Thesis (M.A.)--University of Texas at Arlington, 2008.

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Social networking sites are a major networking tool for consumer interactions as they provide a platform for communication, socialization, and learning activity. Subsequently, social media has become an important marketing tool for advertising companies’ messages. As a result, fashion brands such as H&M and Victoria’s Secret started to show more brand ads on Facebook. Facebook is one of the most powerful social networking sties due to its ability to reach to broad consumer groups through a brand page. However, research regarding this topic is limited as the social networking sites is relatively a new phenomenon. Therefore, the purpose of this research is to examine the effect of the brand’s comments in attenuating (enhancing) negative (positive) influence of other consumer’s postings on brand trust and purchase intention of other consumer’s postings on social media. Findings from this study revealed that there is no moderating effect of brand comments of the relationship between other consumer’s postings and brand trust, while positive other consumer’s postings has a significant effect on consumers’ brand trust. Also, there were no significant differences among other consumer’s postings, brand comments and purchase intention relationships. These findings add to the previous literature explains that brand should interact with consumers frequently in order to induce positive other consumer’s postings to develop brand trust. By using the consumer socialization theory to investigate Facebook marketing, this study provides insights and information on consumer attitudes and behaviors related to Facebook brand page.

Adossée aux cadres théoriques d’une psychologie du développement social de l’enfant, d’une sémiologie peircienne et d’une sociologie du langage, cette thèse s’inscrit dans le champ des sciences de l’éducation et cible plus particulièrement les processus de construction des inégalités d’apprentissages qui se forment dès l’école maternelle. Elle soutient l’hypothèse d’un rapport entre le symbolique, le langagier et le cognitif qui, selon les modes socialisation, conduit à des interprétations différenciées des situations d’apprentissage, dès l’école maternelle. Pour cela, elle étudie la manière dont des élèves de grande section, issus de milieux sociaux contrastés, construisent la signification des systèmes plurisémiotisés d’un objet scolaire rarement étudié, l’affiche didactique. En appui d’une méthode inductive portant sur des entretiens d’élèves confrontés à ce type de support, l’analyse des phénomènes cognitivolangagiers et de leurs variations débouche sur des résultats montrant que les modes d’interprétation des élèves se différencient selon leur capacité à symboliser et à utiliser le langage dans sa fonction élaboratrice. L’originalité de cette thèse tient au lien qu’elle permet d’établir, à partir de configurations de sujets-sociaux-interprétants, entre les modes d’interprétation privilégiés par les élèves et les représentations qu’ils se font des objets de savoir, dans le contexte des apprentissages premiers. / Leaned with the theoretical executives of a psychology of the social development of the child, of a semiology peircian and a sociology of the language, this thesis fits in the field of sciences of education and target more particularly the processes of construction of the inequalities of training who are formed as of the nursery school. It supports the assumption of a relationship between the symbolic system, the linguistic one and the cognitive one which, according to the socialization modes, led to the interpretations differentiated from the situations of training, as of the nursery school. For that, she studies the manner whose pupils of great section, resulting from contrasted social environments, build the significance of the plurisemiotized systems of a seldom studied school object, the didactic poster. In support of an analytical method relating to talks of pupils confronted with this kind of support, the analysis of the linguistic phenomena cognitivo and their variations leads to results showing that the modes of interpretation of the pupils are different according to their capacity to symbolize and to use the language in its elaborative function. The originality of this thesis is due to the link that it makes it possible to establish, starting from configurations of subject-social-interpreting, between the modes of interpretation privileged by the pupils and the representations which they are made of the objects of knowing, in the context of the trainings first.

Sociala medier har utvecklats till den moderna tidens platsbank och har skapat en spridning av annonseringsplatser. I två studier undersöktes arbetssökandes upplevelse av denna utveckling. Studie 1 bestod av 30 kvalitativa enkäter som resulterade i följande teman: (1) relationer, (2) ovetande och (3) lättillgänglighet. Studie 2 bestod av 11 djupintervjuer som resulterade i de tre ovannämnda tema samt (4) aktivering, (5) sociala medier speglar personlighet och (6) marknadsföring. Båda studierna visade att individen upplever att denna förändring har skapat nya möjligheter och påfrestningar för den arbetssökande. Resultatet i de två studierna beskriver sociala mediers påverkan på hur och var individer söker arbeten, samt känslan av att deras privatliv och personliga egenskaper har en större inverkan på individens anställningsbarhet. Resultaten kan ligga till grund för vidare studier om arbetssökande och sociala medier.

Sociala medier har utvecklats till den moderna tidens platsbank ochhar skapat en spridning av annonseringsplatser. I två studierundersöktes arbetssökandes upplevelse av denna utveckling. Studie 1bestod av 30 kvalitativa enkäter som resulterade i följande teman: (1)relationer, (2) ovetande och (3) lättillgänglighet. Studie 2 bestod av 11djupintervjuer som resulterade i de tre ovannämnda tema samt (4)aktivering, (5) sociala medier speglar personlighet och (6)marknadsföring. Båda studierna visade att individen upplever attdenna förändring har skapat nya möjligheter och påfrestningar för denarbetssökande. Resultatet i de två studierna beskriver sociala medierspåverkan på hur och var individer söker arbeten, samt känslan av attderas privatliv och personliga egenskaper har en större inverkan påindividens anställningsbarhet. Resultaten kan ligga till grund förvidare studier om arbetssökande och sociala medier.

The purpose of this study was to explore the alignment of soft skills sought by current business IS entry-level employers in electronic job postings, with the integration of soft skills in undergraduate business information systems (IS) syllabi of public four-year universities in Texas. One hundred fifty job postings were extracted from two major electronic career databases. Ten undergraduate AACSB-accredited programs in the field of business information systems (IS) were investigated, and syllabi for the 70 major courses of the business IS programs were obtained for review. Content analysis was applied to all job postings and syllabi, exposing all soft skills related to the 9 categories used in this study adapted from the 21st Century Framework for Learning (Partnership for 21st Century Learning, 2009). Frequencies were tabulated to determine rank of soft skills in job postings and syllabi, and Jaccard’s coefficient statistic of occurrence was used for cluster analysis. Soft skills within all 9 categories were found in job postings (n = 1554) and course syllabi (n = 774). Three soft skill categories were aligned between job postings and syllabi: (1) initiative and self-direction, (2) social and cross-cultural skills, and (3) flexibility and adaptability. However, because differences in the higher ranked frequencies of soft skills in job postings and syllabi were noted, the null hypothesis of this study was rejected.

<p>Project Management is multidisciplinary in nature; it involves a number of activities and requires the project manager to possess a wide variety of competences. This thesis aims to investigate which competences organizations currently require from project managers. In particular the focus of this research is to examine and contrast the “soft” (interpersonal) and “hard” (technical) competences required by the job market and to find out if organizations recognize the importance of both of them or if they pay special attention to one of them. A total of 50 online job advertisements from different industries and countries were analyzed using content analysis in order to determine what competences are valued by employers. Furthermore, 9 semi-structured interviews were conducted with project management academics and practitioners in order to provide a more in depth study and to allow triangulation between the findings. The results indicate that some competences are more valued than others. Communication, project integration management and scope management are the top three competences required by employers. The results also suggest that employers, academics and practitioners are aware of the need to balance hard and soft competences.</p>

Project Management is multidisciplinary in nature; it involves a number of activities and requires the project manager to possess a wide variety of competences. This thesis aims to investigate which competences organizations currently require from project managers. In particular the focus of this research is to examine and contrast the “soft” (interpersonal) and “hard” (technical) competences required by the job market and to find out if organizations recognize the importance of both of them or if they pay special attention to one of them. A total of 50 online job advertisements from different industries and countries were analyzed using content analysis in order to determine what competences are valued by employers. Furthermore, 9 semi-structured interviews were conducted with project management academics and practitioners in order to provide a more in depth study and to allow triangulation between the findings. The results indicate that some competences are more valued than others. Communication, project integration management and scope management are the top three competences required by employers. The results also suggest that employers, academics and practitioners are aware of the need to balance hard and soft competences.

L'expansion du média Internet pour le recrutement a entraîné ces dernières années la multiplication des canaux dédiés à la diffusion des offres d'emploi. Dans un contexte économique où le contrôle des coûts est primordial, évaluer et comparer les performances des différents canaux de recrutement est devenu un besoin pour les entreprises. Cette thèse a pour objectif le développement d'un outil d'aide à la décision destiné à accompagner les recruteurs durant le processus de diffusion d'une annonce. Il fournit au recruteur la performance attendue sur les sites d'emploi pour un poste à pourvoir donné. Après avoir identifié les facteurs explicatifs potentiels de la performance d'une campagne de recrutement, nous appliquons aux annonces des techniques de fouille de textes afin de les structurer et d'en extraire de l'information pertinente pour enrichir leur description au sein d'un modèle explicatif. Nous proposons dans un second temps un algorithme prédictif de la performance des offres d'emploi, basé sur un système hybride de recommandation, adapté à la problématique de démarrage à froid. Ce système, basé sur une mesure de similarité supervisée, montre des résultats supérieurs à ceux obtenus avec des approches classiques de modélisation multivariée. Nos expérimentations sont menées sur un jeu de données réelles, issues d'une base de données d'annonces publiées sur des sites d'emploi. / Last years, e-recruitment expansion has led to the multiplication of web channels dedicated to job postings. In an economic context where cost control is fundamental, assessment and comparison of recruitment channel performances have become necessary. The purpose of this work is to develop a decision-making tool intended to guide recruiters while they are posting a job on the Internet. This tool provides to recruiters the expected performance on job boards for a given job offer. First, we identify the potential predictors of a recruiting campaign performance. Then, we apply text mining techniques to the job offer texts in order to structure postings and to extract information relevant to improve their description in a predictive model. The job offer performance predictive algorithm is based on a hybrid recommender system, suitable to the cold-start problem. The hybrid system, based on a supervised similarity measure, outperforms standard multivariate models. Our experiments are led on a real dataset, coming from a job posting database.