Thanks to the BookTok community, adult romance author Colleen Hoover has taken the world by storm. Anyone that has had access to TikTok within the past year has probably had a Colleen Hoover book appear in video on their “For You Page,” the page on TikTok where users can scroll through content that follows an algorithm which learns about the user’s specific interests. However, Hoover has been writing and publishing novels since 2012. She had already published more than a dozen novels by 2020, yet her popularity has only grown since she made her appearance on social media. Her book entitled It Ends with Us has exponentially went up in sales in 2021, five years after its initial release. By the end of the book’s first month on the market, it had sold 21,000 copies. The author noticed a bump in sales in the last quarter of 2020, and by 2021, that bump in sales became an exponential growth in sales: 308,000 copies sold in only one year. Many critics believe that this growth in sales can contribute its success to TikTok, and specifically BookTok. Now, in 2022, over four million copies of It Ends with Us have been sold, and 20 million of Hoover’s books have been sold across the globe. This research will take a look at how social media has a direct effect on the publishing industry and the consumption of literature, specifically looking into the phenomenon of Colleen Hoover. She has learned how to use her presence on social media platforms for marketing, while also simultaneously having her books marketed by her within the different social media communities. Social media is not going away anytime soon, so also having authors learn to use social media to their advantage can also help them to accelerate their rate of sales of their novels as well. Learning to analyze behaviors of social media platforms, learning current trends to make the author’s books more relevant to their markets, and interacting with audiences and fans can be quite beneficial to all authors. Colleen Hoover has made her social media presence quite prevalent, so taking a look into the tactics she uses, the posts she makes, and the events she holds to interact with her fans can be fascinating to study and learn how to use for other authors as well.

Research indicates that music has a unique and powerful ability to affect how listeners react to a story (Schaefer, 1998). Publishing houses are increasingly incorporating music and other multimedia effects into their products, with companies such as Booktrack now including novel-length soundtracks with e-books. The present study aimed to empirically investigate the relationship between music and text by examining whether readers' enjoyment of and distraction from a fiction e-book is affected by the inclusion of music or sound effects. One hundred and twenty undergraduate students at Brigham Young University completed an e-book reading task (either accompanied by sound effects, music, or nothing at all) and completed a post-task survey that measured their enjoyment of and distraction from the task. It was found that multimedia-enhanced e-books were significantly more enjoyable (M = 4.555) than e-books alone (M = 4.035). Both sound effects and music (Ms = 4.512 and 4.594, respectively) led to higher levels of enjoyment than the control condition (M = 4.035), although later analyses indicated this effect was primarily found in females. Only the multimedia e-books incorporating sound effects significantly lowered distraction levels compared with the control (Ms = 1.698 and 3.621, respectively). The amount of time a participant spent engaged in multimedia behaviors (e.g., watching television, playing video games) did not consistently affect the relationships investigated. It was concluded that music and sound effects may be an enjoyable and interesting feature of e-books without detracting from the story. In some cases, the addition of multimedia made e-books as enjoyable for those who typically did not enjoy fiction as it was for those who enjoy fiction. It is recommended that publishers continue investigating this relationship, as multimedia e-books may open access to a new marketable audience for publishers.

Thesis advisor: Martin Summers / The second wave feminist media, defined as ideological contributions via the written word, played an essential role in the second wave by sharing radical ideologies and bringing women into a feminist consciousness. This study examines the herstory of three groups in Boston at the time: the Second Wave magazine (1971-1983), the Combahee River Collective (1974-1980), and Persephone Press (1976-1983). Each group had different motivations yet remained dedicated to the radical feminist media and various methods of societal upheaval. As a radical feminist magazine, a black feminist organization, and lesbian-feminist publishing house respectively, the women behind the three entities aspired to alter the face of second wave feminism. Each had several commonalities: including a commitment to the feminist media, factionalism and ideological strife, difficulties in balancing beliefs with harsh systemic realities, and a great connection to coalitions and the greater feminism community. The Second Wave, the Combahee River Collective, and Persephone Press may appear conflicting at first glance but shared a great commitment to facing sexist oppression through the written word. / Thesis (MA) — Boston College, 2023. / Submitted to: Boston College. Graduate School of Arts and Sciences. / Discipline: History.

According to Stangl (1994), Jalongo (2002), Richards and Miller (2005) and a host of other authors regarding publishing in educational journals, understanding the audience for an article is of utmost importance. Huff (1999) notes that an author must understand the audience for whom s/he writes. While much of this understanding of audience comes down to suitable topics (Silverman, 1982), articles must also fit the style of the journal to which it is being presented (Olsen, 1997). With this in mind, the purpose of this study is to characterize the writing style of academic writing in education. This research will involve exploring and analyzing various education and research journals, and through an analysis of individual education articles, delineating the writing style for academic writing in education. By looking at the various components of writing style, a writing style or various writing styles found in scholarly writing in education was determined. It was found that there is a definite style in academic writing in education with two other distinct subsets--journals associated with specific associations and journals with a purely quantitative focus. It is suggested that specific curriculum and instruction in writing style be added to the current study of research.

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O presente estudo procurará examinar a relação entre o livro e seus principais atores sociais, o leitor, o autor e o editor, no âmbito da popularização dos ereaders, através da investigação sobre as circunstâncias em que a introdução do livro digital pode afetar as estruturas de produção, circulação e apropriação da informação bibliográfica. Utilizamos, para isso, um extenso levantamento de obras e documentos sobre a história editorial e do livro no Brasil, além de referencial teórico concernente ao livro digital, editoria, práticas de leitura e direitos autorais, corroborado por dados estatísticos de mercado, sob a perspectiva de sua produção e circulação, e da penetração social da leitura e dos dispositivos. Compreendemos, como resultado, que os papéis dos agentes da cadeia produtiva do livro podem ser dinamizados através dos recursos proporcionados pelo livro e redes digitais. / This study aims to examine the relationship between the book and its main social actors, the reader, the author and the publisher, in scope of the popularization of ereaders, by research on the circumstances in which the introduction of the digital book can affect the structures of production, circulation and appropriation of biographical information. We used to do this, an extensive survey of works and documents about the story of book publishing in Brazil, as well as theoretical references for the digital book publishing, reading practices and copyright, supported by statistical data market, about the perspective of its production and circulation, and social penetration of reading and devices. We understand, as a result, that the roles of the productive circuit of the book can be streamlined by the resources provided by the book and digital networks.

李家駒. / "2001年12月" / 論文(哲學博士)--香港中文大學, 2002. / 參考文獻 (p. 294-315). / 中英文摘要. / "2001 nian 12 yue" / Electronic reproduction. Hong Kong : Chinese University of Hong Kong, [2012] System requirements: Adobe Acrobat Reader. Available via World Wide Web. / Electronic reproduction. Ann Arbor, MI : ProQuest Information and Learning Company, [200-] System requirements: Adobe Acrobat Reader. Available via World Wide Web. / Mode of access: World Wide Web. / Li Jiaju. / Zhong Ying wen zhai yao. / Lun wen (zhe xue bo shi)--Xianggang Zhong wen da xue, 2002. / Can kao wen xian (p. 294-315).