This study explored how social media are setting the agenda of the traditional media and re-defining the role of the journalists. Content analysis was done to analyse the coverage of Jacob Zuma stories in newspapers and on Facebook, from the 1st of February until the 30th of June 2018.The sample for the study was drawn from three local newspapers, the Citizen, the Sowetan, the NewAge (AfroVoice), as well as the Facebook page called #Zumamustfall. This was done to determine if newspapers which are traditional media were being influenced by social media in what stories to report on. Results from the study showed that social media are influential in building an agenda for the traditional media and in particular, with the Zuma story. In the same vein, it emerged that traditional and social media set the agenda for each other. Based on these findings the research recommends that other social media sites including Twitter be used in similar research to determine their effects on agenda setting of traditional media (newspapers). / Communication Science / M.A. (Communication Science)

Text in English / This thesis investigates whether or not the press reported unethically on South Africa’s 2014 General Elections in the weekly national newspapers the City Press, Sunday Times and the Mail & Guardian. This study was undertaken on the basis of the ongoing contention between the press and the state which has resulted in polarised positions between both institutions amid accusations of press bias. It has given voice to measures to regulate the press through a Media Appeals Tribunal (MAT) and proposed state regulation. This could negatively impact free speech, public interest and ultimately democracy. This researcher contends that this will not be in the best interest of South Africa. Through this study, it is argued that an ethical press that executes a libertarian duty to society, integrating a watchdog role over the state, while simultaneously overseeing its social responsibility to society, upholds the welfare of society and democracy and should therefore not be regulated by the state. The elections thus forms an important platform for the press to demonstrate unbiased ethical reportage to the state in the wake of being regulated and prove its fundamental role in society’s interest and democracy. Therefore, to determine whether the election coverage was ethical or unethical, the problem investigated whether the press, that is, the print medium in the form of the newspaper, reported truthfully, in a balanced manner and independently for South Africa’s 2014 General Elections, upholding its watchdog and social responsibility roles. This was done through a Critical Discourse Analysis (CDA) of the front-page news reports of the aforementioned national newspapers for the cross sectional time-frame of 13 April to 11 May, 2014. This study argues that language is the most important channel of communication for the exchange of ideas and can be used as an instrument to calculatedly manipulate message and reinforce a particular viewpoint. Hence, it contends that CDA can effectively be utilised as a conceptual framework for language analysis to determine unethical press coverage by journalists. The study identifies and applies two significant theoretical models that is, the Libertarian and Social Responsibility models for the elections which further serves as a form of triangulation to verify the results of the CDA. The study challenges the conventions of a distinct libertarian or a social responsibility model for the press, arguing that both models are not mutually exclusive for the elections. The analysis shows that the press apply both social responsibility and libertarian roles simultaneously in election reporting. It further maps out the incorporation of the developmental journalism model where the press upholds the best interests of both the electorate and the state ethically, without the requirement of a state-regulated media. / Communication Science / M.A. (Communication Science)

The specific instances of R.H.W. Shepherd and H.I.E. Dhlomo are used in this thesis to investigate some of the many factors that influence the formation of a colonial literature, such as politics, social structures and personal ideals. By isolating the Lovedale Mission Press ~s a "contact zone" - a·place where the cultures of the colonizer and the colonized come into direct contact with each other - it is possible to trace how the interaction between these cultures shaped the writing of a particular African writer, H.I.E. Dhlomo. This is done through an analysis of historical factors that shaped the policy of the Lovedale Mission Press in the twentieth century: the development of liberalism in South Africa, the·role of the missionary in African education, the function ofa liberal magazine such as The South African Outlook and the appointment of an ambitious missionary, R.I.W. Shepherd, to the position of Director of Publications. This necessarily included a study of Shepherd's vision of African literature. On the other hand, this study takes cognisance of the factors that shaped Herbert Dhlomo's vision of literature: the development of African nationalism, the entrenchment of segregation as a politial doctrine, and most importantly, his struggle to have his creative writing published by the Lovedale Press. It is shown how Shepherd's vision of what African literature should entail contrasted with Dhlomo's, and how, as a result, Dhlomo deliberately structured his critical writing as a response to Shepherd's Eurocentric approach to African literature.

The 2014 national general elections were characterised by a cloud of scandal hanging over the ANC, and the ANC president Jacob Zuma. The biggest and darkest cloud was the Nkandla scandal. Owing to a reported R246 million spent by the state to refurbish his private home, the president stood accused of wasteful expenditure and financial irregularity. In a country reeling from the continued effects of apartheid, which include high unemployment and poverty, the scandal was a bombshell. According to a vocal and often adversarial mainstream media sphere, the ANC went into those elections with an albatross around its neck. The dominant thought was that the ruling party would suffer a heavy loss of votes. This outcome did not materialise. The ANC lost a marginal share of its previous vote. Mainstream media and civil society were confounded. What had happened? Why had poor black South Africans continued to vote for a party that was obviously in breach of the constitutional order? Against the mismatch between what was predicted or purported and the outcome, this study investigates how young people in the township of Joza, Grahamstown, interpreted one of the biggest political scandals in South Africa’s fledgling democracy. Using a combination of subaltern studies, counter public sphere and audience study, the research looks into the interpretation of a mainstream media scandal that was supposed to diminish the chances of the ANC retaining power, but, instead, barely dented its majority. Through a combination of interviews and participant observation, the study found that young people in the township of Joza demonstrated that they chose to ignore the messages about the corruption of the ANC. The data suggests that they did so, not because of overt racial solidarity, but due to the fact that in a context of high inequality, and continued limitations on economic emancipation, the party shone brightly as a vehicle for economic development. Overall, the study argues that the seemingly dubious undertaking to continue with the ANC is a calculated decision that makes sense when viewed within a given socio-economic context.

Global research shows that media owners tend to influence the editorial direction of their newspapers. Such influence generally tends to be in line with the media owner’s economic and / or political interests. Naturally, this is a challenge because media is regarded as the fourth estate and is supposed to be an objective yet effective channel for the citizenry to make informed decisions about their world. The study seeks to find out if the owners of four daily newspapers in South Africa, based on their political proximity; may have influenced their newspapers to be biased in favour or against any of the three biggest political parties contesting the 2016 Local Government Elections. This study is an exploratory and descriptive content analysis based on an Agenda Setting theoretic framework – supported by framing analysis and game framing. Findings reveal the correlation between the media owner’s interests and the biased reporting within their respective newspaper. This suggests that although media may not be directly or explicitly forced to adopt a specific ideology, it can be argued that political relations with media owners can influence editorial decisions. Therefore, it can be inferred that media owners of The New Age, The Citizen and The Star influenced editorial content of their newspapers during the 2016 local government elections. Given the findings of this study and the elections scheduled for 2019 in South Africa, it is important for more political communication studies to be conducted in order to establish guidelines for unbiased news reporting across all media – including newspapers. Alternatively, to compel media owners to declare their bias towards and against specific political parties in each news content, upfront. Particularly important during election period, is the need for each media (including newspapers) to have an independent editor – potentially one from the Independent Electoral Commission (IEC) to ensure that each piece of content produced is validated as bias or impartial. / Communication Science / M.A. (Communication Science)

The apartheid state was vulnerable to the opposition of the End Conscription Campaign (ECC) on two fronts. From 1967 universal white male conscription was introduced, and progressively increased until 1984. This indicated the growing threat to the apartheid state from regional decolonisation which offered bases for the armed liberation movement. From 1977 a policy of "reformed apartheid" attempted to contain internal black opposition through socio-economic upliftment, but the failure of this containment intensified the need for military coercion. Minority conscription created an ongoing manpower challenge, which the ECC exacerbated by making the costs of conscription explicit, thus encouraging non-compliance and emigration. Secondly, the National Party used a security discourse to promote unity among whites, offsetting both its conscription demands and its decreased capacity to win white political support through socio-economic patronage. After the formation of the Conservative Party in 1982, the state faced conflicting demands for stability from the right, and for reform from the left. The ECC's opposition intensified these political differences, and challenged conscription on moral grounds, particularly the internal deployment of the SADF after 1984. Through its single-issue focus the ECC was able to sidestep divisions which plagued existing anti-apartheid opposition, uniting a variety of groups in national campaigns between 1984 and 1988. Since it could not afford to accommodate the ECC's demands, and in view of growing white acceptance of aspects of the ECC's opposition, the state repressed the ECC to limit its public impact. By 1988 - in a climate of growing white discontent around the material and personal costs of conscription, economic decline, political instability and conscript deaths in Angola - the ECC's call for alternatives to military conscription encouraged a broader range of anti-conscription sentiment, prompting the state to ban it. / History / M.A. (History)

Text in Afrikaans / It has become clear that the continued existence of the Afrikaner in the 21st century will demand a recontextualisation of the identity and values attached to being an Afrikaans-speaking South African in a post-apartheid South Africa. Various institutions and intellectuals are already busy with this process. The study used the social phenomenology of Alfred Schutz to describe and analyse the first steps taken in the recontextualisation of Afrikaner identity from the perspective of letter writers to the Afrikaans daily newspaper, Beeld. Phenomenology accepts that the world of everyday life is man's fundamental and pervasive reality. Schutz uses concepts like the social stock of knowledge, typifications and intersubjectivity to explain how people interpret their everyday reality so that it becomes meaningful to themselves and others in communication. The task of the phenomenologist would be to question the taken-for-grantedness of this life world and identify its underlying principles (or essences). The study found that, while the letter writers did adjust their typification of the Self, no fundamental review of their typification of the Other (black South Africans) took place. Letter writers managed to free themselves of the baggage of apartheid after De Klerk gave up power in 1990 and declared white South Africa ready for negotiations for a new democratic South Africa. Together with giving up power, letter writers also freed themselves from the aspect of Christian-nationalism which was one of the fundamental building blocks of Afrikanerskap. The Afrikaner of 2004 seems to be a white minority, proud of their language and culture, and fighting for their right to speak and hear Afrikaans. However, no major revision of the Other has taken place. The study will show that letter writers have adjusted their perception of blacks in so far as it became practically relevant to do so for survival in the new South Africa. Very few, if any, fundamental changes took place in terms of the perception of racial or cultural superiority. / Communication Science / M.A. (Communication)

Text in Afrikaans / It has become clear that the continued existence of the Afrikaner in the 21st century will demand a recontextualisation of the identity and values attached to being an Afrikaans-speaking South African in a post-apartheid South Africa. Various institutions and intellectuals are already busy with this process. The study used the social phenomenology of Alfred Schutz to describe and analyse the first steps taken in the recontextualisation of Afrikaner identity from the perspective of letter writers to the Afrikaans daily newspaper, Beeld. Phenomenology accepts that the world of everyday life is man's fundamental and pervasive reality. Schutz uses concepts like the social stock of knowledge, typifications and intersubjectivity to explain how people interpret their everyday reality so that it becomes meaningful to themselves and others in communication. The task of the phenomenologist would be to question the taken-for-grantedness of this life world and identify its underlying principles (or essences). The study found that, while the letter writers did adjust their typification of the Self, no fundamental review of their typification of the Other (black South Africans) took place. Letter writers managed to free themselves of the baggage of apartheid after De Klerk gave up power in 1990 and declared white South Africa ready for negotiations for a new democratic South Africa. Together with giving up power, letter writers also freed themselves from the aspect of Christian-nationalism which was one of the fundamental building blocks of Afrikanerskap. The Afrikaner of 2004 seems to be a white minority, proud of their language and culture, and fighting for their right to speak and hear Afrikaans. However, no major revision of the Other has taken place. The study will show that letter writers have adjusted their perception of blacks in so far as it became practically relevant to do so for survival in the new South Africa. Very few, if any, fundamental changes took place in terms of the perception of racial or cultural superiority. / Communication Science / M.A. (Communication)