This paper examines the transformation of an industrial complex in the post-industrial city. I chose two study cases for research. Zollverein is an industrial complex and a World Heritage Site located in the city of Essen which is the 2010 European Capital of Culture. “798” art gallery in Beijing represents a clear example of the cultural movement, since 1990, for the renewal of art in China. (Greco and Santoro 2008) And this new cultural complex was created in what was once an industrial area. Through comparing the two areas Zollverein Coal Mine Industrial Complex in Essen and “798” art gallery in Beijing, I aim to highlight and discuss the similarities and differences of the process of transformation from an industrial area to a post-industrial one. After that, I can analyze some of the strengths, weakness, opportunities and threats from these two examples. Based on the conclusions drawn from the two cases, I will make a proposal for the reconstruction of Nanjing Jinsanli Rubber & Plastic Co., Ltd. I gave the new name “RUBBER SOUL” to this place. My design proposal for this area will bring the knowledge from the study-case analysis into practice. / My phone number is 13776657019

本研究生目前任職於瑞士的S私人銀行，負責該銀行於台灣區的業務，先前亦曾經任職於國內銀行的理財中心與財務顧問公司，擔任理財主管與從事私人銀行平台工作超過十年期間。對於國內銀行近年來所推動之「財富管理」業務，或號稱更高等級之「私人銀行」業務發展，有深入的瞭解與實際上的業務拓展經驗。 據統計，台灣目前的財富管理商機高達28兆元，市場規模在亞洲排名第三，僅次於中國與日本。隨著兩岸關係解凍，金融業的重重限制可望逐步鬆綁，相信很多外移的資金將會陸續回流，台灣的財富管理市場將有很寬廣的成長空間。這也造成了各金融機構，無論是銀行業、證券業，甚至保險業均相繼投入此一熱門業務。加上近幾年來，國內外的金融業者在金控架構之下進入了白熱化的競爭，強調一次購足與全方位的理財服務，使得國內銀行的理財專員在業績目標的壓力之下，對於高資產與高所得客戶(HNWI)，披著量身訂作與精緻規劃的外衣，實際上進行了很多不必要金融理財商品的推銷。甚至，這些所謂的『金字塔頂端』的客戶所購買的理財商品，其風險值往往超過該客戶所能承擔之風險程度而不自知。一旦大環境發生巨變，例如數十年難得一見的次級房貸風暴與通膨危機同時發生，則客戶所遭受的虧損是很可觀的。其實類似的客訴事件在國內的金融機構屢見不鮮，雖然站在主管機關的立場應該幫助較弱勢的投資人，但財大氣粗的金融財團卻理直氣壯地不願意承擔誤導客戶之責任，往往客戶都會自認倒楣，如此客戶對該金融機構的信心一定大打折扣，甚至因而失掉了這個客戶。 同時，近年來因為國內稅負偏高，造成大筆資金外流至國外的知名私人銀行進行稅務或理財的規劃。據瞭解，台灣的有錢人在海外的資產規模，高達2,300億美元以上。預期未來在新政府上台後，將開始採取有利的稅負環境，包括遺產稅或贈與稅已大幅降低，以吸引滯留在外的資金回流。屆時這些為了節稅而有家歸不得的龐大資產，將會像迴游的鮭魚一般回到台灣，勢將引發國內金融機構新一波的理財業務競爭。但如果國內的業者在觀念上依然存在以過去的做法為指導方針，只在乎短線的手續費收益，競相地殺雞取卵，並未用心思考如何為客戶創造長期或世世代代的財富保障效益，無法達成歐美私人銀行數百年來所吸引富裕人士的功能，相信這幾年國內業者的努力也將付諸東流水！ 在此，希望藉由本文的深入探討，以研究生個人在此一領域十五年以上經驗，配合在S銀行的所從事的業務與國際間私人銀行做一比較，同時就目前國內正在萌芽的私人銀行業務競爭之優劣條件進行分析，並提出本研究生的建議。 / This graduate student is currently the Associate Director/General Manager of the Taiwan Regional for the “S Private Bank” from Switzerland. Previous to that, he was the Head of the Private Banking Centre in a local bank and as well was the President of an IFA (Independent Financial Advisor) which managed a private banking platform for local high net worth individuals (HNWI) with over 15 years of experience. Currently, the AUM of wealth management in Taiwan is over NT$28 trillion, ranking as the third among Asia countries, China & Japan ranking as No.1 & No. 2 respectively. After the new government in May 2008, the regulations in the different financial fields will be liberalized and this would attract the offshore monies returning to Taiwan. Therefore, there should have a big potential in the wealth management market. In this regard, local financial institutions, such as banks, security brokerages and insurance companies are putting every effort in this business, consequently, competition occurs. Due to the fierce competition, the HNWI have been overly loaded with investment tools recommended by FAs (financial advisor) in the banks. But after the subprime turmoil, the clients suffered and, in this regard, the bank might lose those clients. Meanwhile, the taxation rates in Taiwan have been too high to retain the monies domestically. It is estimated that the HNWIs have been keeping over US$230 billion of their money abroad. Fortunately, after the new government, the taxation has already reduced recently in attracting the money to return to Taiwan. By then, the local financial institutions will vie with each other for the huge money in the wealth management business. But if the local institutions remain keen on their nearsighted thinking of product or sales oriented private banking business in generating fee income, lacking of a long-term financial planning for HNW clients, as such, could hinder the local financial institutions from building the competitiveness in the private banking business. In this regard, this graduate student tries to give some personal experience in this particular field which is rarely touched by local practitioners. Also, this thesis will put forward some practical suggestions to the related Governmental Authority so as to make a healthier environment and wider room for the local interested parties. This study focuses on the results from the abstract to analyze and provide some realistic and useful suggestions to those financial institutions who are interested in the private banking business.

This thesis deals with the possibilities of using SWOT analysis in human resources planning at school. In the theoretical part the approaches to the management of human resources are stated and it also includes the development of concepts from this area. Subsequently the issue of human resource management in education is discussed. Attention is also paid to personnel planning in again as the market sphere and in the field of education. Another topic that is elaborated in this work is the SWOT analysis. It outlines the development of this method and its applications in several areas, including education. In the practical part there is a quantitative questionnaire survey method, under which the objective of the research is approached. It presents the results and their evaluation. Finally, there are the recommendations for further study of this method in a school environment which this technique can greatly enrich in the future. KEYWORDS: SWOT analysis, personnel management, personnel planning

Title: Study of selected sports facilities specialized in gymnastic sports in the Czech Republic, Denmark and Norway Objectives: The purpose of this diploma thesis is to compare selected sports facilities specialized in gymnastic sports in the Czech Republic with similar facilities in Denmark and Norway, gain new knowledge about this specific area of providing sport service and from the results of this study compile an improved model for establishing and running of a new sports facility specialized in gymnastic sports in the area of the Czech Republic's capital city. Methods: In this thesis were primarily used qualitative methods of research in the form of an interview, which was done with the representatives of selected sports facilities providing similar services. The information gathered from the interview and from the method of analysis of texts and documents were further processed by the comparison method (case study comparison). The final model for establishing and running of a new sports facility specialized in gymnastic sports was compiled using the methods of observing, analogy and SWOT analysis. Results: The result is a general model for establishing and running of a new sports facility specialized in gymnastic sports in the area of the Czech Republic's capital city. This model describes...

Title: Business plan of founding a tennis school Target: Target of the work is to set up a business plan for founding a tennis school in Prague, which should with using methods mentioned below bring the answer for essential question about space on the trade for this kind of business and it's potential rentability. Method: During processing thesis were used this methods: description (document analysis), interview with methodist of Czech Tennis Association Mrs. Jana Srnisková, written inquiries on candidates of second grade of tennis coaching, Porter five forces analysis, PESTEL analysis, competition analysis and SWOT analysis, which has helped to detect strenghts and weaknesses of tennis school and on the other hand provided evaluation of opportunities and threats analysed from external point of view. Results: The results should approach the problematic of founding tennis school in real conditions of TJ Sokol Horní Počernice. In final evaluation we can state, that in terms of exclusivity, courts will be used only with one tennis school - tennis school of Hroní Počernice. Despite the large amount of competition of tennis schools we could consider this business as profitable business. Keywords: Trade business, analysis, competiton, SWOT analysis, marketing mix.

Title: Corporate identity of Water Sports Club, z. s. Objectives: Aim of this thesis is analysis of Water Sports Club association's contemporary corporate identity. On the basis of that analysis here will be created offers and recommendations to improve global corporate identity of organization and its image in general. Methods: In the thesis were presented special methods of qualitative research. I've used theoretical knowledge and information which I've found with the help of selected researching methods as the foundation for the contemporary documents' analysis and global corporate identity. Collection of the necessary information was made via depth non-structured conversation with the association's chairman and focus group which consisted of association's internal members. Results: The result of my doctoral thesis is analyzing the surroundings of the association. Alongside were created recommendations and ideas to improve corporate identity of the organization which would positively effect on the association's image in general. Keywords: public relations, corporate identity, SWOT analysis, Water Sports Club, z. s.

Title: Marketing strategy of development of the company MARINE SPORT Objectives: The main objective of the diploma thesis is prepared a strategic marketing plan based on theoretical assumptions and acquired data and analysis. The marketing plan and key marketing strategy should improve marketing situation and position in the czech market of the company. Methods: The practical part of thesis includes various analyzes that provide information about marketing situation. It's used Porter's model of five forces, marketing mix and PEST analysis of external macro-environment of company. Analysis of market is focused on competitiveness and its intensity. All these analyzes form main data for the final SWOT analysis that is processed as a plus-minus matrix. The aim of this matrix is marketing strategies for the company. Results: The result of the diploma thesis was selected the best marketing strategy and deducted proposals and measures how to improve the functioning of the company in the czech market. Key words: marketing strategy, company, situation analysis, SWOT analysis

This dissertation is concerned with a tourism development in Western Ukraine. The main goal of this dissertation is to suggest the tourism strategy development. The first part of the dissertation is devoted to the sources analysis, the methodological analysis of this thesis and the qualitative analysis. Next part o this dissertation describes tourism in Ukraine, the tourism development in the country and the tourism development in defined region of Western Ukraine based on statistical data. The development strategy includes tourism capacity determination and the SWOT analysis. Subsequent part concerns development strategy itself, including visions and goals. Finally I process individual tourism development proposals in the Western Ukraine Key words: development strategy, SWOT analysis, region Western Ukraine

This diploma thesis deals with the tourism development in the region of Western Ukraine. The good reason for the analysis of the Western Ukraine is the fact that the part of a region (Podkarpatská Rus) belonged to our state territory in a part of our history but an awareness of the tourism potential has not been deeply analysed yet. The main goal of the diploma thesis is to process a tourism development strategy for the Western Ukraine. A partial goal is a categorization of individual destinations of the Western Ukraine in-to the Butler cycle. The initial part contains theoretical frames for this thesis. The Western region of Ukraine is specified in the Methods chapter. Qualitative and quantitative methods are used for analyses. I received important statistical figures during a communication with representative of the State Statistics Committee of the Ukraine. I analyse foreign arrivals flows to the Ukraine and to the Western Ukraine region. Further the diploma thesis is divided into two parts. Firstly I analyse a capacity of the Ukraine tourism. Then I deal with individual Western Ukraine regions. I add the statistical figures to both of these parts. The SWOT analysis supports the elaboration of the tourism development strategy. I define and evaluate the Ukraine development strategy in this...

Title: The Marketing Strategy for fitness center Esporta Objectives: The thesis aims to create a marketing strategy for Esporta Fitness Club. Next on the analysis of the competition it was found out, which fitness centre in exact area is the biggest threat. Finally there were completed promotional program and materials for every target group. Methods: The analysis of the competition was performed by using scoring model and the individual criteria were subsequently evaluated. Next the SWOT analysis was also prepared. There were analyzed strengths and weaknesses, opportunities and threats. Also the interviewes with selected clients of fitness center were conducted. Results: The analysis of the competition showed that the biggest threat is for Esporta Fitness Club newly opened centre Pulse Wellness and Fitness. Mainly due to the favorable price offered to its clients and a wide range of services. The interviews with longtime clients showed that four out of five of those surveyed are satisfied with the fitness center and want to continue to visit it. Only one client said that knows even better fitness center. The BCG matrix showed that Esporta Fitness Club does not have in its operation any question marks, only one dog, one star, three cash cows and one strategic unit, which is at interface of a star...