Title: Marketing Communication of FIBA Women Basketball Championship 2010 Goal: The goal of my thesis is to describe marketing communication during the World Women Championship 2010 on the basis of observation and my own activity. The thesis should be able to describe different parts of marketing communication during the sport event. The goal is to create the instruction for one of possibilities, how to form marketing communication of a sport event with the help of the establishment description and the existence of marketing communication. Methods: The main method is descriptive analysis. The work uses evaluation proposal and demonstration, as well. SWOT analysis is made of found data. Results: The theses proved that all parts of marketing communication should be mutually connected and consider each other. It deals mainly with Public Relations which focus first of all on reaching needed popularity. Specialised and mass media are used. Information flow from a sport organisation to media representants should keep the balance between the quality and the quantity. Key words: marketing communication, basketball, SWOT analysis.

The main aim of the graduation theses is to work up the strategic analysis in given company which is currently entering market in health service area. In theoretical part there are introduced methods and tools which are used when processing the strategic analysis. In practical part there are those methods applied in particular company. The output of the theses is identification of weaknesses, strenghtnesses, threats and opportunities (swot analysis).

Diplomová práce porovnává postoj ke snižování nezaměstnanosti prostřednictvím aktivní politiky zaměstnanosti v ČR a VB. VB má jednu z nejnižších měr nezaměstnanosti, a proto je zajímavé, porovnávat ji se zemí, která má míru nezaměstnanosti velmi vysokou. První kapitoly se týkají teorie aktivní politiky zaměstnanosti obecně, řešení APZ v každém státě zvlášť, i jaký postoj má k nezaměstnanosti EU. V ostatních kapitolách jsou na základě SWOT analýzy porovnávány silné a slabé stránky a příležitosti a hrozby obou států ? míra nezaměstnanosti, rizikové skupiny, vzdělání, instituce trhu práce aj. Na závěr je nutná komparace obou států a především nastínění určitých doporučení pro ČR.

The aim of this thesis is to develop strategic analysis of a company RWE Plynoprojekt, ltd. Based on the analysis of external and internal environment, there are defined opportunities, threats, strengths and weaknesses of the company. Conclusion consists of defining possible strategies that the company could face in achieving their goals and of suggested recommendations that lead to ensuring sustainable business performance. The work is divided into two major parts. The first part is a theoretical study of the topic and the second part consists of analysis of the company itself.

This thesis deals with internal and external strategic analysis of one four star hotel in Prague. The work encloses selected analytical methods to determine the current strategic company position and the key success factors.

Thesis is focused on processing partial strategy of Il Primo Piatto restaurant. The main purpose is implement internal and external analysis, map the current situation and suggest recommendations for future development of the restaurant.

Situated at seaside, Mi-Tuo area is lack of natural resources since long time ago. In addition our government didn¡¦t put much effort and budget into area development for quite long time, the fishing harbor and seaside are merely regarded as natural resources for Min-Tuo area. The rest is contributed to our local resident¡¦s hard work in this barren and salty land. Yet tourism sector gains dominance in recent years and five-day workweek is adopted by our government, this kind of area poses great potential to develop its own characteristics. Besides tourism sector will certainly bring enormous economical effect to local area. While emphasis shall be put on sustainable development of tourism and natural resources. Besides strength and weakness of internal development as well as external opportunity and threat should be recognized. Therefore the contingency strategy will be timely drafted to maintain sustainable growth in the changing environment. This research aims to study the current tourism sector in Mi-Tuo county and focus on ecological tourism as well as sustainable development for local area under industrial operation environment. After recognizing strength and weakness of internal development and internal opportunity and threat, the feasible marketing strategy is thus drafted with hope of benefiting tourism sector in Mi-Tuo area. To prevent analytical process from falling into subjective judgement, it is suggested to cope with practical research. As a result development of tourism sector in Mi-Tuo will adapt market change. It is further expected that scenery of fishing village, seaside fishing, sunset gazing at turn of century, returning of fishing boat, sleeping in windbrerk, sea wind listening, stars counting, enjoying milkfish feast, and so on will not only become the best recreational place for people, but draft feasible marketing strategy to industrial development environment.

The study utilizes the correlations among Personal Marketing, Image Management and Campaign Strategies of Seventh Kaohsiung City Council Election in 2006. A successful election campaign will be constructed for the future reference of local election candidates. Content analysis, questionnaire survey and In-depth interview with professionals and experts were used to conduct this study. Comparative method with tables was utilized to analyze the data and it was found that: 1. Campaign Strategy: Candidates need to break the traditional models and adopt business management principles (cost reduction, differential marketing and focus). 2. Personal Marketing: The main duty of city councillors is monitoring the city government. Candidates need to be marketed as professional, earnest and rational, who share close-up experiences with voters. 3. Image management: Councillors should give professional and friendly impressions at service by focusing on monitoring the city government, participating in charity events, representing the voters at the city council, and establishing an image as the local opinion leader. These achievements rely on hard work and effort. To conclude the thesis as below: 1. Major Campaign Strategies for the candidates: C1 has the best campaign strategy by adopting business management strategies of cost reduction, differential marketing and focus. 2. Differential marketing on image management and campaign strategy: C1 and C4 adopt media strategies to market themselves as professional public servants. C1 and C4 inform their voters to turn on televisions to see how they question city government officials at the city council. Such marketing is an extension of their advantages and opportunities as incumbent councillors. 3. Differential marketing on image management and campaign strategy: Candidates and journalists both consider image management important. 4. This thesis establishes a model for campaign strategies, personal marketing, and image management of Kaohsiung city councillor candidates Keywords: Local Election,Campaign Strategy, Personal Marketing, Image Management, SWOT Analysis

This graduate student is probing into the improper assessing system and its problem which is resulted from pursuing high growth and high profitability under a over-competition banking environment in Taiwan in recent years. As the result, the graduate student thinks that not only influences customer's rights and interests, even impacts the performance and long-term sustainability of a bank. That also drives more reputable and outstanding talents to leave Taiwanese private bank to relocate to new lands like Hong Kong even Singapore. Under the circumstances when Taiwanese government is launching ¡§The Minimum Taxation System¡¨yet without suitable supplementary measures, these by private banker from Taiwan created a trustworthy, steady, and apt-in-communication parking shore to the fleeing funds from Taiwan. As this huge economy in China's Mainland drives the mobilizing of the engine, this trend and mighty torrent are brought Chinese crowd and money tide, have drive the whole Asian economic taking off, has created more production of Asia ' the new rich class '. Overall arrangement that the private bank always only offering ethnicity's service of high assets is positive too to come to Asia, improve occupation rate of market is enough to show high assets ethnicity of Asia already form economic scale. In the past, because the middle class of Asia, in order to promote the goal and ideal of the high assets ethnicity, must create the wealth of the multiple fast with limited resources, so the trade foundation is a relatively more suitable investment way, but after the assets reach considerable scale, their demand is changed into value preserving and transformation of assets, as for basic way of the administration expense, could offer the high assets that customers stabilized the assets to manage the purpose and efficiency. This research uses Porter 5 force analysis to attempt to compare quality and transition of two kinds of models. What is critical private banking business is professional and suitable products, and to build up a comprehensive and structural platform. So far it is still a long journey of private banking in Taiwan to plan the fix-income product and texture planning before Taiwan government can be more opened in its relevant policies and regulations. Hoping the finding and discovery of this research can give play to the function advocated in the practice is used in the future, one wealth management style of ' win-win ' after all make customer and long-term management of bank.

Aim: This study deals with two research questions: RQ1: What competitive advantages does DHL gain from external and internal factors? RQ2: What competitive disadvantage does DHL have? And what DHL can learn from analyzing competitive disadvantage? Method: primary data for this research has been mainly collected through interviews. Moreover, the official reports are used as secondary data to present the empirical situation of DHL. Conclusion: By concerning the external and internal factors of DHL, the SWOT analysis is conducted. The strength of DHL is customer satisfaction, green programme etc; weakness is price, liability insurance etc; opportunities are cooperation development, innovation etc; and threats are tough competitors. The strength and opportunities are regarded as DHL’ competitive advantages, while the weakness and threats are DHL’s competitive disadvantage that need to be fixed. Further study & Implication: In this thesis there is no information to indicate if DHL has any unmet needs, but it must be there. If DHL can enhance itself by providing unmet needs to customer, there is no doubt DHL would be more competitive in the 3PL industry. It is interesting to investigate more work on DHL unmet needs. This study contributes to the companies which plan to develop their competition from inside to outside in the market, especially in 3PL industry. This thesis gives authors deep insights into company success factors and suggestions for dealing with the problems which company may encounter.