Problemformulering och syfte: Syftet med studien är att undersöka om den gestaltning och nyhetsvärderingen som SVT Sport och Sportbladet gjort av det svenska damfotbollslandslaget skiljer sig åt från mästerskapsåren 2011 jämfört med 2023. Metod och material: Genom en kvantitativ innehållsanalys undersöks gestaltningen och rapporteringen från SVT Sport och Sportbladets artiklar. Artiklarna som undersöks är publicerade under tiden som de båda världsmästerskapen ägde rum, det vill säga från 26 juni till 17 juli år 2011 och från 20 juli till 20 augusti år 2023. Huvudresultat: Resultatet utifrån den kvantitativa innehållsanalysen som gjordes tyder på att medierna verkar ha utvecklats. Det ges betydligt mer utrymme till damfotbollen i SVT Sport och Sportbladet, det ges betydligt större utrymme till spelarna att få uttala sig och medierna använder inte överdrivet kritiska formuleringar längre som går att argumentera för att det gjordes under VM 2011.

The study aimed to investigate how female and male athletes are framed on Sportbladet and SVT Sport’s Instagram pictures. The study also examines and compares Sportbladet and SVT Sport to see if there are any differences between their coverage, since Sportbladet is commercial media and SVT Sport is public service. We have conducted a quantitative content analysis where we analyzed 655 Instagram pictures in total, 280 were from Sportbladet and 375 from SVT Sport. The Instagram pictures that were used were from the months of February, May, August, and November in 2022. The results showed that men dominated Sportbladet, while women and men were equally represented on SVT Sport. Although the results also showed that women and men are framed differently on both Sportbladet and SVT Sport. Women are generally framed as passive, happy, and intimate, while men are active, cocky, and formal. The results also showed that Sportbladet and SVT Sport have different agendas, which could be based on what possibly sells the most. Sportbladet, which is a commercial, posts more Instagram pictures of sportsmen. Simultaneously, SVT Sport posts an equal number of pictures of both genders.

The purpose of this study is to compare and investigate how three nationwide sports media report on the same Allsvenskan football matches through push notifications, headlines and pull downs. In the study, the analyzed media included Sportbladet, Expressen and SVT Sport. By comparing and analyzing the media coverage of these pseudo events, the study aims to identify differences in news aspects, tonality and use of visual elements. The study further attempts to illustrate how different media convey and shape football news to their readers and how this can affect the interpretation and perception of events in Swedish football. We examined 69 headlines and 69 pull downs in total – 24 each from Expressen and Sportbladet and 21 from SVT Sport. 72 push notifications in total were also examined – 33 from Sportbladet, 31 from Expressen and eight from SVT Sport.  The study has been made with a qualitative and quantitative content analysis where the authors have been working with separate analyses with push notifications on one hand, and headlines and pull downs on the other hand. The qualitative analysis (critical discourse analysis) consisted of four different themes to cover the result. The quantitative analysis was made by six diagrams – all to shed light on the actual result. The theoretical framework is based on theories of framing, pseudo events and news evaluation, combined with previous research on headlines and push notifications, the medialization of elite sports, the commercialization of journalism, the meaning of Swedish sports journalism and the reporting on Allsvenskan. The study’s result shows that there are both differences and similarities in their strategy when it comes to headlines, pull downs and push notifications. The biggest difference, however, is between the commercial media (Sportbladet and Expressen) and publicly funded  SVT Sport. The commercial media is more keen on using sensational language and often hides information in the headlines. They also find different ways of making a headline rather than the result of the football game more often than SVT. The three media also like to represent big losers and winners and also scapegoats and heroes. Conceptual metaphors are also widely used. SVT Sport were also more informative in their headlines, but at the same time they also used a more varied language. Many of the headlines seem also to be written on pure routine. When it comes to push notifications the language and strategy was similar – but the commercial media sent out significantly more push notifications regarding Allsvenskan than SVT Sport.