¡@Recently, with the speedy pace of upcoming WTO negotiation, import tariff imposed on rice become inevitable. Thus, agriculture in Taiwan has been trapped by the depression atmosphere caused by WTO negotiation. How to make rice industry in Taiwan enjoy a clear business climate and bring with revival development opportunities under globalization is really a critical issue worthy of our concern. ¡@¡@This research is not only aimed to insightfully understand the impact on rice industries in Taiwan after WTO entry but also intended to explore whether the promoted agriculture policies can reach profit goals set by farmers, enhance the competence of local rice and establish marketing outlets under open rice markets. Thus, this research is designed with questionnaires based on SWOT analysis structures. Also, through questionnaire surveys and in-depth interview on farmers and personnel from farmers' association, it is aimed to delineate what impact and challenge (menace) will affect local rice industries after Taiwan's WTO entry. Also, the possible breakthrough opportunities and development to improve the competence of local rice products, together with insightful knowledge on the advantages of natural environment and human culture conditions on Kaohsiung and Pingtung regions are also explored. ¡@¡@Research results indicate that aging farmers show less cognition to advantages, disadvantages and opportunities than that of younger farmers. The employees' cognition to advantages and disadvantages from farmers' associations is stronger than that of amateur or professional farmers. The respondents in Pingtung regions show stronger cognition to advantages and disadvantages to that of respondents on Kaohsiung regions. Higher-educated farmers show stronger cognition to opportunities. Families with higher income show stronger cognition to disadvantages. Finally, based on results from questionnaire surveys and in-depth interview, the suggestion is proposed to solve the possible influential issues on rice industries after Taiwan's WTO entry. It is expected through this research; the issues from the stakeholders in rice industries can be clearly highlighted with beneficial reference for governmental agencies, farmers and scholars to put forward production and marketing strategies in rice industries under WTO.

From the origin of enameled wire has been nearly a hundred years, Nowadays copper prices in the international market fluctuation as well as profession competition more and more intense.How to running an enamel-insulated wire enterprise is a topic which is worth discussing.. The enameled wire industry develops over 40 years in Taiwan, and sells mainly in the domestic market and export supplement, over years sells showing the stable growth.. Although Taiwan enamel-insulated wire's enterprise passes in and out innumerably, but the overall industry's development still underwent the long time not to fade. So long as can treat in this industry down the enterprise holds certain profit ability, in which reason makes one ponder. This study will use the world, the mainland and Taiwan enameled wire market analysis, will take F Corporation as the example to make the analysis to enameled wire enterprise's future development. Also will choose the list enameled wire enterprise in Taiwan to do the concrete research quite. This research hope that by ¡§Five Forces Model¡¨ and ¡§the SWOT analysis¡¨ the analysis, attempts to clear off the enamel-insulated wire enterprise's development direction. The research results show that the enameled wire industry is one approaches raw material the industry, in the next 10 years is difficult to be replaced. The enamel-insulated wire enterprise was one still held competitiveness which certain profit but managed to be getting more and more intense at present, business events' flexible also non-former days could compare. and enameled wire enterprises still maintain. Therefore the enamel-insulated wire enterprise's management should in grasps in the flexible foundation to do to the enterprise advantageous operation. Moreover enamel-insulated wire enterprise successful key aspect in cost management and high value added product development.

Medical cosmeceutical business, combining medical and cosmetic profession, is considered one of the booming sectors among self-provided services under the National Health Insurance program in Taiwan. In the past, dermatological clinics had the advantages of medical profession; however, without strict law restrictions, numerous medical ¡§cosmeceutical centers¡¨ have emerged rapidly and intensified the market competition significantly. This research investigated and analyzed the current status of medical cosmeceutical industry in detail by collecting the second source data and studying the case of C Dermatological Clinic. The SWOT and five-force analysis are used to analyze the strengths, weaknesses, opportunities, and threats of C Dermatological Clinic, thereby, business strategies are provided. The results indicate that minimally invasive treatment is the trend of medical cosmeceutical business in the future. Due to the excellent location, professional medical teams, advanced equipments, individual proprietorship and strong marketing task force, C Dermatological Clinic, has built up a great reputation in this industry and now provides its customers total solution packages by incorporating plastic surgeon into the services. Catching the opportunities of the continuous progress in biotechnology and growing public awareness of cosmeceutical therapy, C Dermatological Clinic has successfully become one of the most important players in the growing medical cosmeceutical market. However, after the Taiwan high speed rail in operating (which broke the entry barrier of distance between cities), the threats of new entrants including medical laser suppliers, cosmetic or salon shops, and other special medical institutes, the medical cosmeceutical market becomes more competitive. Facing the emerging medical tourism demand and the pervasion of internet, We suggest that C Dermatological Clinic should aggressively improve its weaknesses such as poor computer knowledge, lack of service attitude and bad decision quality, strengthen its customer service training, pay more attention to the customer relationship management, make best use of internet to promote the clinic, and ally with tourist bureaus or hotels to expand its share in this market and develop a sustainable business model.

To cope with the global trend of energy conservation, LED lighting industry has become a new generation of the mainstream market. With the features of low energy consumption and pretty looks, LED lighting will replace the traditional lighting market. According to the institute study, it is estimated that the global lighting market will grow to 94 billion U.S. dollars by 2010. In order to identify the key elements of Taiwan's Lighting industry development, Michael Porter's five forces Model and SWOT analysis has been adopted in this paper. A domestic LED lighting manufacturer-D Co, Ltd. was interviewed as a case study in this paper. The results indicated that the advantage of Taiwan¡¦s lighting industry development advantage lies in the well industrial chain integrity, professional and technical research and development staff. On the other hand, the disadvantage is that LED lighting products are priced too high. If the production can not achieve economies of scale, it is difficult to promote products. The paper proposes from both marketing and production operations to improve in marketing. To formulate business strategy and understand the market needs of customers and how to achieve customized marketing for D Company is the urgent need to address. For the aspect of production, the performance measurement systems must be established to strengthen research and development and technical staff production performance. In addition, it must have a sound accounting system and management information system to enable the overall operation of D Company and to improve the allocation of production resources for maximum effectiveness.

ABSTRACT The operation of urban mass rapid transit system has paid great attention on the customer degree of satisfaction, emphasizes ¡§the service oriented¡¨. This paper attempts to bracelet the traditional model, from the angle of ¡§profit oriented¡¨ discusses the urban mass rapid transit system business, and take the Kaohsiung Rapid Transit System (KRTS) as the example, draws up the related profit strategy. In the research analysis, this paper analyzes the Kaohsiung Rapid Transit System by five forces analyses to be able in the area transportation industry to compete for the profit in Kaohsiung the match and profit ability. By all the resources, the competitive advantage and the value chain analysis, establishes the Kaohsiung Rapid Transit Corp.(KRTC) core competitiveness. Moreover, by the SWOT analysis, discovers the KRTC's strengths, the weaknesses, the opportunities and the threats. Then, elaborated that this research core problems, according to the content of SWOT analysis, makes the strategy pair by the TOWS analytic method, draws up the KRTC's pursue profit strategy. The synthesis entire profit strategy, evaluated by the ¡§validity¡¨ and the ¡§feasibility¡¨, and take the ¡§feasibility¡¨ score to classify as the short, middle and long term profit strategy. According to this paper's discussion, the profit oriented KRTS divides into the short, middle and long term three broad headings of strategy. The short-term strategy according to the feasibility and the validity height, divides into three stages . The first stage is the most feasible, and the most effective strategy, should carry out immediately, altogether six items. The second stage has five items. The third stage has five items. The middle term strategy altogether has six items. The long-term strategy divides into two stages. The first stage has nine items. The second stage has three items. This paper by way of five forces analyses, in competes five forces with KRTC, its main profit competitor is ¡§the substitute threat¡¨, i.e. ¡§the motorcycle¡¨. This transport mode is the biggest profit spoliator of KRTC. Moreover, establishes the KRTC's core competitive ability from this paper, altogether eight items. At the end of this paper, we suggest that the KRTC should be at present the profit first, the proper attention to both cost, seeks government's substantive assistance, establishes a healthy financial physique, then besides the profit oriented, should give dual attention to the enterprise community responsibility gradually, then becomes a financial and the social sustainability.

Each day, approximately 25,000 GSU students, staff, and faculty are exposed to deadly hazards from fast-moving, high-volume traffic. Protecting Pedestrians on the Move (PPM), a collaboration of organizations in downtown Atlanta, has partnered with several groups to implement an action plan to improve pedestrian safety for Georgia State students and others in the downtown campus area. This study utilized the SWOT analysis evaluative tool to understand the team members’ and stakeholders’ perceptions of the project’s programming and implementation. Participants were asked to rate the extent to which the project’s goals were fulfilled, as well as to describe the strengths, weaknesses, opportunities and threats of five aspects of the project: people, program, effectiveness, resources, and growth. Seven participants completed the survey, and gave an overall rating of the completion of project objectives as 6.2 out of 10. Staff expertise and relationships were considered the greatest strengths, and PPM becoming a strong voice for pedestrian safety was viewed to be the primary opportunity of the PPM project. Overly ambitious goals and depleted funding were reported as the greatest weaknesses, and loss of objectives and no succession plan were considered the primary threats. Areas for future improvement included: finding a funding and personnel “home” for the PPM project, having a clear strategic plan, and developing plans for the future/sustainability. The insights gained from this SWOT analysis exercise provides direction for continued research and improved program implementation surrounding pedestrian safety issues.

Master of Agribusiness / Department of Agricultural Economics / Gregg L. Hadley / XYZ Farms, a family farming operation located in Northeast Iowa, has been in business since 1924. Currently the operation utilizes 1,300 acres of farm ground to produce corn, soybeans and alfalfa and feeds 3,000 head of hogs and 500 head of cattle annually. The family operation has evolved over the years and has passed ownership down within the family from generation to generation. It has come time that the operation’s current owners are looking to retire and peacefully transition the family operation on to the next generation. A non-conventional case study structure will highlight and assess the history of the family operation and introduce them to current practices and ownership. The purpose of this study is to evaluate and create a feasible transition plan for XYZ Farms, while minimizing the social and economic costs associated with farm business succession. Further analysis will allow the operation to identify and utilize a succession planning framework, which is important for farm families to possess when looking to build and begin the planning process. Quantitative, along with qualitative, analysis are utilized to understand the operations need for succession planning and the feasibility of doing so. Findings indicate that it is advantageous to work through a sound succession plan including an open line of communication with both current and future owners of the operation. The ability to have upfront conversations and meetings will allow for the discussion of the operation’s future between both parties involved. By implementing a sound and feasible succession plan, XYZ Farms will be able to continue to be a family owned and operated farm for many years to come.

Theoretic methods assessing the performance of companies and Balanced Scorecard are descibed in part one. The company "Letiště Praha, a. s." is introduced in part two. The recent situation of this company is analysed and then Balanced Scorecard proposal is created in part three.

The main goal of the thesis is to implement strategic analysis of a company Rupa s.r.o. using the internal and external analyses. Upon of gained information to propose the solution leading to the better market position of the company.

The aims of the thesis is marketing ananlysis in selected company with a view to markteting communication, creation the SWOT analysis and draft of marketing innovation into the future