My dissertation is dedicated to the problem of media construction of history in the case of the television series Vyprávěj. It concentrates on how much the series' adaptation of historical events and normal life in the era of normalization between 1968 and 1977 fits reality by comparing concrete historical events and key societal activities with their adaptation in the series. The work focuses on three special categories - fundamental historical events of that era, people's normal life and the lives of dissidents, with a final objective of finding out how well the series' adaptation matches the true history of the normalization era. First, I delimit the problem of television series in general and address the concept of seriality on the basis of the professional literature. Then I focus on the media construction of reality and representation history in culture, especially in television series. Because the series Vyprávěj addresses recent history, I also mention collective memory. After that I concentrate only on the series Vyprávěj and the problem of normalization in Czechoslovakia, in which era the story takes place. The second part of the dissertation is dedicated to concrete events of the era - how they really happened according to the professional literature and narration of contemporary...

Submitted by Marlene Santos (marlene.bc.ufg@gmail.com) on 2014-11-28T16:20:56Z No. of bitstreams: 2 Dissertação - José Eduardo Mendonça Umbelino Filho - 2013.pdf: 1359304 bytes, checksum: 51c4c2d35347f57c0c2acba318c5eda0 (MD5) license_rdf: 23148 bytes, checksum: 9da0b6dfac957114c6a7714714b86306 (MD5) / Approved for entry into archive by Luciana Ferreira (lucgeral@gmail.com) on 2014-12-04T14:09:52Z (GMT) No. of bitstreams: 2 Dissertação - José Eduardo Mendonça Umbelino Filho - 2013.pdf: 1359304 bytes, checksum: 51c4c2d35347f57c0c2acba318c5eda0 (MD5) license_rdf: 23148 bytes, checksum: 9da0b6dfac957114c6a7714714b86306 (MD5) / Made available in DSpace on 2014-12-04T14:09:52Z (GMT). No. of bitstreams: 2 Dissertação - José Eduardo Mendonça Umbelino Filho - 2013.pdf: 1359304 bytes, checksum: 51c4c2d35347f57c0c2acba318c5eda0 (MD5) license_rdf: 23148 bytes, checksum: 9da0b6dfac957114c6a7714714b86306 (MD5) Previous issue date: 2013-10-14 / This research intends to study how Goiânia´s press journalists define, understand and describe their audience. As a primary goal, the researchers seek to ascertain whether there is a shared image of the reader, which would be different from those images provided by the newspaper companies, the common-sense or other instances. Knowing that Media increases vagueness and doubt about to “whom we speak to”, we start from the premise that the journalists need to build up a picture of the audience. How they do it, based upon which cognitive subsidies, impressions or ideologies – that are relevant issues for this research. / Esta dissertação de mestrado pretende estudar como os jornalistas de jornais impressos de Goiânia definem, entendem e descrevem seu público. Como objetivo básico, visa-se averiguar se existe uma imagem compartilhada de leitor, que seja independente ou pelo menos distinta das imagens fornecidas pela empresa jornalística ou pelo senso comum. Uma vez que a comunicação midiática potencializa a indefinição do interlocutor e distancia os contextos daqueles que produzem e dos que consomem as informações, parte-se da premissa de que o jornalista precisa construir a imagem de quem o lê. Como ele a constrói, a partir de que subsídios cognitivos, baseado em que impressões ou ideologias, são questões relevantes para esta pesquisa.

This thesis deals with process of creating an artificial celebrity in Czech media context. It demonstrates that it is possible to make an unknown person famous and to become a celebrity who attracts media attention. First two chapters define a celebrity as an institution, its primary social functions and also its origin and creation. Third chapter describes Czech tabloid media market and its changes in last few years. Furthermore, it explains reasons why there is need for new celebrities. Forth chapter analyses in detail conditions that lead to creation of new artificial celebrity. Moreover, it defines a process of such creation and routines used by Czech media to cover celebrities. Last chapter shows a case of Ornella Štiková who was not even publicly known before she became a celebrity. After becoming celebrity, she attracted attention of all main Czech tabloid media. This media interest lasted (including short falls) almost for two years. Such a period is longer than average. As a part of this thesis, the author made a series of interviews with media experts, significant tabloid media professionals and insiders of Czech showbyznys. The main aim of this theses was to obtain knowledge of how Czech media works and how they communicate directly with celebrities. These interviews enrich this thesis...

Die Firma Kärcher wurde 1935 von Alfred Kärcher in Stuttgart-Bad Cannstatt zur Entwicklung und Herstellung industrieller Produkte auf dem Gebiet der Heiztechnik gegründet. Der erste Heißwasser-Hochdruckreiniger Europas entstand 1950 am neuen Stammsitz in Winnenden und bedeutete für Kärcher den Durchbruch in der Reinigungstechnik. Ein weiterer Meilenstein in der Firmengeschichte war die Einführung des ersten tragbaren Hochdruckreinigers und die damit verbundene Erschließung des Consumer-Marktes 1984.

Virtual Reality (VR) und Augmented Reality (AR) sind innovative Technologien, die in der modernen Entwicklung, Herstellung und Nutzung von Produkten zum Einsatz kommen. Bisher werden beide Technologien nicht gemeinsam genutzt, obwohl eine Kombination in bestimmten Fällen erhebliches Potenzial zur Kosteneinsparung besitzt. Die VR-Technologie wird vorrangig In der Produktentwicklung eingesetzt um Kosten für physische Prototypen einzusparen. Bei der Montage oder der Wartung komplexer Produkte hingegen kommt die AR-Technologie zum Einsatz. Dabei wird der Servicetechniker durch Arbeitsunterlagen, die über ein Display in sein Sichtfeld projiziert werden, bei seiner Tätigkeit unterstützt. Um die Qualität der Arbeitsunterlagen für AR-Systeme schon während der Produktentwicklung zu sichern und einen Schulungsvorlauf beim Servicepersonal zu erreichen, ist die Evaluierung dieser Arbeitsunterlagen bereits am virtuellen Prototyp eines künftigen Produktes sinnvoll. Mit der Kombination von AR und VR Technologie in einem integrierten System sollen für diesen Ansatz die Voraussetzung geschaffen werden. Der Beitrag beschreibt die notwendigen Grundlagen und stellt die Entwicklung eines Systems vor, welches die Wahrnehmung von AR-Informationen am virtuellen Prototyp ermöglicht. Anhand eines gewählten Wartungsszenarios wird das notwendige Vorgehen zum Erstellen von virtuellen Prototyp und AR-Arbeitsunterlagen erläutert und Gestaltungsparameter beschrieben. Basierend auf diesem Szenario wird das entwickelte System in einer Benutzerstudie getestet und Vorschläge für die weitere Entwicklung abgeleitet.

Rock-a-Buy Baby: Consumerism by New, First-Time Mothers, is the first known sociological exploration of need-based consumption for babies, despite the baby gear industry being a $6-billion-dollar business (whattoexpect.com). Data stemmed from qualitative, semistructured interviews with new, first-time mothers (3 months – 1 year postpartum) conducted within participants‘ households. The insights gained from the present study tell us a great deal about the ―needs‖ that predominantly white, middle-class mothers socially constructed in anticipation of their first child, and the consumptive behaviors used to accomplish these "needs." Respondents had turned to similar resources (other mothers, online forums, consumer reports, books, magazines, etc.) to help them construct ―need‖ and formulate decisions among commodities. Provided they were relying on comparable, if not overlapping, bodies of knowledge, mothers‘ narratives about consumer ―need‖ were often congruent. Additionally, the ways expectant mothers accumulated items are ritualized and made tradition. The baby shower and gift registration process (which all of my respondents participated in to some variation) are social constructions; these practices, which are so strongly tied to consumption, also constituted reality for mothers, and inevitably, their babies.

This diploma thesis focuses on the process of designing a luxurious lifestyle within the proč ne?! magazine. The theme aims to analyze the year's activities at several levels. The first level is a quantitative content analysis, where the primary objective is to determine the ratio of advertising to editorial content. Based on these quantitative findings the magazine's content will be confronted with the ownership structure of major advertisers. The second level is represented by expert interviews carried out with the magazine editors who bring valuable additional material. The third level is a qualitative content analysis which focuses on a luxury lifestyle that is constructed through the magazine. This luxury lifestyle will be described through various selected examples of textual and pictorial character. Theoretical introduction provides a broader framework in which the concept of luxury is described. In practical part of the thesis, these findings are used to explain several luxury phenomenons. The final part offers a detailed analysis of the advertiser's structure, their products and stratification within segments of the luxury market through comprehensive visualization.

Made available in DSpace on 2014-12-17T15:06:43Z (GMT). No. of bitstreams: 1 CarmemDSH.pdf: 586657 bytes, checksum: 2b3c0adb78ff513412c87eecb6131475 (MD5) Previous issue date: 2008-03-06 / This research analyses the silencehood use by the A Rep?blica journal (Natal/RN), today not being distributed, during the Second World War. Its objective is to unveil the production condition of the news texts, and it was observed that the use of silencehood as a speech strategy with its implications that falls upon the way of behaving and thinking of the society, all that time, influencing the reader in the construction of his image of the reality. During the coverage of the conflict by the local journal it was possible to also observe different speech marks that represented the change in attitude of the Brazilian Government, responsible for the control of what was spread as news. The country lived the dictatorship of the New State and as the war went on the government changed its speech, according to political, social and economical interest s thoughts being played, silencing themes in the name of the national security. We admit as research material journalistic texts that refer to the main facts that occurred during the six years of the world conflict and that is why we used as theoric-metodological support the Speech Analysis / Este trabalho analisa a utiliza??o do silenciamento pelo jornal A Rep?blica (Natal/RN), hoje sem circula??o, durante a cobertura da Segunda Guerra Mundial. Objetivando desvendar as condi??es de produ??o dos textos noticiosos, observou-se o uso do silenciamento como estrat?gia discursiva, cujas implica??es reca?am sobre o modo de agir e pensar da sociedade, ? ?poca, influenciando o leitor na constru??o de sua imagem da realidade. Durante a cobertura do conflito pelo jornal natalense, foi poss?vel observar, ainda, marcas discursivas distintas que representavam a mudan?a de atitude do Governo Brasileiro, respons?vel pelo controle do que era noticiado. O pa?s vivia a ditadura do Estado Novo e, face ao desenrolar da guerra, o governo mudava seu discurso, atendendo aos seus interesses pol?ticos, econ?micos e sociais em jogo, silenciando temas em nome da unidade e seguran?a nacional. Admitimos como material de an?lise textos jornal?sticos referentes aos principais fatos ocorridos durante os seis anos em que se deu o conflito mundial e, para tanto, utilizamos como suporte te?rico-metodol?gico a An?lise do Discurso

This dissertation explores the construction and experience of the sports champion's reality. In studying reality and its construction, I became familiar with, the post-modern perspective of reality and with theories such as systems theory, cybernetics, radical constructivism and social constructionism, which fall under the post-modern epistemological umbrella. The dissertation gives an exposition of my journey through this maze of theories, from a position of "knowing" how champions are made towards a more complex position of uncertainty and possibility. This is followed by an account of the qualitative research that I undertook, within a social constructionist framework, in which I used thematic discourse analysis. Finally, I interpret the discourses emerging from the analysis in order to demonstrate their operation or effect in the construction of a champion's reality. / Psychology / M.A. (Clinical Psychology)

The main concern of the thesis is the ability of the media to construct the image of criminals and it is demonstrated on the case of Jiří Kajínek. Criminality is a special topic most of the population has no personal experience with, and, therefore, they have to rely completely on the information offered by media. Jiří Kajínek is the most famous czech prisoner and, in its practical part, the thesis tries to explore the way the publicistic titles presented his case to public in 2010. Most of the examined titles takes Kajínek's side and does not offer balanced information regarding the case. This partiality is reflected mainly in the way of signification associated with Kajínek, in the framing and in the form of particular articles. The thesis then observes the influence of the Kajínek movie on his media presentment and its development. It focuses at the amount of media space given as well as at the way of the representation itself. Differences in both aspects have been found in particular titles.