Taking selfies is a technique of self-monitoring, gaze and comparison, drawing from its regulatory force upon women. The photo-taking practice marks the surveillance of how individual gender performances fulfill the expectations of existing gender norms. The contemporary postfeminist hegemonic femininity presents woman as owning the right kind of dispositions, such as confidence or sexiness, in which case the area of the body plays a central role. In order to explore how performances of such femininity are constructed, this study uses content analysis to study the visual and textual content of Instagram posts. This master thesis analyses whether the Instagram users tagging posts #zanormalniholky (#fornormalgirls) are responsive through selfies to postfeminist femininity or rather use it as a form of resistance against the postfeminist discourse. Identity, including gender identity, is constituted through acts that purport to be its consequence. Selfies - as the results of this thesis show - have normative potential. Key words postfeminism, selfie, Instagram, social media, gender, self-portrait, self-presentation, feminism, #zanormalniholky, femininity, makeover paradigm

Diploma thesis Mediatization as a consequence of self-presentation on social networks: publishing norms and their influence on Instagram users explores how Instagram and its affordances are able to change the behavior of its users, focusing on the aspect of photo sharing and related publishing norms. The aim of this work is to find out the practices which users do with photos and because of them before sharing them on Instagram, but above all it is about deeper understanding of the detected behavior and exploring whether and how such behavior interferes with users' lives. Within the theoretical part, the reader is acquainted with the development of the image, the origin of photography, its manipulations and changes in the digital era. Furthermore, the thesis presents visual social networks, the principles of Instagram operation and findings from current studies on the topic of self-presentation on social networks. In the last part, I deal specifically with Instagram photography, its types, methods of editing and sharing, based mainly on two current studies on this topic, the authors of which are Lev Manovich and Elisa Serafinelli. The second half of the thesis presents the research methodology, its design, results and final summary.

Diploma thesis deals with phenomenon of social network coopering with visual content (Instagram and Facebook), particularly as a conception of platforms as a place for individual self-presentation and also as place in which massive deformation of reality comes about. Didactic part is aimed to project thematic whole of art exercise into an art education in which cultivation of student's visual literacy should take place in area of working with identity in virtual reality. Explorative probe pursuing forms of self-representation and using symbols of self-representation of students will focus on mystification by image. Thesis will be based on author dialogue with a piece art of René Magritte "Ceci n'est pas une pipe.". KEYWORDS Self-presentation; new media; social network; photography; identity; manipulation; sign; deformation of reality; art education

Photo Album and its Transformation in Cyberspace Abstract My thesis deals with the difference in the perception of photo albums in the digital and analog era. Her goal is the reflection of change of a collection of a photographic material from an intimate information to a publicly accessible online self-presentation. This leads to the change in functionality of the photographical media which originally preserved the reality and now creates it. It's the excess of modification of modern photos which leads to the slow intentional return to the past back from the digital to the analog photography. Bc. Monika Pešavová

The presentation of the body in early imperial Rome can be viewed as the manipulation of a semiotic language of dress, in which various hierarchies that both defined and limited human experience were entrenched. The study of Roman self-presentation illuminates the intersections of categories of identity, as well as the individual's desire and ability to resist essentializing views of Romanness (Romanitas), and to transform destiny through transforming identity. These categories of identity include gender; sexuality or sexual behavior; social status; economic status; ethnicity or place of origin; religion; and age. Applying the model of a matrix of identity deepens our appreciation for the work of self-presentation and its ultimate purposes. In this paper the practices and products used by Romans are described as vital indicators of self-identification, and as segues into Roman social semiotics, providing a more complete view of the possibilities for life in early imperial Rome. In the introduction, the use of queer theory and the function of the matrix model are outlined. Haircare, the maintenance of facial and bodily hair, the use of cosmetics, perfumes, skincare products, and beauty tools, the accessorizing of the body with jewelry, color, and pattern, and the display of these behaviors are examined in the main body chapters. The conclusion discusses the relevance of the matrix model to self-presentation studies in general and possible future uses.

No description available.

Sociala medier är en stor del av vår vardag och Instagram som social plattform används som ettsocialiseringsverktyg av en stor andel unga individer idag. Unga kvinnor visar en generellthögre utsatthet jämförelsevis med unga män när det kommer till risk för negativ påverkan påsjälvkänsla och kroppsuppfattning. Denna studie undersökte det eventuella samband som finnsmellan Instagram-användning och försämrat välmående, utifrån begrepp så som självbild,kroppsideal och objektifiering. Detta genomfördes utifrån empiriinsamling av 8 kvalitativaintervjuer av semistrukturerad karaktär med unga kvinnor mellan 22 och 25 år. Studiens syftevar att skapa en uppfattning om hur de använder Instagram samt skapa en förståelse för hurdetta påverkar dem. Till hjälp analyserades empirin med Erving Goffmans (1959) teori omintrycksstyrning, Tomar J. Scheffs (1994) teori om sociala band, samt utifrån ettgenusperspektiv med begreppet genuskontraktet av Yvonne Hirdman (2001) ochperformativitet av Judith Butler (2007), samt objektifieringsteorin av Barbara Fredrickson ochTomi-Ann Roberts (1997). Studiens resultat ger en uppfattning om att unga kvinnor ärmedvetna om de ideal som finns på Instagram, och är något som upprätthålls och i viss månäven eftersträvas. De normer, ideal och beteenden som är dominerande på Instagram följs, trotsupplevelsen av att idealet är medskapare av en osund kroppsuppfattning. Den makt somInstagram utgör, skapar en negativ självbild hos dess användare. / Social media is a big part of our everyday lives and Instagram as a social platform is used as asocialization tool by a large proportion of young individuals today. Young women show agenerally higher vulnerability compared to young men when it comes to the risk of negativeeffects on self-esteem and body image. This study examined the possible link betweenInstagram use and impaired well-being, based on concepts such as self-image, body ideal andobjectification. This was conducted on the basis of empirical collection of 8 qualitativeinterviews of a semi-structured nature with young women between the ages of 22 and 25. Thepurpose of the study was to create an idea of how they use Instagram and create anunderstanding of how this affects them. To help the empirical analysis was analyzed withErving Goffman's (1959) theory of impression control, Tomar J. Scheffs' (1994) theory of socialties, and from a gender perspective with the concept of the gendercontract by Yvonne Hirdman(2001) and performativity by Judith Butler (2007), and objectification theory by BarbaraFredrickson and Tomi-Ann Roberts (1997). The results of the study give a perception thatyoung women are aware of the ideals that exist on Instagram, and are something that ismaintained and to some extent also sought. The norms, ideals and behaviors that are dominanton Instagram are followed, despite the experience that the ideal is a co-creator of an unhealthybody image. The power of Instagram creates a negative self-image among its users.

No description available.

В данной работе автор подробно рассматривает теоретико-методологические основания изучения личного бренда и его продвижения в социальных сетях, особое внимание уделяет изучению самопрезентацию в Instagram как средства для продвижения личного бренда. Раскрываются такие понятия как личный бренд, личностная идентичность, социальные сети, самопрезентация, выделяются элементы личного бренда и уровни восприятия личности. Эмпирическую базу ВКР составили результаты исследований, проведенных с использованием двух методов: опрос и контент-анализ. Опрос позволил проанализировать отношение пользователей Instagram к самопрезентации в данной социальной сети как к инструменту продвижения личного бренда. С помощью контент-анализа выявлено, прослеживаются ли элементы личного бренда в аккаунтах блогеров на основе их публикаций в социальной сети Instagram. / The author examines in detail the theoretical and methodological foundations of the study of a personal brand and its promotion in social networks, pays special attention to the study of self-presentation on Instagram as a means of promoting a personal brand in this work. Such concepts as personal brand, personal identity, social networks, self-presentation are revealed, elements of a personal brand and levels of personality perception are highlighted. The empirical base of the FQP was formed by the results of studies carried out using two methods: polling and content analysis. The survey allowed us to analyze the attitude of Instagram users to self-presentation in this social network as a tool for promoting a personal brand. Using content analysis, it was revealed whether elements of a personal brand can be traced in bloggers' accounts based on their posts on the Instagram social network.

Данная работа посвящена изучению реализации стратегии конструирования идентичности ученого в интернет-дискурсе, которая осуществляется за счет определенных тактик и невербальных и вербальных средств. Охарактеризована изученность данной темы в современной науке, представлены различные модели тактик самопрезентации личности в интернет-дискурсе и результаты анализа шести персональных веб-сайтов отечественных и зарубежных лингвистов. Анализ прямых вербальных тактик осуществлялся по порядку согласно неизменным разделам персонального сайта ученого: стартовая страница, биография, библиография, публикации и области научных интересов. Каждая вербальная тактика реализуется за счет определенных языковых средств. Чаще всего это языковые клише, общенаучная лексика и безличные и номинативные предложения, что является характерным для институционального вида дискурса. Однако анализ непрямых вербальных тактик позволил сделать иной вывод касательно характера дискурса. Было выделено три непрямых тактики: тактика апелляции к коллегам и соавторам, использование информации о людях и явлениях, с которыми субъект самопрезентации может быть проассоциирован и тактика смены роли. Последняя представляет новизну исследования, поскольку не является характерной для такой контролируемой среды как веб-сайт. Тактика смены роли реализуется за счет указания на интересы, хобби, увлечения. Таким образом, происходит сокращение дистанции между ученым и адресантом. Это позволило сделать вывод о личностно-ориентированном характере дискурса. Таким образом, было сделано открытие о том, что персональный веб-сайт ученого имеет двойственную природу, он ориентирован не только на статус, но и на саму личность. / The study investigates the strategy of constructing the scholar’s identity in Internet discourse, which is implemented through certain tactics and non-verbal and verbal means of language. The paper includes a characterization of this topic in modern science and a description of various self-presentation models in Internet discourse along with the results of the analysis of six personal websites of Russian and foreign linguists. The analysis of direct verbal tactics was carried out according to the invariable sections of a scholar’s personal website: home page, biography, bibliography, publications and scientific interests. Each verbal tactic is implemented at the expense of certain linguistic means. Most often these are language clichés, general scientific vocabulary and impersonal and nominative sentences, which is typical for the institutional type of discourse. However, the analysis of indirect verbal tactics allowed us to draw a different conclusion regarding the nature of the discourse. Three indirect tactics were identified: tactics of appeal to colleagues and co-authors, the use of information about people and phenomena with which the subject of self-presentation can be associated and tactics of role change. The latter represents the novelty of the study, since it is not typical for such a controlled environment as a website. The role change is implemented by pointing to interests and hobbies. Thus, there is a reduction in the distance between a scholar and an addressee. This allowed us to conclude about the personality-oriented nature of the discourse. Thus, the scholar’s personal website has a dual nature, it is focused not only on the status, but also on the personality itself.