This diploma thesis deals with means of communication of The Motol University Hospital. The objective is to find out, which means of communication the hospital uses for communication with patients and hospital visitors and which are used for communication with its employees. Next I describe them and find out, which means of communication suit these two groups, which don't and where is the room for improvement. The questionnaire survey was used to find out the preferences of means of communication, which I realized in The Motol University Hospital. The work includes research findings and recommendations resulting from their foundations.

My diploma thesis deals with the introduction and analysis of the NDC system (Notional Defined Contribution). I devote myself to pension system in the Czech Republic too. The diploma thesis provides informations on individual elements of the NDC system and its financial sustainability. In the theoretical part I deal with the pension systems in general and with states that have already introduced the NDC system. In the practical part I deal with the pension system of the Czech Republic in according to the questionnaire. I try to evaluate whether the NDC system is advantageous for the Czech Republic.

The aim of this thesis was to create a new communications strategy for the athletics meeting called Grand Prix Ústí nad Labem, thereby ensuring greater participation of the audience. The first part of this thesis is focused on the theoretical background with an emphasis on marketing communication and it's differences in the focus on sport and the development of effective communication using the tools of the communication mix. The second part of this work is devoted to the history and present of the athletics in Ústí nad Labem and the history of Grand Prix Ústí nad Labem. The third part of this thesis describes the current operation of the athletic meeting, it's organizational structure and financial aspects of the existing communication strategy. The fourth part is the actual research conducted through questionnaires. The results of the survey and additional outputs from SPSS helped to create the fifth part, the part which is designed to refocus the athletic meeting communication strategy -- billboards, tickets, TV commercials, to improve Internet and Internet forums communications, etc., which should help increase public participation in the actual Grand Prix meeting Ústí nad Labem.

This thesis focuses on issue of reputation of higher education institution. Theoretical part defines reputation and specifies it in context of image, identity and brand and describes evaluation methods of these terms in context of higher education. Importance of reputation for public institutions and universities is also described. The objective of the research part was to investigate reputation of University of economics Prague (VŠE) in view of different stakeholders. Second objective was to analyze reputation of private higher education institutions competing with VŠE. Questionnaire was selected as a research method, 3 groups of stakeholders were asked to participate: students of VŠE, students of other universities and companies. Result of the research confirmed the hypothesis, that reputation of private schools worsens their position on the market. Also hypothesis that VŠE has bad reputation in eyes of students of other universities, but great reputation in eyes of companies was confirmed. In the conclusion, some steps to increase reputation of VŠE were recommended.

Main objective of my thesis is to recommend a marketing orientation for clinics through an understanding of why men and women undergo plastic surgery and what is their reason to start considering it. Because women use plastic surgery more than men, the study is mainly focused on them. Another target is to compare competing invasive and non-invasive cosmetic treatments. The research part is consisting of a quantitative research. Quantitative research is based on online questionnaire and distributes plastic surgery market, with potential candidates and clients who have already undergone some treatment to the individual segments. Individual interesting reliances between them are pointed out with cross-analyzing by Excel program. For segmentation process was used IBM SPSS Statistics program. Outcome of this thesis discovers five segments and subsequent recommendations for marketing orientation for selected segments.

The aim of this thesis is to analyse key cultural factors determining the impact of male body perception on consumer's behavior, evaluate their significance and reflect them in appropriate marketing recommendations. The thesis is divided into four major parts. The theoretical part provides the key information concerning the subject and constitutes the basis for the analytical part. Chapter Body Image Segmentation Potential demonstrates the possibility of using body image for the male market in the Czech Republic. The Questionnaire Survey shows male attitudes to the subject of body image. The Content Analysis examines the male depiction in Czech and Slovak TV commercials. The chapters are supplemented with secondary MML-TGI data. The conclusion of the thesis, as well as the partial conclusions, shows the analyses evaluation and marketing recommendations.

This thesis deals with the possibilities of the use of psychological assessment tools in selecting of employees. The theoretical part discusses the theoretical background of selection of employees, turnover and psychological assessment. Attention is paid to the efficient selection procedure with emphasis on the use of psychological assess-ment tools (questionnaires and tests) as a mean to reduce staff turnover, and thus to more effective management of human resources. The practical part deals with the analysis, examination and comparison of selected psychological instruments avail-able by company Motiv P s.r.o., cut-e czech s.r.o., Assessment Systems s.r.o. and TCC Online s.r.o., on the basis of pre-defined crucial criteria and characteristics for the implementation of these instruments in a particular company in the selection of call center operators. The result of this thesis is recommendation of specific psychological assessment instruments that according to aims, purpose and needs of particular company would help to reduce turnover of employees.

The aim of this thesis is to analyze the satisfaction of employees in the company Vigour a.s. and to propose measures leading to removal of deficiencis. The introduction describes the issues and the aims of this thesis. Based on a theoretical basis which appears in the first part and after becoming familiar with the company the hypothesis are set, the research metodology is described and the tools for data collection are specified. Research is implemented through questionnaire survey, observation and informal interviews. It focuses on the content and nature of work, its organization, compensation and employee benefits, training, personal development, career growth, work environment, relationships with colleagues, superiors and the perception of the company. The practical part contains the results of research and verification of hypotheses. Based on identified deficiencies the measures for improvement are set.

Master of Public Health / Department of Food, Nutrition, Dietetics, and Health / Sandra B. Procter / There have been major shifts in the dietary patterns of people in the United States in the last four decades. People eat fast food more frequently, eating more convenience food products, and highly processed food. On the other hand, the practice of cooking from raw ingredients or cooking from scratch has been declining. The lack of cooking skills is one of the barriers of cooking from raw ingredients. Cooking skills are one of the important determinants of food choice. People who have higher cooking skills tend to choose healthier food options. There are many programs that aim to increase cooking skills and nutrition knowledge. One of them is done by EFNEP. Over the years, EFNEP has been helping the low socioeconomic population to reach nutritional well-being. Evaluation is an important component of EFNEP. There are evaluation tools in EFNEP including behavioral checklist and dietary recall that are administered pre and post program. However, these tools do not specifically measure participants’ cooking skills. A proposed short self-reported questionnaire is designed to measure cooking skills of EFNEP participants in Kansas. The questionnaire comprises of seven questions and has been tested to a representative group.

Neurorehabilitation for people suffering from brain injury has traditionally focused on rehabilitation of the somatic and cognitive functions. Research into the emotional aspects of brain injury has, however, been limited. The theoretical part of this thesis was therefore to map diagnostic tools suitable for the investigation of emotional problems of patients after brain injury and to classify these tools for the needs of neuropsychological practice. In the empirical part the author focused on the adaptation and pilot verification of the EBIQ (European Brain Injury Questionnaire) neuropsychological questionnaire, for a sample of patients having experienced brain injury and their immediate family and friends. The practical outcome of work in addition to the psychometric characteristics is a Czech working version EBIQ-P (version for patients) and EBIQ-R (version for family members), including well-prepared instructions for evaluating the results and examples for use in clinical practice. EBIQ provides an alternative to the previously used questionnaires SCL-90 and MMPI-100, since these, according to our findings and the findings from other studies on the group of patients after brain injury provide invalid results.