Purpose: To explain how some of the local TV stations of Swedish Television relate to the rules of public service when using social media. Method: This essay is written by a qualitative method and is the result of interviews with eight respondents from four different editorial offices in Sweden: SVT Väst, SVT Skåne, SVT Västernorrland and SVT Västmanland. After having interviewed the respondents and read relevant literature, we could draw conclusions and discuss how the editorial offices deal with the contract of public service while being on social media. Main results: Our results showed that the difference between commercial media and public service media is getting smaller. It’s important for the editorial offices of the local TV stations to use social media as a platform for their news, even though there are commercial ads on Facebook, for instance. It’s also important for them to be where the public is, although it’s on a commercial digital platform as Facebook or Twitter. We also found that the rules of public service may be changed in a near future. The bigger editorial offices want to get viewers by having sensational headlines, whereas the smaller ones focus on the relationship with the public.

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The diploma thesis The development of advertising in the daily newspaper Mladá fronta DNES between the years 2012-2016 analyzes the development and possible changes of advertising in the Czech daily broadsheet Mladá fronta DNES of the publishing house Mafra, a.s. between the years 2012-2016. In particular, this thesis aims to describe the trends in the concentration of advertisements, the ratio of original content and advertising, the interconnection of advertising with the graphic or thematic side of the editorial content of the journal, or the development of advertising formats and topics. These findings are attained by quantitative content analysis, namely so-called emergent coding. In the addressed theoretical Framework, the aspects of the economic functioning of the media are addressed as well as the theory of advertising, the phenomenon of advertising in the press or its legislative anchoring. The author also devotes several pages to the phenomenon of media commercialization, as well as its appearance in the Czech media environment. Part of the work is also devoted to the presentation of the daily broadsheet Mladá fronta DNES, its history and its current position on the Czech media market. In the second half of the thesis the methodology of research is presented, as well as both its design...

Detta är en kvantitativ undersökning om svenskars förtroende för svenska nyhetsmedier och hurderas användning av dessa ser ut under Covid-19 pandemin. Studien ämnar ta reda påskillnaderna mellan svenskars förtroende för och användning av public service baserade i densocialt ansvarstagande ideologin, och kommersiella medier baserade i den frihetliga ideologin. Demedier som representerar public service är SVT och SR, medan de som representerar dekommersiella medierna är TV4, DN och Aftonbladet. Studien bygger på svar från 300respondenter som hittade enkäten via Facebook. Resultatet av studien visade att respondenternauppger högre förtroende för public service-medierna än för de kommersiella medierna.Förtroende och nyttjande under kris för respektive medier skiljer sig inte särskilt mycket, demarginella skillnader som visar sig i förändring innan och under kris är så pass små att det heltenkelt kan bero på slumpen. / This is a quantitative study of the Swedes' trust in Swedish news media and how the respondent’susage of the same media is viewed during the Covid-19 pandemic. The study aims to find out thedifferences between Swedes' trust in public service which is based on the socially responsibleideology, and commercial media which is based on the freedom ideology. The mediarepresenting public service are SVT and SR, while those representing the commercial media areTV4, DN and Aftonbladet. The study is based on answers from 300 respondents who found thesurvey via Facebook. The results of the study showed that the respondents indicated higherconfidence in the public service media than in the commercial media. The trust and utilizationduring crisis for the respective media are not very different, the marginal differences that changebefore and during the crisis are so small that it could simply be due to chance.

The study aimed to investigate how female and male athletes are framed on Sportbladet and SVT Sport’s Instagram pictures. The study also examines and compares Sportbladet and SVT Sport to see if there are any differences between their coverage, since Sportbladet is commercial media and SVT Sport is public service. We have conducted a quantitative content analysis where we analyzed 655 Instagram pictures in total, 280 were from Sportbladet and 375 from SVT Sport. The Instagram pictures that were used were from the months of February, May, August, and November in 2022. The results showed that men dominated Sportbladet, while women and men were equally represented on SVT Sport. Although the results also showed that women and men are framed differently on both Sportbladet and SVT Sport. Women are generally framed as passive, happy, and intimate, while men are active, cocky, and formal. The results also showed that Sportbladet and SVT Sport have different agendas, which could be based on what possibly sells the most. Sportbladet, which is a commercial, posts more Instagram pictures of sportsmen. Simultaneously, SVT Sport posts an equal number of pictures of both genders.