Zugl.: Frankfurt (Main), University, Diss. / Hergestellt on demand.

Techn. Univ., Diss.--Darmstadt, 2000. / Literaturverz. S. [337] - 356.

Zugl.: Frankfurt (Main), Universiẗat, Diss., 2008. / Hergestellt on demand.

Digitalization is increasing in our society and continues to move in that direction. The shift from traditional banks to online banks is becoming more popular, and with an online bank, the international markets open. Although previous research about internationalization exists, there is no in-depth research on the specific topic of online banks. This study aims to provide information regarding how online banks internationalize, to understand the underlying factors for the process better as well as provide recommendations for both online banks but also traditional banks. Factors such as motivators, the entrepreneur, and resources are investigated to find an answer to the given research question. The way of internationalization is connected to the already pre-existing strategies of global or regional markets. The third theoretical concept that is applied to understand the internationalization process is which path of internationalization is used, either Born Global or Born Regional. This thesis is a qualitative study with a deductive approach. The empirical findings are derived from case studies through semi-structured interviews, and the sampling selection is online retail banks operating in Europe, with more than one million customers. The selected cases are Revolut, N26, Monzo, and Monese, where one interview per bank is conducted. The interviewee’s understanding of the subject is gathered in the empirical findings, through summarizing the transcription of the actual interviews. The researchers are analyzing the internationalization process and present both similarities and differences between the cases and connect it to the prevalent theories. In conclusion, some statements are drawn that highlight the importance of traditional banks to follow the new shift towards more simplified banking with understandable products that aim to help the people. This study, therefore, contributes not only to the theoretical understanding of the subject, but it also offers practical implications both for traditional and online retail banks

During recent years, digitalization has had an increasing impact in the society. It has gone frombeing an isolated part of an organization into something that can instead transform the business as awhole. Many businesses have experienced this change, and traditional retail banks are no exception.The digital climate has enabled new digital operators to enter the financial market and these havemanaged to claim market space. At the same time, a new, less loyal and more digital generation ofcustomers, i.e. Generation Y, will have an increasingly important role on the market. However, it iscurrently not well known how traditional Swedish retail banks should manage this, and whatimplications the behavior of Generation Y will have on the banking industry.The purpose of this study was to provide insights and implications for traditional Swedish retailbanks on how Generation Y’s banking behavior can affect their future business, in an increasinglydigital environment. The behavior of Generation Y and how banks address their needs, anddigitalization as a whole, were investigated separately. The findings were then compared in order toprovide insights into where gaps between the banks and Generation Y could be found. Toinvestigate Generation Y’s behavior, a qualitative questionnaire was distributed and thenquantitatively analyzed. Furthermore, in order to investigate how the traditional banks addressGeneration Y’s needs, qualitative interviews were conducted with representatives from the four largeSwedish retail banks. By comparing the findings, the purpose of the study could be addressed.Through comprehensive data collection, gaps could be identified. The most important gaps werefound in the areas of financial advisory and aggregation of services. Customers did not perceivethese areas as important when choosing a particular financial service provider, whereas the banksconsidered these as competitive advantages in relation to other competitors. These findings providevaluable insights for traditional retail banks in particular, and for the financial market as a whole,since they provide implications on the sustainability of the operators’ strategy. Moreover, this studycomplements the digital customer behavior literature connected to virtual distribution channels andthe retail banking industry as a whole. One main finding was that Generation Y’s, otherwise trendseeking behavior is limited in the banking industry, and instead, habituation and security concernsare far more important. Therefore the findings suggest that Generation Y’s behavior might be moreconservative in the banking industry than in general.

This study examines the role of service worker customer orientation (CO) as a buffer against the detrimental effects of job burnout on job performance and turnover intentions. Data collected from frontline bank employees serve as the study setting. The tenets of the attribution theory are used in developing the study hypotheses. Results show that CO moderates the detrimental effects of job burnout on both job performance and turnover intentions, where the effects of job burnout on both outcomes are weaker for frontline employees with higher CO. Hiring employees high on CO for frontline positions should pay dividends in managing burnout and its negative consequences on job performance and turnover intentions.

This study examines the effects of customer orientation and servant leadership on frontline employees' burnout and, subsequently, on their turnover intentions. Also investigated in the study is the intervening role of person-job fit in the process. Data collected from 530 frontline bank employees in New Zealand serve as the study setting. Results show that both customer orientation and servant leadership significantly reduce burnout and ultimately turnover intentions. Results also show that person-job fit mediates the influences of customer orientation and servant leadership on burnout and turnover intentions. Implications of the results are discussed and future research avenues are offered.

No / The purpose of this paper is to explore the determinants of relationship quality (hereafter referred to as RQ) and its impact on customer loyalty within an emerging retail banking market through a dual-lens theory. The research informants were recruited from a city in South-eastern Nigeria. A quantitative data obtained through bank-intercept method and online survey from 332 customers of retail banking services formed the final database. The proposed model and by implication the research hypotheses were tested using partial least squares structural equation modelling procedure. he results show that customer orientation, expertise and information sharing are stimulus factors that directly influence the constructs of RQ (i.e. trust and satisfaction and indirectly influence customer loyalty through the constructs of RQ. The paper also demonstrates that the stimulus factors are direct predictors of consumers’ response. The proposed model explained 49 per cent of the total variance in customer loyalty. Customer orientation, expertise and information sharing are stimulus factors that improve RQ and customer loyalty. However, the explanatory power of the proposed model is modest. Future research should therefore integrate other determinants of RQ. The paper contributes to the growing body of stimulus-organism-response (S-O-R) literature within the retail environment by exploring unique stimulus and organism variables from an emerging retail banking market perspective. Additionally, by showing that the stimulus factors are direct predictors of consumers’ response, the paper challenged the existing tenets of the S-O-R framework and deepened the current understanding of the model. The paper also contributes to the social exchange theory by demonstrating how the components of RQ mediate the antecedents and consequences of the construct.

Rapid rate of digitalization, emerging financial technology and changes in consumer behaviour have begun to transform the existing paradigm in the financial industry. Incumbent banks have found it difficult to keep up with this change however and are now faced with the challenge of deciding on what digital financial services build internally, buy externally or develop through partnerships. This study attempts to get a general overview of what factors traditional Swedish retail banks need to consider before deciding on a build, buy or partner strategy in order to digitize their financial services offering. This is done through a case study, where the empirical data consists of interviews with the retail division of a Swedish bank looking to digitize their securities trading offering as a response to a transforming industry. A few interviews were also conducted with people outside of the bank to increase the generalizability somewhat. The findings of the study identified 16 factors to be considered by traditional banks when faced with the challenge of deciding on whether to build, buy or partner in order to digitize their securities trading offering. Out of these, 9 factors were deemed to be especially important; Sustainable Competitive Advantage, Flexibility, Uncertainty, Supplier/Partner Relationship, Economies of Scale, Specialized Resources, Integration, Asset Specificity and Regulation. Several of the factors identified were shown to influence the build, buy or partner decision both positively and negatively and their impact should therefore be carefully evaluated and weighed against each other by managers before making a final decision on a build, buy or partner strategy. / Ökad digitaliseringstakt, ny finansiell teknologi och förändringar i kundbeteenden driver på en transformering inom finansindustrin. Traditionella banker har haft svårt att följa med i denna utveckling, och ställs nu inför utmaningen att bestämma vilka digital finansiella tjänster de bör bygga internt, köpa in externt eller utveckla tillsammans med en extern aktör genom ett partnerskap. Denna studie syftar till att få en generell överblick över vilka faktorer som svenska storbanker behöver överväga innan de beslutar sig för en bygg-, köp- eller partnerstrategi för att digitalisera sitt erbjudande av finansiella tjänster. Detta görs i form av en case studie, där den empiriska datan till största del består av intervjuer med nyckelpersonal från en svensk bank som ingår i ett projekt att försöka digitalisera deras värdepappershandelserbjudande som ett svar på en industri i förändring. Ett fåtal intervjuer genomfördes också med personer utanför banken för att öka generaliserbarheten av studien något. Resultatet av studien identifierade 16 faktorer som bör övervägas av traditionella banker som ställs inför beslutet om att bygga, köpa eller ingå i ett partnerskap för att digitalisera sitt värdepappershandelserbjudande. Av dessa anses 9 faktorer vara särskilt viktiga; Långsiktiga Konkurrensfördelar, Flexibilitet, Osäkerhet, Leverantörs-/Partnerrelation, Stordriftsfördelar, Specialiserade Resurser, Integration, Funktionsspecificitet och Regelverk. Resultatet indikerar också att flera av de identifierade faktorer kan påverka beslutet om en bygg-, köp- eller partnerstrategi både positivt och negativt. Deras påverkan bör därför utvärderas noggrant och jämföras mot varandra innan ett slutligt beslut tas gällande en bygg, köp eller partnerstrategi.

Thesis (PhD (Business Management))—University of Stellenbosch, 2009. / In 2008, retail banking in South Africa is a highly competitive industry with extensive customer bases that expect increasingly more from their banking experience. The retail bank with an appropriate strategic differentiator will gain a sustainable competitive advantage in the changing retail banking environment and add value to all its stakeholders. This study was conducted within the evolving retail banking industry and investigated customer experience as a possible strategic differentiator in this industry. The investigation included a literature study on the evolution of retail banking globally and in South Africa, the concepts strategy, differentiation and sustainable competitive advantage and customer experience. Quantitative and qualitative measurement frameworks were applied to measure the total customer experience and thereby illustrate through the research results the value of understanding the customer experience as differentiator in an organisation. The researcher determined through the investigation that customer experience can be a valuable strategic differentiator in retail banking today as it gives an organisation a competitive advantage through the focus on the total customer experience which includes the previous differentiators in the industry, namely product, price and service. The researcher also indicated that customer experience evolved over time and includes service quality and customer service from which it evolved. The implications of the study focus on management‟s role in developing a differentiated strategy which describes customer experience as the differentiator and implementing such a strategy implies a thorough understanding of customers and their experiences when interacting with the organisation and entrenching a customer experience culture and orientation in the organisation on all levels.