Orientador: Carlos Roberto Silveira Correa / Dissertação (mestrado) - Universidade Estadual de Campinas, Faculdade de Ciencias Medicas / Made available in DSpace on 2018-08-07T05:00:59Z (GMT). No. of bitstreams: 1 Fonseca_KarlaFabianaBegossoSampaioda_M.pdf: 1069706 bytes, checksum: 297fb6b6b8bf1eff89260fb47eacdb63 (MD5) Previous issue date: 2006 / Resumo: O presente estudo tem por objetivo compreender melhor, na relação Agente Comunitário-Comunidade, a percepção do Agente Comunitário de Saúde (ACS) quanto a Saúde Mental do município de Pedreira - SP. A metodologia utilizada foi a pesquisa qualitativa em saúde do tipo exploratória utilizando as práticas discursivas da produção de sentidos, tendo como instrumento de coleta de dados o grupo focal. Utilizamos os princípios teóricos da análise de conteúdo para lidar com a dimensão simbólica dos discursos presentes no grupo focal com agentes comunitários de saúde a partir da constituição ideológica dos sujeitos. A análise objetivou trabalhar o diálogo implícito na produção de sentidos e o encadeamento das associações de idéias. Os resultados mostram que: * O Agente Comunitário de Saúde de Pedreira não tem a percepção de que trabalha com redes sociais embora isso se apresente em suas falas; * O conjunto de Agentes Comunitários de Saúde se configura como um grupo; * Se identificam como cuidadores - cuidam do outro em uma ¿inter-ação¿ pois, convivem respeitando a subjetividade de cada pessoa que os solicita; * Foi reconhecida no grupo a estética da Terapia Comunitária implicando no empoderamento e no devir em contraposição ao dever / Abstract: The objective of the present study is to attain a better understanding of the relation Community Health Agent and its community as well as the perception by the Agent of the current Mental Health status in the municipality Pedreira, S P. The method employed was an exploratory mode in qualitative research in health using the discursive technique in the production of senses, using the focal group as an instrument of data gathering. The theoretical principles of analysis were used to deal with symbolic nature of the contents of the discourse presented by the focal group to the community agents based on the ideological constitution of the subjects. The objective of the analysis was to deal with the implicit dialogue in the production of the senses and the enchainment of the association of ideas. The results indicate that: ¿ the community health agent in Pedreira does not have the perception that he works with social networks, although that is regularly stated in his speech; ¿ the various agents represents a group that identifies itself as caretaker and that is characterized by the interaction with subjects involving sharing the same environment and respecting the subjectivity of each person demanding its attention; ¿ the esthetic of TC was recognized in the group, implicating a orientation towards empowerment and becoming in opposition to duty / Mestrado / Epidemiologia / Mestre em Saude Coletiva

This study is a case study for a mobile app for fishing enthusiasts, Fishbrain with the purpose of presenting personas based on user-research. This assignment was carried out upon request of Fishbrain as the company finds that they lack qualitative data. One main reason for this is that the majority of the users are located in the US. Fishbrain has 4.83 million users mainly across the United States, Australia, Sweden and Brazil (14th of December 2017). This study intends to determine whether our chosen methods for user-research can apply when the interviewers and the responders are located at different geographical locations, and to evaluate if our chosen method for deriving personas can be applied on a large user base. This study is based on quantitative data collected through surveys. Subsequently, interviews were conducted as a method for collecting more qualitative data. Based on this empirical foundation, interesting insights and recurring factors were categorized. Two primary personas and two secondary personas were developed from this analysis. This study finds that our chosen methods for user-research are valid when users and researchers are located in different places, but that there are certain limitations that the researchers should take into consideration, for example the time difference. This may require a longer research timeframe  than if the research is conducted in a lab environment. / Denna undersökning är en fallstudie för Fishbrain med syfte att presentera personas framtagna utifrån användarundersökningar. På önskan av Fishbrain genomfördes detta uppdrag då företaget upplever att de saknar kvalitativ data, eftersom majoriteten av användarna befinner sig i USA. Fishbrain har 4,83 miljoner användare fördelat över främst USA, Australien, Sverige och Brasilien (2017-12-14). Med denna studie hoppas vi kunna svara på huruvida våra valda metoder för användarundersökningar är lämpliga då undersökare och deltagare befinner sig på olika geografiska platser, samt att utvärdera huruvida vår valda metod för framtagande av personas kan appliceras på en stor användarbas. Undersökningen utgår från kvantitativt insamlad data från enkätundersökningar. Därefter används intervju som metod för att komma åt mer kvalitativa aspekter. Utifrån denna empiriska grund kategoriseras olika intressanta insikter och återkommande faktorer. Vid analys av datainsamlingen utvecklas två primära samt två sekundära personas. Undersökningens slutsats är att det är applicerbart att genomföra användarundersökningar när användarna och undersökarna befinner sig på olika platser, men att det finns vissa begränsningar som undersökarna bör ta hänsyn till, såsom tidsskillnad. Dessa begränsningar medför att den tidsram som sätts för projektet bör beräknas längre än om undersökningarna genomförs i laboratoriemiljö.

The success of each organization is based on a good strategy. In my master´s thesis I deal with the topic of what is needed to create a good strategy and whether this theory is valid even in the sports environment. In particular, I deal with the creation of the strategy in the Won-hyo Třeboň sports club and how it's management works throughout the strategic planning cycle. The aim of the thesis is to find out how is the management of the club approaching the strategy. If they consider the strategy important. Eventually how do they approach each stage of the strategic planning cycle and how does this reflect the club's outputs? The research has a qualitative essence and is mainly based on interviews with the members of the club who are involved in the strategy creation. I have participated in this research. The result of the thesis is that the management considers the strategy to be important but does not proceed in accordance with the theoretical bases resulting from the research and synthesis of the strategy and strategic planning cycle literature. This fact at the end opens the space for possible recommendations for improving the effectiveness of the strategy in a given sports club.

This dissertation is focused on the problematic of content and motivation of employees in a concrete firm and the problem of high fluctuation connected with it. In the theoretical part there are summarized basic knowledge from the sphere of motivation and work motivation, demonstrated the best known theories of motivation and leading styles; and summarized knowledge of The work life quality research which is related to value orientation of employees in the Czech Republic. In the practical part I have analyzed recent situation in workmen's content and motivation using a questionnaire enquiry among employees. The employees were asked about a importance of single aspects of content with work -- wage, supervisor behaviour, processing atmosphere, access to information, job stability, appreciation of attained results, service conditions, scope of employment, employee benefits and financial bonuses. From gained information I have summarized conclusions and recommendation for leading an organization.

The aim of this diploma thesis is to create an educational portal designed to support the teaching of physics at the elementary school with the use of standard web design methods. The purpose of the portal will be to simplify the preparation of teachers for experimental teaching at the 2nd level of elementary schools through a database of experiments and other materials such as videos. The benets of this portal will be veried and evaluated through in-depth interviews with physics teachers at the 2nd grade of elementary schools. One part of the thesis is also an analysis and evaluation of similar web projects dealing with physics teaching. In the rst part of my thesis, I deal with the analysis and evaluation of similar web projects. The next part is focused on the design and creation of the educational portal itself and contains brief information about the design methods and the procedures of creation. In the next section, I will deal with the creation of content for the portal and nally, I will interview the teachers who used the created educational web.

Nursing has undergone major changes under the influence of recent social events. Due to the influence of new circumstances, it was also necessary to radically approach to the new concept of nursing fields. Then we can register attempts to make the nursing profession independent. That is why the main representatives of this profession have adopted more efficient approach to the care for the patient. The development of the research in nursing helps them significantly, as well as high level of education of nurses, new management techniques and monitoring of the quality of provided nursing care. All mentioned elements lead to support and strengthening of autonomy of the nursing field. We dealt with this issue, because we perceive the position of nursing and the social status of nurses as unsatisfactory. With creating our diploma thesis we would like to contribute to a few literary sources, that are directly engaged in the issue of autonomy of the nursing field. The theoretical part of our thesis was divided into two parts. In the first part we focus on the explanation of the concept of autonomy of nursing and the impact of activity of the nurse with regards to the autonomy of the profession. The second part of the thesis makes clear elements, which significantly strengthen the autonomy of the nursing field. The aim of this thesis is the following: 1. To explore whether nurses and doctors consider nursing as an autonomous scientific field. 2. To map barriers preventing the perception of nursing as an autonomous scientific field. 3. To determine current possibilities for strengthening the autonomy of the nursing field. The empirical part of the thesis is formed by the combination of quantitative and qualitative research. In the quantitative part of the investigation, we were interested in three research hypotheses. 1. Nurses perceive education as a potential acquisition of skills in order to ensure the autonomy of the profession for the benefit of the patient. 2. Nurses present nursing in public as a separate profession. 3. Status of the autonomy of nursing allows to promote results of the research in providing the nursing care. The method of querying with the assistance of questionnaire was used for the data processing of the quantitative part of the research. It contained 41 questions. There were used closed, half-open and open questions in the questionnaire. There were used pie charts and tables for processing of responses. The 2nd degree classification was used for the statistical evaluation of the results. The researched group for the quantitative part of the investigation were nurses from ambulant and bedded sectors of two health care facilities. There were distributed 220 questionnaires in total, 134 (100 %) correctly completed pieces were kept for processing. The querying method using the technique of semi-structured questionnaire containing seven open questions was used for the qualitative part of the research. Four chairwomen of sections of ČAS, who received the questionnaire via e-mail, actively participated on the investigation of the research. Individual responses were analyzed and subsequently processed into diagrams. In this empirical investigation we identified the answers to three research questions. 1. What is the position of chairwomen of sections of ČAS for promoting and defending nursing as an autonomous profession? 2. What obstacles perceived by chairwomen of sections of ČAS slow down the enforcement of autonomy of the nursing field? 3. What can be done to strengthen the autonomy of nursing in the group of other science or professional disciplines? The research questions sent in the form of half-structured questionnaire were answered by four chairwomen of sections of ČAS. We found out on the basis of obtained results, that nurses do not consider nursing as an autonomous scientific field.

The main goal of this diploma thesis is to create a base of marketing strategy of Berg Orchestra, because of focusing on new target group of younger audience. Theoretical part describes marketing of orchestras and specifics of marketing mix, then issues of segmentation, targeting and positioning. This part also focuses on marketing research, especially on quality research, which is used in practical part of this thesis. Practical part introduces Berg Orchestra, its aims, marketing and analysis through SWOT. Then it offers the quality research itself and in-depth interviews with nine respondents. At the end of this part there is an approximate framework of new marketing strategy with suggestions coming from the applied research.

Title: Wilson Tennis Center Marketing Activities and Their Innovative Approach Objectives: The objectives of my masters thesis is giving the suggestions for improving the company current situation for the upcoming years, based on information from my analysis. Methods: Methods of my approach to this research were analyzing the data from my quality research, identifying the strentghts and weaknesses of the company. Based on these methods I suggested these major improvements fot the overall improvement of the company situation. Results: The research has shown that the biggest strenghts of Wilson Tennis Center are: advanced material equipment and large spacious facility, well air - conditioned solid structure building of the tennis facility, high number of tennis courts etc. The most common weaknesses people in my research were mentioning were the overall attitude of the restaurant staff, lack of social and sports events for the overall client base - recreational client and kids, lack of well, propriately a sufficiently illuminated courts. The main suggestion from me is to create a new public relations manager position who would be able to and responsible for the new changes to be implemented. Keywords: Marketing of sport, Marketing mix, Quality research, Sport, Recreational tennis

published_or_final_version / Civil Engineering / Master / Master of Philosophy

A thesis deals with perception of the value of marriage and of the status of divorced person in Czech and German society. Student observes in her research supposed trend of deviation from the traditional value of marriage by current young generation - potential parents. With this is connected also a supposed change in attitude for divorce. Aim of the theses is to compare that attitude by Czech and German generation. For the final results were used available sources in Czech and German language, which are dealing with this topic and also a method of quality research - unstandardized interviews with people born in 70s and 80s in the area of Czech republic and Germany.