern about linguistic diversity in the world has led to an increasing awareness of minority languages, which are endangered by loss. The concept of language revitalisation calls for work which will affect the vitality of these languages. The nature of these revitalisation efforts is inscribed into place-related processes and the interpretations of the relationships between language speakers and the place they live in. Sound recordings can afford language revitalisation with the restoration of sounds of languages. This thesis argues that the heart of language revitalisation lies in the re-sounding of place attachment and sense of place. The selection of the two language cases studies, which allow for the multi-faceted use of sound recordings to be revealed and understood, constitutes an important part in the search for an understanding of these interconnections. Based on these two language case studies, which contrast in degrees of language endangerment, this research analyses how and why sound recordings engage in the processes of language revitalisation. Qualitative methods of research, encompassing forty one semi-structured and episodic interviews conducted in Japan and the Netherlands along with observations and secondary data analysis, were used in this study. The comparative approach revealed similarities and differences in the revitalisation of the Ainu and West Frisian languages and the practices of using sound recordings. Importantly, this thesis demonstrates that the significance of sound recordings arise from their capability of creating aural experience of the language, which empowers both processes of language revitalisation with the restoration of place attachment and sense of place. This finding represents a key contribution to the research of linguistic and geographical knowledge about the revitalisation of endangered languages, the role of technology in language revitalisation and to the debate on saving linguistic and cultural diversity in the world.

abstract: Many of the scholars that have chronicled the creation of the modern American kitchen have written about how the technological, societal, and cultural revolutions of the twentieth century played a role in dramatically changing its structure and design. More recently, some scholarly research has focused on the evolution of the kitchen and its meaning over time. In several of these research publications scholars profess that the modern American kitchen, more than any other room, has come to symbolize the center or heart of the home, and the warmest room in the house. However, they are quick to acknowledge that, at the beginning of the twentieth century, the kitchen was not so fondly regarded. Little research exists regarding why individuals increasingly became attached to the kitchen or how that attachment influenced the layout, size, objects, and activities conducted in the kitchen. This thesis fills this void by exploring the implications of place attachment on the evolution of the American kitchen from 1901 through 1964. By approaching this research from a combination of design history and environmental psychology, this thesis provides a new perspective to our understanding of the evolution of kitchen design. Using this two-pronged approach, this study contributes to our understanding of the evolution of the kitchen. This study traces the evolution of the modern American kitchen using two qualitative methodologies: material culture and phenomenology. Drawing from a variety of floor plans, advertisements, and articles contained in the House Beautiful magazine 1901 through 1964, as well as writings from popular domestic advisors of the period, this thesis charts the transformation of the modern American kitchen from a "hell on earth" into the "heart and soul of the home." By combining place attachment theory and kitchen design research this thesis provides interior designers new insight into designing kitchens that foster endearing emotional attachment for our clients. / Dissertation/Thesis / M.S.D. Design 2013

abstract: Numerous studies have examined the attachments individuals have to the places they visit, and that those attachments are formed through experiencing a place in person. This study is unique in that it examines pre-trip place attachment formation via the use of mobile technology and social media. It proposes that media experienced through the use of a participant's smartphone can foster the development of positive emotions, which in turn, facilitates greater mental imagery processing that ultimately influences pre-trip place attachment formation. An experimental design was constructed to examine how text and video on a destination's Facebook page influences an individual's emotions, mental imagery, and subsequently attachment to that destination. Specifically, a 2 (narrative text vs. descriptive text) x 2 (short, fast-paced video vs. long, slow-paced video) between-subjects design was used. A total of 343 usable participant responses were included in the analysis. The data was then analyzed through a two-step process using structural equation modeling. Results revealed no significant influence of textual or video media on emotions although the choice in text has a greater influence on emotions than choice in video. Additionally, emotions had a significant impact on mental imagery. Finally, mental imagery processing had a significant impact on only the social bonding dimension of place attachment. In conclusion, while media had no significant impact on emotions, the effect of previous traveler's retelling of personal accounts on the emotions of potential travelers researching a destination should be examined more closely. Further, the study participants had no prior experience with the destination, yet emotions influenced mental imagery, which also influenced social bonding. Thus further research should be conducted to better understand how potential traveler's image of a destination can be affected by the stories or others. / Dissertation/Thesis / Ph.D. Community Resources and Development 2013

This thesis examines how changes to rural places and landscapes are experienced by residents and incorporated into place attachments and identities over time. It does so through exploring findings from seventy-eight qualitative, ‘emplaced’, oral history interviews in three English villages: Mullion (Cornwall); Askam and Ireleth (Cumbria); and Martham (Norfolk). These villages are located near to at least one existing windfarm, which – as an example of rural change - provides a common focus for the research. The research is informed by a ‘middle-ground’ theoretical approach that considers discursive and experiential aspects of people-environment relationships and pays particular attention to how engagements with the past are enrolled in shaping experiences of landscape, place and change. Attitudes towards rural place-change are identified as being shaped by four complex, relational facets, viz: i) discursive interpretations of rural place, (post)nature and temporality; ii) experiential factors; iii) assessments of utility; and iv) local contexts. The thesis draws these together into a conceptual framework that helps guide analyses of place-change experiences. The framework’s value is demonstrated through applying it to the example of windfarms. The results reveal perceptions to be complex and multifarious but suggest that changes can be incorporated into place attachments and identities so long as highly-valued place assets are not harmed. The research makes a valuable contribution to geography by enhancing understandings about everyday rural lives and experiences; and revealing parallels between academic and lay discourses about landscape, ‘nature’ and place-temporality. It also adds to the considerable literature on perceptions of renewable energy by providing insights into attitudes towards windfarms at the post-construction, rather than proposal, stage.

Marine Renewable Energy (MRE) in the form of wave, tidal and offshore wind has emerged as a potentially major component of strategies to reduce carbon dioxide emissions and combat climate change. One factor influencing the implementation of MRE technologies is acceptance by people living near developments. This study investigated (i) attitudes towards MRE in small island communities as likely host communities for MRE developments; (ii) the underlying factors and values shaping these attitudes; (iii) how communities viewed MRE with regard to their place attachments; (iv) the inclusion of communities attitudes into MRE decision-making; and (v) contributions to policy and practice of MRE development. Data were collected using a mixed-methods approach, employing questionnaire surveys and interviews in three case study communities: 1) the Orkney Islands in Scotland which have considerable experience with MRE; 2) the Shetland Islands, also a Scottish community but with somewhat less experience; and 3) the Isles of Scilly, an English community with limited MRE experience. These study sites provided an opportunity to examine attitudes towards MRE in areas with different levels of MRE experience and differing government administrations and consenting procedures, thus offering novel insights into how local contexts shape attitudes towards MRE. The theoretical position adopted was place attachment, and the study made steps towards understanding how place attachment processes operate when people evaluate MRE development locally. Processes of place attachment were found to be based on a continuous flow of interactions between people and places based on an evaluation of what happens in specific local contexts and how these are valued against sets of local priorities and preferences. The study found generally positive attitudes towards MRE, and identified local context, place-based values and the perceived effects of MRE as dominant in shaping support. The study thus found two important contributors that shaped attitudes: (i) local references and influences through which people observed issues, including socio-historical references, relational factors, and pragmatic factors, and (ii) local values, through which MRE was evaluated, which were established by residents based on evaluations of local characteristics, and how they related to strategies to maintain the long-term community continuity, and whether they were considered to be a threat, and therefore, a priority for continuity or for change. Based on these factors, a heuristic model was developed to visualise how attitudes towards MRE developed based on local contexts. Although complex interplays of local factors were observed, support for MRE development was largely based on its perceived local socio-economic benefits and perceptions of minimal environmental disruption. To incorporate local attitudes into decision-making, a place-based approach instead of a technology-based approach was advocated in which community priorities becomes the first focal point of siting processes. This approach is based both on the identified importance of local context for engaging the community and on ensuring appropriate siting based on engagement processes in which communities are appropriately represented and processes are tailored to local circumstances. An added important benefit from such an approach is that it allows for the inclusion of local knowledge and expertise in MRE siting.

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京都大学 / 新制・課程博士 / 博士(地球環境学) / 甲第24951号 / 地環博第242号 / 新制||地環||48(附属図書館) / 京都大学大学院地球環境学舎地球環境学専攻 / (主査)教授 星野 敏, 准教授 鬼塚 健一郎, 教授 西前 出 / 学位規則第4条第1項該当 / Doctor of Global Environmental Studies / Kyoto University / DFAM

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Certain urban public spaces seem to embody the cities in which they are found, helping to make those cities the vibrant places they are. This project explores how urban public spaces can be created to reflect the vitality of the city by embracing the culture and the people who reside in it. Through literature review and case studies, a framework is developed focusing on the areas of identity and use in the design of public spaces. Identity is looked at in terms of place attachment, spatial identity, and how surrounding uses affect the identity of a space. Use is explored in terms of designing a public space to encourage a diversity of uses at different times. Identity and use are inevitably linked: much of a space's identity depends on the uses that take place there and whether or not the space meets the needs of its users. In the same way, a space will not be used unless potential users can identify with it and feel a connection to it. A design project is carried out in an urban neighborhood based on this framework to create a space that is connected to its users and its city. / Master of Landscape Architecture