This diploma thesis analyzes the current state of the company and creating a marketing strategy that aims to put a new product on the market, effectively increase sales and visibility of the company. The work includes a thorough analysis of the macro environment, industry environment and micro-enterprise with the final assembly of SWOT analysis. In conclusion, recommendations will be proposed for all components of the marketing mix, in order to improve the current situation, and their economic evaluation.

Hospitality, tourism and leisure are industry sectors where different factors impinge together to provide a unique marketing context. The importance of concept intangibles, their significance to life-style and cultural preferences of customers in themselves represent a major challenge. Such intangibles may be more vulnerable to changes in customer perception than the physical aspects of product and service delivery. However, intangibles also present an opportunity for individual entrepreneurs to create alternative and differentiated concepts, based on their own view and intuition of what customers will find appealing. Resort Västra Lägern was founded under the circumstances. It is one new, small resort firm in the countryside of Sweden. The owner identified the niche market in this traditional industry. The favorable natural and cultural resources create the business background while the active entrepreneurship makes the possibilities. At the start-up of the firm, marketing analysis is necessary for this SME to position itself properly on the markets and to target the customers effectively. Marketing is absolutely central to the entrepreneurial process. For a new venture to be viable, customers have to desire what it is being offered, in sufficient numbers, and prepared to pay an economical price. This is at the heart of the marketing concept. However, an entrepreneurial approach implies taking advantage of market opportunities in a dynamic, proactive way.

Agriculture is crucial to the economic and social wellbeing of the Republic of Cameroon. A national need for increased productivity, farm incomes, food security and rural development requires more effective agricultural extension and advisory systems. The need is persistent. This study analyzed strengths, weaknesses, opportunities, and threats that existed within the current national extension program and examined how form, function, and policy influenced two regions in Cameroon. Analysis focused on 15-year time changes using a comparative case study design. Four regional focus groups and 28 individual interviews bounded 59 cases from four stakeholder groups of farmer leaders, non-governmental organizations, extension representatives, and governmental counterparts. Eighteen primary themes emerged with overlap of opportunities and threats among stakeholders. Incentives to program performance included staff competence and innovative technology transfer. Barriers included infrastructure, postharvest technology, market incentives, financial sustainability, and feedback. A lack of vision for sustainability, inadequate government funding, poor collaboration and linkages, uncoordinated parallel programs, and ineffective management systems reduced program potential. Four themes framed recommendations for improved programs: government investment, trainings, market incentives, and management. Options to improve program sustainability included subsidies that benefit all farmers, more council and private sector engagement with extension, rural infrastructure development, price standardization, and fees for service. Medium and large-scale farmers were willing to pay for extension services when and if available whereas small-scale farmers relied heavily on subsidized services. Accessibility to markets, farm size, and cash crop production are associated with farmers’ acceptance of fees for service. These findings highlighted areas where changes in the nation’s agricultural extension service could improve its relevance in meeting performance targets. Stakeholders’ recommendations for more effective agricultural extension and advisory systems included: 1) providing an autonomous extension service that focuses on specific needs and market opportunities and coordinates all support/parallel programs while collaborating among research and private advisory services; 2) implementing holistic government policies that integrate technology transfer, innovation, health, value-chains, and markets to benefit all farmers; 3) redesigning subsidies that equitability incentivize production and sound environmental practices that benefit all farmers; 4) increasing in-service trainings related to innovations; and 5) updating innovations and harmonizing program activities.

Aim:  The aim of this study is to investigate how the “Freemium”                business model works in ArcMage AB and explore what challenges will ArcMage AB as an open-source software industry face when running the “Freemium” business model. Method: A case study was adopted, and a qualitative research and face-to-face interview were used to collect the fundamental data. We use simple sentence and lots of figures to show what the “Freemium” is and what we are find to make the readers’ understanding easier. Result & Conclusions: The results exhibit that ArcMage AB is run following all 9 blocks of the “Freemium” business model. The value proposition and customer relationship are the most challenging for the open-source software industry. Suggestions for future research: Only adopting one case and one interview in the research is the main limitation. Moreover, the limited sample size limited the research in some generalisations. It is difficult to use only one case to represent the whole situation of the open-source software industry. Furthermore, a larger sample size adopted in the research can increase the reliability of the researcher’s generalization. Contribution of the thesis: This research can be regarded as a guideline to the businessman who wants to build an open-source software company in order to avoid the weakness and threats, and take the opportunities.

Taiwan administration district division and politic landscape began to appear significant combination and revolution since the issuance of the amendment of¡§ Law of Local Politics¡¨ on Feb. 3, 2010. The Kaohsiung county and Kaohsiung city has been combined to a totally new political structure which will have a significant impact on the reorganization of township governments. Therefore the issues such as the governance interrelationship among local government organizations and their own governance relationship, the combination method of township regions, and the revolution of organization structure are important and deserve for further investigation. The study takes the Hunei Township of Kaohsiung County as an example. The township local leaders, focus groups and other important interested parties are interviewed. Through the deep interview method and the SWOT analysis, this study constructs the problems and investigates possible solutions related to the development of township government after the combination of the county and the city, in order to reduce the obstruction of organization reform. Therefore, the main aims of the study are the followings: (1) discuss the rationality and justness of an administrative area combination; (2) discuss the supporting measures that are necessary for increasing organizational effectiveness after the combination; (3) discuss the local fiscal division issues after the combination; and (4) analyze simplified personnel and taxation efficiency. The study aims at providing suggestions for the future sustainable development of Hunei township government after the combination of Kaohsiung district, which will be helpful for the development of other villages and towns.

In the trend of international development, multinational corporations should face three major international challenges: global integration and coordination, regional differences and responses and global innovation and learning. The backgrounds and motivations that enterprises adopt the strategy of internationalization are different. Whereas, enterprises to implement international strategies will inevitably involve the design and layout of channels. Therefore, ¡§Distribution Channel Strategies¡¨ are the major business strategies of the overseas subsidiaries of multinational corporations. Today is the era of ¡§who controlling the channels will win.¡¨ Besides providing superior quality products or service, enterprises should have adequate channels to, with lower cost or shorter transferring time, give customers convenient points to purchase and send the products to the target market, therefore, to create a good business performance. This thesis focuses on the distribution channel strategies of multi-national companies and gives a case study of ¡§Taiwan Furukawa.¡¨ We investigate internal and external environments and the business performances of two distribution channel strategies, and use case study method to the empirical analysis, which belonging to a single case design with a single design pattern of the subject. Three industry analysis methods, including value chain analysis, SWOT analysis, and five force analysis, is adopted to analyze the internal and external environments. We find that the sharp drop in revenue alerted Taiwan Furukawa to investigate the agencies and corporate customers in the sales network. They found the problem is that the business objectives of the agencies and Taiwan Furukawa are inconsistent, causing a significant reduction in sales volume. Then, the revenue has grown significantly after Taiwan Furukawa adopting ¡§direct sales¡¨ and ¡§zero-stage channel¡¨ substituting for ¡§indirect sales¡¨ and ¡§one-stage channel,¡¨ respectively. Above all, we find the ¡§zero-stage channel¡¨ has three functions, including direct sales, information channel, and customer service.

ABSTRACT In recent years China's rapid rise and low-cost advantages, has brought the greatest impact on the printed circuit board industry, low-cost competition for the majority of Taiwanese companies are not strengths, combined with the financial crisis began in 2008, followed by 2009, the world consumer electronics market tightening, are tested in Taiwan for the production of printed circuit board industry base in the viability of manufacturers. In this study, through the study of Taiwan as a production base in case the printed circuit board companies, in the face of financial crisis in 2008, and follow-up to internal and external changes in the industry and the growth and decline of national competitiveness, the restructuring strategy is adopted to overcome the external environmental challenges of rapid change, which concludes with Taiwan as a production base of the printed circuit board industry, in the face of financial turmoil and economic environment changes and the overall production of cross-strait ECFA signed, to the advantage of strengths and talents of Taiwan culture resources, so printed circuit board manufacturing industry can continue to Taiwan as a production base, more competitive challenges towards internationalization. In this study, the research method is qualitative research in the case study method, the scope of the production base of a Taiwanese printed circuit board industry, the use of literature survey and data compilation, and the case company interviews, and data collation, the first stage first motive of enterprise transformation, analysis and use of five forces analysis and diamond model to understand the background and conditions of business transformation, the second stage, the case company interviews, SWOT analysis summarized the case company and the feasibility assessment and develop transformation strategies, and understanding of the transformation strategy of the key success factors. The study concludes on the hope that the production base in Taiwan for the printed circuit board industry in the face of changing external environment when assessing the feasibility of transformation strategy and development, and further development of Taiwan companies for the future a reference transformation strategy. Keywords¡GPrinted Circuit Board (PCB), Five Forces Analysis, Diamond Model, SWOT Analysis, Transformation Strategies

This research, by the case study, is to discuss how one finance securities enterprise, under such drastically worldwide changes, inducts the management strategies and the information management system to those in newly-emerging nations ¡V taking Securities Company C in Taiwan and its Vietnam branch as the example - and seeks possible solutions. The study aims not only to help Vietnam branch face the challenges, which possibly appear, but to find the importance of the information system and the core value to Vietnam branch. With such successful experience of transferring the information system, whenever investing on oversea finances securities, one can enhance efficiency of overseas management and competence, creating a win-win situation. In view of commercial tragedies, major Taiwanese securities, with globalization, hope to expand business. They optimistically set out the global layout. Securities Company C just has the opportunity to enter one Vietnam securities enterprise, now a branch of Securities Company C, which may be an important multinational business case study for the Taiwan securities industry in the securities market. From the management level, Vietnam Branch belonging to Securities Company C may face challenges, such as cultural differences, different value cognition, language and communication disorders, which are severe tests. In the scale, scope, and visibility, domestic securities enterprises can not be compared with those of developed countries in Vietnam. Therefore this study explores the possibility of transferring Taiwan information management system abroad and eventually helps Securities Company C¡¦s overseas branch to enhance competence. Securities Company C in Taiwan is famous as an electronic securities corporation, and well-known for the information management system. Now in Vietnam, as we know, larger securities enterprises are either state-owned or professionally foreign capital-managed; the smaller ones are owned by local powerful celebrities with abundant financial resource. Therefore it is not easy for Securities Company C¡¦s Vietnam Branch to compete. This study is to find the possible solution by analyzing all the aspects of this Vietnamese enterprise and transferring Taiwan information management system. It is believed that in near future the Vietnam Branch of Securities Company C can take more advantage in Vietnamese stock market for development and core competitiveness. Therefore, in this study, specific property information applications of securities industry are trying to be transferred to Vietnam Branch. Moreover by SWOT and Five Forces analysis viewed as the successful factors of Vietnam securities, Taiwan securities industry becomes more competitive in Vietnam, not to mention the fact that Taiwan is Vietnam's largest foreign investment country. It is hopefully believed that this study will help improve the identity and visibility of Taiwan Securities corporations in Vietnam, and successfully enter Vietnam securities market.

The number of cable TV subscribers in Taiwan is nearly 6 million. According to all kinds of statistics, the popularity rate of cable TV should be over 80% if those who watch cable TV without paying are included. The rate is estimated to be higher in metropolitan areas. In recent years, the media industry in Taiwan has been rising and flourishing, especially TV media. Watching TV is the most frequently chosen activity for entertainment in Taiwan families. However, when cable TV system is used to receive, transfer, and transmit wireless and satellite TV, or is applied by using the bandwidth of cables, can ¡§Self-production cable channel¡¨ planned by Business Plan also play the role of the media in TV channels? Restricted by the area division of operating cable TV, the customers of cable TV system operators are community residents. The overall operation has a lot to do with the communities. Self-production cable channel is the local TV station. With emphasis on local cultures in Taiwan, does cable TV system plan the context for local cultures to be the text related to local life, culture and history, especially for southern Taiwan that is short of ¡§care¡¨ from TV media for a long time? Can ¡§Self-production cable channel¡¨ provide the locals with some media functions in suitable time and meet the requirements of communities? For cable TV system which is short of economies scale, what is the operation mode of ¡§Self-production cable channel¡¨? And what are the elements affecting developments? Most of the internal studies related to cable TV emphasize on exploring engineering technique, operation effect, business strategy, subscription fees, subscriber satisfaction, and channel plan, and so on. Studies related to Self-production cable channel are rarely seen. Thus, the three purposes for this study are as following: 1. Explore the role and function of Self-production cable channels. 2. Analyze the development model and elements affecting the development of Self-production cable channels. 3. Seek for the possibilities to creativity of Self-production cable channels and give suggestions. To explore the development model of Self-production cable channels in Kaohsiung city, this study uses data mining technique, interview survey, and case study, and the interviewees include officials, industries, experts and scholars, and community representatives. Besides, literature review, data collection, value chain theory, diamond model, and SWOT Analysis are also used to assist in analyzing. By analyzing Self-production cable channels in Kaohsiung city, 5 conclusions are generalized: 1. Self-production cable channels are defined as the local media, and it produces materials based on communities. 2. The system operator keeps working, but the support is limited. 3. The goals and missions for Self-production cable channels are various. 4. Crisis exists in self-approval and other-approval. 5. Overall marketing of Self-production cable channels is not active enough. According to the result, suggestions to Self-production cable channels are as following: 1. Clear Definition: Non-profit TV station 2. Human Resources: Core element of organization 3. Enhance the brand, content, service value: Key to the creative development 4. Government Policy: The strongest promoter

According to research by Tennessen, PonTell, Romine and Motheral (1997), the Extension System has been educating the nation for over 96 years, and the idea of using technology as a medium for education has been in the minds of Extension educators for over 40 years. The National E-Extension (eXtension) Initiative is being adopted at a rapid pace, and the history of this impact requires documentation in order to assist others in similar adoption and diffusion processes. The purpose of this historical study was to describe how and why eXtension was established and the implementation of Moodle as a Course Management System (CMS) within eXtension. The researcher was able to determine that the eXtension system is becoming an accepted form of education for Extension. However, barriers to adoption do exist. The study revealed that online education is becoming part of Extension through eXtension, but as awareness grows and develops the eXtension system must do the same. Technology is offering new ways to reach clientele, and as such, Extension continues to strive to take advantage of these technologies. This study consisted of two parts. The first part sought to document the history of eXtension and the implementation of Moodle as a Course Management System (CMS) in Extension. The second part sought to identify the strengths, weaknesses, opportunities and threats (SWOT) related to the use of Moodle as a Course Management System within eXtension. Interviews were conducted with five individuals knowledgeable of the history of eXtension and the implementation of Moodle concerning their experience. For the second part, interviews were conducted with nine individuals currently serving as instructors within one or both eXtension Moodle websites. The researcher was able to document the history of eXtension and Moodle and determine 11 emerging themes within the predetermined areas of strengths, weaknesses, opportunities and threats. Findings revealed that those involved in using Moodle within Extension have knowledge of the innovation, have formed an attitude toward the innovation, and have decided to adopt or reject the innovation based on the stages of Rogers' innovation-decision process. Completion of the implementation of the innovation and confirmation of the decision stage of the process will be most effectively completed through the work of eXtension at the national level.