Le musée contemporain ne se caractérise plus seulement comme un lieu voué à préservation, conservation et présentation des collections mais comme un lieu inscrit dans des réseaux, comme le montre l’étude de la politique de diffusion : celle-ci est l’objet de ma thèse en sciences de l’information et de la communication intitulée « La diffusion culturelle à l’échelle internationale : les enjeux de la politique du prêt des œuvres et des expositions du Mnam-Cci (Centre Georges Pompidou) pendant la période 2000-2007 ».Le Mnam-Cci est l’un des plus importants musées au monde grâce à sa collection d’art moderne et contemporain. Il offre non seulement des expositions temporaires mais aussi de nombreuses activités culturelles : cinémas, conférences, concerts, spectacles. Sa collection se compose de 60 000 œuvres, est empruntée auprès des musées du monde entier.Compte tenu de la richesse de la collection, la politique du prêt des œuvres est l’une des stratégies importantes du musée. Dans la perspective d’une étude muséologique, l’analyse de la politique du prêt des œuvres nous paraît des plus pertinentes.La première partie de la thèse met en évidence les mécanismes de la circulation des œuvres et celles des expositions dans un contexte des territoires à l’échelle internationale. La deuxième partie de la thèse décirt la circulation des biens culturels à l’heure de la mondialisation. La dernière partie de la thèse montre le développement de la stratégie communicationnelle à l’échelle internationale à travers la politique de diffusion.C’est ainsi que ce travail montre la diffusion culturelle à l’échelle internationale par l’intermédiaire de la politique du prêt des œuvres et des expositions du Mnam-Cci. / A contemporary museum isn’t any longer a place that is only dedicated to collecting, preserving, and presenting the collections, but a place which is integrated into a network, as the studies of strategies of diffusion are showing. This is the subject of my thesis worked in the field of communication and information science with the title: “International diffusion of culture: the lending strategies of works of art and exhibitions at the National Museum of Modern Art (Georges Pompidou Center) during 2000 and 2007”.The National Museum of Modern Art (Pompidou Center) is one of the most important museums of the world thanks to its modern and contemporary collections. The Pompidou Center does not only present temporary exhibitions, but also a range of other cultural activities: cinema shows, concerts, conferences and spectacles. Its collection comprises 60, 000 pieces of works of art which are borrowed by museums all over the world.Taking its rich collection into consideration, the lending strategies of works of art are one of the important drivers of the museum. The analysis of these lending strategies is crucial from a museology standpoint.The first part of the thesis deals with the circulation mechanism of works of art and the exhibitions in the context of international territories. The second chapter of the thesis looks at the circulation of cultural goods in the context of globalization. The last part of the thesis deals with the development of international communication strategies via the strategy of diffusion.That is how this work shows an international diffusion of culture via the lending strategies of works of art and exhibitions at the National Museum of Modern Art (Pompidou Center).

Submitted by Lea Larsen Volay (larsenvolay@gmail.com) on 2014-01-06T13:16:46Z No. of bitstreams: 1 Thesis_MPGI_Lea Larsen Volay_pdf.pdf: 47135669 bytes, checksum: c1d884a10cdfa74721eb5a450ff02250 (MD5) / Approved for entry into archive by Luana Rodrigues (luana.rodrigues@fgv.br) on 2014-01-06T14:22:27Z (GMT) No. of bitstreams: 1 Thesis_MPGI_Lea Larsen Volay_pdf.pdf: 47135669 bytes, checksum: c1d884a10cdfa74721eb5a450ff02250 (MD5) / Made available in DSpace on 2014-01-06T15:05:25Z (GMT). No. of bitstreams: 1 Thesis_MPGI_Lea Larsen Volay_pdf.pdf: 47135669 bytes, checksum: c1d884a10cdfa74721eb5a450ff02250 (MD5) Previous issue date: 2013-12-05 / The present research was conducted in the form of a multiple-case study of the two cultural institutions in the French and the Brazilian contexts. The Pompidou Center is a State-funded presidential museum project, with the mission to make modern art in all its expressions accessible to the wider public. The Sesc Pompeia is a multidisciplinary center for culture and sports financed by tax-money and managed by the Commerce Federation. The Sesc Pompeia is dedicated to the provision of informal education through the cultivation of the mind and the body. The study examines whether resource- and power-dependence theories can be used to conceptualize the relationship that the Pompidou Center & the Sesc Pompeia have with their financial stakeholders. More specifically it will be discussed to what extent the degree of power-dependence in the relationship influences the management strategy of the institution. The objective is to answer the question: what strategies do the institutions adopt to reduce their power-dependence on their main financial stakeholders? Finally some practical management implications will be drawn from the parallel between the strategies of the two institutions. / A presente pesquisa foi conduzida na forma de um estudo de caso de duas instituições culturais no contexto francês e brasileiro. O Centro Pompidou é um projeto presidencial de museu financiado pelo Estado, com a missão de tornar a arte moderna em todas as suas expressões acessíveis ao público em geral. O Sesc Pompeia é um centro multidisciplinar de cultura e esporte - financiado pelo dinheiro dos impostos e administrado pela Federação do Comércio. O Sesc Pompéia é dedicado à oferta de educação informal através do cultivo da mente e do corpo. O estudo examina se as teorias de dependência de recursos e de poder podem ser utilizadas para conceituar a relação que o Centro Pompidou e do Sesc Pompéia tem com seus stakeholders financeiros. Mais especificamente, será discutido em que medida o grau de dependência influencia a estratégia de gestão das instituições. O objetivo é de responder a pergunta seguinte: quais são as estratégias que as instituições adotam para reduzir sua dependência com relação a seus principais stakeholders financeiros? Finalmente algumas implicações práticas de gestão serão elaboradas a partir do paralelo entre as estratégias das duas instituições.