ABSTRACT In the past decades, the investment of Taiwan enterprises in mainland China, cross-strait trade and banking intercourse were required in indirect ways in view of economic security by the government due to the special political cross-strait relationship, which was the reason that the government could not get over exact amount of capital flowing into mainland China precisely. On the other hand, because of the various constraints on investment in mainland China, some companies transfer capital to mainland through various circuitous channels for the reasons of more flexible operations and avoiding government¡¦s regulations, which makes the cross-strait capital flow more complicated. No matter how cross-strait political situation goes, mutual business relationship is getting prosperous, we can tell from the fast growth of investment in mainland China, where is still the first choice to transplant for Taiwan's industrialists. Comparing y2000 and 2008¡¦s prime index statistics of cross-strait business collected from Mainland Affairs Council and Ministry of Economic affairs, the total volume of cross-strait trade (including Hong Kong) increased from US dollar 31.24 billion up to 105.37 billion that represented 3.4 times¡¦ growth; Taiwan¡¦s trade surplus against Mainland China was US dollar 18.78 billion increasing to 42.58 billion that represented 2.3 times¡¦ growth; Taiwan¡¦s export volume to mainland China (including Hong Kong) took 24.4% of total export volume in 2000 and then the percentage grew up to 38.5% in 2008, it was 1.6 times¡¦ expansion; the investment amount in mainland China was increased by 4.1 times from US dollar 2.607 billion to 10.61billion; the investment in mainland China took 33.9% of total outward investment in 2000 and then it grew up to 57.1% in 2008, it was 1.7 time¡¦s growth. Based upon the phenomenon the said statistics revealed, this study conducts deeper analysis in a practical way in capital flow across strait for solving investors¡¦ problems of fund raising and financial operation especially in the financial cash flow issues derived by trade, it tries to give financial layout advices for those who invested in mainland China or traded across strait. This study conducts analysis with SWOT and Porter¡¦s five forces model for reviewing an enterprise¡¦s Strength, Weakness, industrial¡¦s Opportunities and Threats from competitor it confronts. This study analyses chosen subject¡¦s (bank) strength and opportunities with SWOT model. Porter¡¦s five forces model is conducted for stress analysis on five kinds of impact on enterprises¡¦ operation. From conducting analysis on chosen subject, we discover that Porter¡¦s five forces model is interesting because it can spread and extend. For example, from the aspect of cooperation (ex strategic alliance) instead of competition, a lot of cooperative opportunities may emerge among the global competitive banking institutes. In the other way, verifying chosen bank through Porter¡¦s five forces model can also apply to discuss the issues of vertical and horizontal integration of banking industry. An analysis through this model concludes that applying offshore banking financing is the most favorable to enterprises and their operation flexibility. Banking industry in Taiwan will ultimately face the impact of competition from mainland China¡¦s banks after the MOU is signed. No matter being the banks¡¦ share holders in mainland China¡¦s banks, or setting up branches there directly, all banks include ones from Taiwan or cross nation banks cannot compete with the top four big state-run banks in mainland China according the conclusion of this study. This study tries to offer proper advices to the banks in Taiwan for making good operation strategies.

In the rapid development of mobile communication industry, mobile phone converted from general voice-guided to smart phones, tablet PC and other handheld, which through multi-functional integration of operating system and value-added services, is changing the whole market demand. The main purpose of this thesis is to provide the competitive strategies for the mobile communication industry, mainly from system operators, channel and mobile equipment manufacturer, analyzed by SWOT, industry profiles and trends to evaluate mutual relations of valued chain and digital convergence. With the literature review and the investigations of the mobile communication industry, practitioners and experts in Taiwan, we establish the following strategies: 1.Smart phones and tablet PC in the future development of the market with high growth opportunities, integration between system platform and hardware/software, and the user interface and application services will enable higher value added in the industry. 2.Mobile equipment manufacturer develops enhanced features to networking function peripheral products, coupled with the popularity of mobile networks, to make mobile devices more functionality expanded. 3.The role of channel needs to create differentiated service, integrated telecommunications services and market information, as well as professional and dedicated service to the channel to exert influence on the market. 4.The system operator, channel and mobile equipment manufacturer in close cooperation between the three is bound to become the mainstream business model. Integrated strategy of digital convergence and application service is mainly required to long-term growth and development.

Retailers in the US and Japan are taking the lead where as retailers in Taiwan are working its way up to follow this lead. Consumption trend in Taiwan¡¦s society is associated with these countries. Japan launched the so-called ¡§one priced¡¨ chain stores in 1722 and the US began operating these sorts of chain stores in 1959. Taiwan hasn¡¦t got involved in this ¡§one price operating strategy¡¨ till recent years. Due to the fact that businesses are operating under a rapidly changing environments as well as facing great competition, a huge amount of enterprises are working towards an internationalized and diversified multinational company. The living standards in Taiwan have been improving over the years; consumers now tend to put more emphasis on the quality and services of the product rather than on the price of the product. Government in Taiwan loosened the importing barrier and lowered the tariff in 1987. This action encouraged foreign companies to set up firms in Taiwan which has lead to a positive growth in Taiwan¡¦s retailer industry. The retailer industry was booming in the 1990s where the price of the product was determined by the retailer rather than the manufacturer. Therefore, retailers such as convenience stores and chain retail stores were acting as an important role in leading it to success. In comparison, these ¡§one priced¡¨ chain stores are making slight amounts of profit on each item and that¡¦s where the standard and efficiency matters. It provides customers with a pleasant shopping environment and it¡¦s seen as a kind of mini department store. The expanding and diverse strategy that the company adopts enables the company to operate more efficiently than its competitors. The risks and availability of cash flow are under sustainable circumstances. Otherwise, it might result in expanding the economics of scale but miscalculating the capacity of the market. It is suggested that evaluation of the competitive advantage is essential prior to the company becoming a multinational company. Changes in the economical, social and business environments challenge the operator¡¦s ability in dealing with these matters. Businesses are turning from physical-oriented into product-oriented competitors and that is where quality, innovation and creativity matters. In order to enhance its competitiveness, chain stores must grow by continuously improving and innovating of the products; enhancing its strategic management and backup support to create the value added product and services for the customers.

After China entry WTO at the end of 2001, the financial market will open to the outside world progressively , and it will even open business of RMB after five years. It will attract more foreign banks to invest to China's market ; On the other hand, the Taiwanese investing banks want to serves small and medium-sized enterprises invest in China, so it is necessary to the Taiwanese investing banks to invest in China. It is obvious that more and more foreign banks want to make investment in China. For the Taiwanese investing banks or other foreign banks can make investment successfully in China, through the study of the foreign banks make investment successfully and for a long time in China to probe the development of the foreign banks in China. And find the competitiveness of the five cities that absorb the foreign banks in SWOT analysis¡FAnd then analyse with the investment strategy of case banks , such as HSBC , Citibank and Standard Chartered Bank. Finally the study find that the foreign banks still faced the hindrance on a lot of policies when made investment in China. China want to open the private banks at present , and it will form state-run bank , the foreign banks and private banks to compete with each other in China¡¦s financial market in the future. It¡¦s important to the foreign banks to use one's own assets strength and develop investment strategy actively. The best choice is to cooperate with China¡¦s banks and replace competing. Finally the study offers the suggest to the Taiwanese investing banks or other foreign banks¡G(1)Stoke the China Banks of the good performance and have complementary or develop the strategic alliance¡F(2)Take the identity of Hong Kong -invested banks in order to enjoy the CEPA policy¡F(3)Develop variety of the retailing financial business¡F(4)Develop the on-line banks¡F(5)Invest in the big city to forming the function of radiating¡F(6)Plant the local market deeply with the localization strategy¡F(7)Cooperate with private bank.

With the dominance of service industry and the membership of WTO for Taiwan, the farming and fishing industries are facing fierce competition from globalization. Traditional agricultural society has thus largely perished, its population aged and young people moving to cities, productivity being low. Farming and fishing industries are no longer able to support livelihood of local communities. It is highly trumpeted for these industries to be transformed to leisure-purposed farming and fishing. Tourism is now almost seen as a panacea for the future. However, there are many problems. The current study uses a ¡¥mediocre¡¦ case of Shi-Tsao area of Tainan as an example, to study the normal pattern of development of traditional communities into tourism destinations. The research focuses on the issues that this area has faced, the ecological functions and environmental attributes of its coastal area, including the carrying capacity; an environmental analysis of the community is also executed. Adopting a qualitative approach, the research is based on in-depth interviews, literature evidence, and a case study of Tao-Mi Community. The purpose is to study the issues that Shi-Tsao faces during its transit to a new industry. SWOT analysis is used, and cross-analyses of the Strength, Weakness, Opportunity and Threat are executed to find out the priorities of the related issues. Suggestions are given as how to make the transition more smooth and plausible. The ultimate purpose is to help understand the whole situation that Taiwanese rural area faces nowadays. The conclusions include issues in ecology, land use, investment and professional planning from outside and legal problems; it is also found that social and political issues such as resource distributions and partisan are detrimental to development.

The development of renew city needs specified conditions and requirements, including saturated population of the city, the public willing to move to adjacent places, and developing into a satellite town or new town. Also, public construction and all of the needs of the people¡¦s livelihood should be emphasized. Faultless public facilities and convenient living environment can attract the public to live. As for the interests of public and private organizations, it requires a balance. When then government develops the town, it need to solve finance problems. And the government should scheme the development schedule to improve the benefit of development, rather than only pay attention to part of development. Kaohsiung new town locates in the southwest of Taiwan, and is situated at the border district of Kaohsiung metropolis. Kaohsiung new town is at a distance about ten kilometers from the north of Kaohsiung city, and its center is the old Ciaotou town. And it crosses four administration areas, Nanzih District, Ciaotou Township, Yanchao Township, and Gangshan Township. There are three stages in the whole developmental plan. At present, the government encounters problems at the first stage and therefore, influence on the following developmental. The public worries about whether this scheme can be accomplished or not and whether the investment can get the feedback. In order to improve the development of Kaohsiung new town, the researcher investigates the convenience of traffic, the faultless livelihood of new town, economic, social, and so on, all kinds of functions. Besides, exploiting financial resource and whether the government devotes into the development actively are also important. The researcher proposes some modifying measures of Kaohsiung new town, including Sugar Cultural Association, improving life environment, the entertainment of leisure time and community development, traffic reformation, culture promotion, an advance in the whole plan (the development of each areas) and strategies of community renascence. This research analyzes the strength, weakness, opportunity, and threat by understanding the present situation of Kaohsiung new town to understand the problems of slow development. According to the plan which has already drawn up, the researcher claims the analysis and review. In conclusion, the researcher proposes the future developmental strategies of Kaohsiung new town and relative measures. The researcher hope that through interviews analyses and document arrangements, he can proposes appropriate programs for government and other developmental organizations to consult. Moreover, the researcher hopes that the developmental proprietor and the residents can have more confidence and determination to the development.

Abstract Bio-technology has been viewed as the ¡§star¡¨ industry in the 21st century. To entrepreneurs around the world bio-technology has offered an enormous opportunity for development. Recently partly because of the encouragement of government incentive programme a large number of bio-tech related firms have been established. In Taiwan these firms are associated with several characteristics: small but innovative; high growth; highly active; technology-intensive; high R& D spending; low on manufacturing; lacking attention to intangible asset and so on. By synthesizing the literature review and intensive case studying, this study has concluded that the bio-tech firms in Taiwan have faced a number of key barriers including lacking of capital and capital trapping, lacking confidence and infrastructure, lacking attention to R&D. This study has adopted, in conjunction with those developed by Chen (year) and Tan (year), the Michael Porter¡¦s diamond model to develop its research framework (Porter, year). This study has also utilised the SWOT and the five force model analysis method in its framework. This study has analysed two firms from each of the following industrial sectors: The research framework was proposed in light of intensive literature review. The research framework was examined by the data collected from both primary and secondary research. The main data collection methods employed were personal interviews with experts specialised in bio-technology and some secondary information. The key findings of this study include: (1) Though some traditional bio-tech industrial sectors are already saturated, some bio-technology related sectors are still emerging and developing. (2) It is found that the most important factors influencing CMO is the transaction cost, followed by resource dependence. (3) Transaction cost is negatively related to CMO while resource dependence is positively associated with CMO. The degree of satisfaction of CMO is also positively related to the degree of CMO. (4) Consistent with existing literature.The research concerning CMO needs to be explored from three aspects: economic costing, operational strategy and social costing. (5) Strategic alliance is widely evidenced in the management, for example, in the areas of research and development and marketing. In the future bio-technology firms are suggested to well utilise the capabilities of major research centres in order to overcome the barriers caused by the inadequacy of institutional laws and lacking of research funds. Key word:Biotech, Biotechnolog, Biotechnolog industry, CMO, CRO, SWOT Analysis¡C

Electronic commerce has become the new global economic model. In recent years, most airlines build up Website and develop electronic commerce to improve their business competitive advantage. This research is aimed to make a comprehensive survey of airlines website functions and the impacts of electronic commerce on operating performance. Then analyze by interview with 8 international airlines¡¦ managers and SWOT analysis to find out the proper strategy for future development of airlines websites. The main results of this study follows below : 1.The best 2 operating performances for airlines websites is ¡§enhance the Service Quality and Efficiency¡¨ and ¡§enhance the Image and Popularity¡¨ 2.We get the following 8 strategies for the future development of airlines websites by SWOT analysis on the inner and outside environment factors : 1) Invest more resources to EC department for better performance 2) Take the advantage of airlines¡¦ image and attraction of global passengers 3) Boosting customers satisfaction and loyalty by good quality of service 4) Create mutual benefit with travel agencies by B2B cooperation 5) Marketing focus on the independent travelers and high-end customers 6) Enhance business competitive advantage by differentiation and specialization on services and products 7) Increasing the traffic of airlines websites by strategic alliance 8) Improve IT techniques for information integrity and transaction security

Abstract Essentially, In vitro diagnostics (IVD) testing play a key role in early disease detection; effectiveness of patient treatment monitoring throughout the progress of disease and improve decision-making for healthcare system. Several studies have demonstrated that IVD testing result in huge financial and therapeutic benefit. Taiwan IVD market has been growing rapidly in last decade due to launch of National Health Insurance policy¡Bgrowing of geriatric population¡Bimprovement of living quality¡Bconsciousness of personal health. However, this is also driving Taiwan IVD market in a highly competitive market place, it anticipated that the escalation will not only jeopardize the healthcare quality but also affect entire healthcare resources utility and increasing healthcare cost as a whole. The research analyzed the causative of Taiwan In Vitro Diagnostics (IVD) industrial is based on the framework of macroeconomic environment¡Bindustrial organization structure¡Bcompetitive marketing behavior and industrial market performance. The research found that macroeconomic environment for Taiwan IVD industrial is favorable; the industrial is presenting a mild dispersed structure and the causative for escalation was mainly caused from strategic homology among industrial enterprises. In addition to this finding, the research also developed a possibly differentiate strategy to avoid escalation throughout the learning innovation process and enterprise process reengineering as to help industrial enterprises from developing future long term strategy.

Abstract¡G Taiwan has been suffering from a series of severe earthquake disaster. Especially in 921 Earthquake. To deal with such a disastrous situation, government implemented the new plans for the quake-ravaged areas, such as the guiding principle of 921 disaster recovery. This study is attempted to program Industry Reconstruction of post- earthquake in the disaster area. The research method of this research is consisted of data analysis and SWOT Analysis. The research results have indicated: 1.The government plays an important role in the process of Industry Reconstruction. In the entire process of industry reconstruction, from the rescue at the early stage to the replacement of industry reconstruction, it is inevitably that the role of government would be the main influence of industry reconstruction effectiveness. However, in the meanwhile, because of the urge of becoming a member of WTO, it had caused the rate of the unemployment increased and some small businesses closing down. People had economically undertaken all the domestic pressures of becoming a member of WTO, and yet now the government had to face another problem, industry reconstruction in the quake-ravaged areas. It seems that it would be much harder for the government to overcome all at once, therefore, a series of well-related policy is needed, such as the guiding of job-shifted for farmers and style-shifted of agriculture, the strategic alliance of the agriculture association, the promotion of Tourism and the construction of the specific industry in the quake-ravaged areas. Those policies should be concerned in regarding to post-earthquake recovery. 2.The people participation in the reconstruction progress After 921 earthquake, it is obviously that government had difficulty to undertake all issues domestically and internationally. Therefore, it found that the participation of people in the post earthquake recovery would be necessary. Indeed, with the participation of people, it can speed up the process of the recovery. As a result, the participation of people in the quake- ravaged areas was seriously required to the re-development of the specific local industry. 3.The style-shifted of industry and resource integration Since Taiwan had put efforts on becoming a member of WTO in order to increase its products more competitive in the atmosphere of international trade, the style-shifted of Industry would be necessary in avoidance to elimination of the potential domestic industry. For example, when the style-shifted, from agriculture to agricultural Industry, had occurred, the needs of machines in Agriculture would be increased in order to reduce the cost of agriculture production. As a consequence, the agriculture production would become more competitive in international trade and it would increase GDP in a sense. Therefore, promoting the number of experts in relation to the knowledge of agriculture from government would be the prior in order to increase the competitiveness in international trade.