Volunteer tourism, a sub-sector of the tourism industry, is growing at an accelerated pace subsequently creating socio-cultural, political, cultural, and environmental impacts. Current tourism literature suggests volunteer tourism provides opportunities for participants to facilitate building relationships with like-minded volunteers and encourages consciousness-raising experiences (McGehee & Santos, 2005). Furthermore, volunteer tourism has been shown to foster cross-cultural understanding between participants and hosts (Raymond & Hall, 2008; McIntosh & Zahra, 2008). However, researchers question the laudable aims of volunteer tourism; indicating the presence of this type of tourism creates social and power struggles within local destination communities (Guttentag, 2009, Sin, 2010). Higgins-Desbiolles (2006) claims the transformative capacities of tourism are overshadowed by industry attributes of tourism. To use tourism as a positive engine for social, cultural, environmental, and political change, it would be necessary to promote touristic experiences that encompass a transformative ethos. My exploration of organic volunteering within this thesis illuminates the transformative capacities of these touristic experiences and contributes to the expanding horizons of volunteer tourism literature. This hermeneutic phenomenological study explores experiences of organic volunteering and what these experiences mean to the volunteers. Gadamer’s (2004) hermeneutic phenomenology provided me the opportunity to develop a deep understanding of the meaning of organic volunteering experiences studied in Argentina. Using interviews and participation observation, I explored meanings of organic volunteering, while I also considered volunteers’ historicity, or pre-understandings, of these experiences. Data analysis revealed the emergent essential structure of “Opening to living in interconnectedness.” Interconnectedness within organic volunteering is embodied in six essences of reconnecting, exchanging knowledge, being in nature, bonding with others, consciousness-raising, and transforming. My research reinforces what many organizations’ claim; volunteer experiences improve global citizenship and participants desire to become more involved in future activism upon their return home.

Diss. Stockholm : Stockholms universitet, 2006.

Thesis (M. Soc. Sc.)--University of Hong Kong, 1985.

Community-based tourism (CBT) has become an important facet in the quest for sustainable tourism. CBT is a term that has been subjected to different interpretations in the academic literature. In the field, CBT continues to be supported as an approach to improve the livelihoods of local people in communities participating in tourism. With growing interest in the sustainable livelihoods approach to development, tourism researchers have begun to examine tourism as a livelihood strategy. However, there remain few case studies that have connected the sustainable livelihoods approach and tourism. More specifically, there is limited empirical evidence exploring community-based tourism as a livelihood strategy for rural communities. This research employed an exploratory mixed methods approach to investigate community-based tourism from a livelihoods perspective. The case of the Commonwealth of Dominica was examined to address the following objectives: i) to assess the approach to the development of community-based tourism on the island of Dominica; ii) to analyze residents’ perceptions of the impacts that tourism has on their community from a livelihoods perspective; and iii) to evaluate the degree of success (or failure) of community-based tourism development in Dominica. The research findings revealed that community-based tourism is a valued component of Dominica’s national tourism strategy. Since the early nineties, community involvement has been an implicit policy in the tourism development process. More recently, government-funded initiatives have provided assistance to communities across the island to develop, implement, and market community tourism products. Additionally, this research suggests that the livelihood asset pentagon presented in the Sustainable Livelihoods Framework for Tourism (Shen, Hughey, and Simmons, 2008) is an effective organizational tool for assessing the impact of tourism on communities. Future research should be directed at applying the Sustainable Livelihoods Framework for Tourism in more diverse contexts to ensure its validity and applicability. Furthermore, there is a need to develop a comprehensive Community-based Tourism Framework to assist in the monitoring and evaluation of community-based tourism projects in the field. The main conclusion drawn from this study is that the island of Dominica is on a successful path for developing community-based tourism and it has the potential to yield a number of ‘best practice’ scenarios for the Caribbean region and the globe a like.

Tourism has been identified as a strategy for Indigenous communities worldwide to adopt in order to stimulate economic and social development. The goal of this research was to evaluate Aboriginal participation in tourism and the role it plays in economic and social development of Aboriginal communities. This research also addressed Aboriginal participation within the context of a mega-event, the 2010 Winter Olympic Games. The need for this research came from the common acceptance that tourism can be an effective development strategy for Aboriginal communities. However existing literature is often case-specific with limited research focusing on Canada. Additionally, limited research had addressed Aboriginal participation in Olympic planning and hosting. The goal of this research was met by examining Aboriginal tourism development in British Columbia (BC), Canada, ultimately addressing the aforementioned gaps in the literature. This research used a qualitative approach to investigate Aboriginal participation in tourism planning in British Columbia, Canada. The objectives guiding this research are as follows: (1) To identify the types of involvement; (2) To evaluate the extent of involvement; (3) To explore the relationship between Aboriginal and Non-Aboriginal tourism-related businesses, associations and institutions; and (4) To identify the significance of Aboriginal tourism to the Aboriginal community, British Columbia and Canada. The findings of this research indicate that although Aboriginal tourism in BC has evolved considerably in recent years to establish a place in Non-Aboriginal tourism, it requires more support to grow the sector. As well, the Aboriginal Tourism Association of British Columbia (AtBC) appears to be guiding the future of the sector through the continued implementation of the ‘Blueprint Strategy’. This research revealed that there are still considerable barriers that inhibit Aboriginal participation in tourism. Until these barriers are addressed, an increase in Aboriginal participation in tourism, particularly in ownership and management capacities, is limited. Participants reported that Aboriginal involvement in the 2010 Winter Olympic Games was an once-in-a-lifetime opportunity to showcase Canada’s Aboriginal culture on an international stage. It also highlighted the collaborative relationships between Aboriginal and Non-Aboriginal. Participants also reported that tourism could help increase cross-cultural understanding, while diversifying Aboriginal communities. Future research should be directed towards understanding the effects of increased Aboriginal participation in tourism; the role tourism can play in capacity building; and finally, the economic contributions Aboriginal tourism can make to the tourism sector. The main conclusion drawn from this study is that BC has been able to encourage and support Aboriginal participation in tourism. Although there is much opportunity to grow the sector and increase participation in ownership and management capacities, the Aboriginal tourism sector is currently being guided towards a successful future. There are many Aboriginal tourism successes happening in BC that could be used as models for other regions in Canada and around the world.

The interaction between culture and consumption of immigrants is an important research area in a number of fields including consumer behaviour, marketing, and ethnic studies. This article offers a specific look at issues related to the impact of acculturation on dining-out behaviour of Chinese immigrants living in the Greater Toronto Area in Canada, and the influence of individual factor of acculturation process (i.e., ethnic identification, length of residence, and age at immigration). This study focused on the similarities and comparisons between recent Chinese immigrants who have been in Canada for ten years or less and established Chinese immigrants who have been in Canada for more than ten years, in terms of their dining-out behaviour in the Greater Toronto Area. There were two samples, the recent Chinese immigrants and the established Chinese immigrants in this study. Snowball sampling was applied to recruit the total 30 participants (15 of each sample). The author started to recruit from two participants of each sample among her friends and relatives and asked the interviewers to recommend another two qualified participants. Semi-structures, in-depth interviews were employed in this study to explore the impact of culture, levels of acculturation, ethnic identity, situational factors of ethnic identification and dining-out behaviour. The interviews were audio-recorded by permission and conducted in the participant’s preferable language (in English or in Mandarin Chinese). Data analysis was guided by several previous conclusions and model in the literatures and conducted in both qualitative (coding) and quantitative (SPSS) methods. The findings resulted in some major conclusions. In terms of similarities, it is found that recent Chinese immigrants and established Chinese immigrants obtained restaurants information mostly from friends and relatives. They also searched on internet for other’s reviews, menus, and printable coupons. Secondly, result showed that Chinese immigrants perceived that because they have a long history of food, Chinese people are more willing to try different types of food when immigrated to Canada. Thirdly, situational factors such as peer influences played more significant role on dining-out decision making and self ethnic identifications than parental influences. In terms of differences, data indicated that among Chinese immigrants living in the Greater Toronto Area, recent Chinese immigrants had stronger ethnic identity to their original culture, and dined out more frequently than the established Chinese immigrants. Future, the result suggested that the highest level of Chinese ethnic food purchasing behaviour were reported by highest ethnic identifiers (ones who identified themselves as more Chinese). However, there was another important factor that influenced the levels of acculturation in dining-out behaviour more greatly than the length of immigration: the age at immigration. The study found that Chinese immigrants who immigrated at early age had the highest level of acculturation and identified themselves as more Canadian, while ones who immigrated at late life had the lowest level of acculturation and identifies themselves as more Chinese. The findings reflected the impact of culture and consumer acculturation in dining-out among Chinese immigrants in the Greater Toronto Area and could potentially contribute to the marketing implications to both ethnic and mainstream restaurant marketers. This study also gives some future thoughts on the exploration of more variables at individual differences, as well as other perspectives of research conducting such as from psychological or economic perspective.

The intent of this research was to identify the effectiveness of a destination brand as determined by international tourists visiting the destination. The Caribbean can be viewed as a homogeneous region to many individuals seeking sun, sand, and sea; therefore, product differentiation is essential. Destination branding represents and distinguishes a country among competing nations. This concurrent mixed methods study set forth to investigate the effectiveness of the Saint Lucia destination brand. The following objectives underlie this research: i) to explore how the current destination brand was chosen, ii) to evaluate tourists’ perceptions and images of the destination, iii) to explore the relationship between tourists’ perceptions and destination choice, and iv) to evaluate the extent to which the destination brand influenced destination choice. The research findings indicate a lack of awareness concerning the new destination brand. A lack of brand communication and insufficient exposure has been detrimental to the overall success of the destination brand. A conceptual model for the development process of a destination brand was suggested to enhance destination brand effectiveness. The six essential stages include market research, destination image, targeting and positioning, brand identity, communication of the brand, and continuous monitoring and evaluation throughout. It is recommended to engage in monitoring and improvement initiatives of the brand to better gauge its effectiveness; to enhance exposure of the brand through effective niche marketing initiatives that showcase the diversity and unique attributes of Saint Lucia; and finally, to work towards transforming the destination brand into a national brand.

Adopting green energy initiatives is deemed significant in reducing the carbon footprint of the hotel industry. In general, energy-efficient and renewable energy technologies offer wide applications in the hotel industry. The adoption of these technologies improves energy performance and reduces dependence on fossil fuels. Hotel organizational commitment towards sustainability is highly inconsistent across the industry. Essentially, this industry represents a continuum of adopters; some hotels are leaders who proactively adopt innovative and state-of- the-art technologies, while others adopt only basic practices, such as reusing towels. There exist several challenges to shifting hotel organizations toward implementing green energy measures. Sharing best practices and learned lessons is essential to convince less committed hotel organizations to take action. Along with sharing information, it is important to identify similarities and differences in decision-making on green energy measures in both committed and less committed hotels. This study explores factors affecting decision-making on green energy measures in the hotel industry. In particular, it examines the business case for these measures and identifies challenges that prevent hotel managers from taking action. The study findings suggest that similarities and differences among best practice and other hotels are related to the approaches taken in decision-making by hotel managers in the adoption of green energy measures in terms of short/long term energy planning, resource intensity and views about sustainability. The study further highlights success factors contributing to increased use of green energy measures and areas that need to be addressed in order to encourage hotel managers to adopt green energy measures.

Tourism and adoption are separate subjects, which are both well-studied. Studies that look at adoption and tourism together are hard to find. Generally, these studies are written from a social work perspective rather than a tourism perspective. Works by Muller, Gibs and Ariely (2003); Passmore (2005); and Sachdev (1991) are examples of these types of studies. However there is a small amount of research written from a tourism perspective, which focuses on adult adoptees that travel back to their homeland to explore their roots. Amongst tour operators, these types of tours are known as Adoption Homeland Tours and cater specifically to adoptees to show them the place and culture of their biological roots. As Sachdev (1992) points out, “since the professionals have only recently directed their attention to the phenomenon of search and reunion between adoptees and their biological parents, research studies are exceedingly limited” (p. 54). This study aims to address this under-represented area of tourism research by providing a baseline understanding of the subject as understood through a phenomenological perspective and bring forward the term “Adoption Homeland Tours” to the academic community. Moreover, this study aims to explore the meanings adoption homeland tourists attribute to their experiences and to contextualize the findings within broader academic approaches towards understanding dynamics which influence adult adoptees’ understanding of self through tourism experiences.

The purpose of this research is to explore the communication and interaction between westerners and Chinese people in western bars in the touristic town of Yangshuo in southern China. Yangshuo is worldly famous for its breath-taking Karst Mountains, rice fields and water buffalos. It has attracted millions of visitors annually, both domestic and international. The tourist center of Yangshuo consists of a main street, West Street, and many other small streets around it. In recent years, bars and night clubs have been established, bringing a more modern and western atmosphere to the main tourist streets that are paved in marble and lined with ancient buildings. This research is focused on bars, western bars in particular, as a unique setting for intercultural communication and interaction. First of all, this research introduces a background of intercultural communication definitions, the link between bars and tourism in China, as well as international tourism in China. With the goal of understanding the intercultural phenomena in bars through conversations and observations, I explored the role of bars in the community, the social and intercultural situations in bars, and the reflection and outcome of those communication and interaction. Field work was conducted in July and August 2010, by using both qualitative and quantitative research methods: questionnaire survey and ethnographic participant observation. I was able to obtain a broad perception of the subject as well as detailed description from participants, including myself. A broad range of literature related to bars and spaces in leisure and tourism, as well as in the fields of intercultural communication, intercultural host-guest relationship in tourism, tourism and cultural understanding, and tourist experience were reviewed. The gaps in the literature were identified. Limited research was done by addressing the actual situations of intercultural communication and linking the social and intercultural theories with actual practice, especially in a tourism context. Also, the role of western bars, as a new form of recreational, cultural and social space in China needed more attention. Chapter four and five present major findings of this research. Informants were divided into five groups: western tourists, local westerners (westerners who have become residents), Chinese tourists, Chinese students studying English in Yangshuo, and local residents. Preliminary findings from questionnaire survey indicate that westerners and Chinese people have difference reasons for visiting Yangshuo and going to bars. Bars have both social and recreational functions for westerners but are of less interest to and have more limited functions as attractions to Chinese tourists. Local residents have the least interest in western bars but Chinese students often go to them, mainly to practice English with foreigners. Detailed analysis of qualitative data suggests intercultural communication and interaction have difference purposes and styles for the different groups. Students, locals who work in the bars and local westerners have most contact with western tourists. Chinese tourists tend to interact with westerners in non-verbal ways, such as in games and photo-taking. Language is a major communication barrier but westerners made more effort to overcome this, reflecting both desire and need as visitors in a foreign land. The research findings can seek theoretical explanation through many social and intercultural theories. They suggest tourist-host interaction and communication has been overrated, especially when tourists are travelling in a different culture. The level of contact and cultural understanding is relatively superficial, but more meaningful than mere commercial exchanges. The trend of globalization and cultural homogeneity was well recognized by both cultural groups. The acknowledgement of cultural difference and interaction between customers should be encouraged and facilitated in bars, in order to create an authentic bar experience and nurture effective intercultural communication.