In recent years, online discount coupons provided through deal-of-the-day websites have grownrapidly. Perceived as a positive opportunity for local merchants to promote themselves in themarket, a mutual exchange occurs as consumers are able to simultaneously benefit from promotionsand discounts on services and products. In fact, studies and research (the literature) can unite on the notion that online price promotionshave an immediate positive impact on sales. However, there is less agreement regarding repeatpurchasing effects. Promotion usage effects may exist in which repurchase rates are negativelyaffected by the fact that a promotion was used to make a purchase. In that respect, the problem wehave identified concerns the customers likeliness of returning to the local merchant after redeeminga coupon from the online discount coupon website. With regard to this matter, the purpose of our thesis was to describe and analyze the factors that influence the likelihood of repurchase after a transaction on an online discount website. In orderto fulfill our purpose, we conducted a quantitative study with a deductive approach on thecustomers of Groupon Stockholm. The empirical findings of our study show that price, quality and service are important factors for repurchasing, while the location of a business has an indifferent role. We further conclude that the customers appear to be loyal to the online discount websites and respectively, the benefits gained from these websites rather than the local merchants and businesses. Thus, we round up this thesis by including various managerial implications with respect to the local merchant’s perspective and strategies of improving a relational customer relationship.

Whether or not the employees have demonstrated all their abilities, or whether the separation is rising. These are all questions that the manager will have to confront.A high separation is a lost of company. Document research showed that employees who have higher performance evaluation have a lower turnover intension to resign. This research discussed the variables that affected organizational commitment. It surveyed Chinese and Taiwanese employees in Taiwanese-owned companies in evaluation (three branches: result evaluation, award evaluation, and improvement valuation) as independent variables to regression analysis Taiwanese business¡¦s performance management and its effects on Chinese employees¡¦ turnover intension. Most of the specialists of organization behavior put personal values and personal character as one of the variables that affect turnover intension. Thus, this research set personal values and personal character as the adjusting factors. The results were that some personal values and personal character interacted with each other and lower the employees¡¦ turnover intension.The interaction between promotional, salary justice, and adjusting factors were most explicit, and had the lower effect on employees¡¦ turnover intension.

The medicare system within the Taiwanese government has been cutting public hospitals' purchasing budget on antibiotic drugs year after year, making antibiotic suppliers less profitable. This essay takes a close look at how the medicare is minimizing aitibiotic supplier's profit, and the right sales strategies needed for suppliers to survive in this hostile environment.

Presently, the competitions between enterprises and cooperation are very intense. Being able to ensure and exploit human resources is one of the main promises to success. However, the question of how to ensure human resources is also one of the hardest problems faced by cooperation. Whether or not the employees have demonstrated all their abilities, or whether the separation is rising. These are all questions that the manager will have to confront. A high separation is a lost of the company. Document research showed that employees who have higher organizational commitment have a lower tendency to resign. This research discussed the variables that affected organizational commitment. It surveyed Chinese and Taiwanese employees in Taiwanese-owned companies in Guang-Dong Province. Using promotional justice, salary justice, and performance evaluation (three branches: result evaluation, award evaluation, and improvement evaluation) as independent variables to regression analysis Taiwanese business¡¦s performance management and its effects on Chinese employees¡¦ organizational commitment. Most of the specialists of organizational behavior put personal values and personal character as one of the variables that affect organizational commitment. Thus, this research set personal values and personal character as the adjusting factors. The results were that some personal values and personal character interacted with each other and raised the employees¡¦ organizational commitment. The interactions between promotional justice, salary justice, and adjusting factors were most explicit, and had the greatest effect on employees¡¦ organizational commitment.

The inflation that Taiwan encountered in the 80ies made it difficult for many Taiwan companies to gain profit from their production or make a break-trough in production technology. In addition, due to the increase of labor cost and environmental cost, as well as new policies and issues regarding global trading and custom, many of them have reduced or cut their production lines when the production conditions have become worse and worse. In search of better utilization of existing production resource, facilities and lower labor cost, some of the Taiwan companies have moved their factories to Vietnam. And that brings up two issues that managers have to deal with, which is whether or not the local workforce can work efficiently and whether the turnover rate is too high. A high separation is a lost of company. Document research showed that employees who have higher performance evaluation have a lower turnover intension to resign. This research discussed the variables that affected organizational commitment. It surveyed Vietnamese and Taiwanese employees in Taiwanese-owned companies in Vietnam¡]Ho Chi Minh City¡^. Using promotional justice, salary justice, and management justice (three branches: result evaluation, award evaluation, and improvement valuation) as independent variables to regression analysis Taiwanese business¡¦s management justice and its effects on Chinese employees turnover intension. Most of the specialists of organization behavior put personal values and personal character as one of the variables that affect turnover intension. Thus, this research set personal values and personal character as the adjusting factors. The results were that some personal values and personal character interacted with each other and lower the employees¡¦ turnover intension.

Through the collaboration between internet and conventional media, Power Keyword has become a new fashion in advertising industry last year, which appears at newspaper ads, magazine ads, TV commercials, or even outdoors. Among all mediums, TV has the strongest impact on consumers. More than 40 TV commercials inserted power keyword. Therefore, this research focuses on exploring how marketing specialists should bring the best advertising effectiveness out of power keyword. The purpose of this study is to verify the advertising impact of power keyword through keyword type and advertising type. A 2(Sales promotional advertising and non- sales promotional advertising) x 2(Power keyword Ads with large space and small space) x2(Power keyword Ads with audio and no audio) x2(Power keyword Ads with Yahoo! logo and no Yahoo! logo) between ¡Vsubject factorial design is employed in the research. Advertising communication effectiveness, on the other hand, is measured based on recall effects and search intention. An online quasi-experiment is conducted and data gathered randomly from 436 participants on their perceptions towards power keyword advertisements. Moreover, product involvement is brought into the experiment as moderating variable. The findings of the research indicate that: (1) Promotional advertising has significant influence on advertising communication effectiveness. Promotional advertising results in higher recall effects and search intention than non-promotional advertising. (2) Ads space and position has significant influence on advertising communication effectiveness. Large space of search bar results in higher recall effects and search intention than that with small one. (3) Search intention of promotional advertising does vary based on audio type of search bar on the ads. (4) Recall effect of promotional advertising does vary based on space and position of search bar on the ads. (5) Consumers with different ages, gender, and education result differently in their search intentions.

Thesis (M.A.)--Ohio University, August, 2009. / Title from PDF t.p. Includes bibliographical references.

Problem: How do Barilla position and communicate its brand in the Swedish market and how do Swedish consumers recognize the Company’s positioning? Do they perceive the Brand in line with the intended positioning? Purpose: Investigating in which way and to which extents Barilla achieves and communicates a suitable positioning in the Swedish market. On the other hand, assessing how consumers and potential customers perceive the brand Barilla, evaluating if they perceive it in line with its intended positioning. Method: The research is mainly based on primary data: the Company´s perspective through a personal interview with Barilla´s brand manager; the consumers´ perspectives through 300 questionnaires distributed outside ICA Maxi in Hälla (Västerås). Theories: Brand equity; Brand positioning; Promotional mix. Conclusions: Barilla pursues a suitable positioning in Sweden, positioning itself on attributes which are valuable, and sought by customers. Consumers´ perception of the intended positioning is generally correct, since the main aspects which the Company focused on are commonly identified and considered familiar by the public

No description available.

Magistrinio baigiamasis darbas - 67 puslapiai, 11 lentelių, 19 grafikų, 108 literatūros šaltiniai, 3 priedai lietuvių kalba. Tyrimo objektas - reklamos elementai. Tyrimo dalykas - reklamos elementų (teksto,spalvos,garso ir vaizdo) poveikis vartotojų elgsenai. Darbo tikslas – teoriniu lygmeniu išanalizavus ir apibendrinus reklamos elementų įtaką vartotojų elgsenai, juos empiriškai patikrinti Lietuvos studijuojančio jaunimo pavyzdžiu. Darbo uždaviniai: • Atskleisti reklamos sampratą; • Teoriniu lygmeniu išanalizuoti ir pagrįsti reklamos ir vartotojų elgsenos sąsajas; • Išstudijuoti ir apibendrinti reklamos elementų įtaką vartotojų elgsenai; • Parengti reklamos elementų įtakos vartotojų elgsenai tyrimo metodiką; • Remiantis apibendrintomis metodologinėmis nuostatomis, atlikti reklamos elementų įtakos vartotojų elgsenai empirinį tyrimą ir pateikti rekomendacijas. Tyrimo metodika. Rašant magistro darbą naudotasi mokslinės literatūros šaltinių, periodikos, virtualių duomenų bazių sisteminės ir palyginamosios analizės metodais. Atliekant empirinį tyrimą naudoti kokybinio ir kiekybinio tyrimo metodai. Kokybiniuose tyrimuose naudojamas giluminis interviu, kiekybiniuose tyrimuose naudojama anketinė apklausa, tiesinė ir kryžminė empirinio tyrimo rezultatų analizė. / Final work of University Post – graduate Studies, 67 pages, 11 tables, 19 figures, 108 references, 3 appendixes in lithuanian language. KEY WORDS: advertisement, promotional message, advertisement campaign, advertisement aim, advertisement strategy, consumer behavior, consumer, effectiveness of advertisement. The object of research – advertising elements. The subject of research – the influence of advertising text, colour, sound and image on behavior of consumers. Research aim – to analyses and to generalisable the influence of advertising elements on behaviors of consumers in theoretically level and to justify empirically in youth Lithuanian studying example. Tasks: • To reveal the advertisement conception; • In the abstract to analyses and to reason the advertisements and behaviors of consumers links; • To explore and to generalize the influence of advertising elements on behaviors of consumers; • To prepare methodology of the influence of advertising elements on behaviors of consumers; • On the strength of broad-brush methodological attitudes, to do the influence of advertising elements on behaviors of consumers empirical analysis and to do the recommendations; Methods of research – comparative, analysis and synthesis, generalization, survey, graphics methods. The final work deals with analysis of theoretical principles of advertisement, research methods of advertisement influence on consumers behavior and explore Persil washing-powder of advertising elements (text, colour... [to full text]