Our study illustrates health communication in order to find out how widespread the knowledge is about osteoporosis and how to reach out with health information to the public.   Our essay was conducted through quantitative surveys, which included 402 respondents. This in order to highlight the prevailing uncertainty about the public disorder osteoporosis, which is common in Sweden. We wish to examine trough which channels our respondents choose to collect their health information. The thesis framework includes theories such as McGuire’s ProcessingTheory, Agenda setting, Two-step hypothesis and Diffusion of innovation. Through these theories, we analyzed our empirical data that emerged.   The results showed that our respondents had very low knowledge of osteoporosis, although theyshowed interest for health information. The results also showed that respondents were consistent intheir actions regarding which channels they came to turn to. They prefered their health informationfrom news papers and family, friends and work colleagues. When asked where they got their information from, the respondents answered mostly from family, friends and work colleagues, followed closely by newspapers. This shows that respondents are more receptive to informationfrom the channels of their own choice. The results also showed that the propensity to change behavior increases with the age of the respondents.

The purpose of this study was to investigate pupils’ knowledge about science and what role science center is playing as a medium of communication to increase knowledge among students. This study also tried to find out pupils’ interaction: how they use science center as a source of scientific information, what they learn from their visit to a science center, their pattern of communication with it. This project also measured attraction, holding and learning power of exhibits of the science center at Dalarna University in Borlänge and learning power of planetarium program and slide show of Stella Nova Planetarium at Dalarna University.The subjects of this study consisted of students of class seven and eight and teachers of an urban school in Borlänge, Sweden. To find out students’ learning in a science center a pre and post visit test were conducted through questionnaires. Interview method by questionnaires was also used to explore pupils’ interaction with science center.The results of this study show that students learn by their visit to a science center but learning was not statistically significant (0.05).Girls learnt better than boys. School classes that have better pre-knowledge about science before a visit to a science center learnt worse than other classes having less pre-knowledge. Girls and boys interact with a science center in different ways. Science center is playing important role as a science communicator.

Mokslo žinių sklaidos visuomenei procesas, tarpininkaujant žiniasklaidos kanalams, apima tris pagrindinius komunikacijos dalyvius: mokslininkus, žurnalistus ir visuomenę. Kada pastarieji yra suinteresuoti ir aktyviai dalyvauja procese, mokslo žurnalistikos procesas gali būti efektyvus ir realizuoti šiuolaikinio komunikacijos proceso – interaktyvaus dialogo – reikalavimus. Komunikacijos tarp žurnalistų ir mokslininkų, tarp mokslininkų ir visuomenės, tarp žurnalistų ir visuomenės ypatumai yra svarbūs, kalbant apie mokslo populiarinimo sklaidos žiniasklaidos kanalais sistemingumą, vertinant mokslo žurnalistikos profesionalumą. Šiame darbe yra analizuojami komunikacijos tarp mokslininkų ir žurnalistų ypatumai, aptariant ir kitų mokslo populiarinimo komunikacijos proceso dalyvių santykius bei ryšius. Darbo tikslas – išanalizuoti mokslo ir žurnalistikos sąveikos trūkumus, atskleisti mokslininkų ir žurnalistų komunikacijos ypatumus bei parengti profesionaliosios mokslo žurnalistikos kūrimo gaires Lietuvai, įvertinant Suomijos patirtį. Darbo objektas – žurnalistų, mokslininkų ir kitų Lietuvos bei Suomijos ekspertų šiandieninės mokslo žurnalistikos vertinimai. Pirmasis darbo uždavinys, - remiantis mokslinės literatūros srautu, atskleisti mokslo žurnalistikos sociokomunikacines prielaidas bei identifikuoti vyraujančius mokslo populiarinimo teorinius modelius. Apžvelgus mokslinę literatūrą ir identifikavus mokslo populiarinimo raidos bei transformacijų ypatumus, matoma, kad tikslumas... [toliau žr. visą tekstą] / Transmission of scientific news through media channels involves three main communication members: scientists, journalists and society. If all three participants are active and interested in communication, effective process of science journalism or even interactive dialogue between communication members can be realized. Interaction peculiarities in communication between journalists and scientists, between scientists and society or between journalists and society are significant while describing consistency of scientific news in media channels or evaluating science journalism professionalism in the country. In this thesis peculiarities of scientists’ and journalists’ communication are analyzed and intercourses between other communication members are discussed. The aim of this thesis was to identify weaknesses of interaction between systems of science and journalism, to find out communication peculiarities in scientists’ and journalists’ socialization and to frame guidelines for professional science journalism in Lithuania, while evaluating Finish experiences. The title of the thesis - Science journalism: assumptions, experiences and challenges in Lithuania and Finland. The first objective of this thesis was to identify science journalism socio-communicational assumptions and to evaluate dominating popular science communication models according to the flow of scientific literature. It was found, that problems of accuracy and objectivity in science journalism were significant... [to full text]

Vienas svarbiausių socialinių ir ekonominių uždavinių, ypatingai svarbus ekonominės krizės paveiktai Europos Sąjungai ir Lietuvai yra visuomenės domėjimasis bei dalyvavimas mokslinėje ir technologinėje plėtroje, mokslo ir verslo bendradarbiavimas, mokslininko ir tyrėjo profesijos patrauklumo didinimas ir jaunimo aktyvus šios profesijos rinkimasis.Mokslo komunikacija yra vienas iš labai svarbių įrankių, kuris įtakoja išvardintų veiklų aktyvinimą. Tai pagrindžia faktas, kad šalyse - inovacijų lyderėse, yra aiški mokslo komunikacijos politika, kur ji formalizuota, visuomenė aktyviai dalyvauja šios politikos formavime. Šalys, priskirtinos menkoms inovatorėms, neturi formalių mokslo komunikacijos strategijų. Mokslo komunikacija kaip reiškinys ir kaip priemonė yra tiriama ir diskutuojama akademiniame ir politiniame diskurse, tačiau akcentuotinas tam tikras mokslo komunikacijos politikos nenuoseklumas ir fragmentiškumas Lietuvoje. Jaunimo tikslinė auditorija yra viena svarbiausių auditorijų, kurios sudominimas mokslinėmis veiklomis ir mokslininko bei tyrėjo profesija leistų padidinti mokslininkų ir tyrėjų skaičių, o tai yra vienas iš Europos Sąjungos strateginių tikslų. Darbe tiriama mokslo komunikacijos poreikis ir galimybės profesinėse mokyklose. / Some of the most important social and economic objectives, especially within the context of the aftermath of the recent financial crisis in the European Union and Lithuania, are the expansion of popular interest and engagement in scientific and technological developments, closer cooperation between science and business and augmentation of prestige of scientific and research based professions. Scientific communication is a very important tool, one that allows to achieve the aforementioned objectives. This is illustrated by the fact that countries leading in innovation have clear official policies of scientific communication and the society is heavily involved in shaping them. Conversely, countries that lag in innovative activity do not generally have an official policy of scientific communication. Scientific communication, as a phenomenon and a tool, is being researched and discussed within the academic and political discourse, but there is a certain subjectivity in Lithuanian scientific communication policy. The target audience of youth is one of the most important audiences and actions aimed at increasing its interest in scientific endeavours and scientific and research based professions would result in the increase in the number of scientists and researchers, which is one of the most important strategic aims of the European Union. The aim of this study – to analyse the demand and possibilities of scientific communication in professional schools.

Thesis (PhD.(Communication management))-University of Pretoria, 2004. / Includes bibliographical references. Available on the Internet via the World Wide Web.

Thesis (Ph. D.)--University of California, Irvine, 1996. / Includes bibliographical references (leaves 160-166).

O objetivo deste estudo consiste em interpretar o uso dos links nas postagens dos blogs de pesquisadores brasileiros. A investigação tem início através da análise dos links dos blogs inclusos no Anel de Blogs Científicos. Sua efetivação ocorre a partir da composição dos aglomerados das redes de links oriundas dos blogrolls, dos blogs de ciência circunscritos ao Anel de Blogs Científicos. Em momento posterior, foram categorizados os 640 links inclusos no conteúdo das postagens de acordo com as categorias de funções e motivações obtidas de estudos precedentes, e de categorias que emergiram do fenômeno estudado. Por fim, a compreensão das motivações para a inserção de links na composição das postagens dos blogs e as funções que esses links cumprem foi inferida através da Análise de Conteúdo dos contextos aos quais os links estavam inseridos, considerando os espaços aos quais o leitor é remetido a partir de sua ativação. Resultados indicam que o conceito de diários pessoais, em que as mensagens têm um número reduzido de caracteres e são apresentadas em ordem cronológica inversa, só se confirmam em relação a essa última característica, decorrente dos softwares de composição que assim a condicionam. A pouca incidência de links em relação aos blogs de pesquisadores permite afirmar que há uma baixa conectividade por parte dos blogs compostos por diferentes atores que compõem a amostra relativa ao Anel e às áreas as quais pertencem, reforçada pela baixa existência de links entre as postagens e os comentários. Reforça essa questão a ausência de links trackbaks entre os comentários das postagens selecionadas. A primeira das hipóteses que guia o estudo foi refutada, na medida em que as postagens não indicam rearticulações através de seus links de interlocuções entre pesquisadores, leigos e jornalistas científicos, não permitindo reordenações e maior amplitude dessas interlocuções junto à sociedade. A segunda das hipóteses foi confirmada por se basear no fato de que os links colocam em evidência que os documentos e fontes de informação relacionados a partir desses dispositivos (links) são um híbrido de uso e socialização de informações, estas tanto circunscritas às fontes e documentos científicos quanto a fontes e documentos que não se caracterizem tradicionalmente como parte do ciclo de produção científica. A terceira hipótese que guia este estudo foi refutada, pois os dados analisados indicam que o uso dos links por pesquisadores brasileiros não se baseia em funções e motivações que objetivam agilizar processos de produção e comunicação dos resultados de pesquisa através de blogs. / The aim of this study is to interpret the use of links on the blog postings by Brazilian researchers. The investigation begins by examining the links of blogs included in the Anel de Blogs Científicos (Ring of Science Blogs). Its effectiveness is based on the combination of clusters of link networks coming from the blogrolls restricted to the Anel de Blogs Científicos. Afterwards the 640 links included in the content of the posts were classified according to categories of functions and motivations obtained from previous studies and from categories that emerged from the phenomenon studied. Finally, understanding of motivations for the insertion of links on the composition of the blog posts and the functions that such links fulfill were inferred by Content Analysis of the contexts to which the links were inserted, considering the locations to which the reader is referred from its activation. Results indicate that the concept of personal journals, in which the messages have a limited number of characters and are presented in reverse chronological order, is only confirmed through this latter feature, as a result of the software used for composing the posts. The low incidence of links in relation to blogs of researchers allows us to state that there is low connectivity by blogs composed by different authors who form the sample relative to the Anel and the areas which they belong to, reinforced by the low availability of links between posts and comments. What reinforces this point is the absence of trackbak links among comments of the selected posts. The first hypothesis guiding the study was refuted, in that the posts do not indicate rearticulations through its links of dialogues among researchers, lay people and science journalists, not allowing rearrangements and higher amplitude of these dialogues with society. The second hypothesis was confirmed by relying on the fact that the links give evidence that the documents and related sources of information from those devices (links) are a hybrid of using and sharing of information – this information being limited to the sources and scientific documents as much as to sources and documents that are not traditionally characterized as part of the cycle of scientific production. The third hypothesis that guides this study was refuted because the data analyzed indicate that the use of links by Brazilian researchers is not based on functions and motivations that aim at streamlining production processes and communication of research results through blogs.

O objetivo deste estudo consiste em interpretar o uso dos links nas postagens dos blogs de pesquisadores brasileiros. A investigação tem início através da análise dos links dos blogs inclusos no Anel de Blogs Científicos. Sua efetivação ocorre a partir da composição dos aglomerados das redes de links oriundas dos blogrolls, dos blogs de ciência circunscritos ao Anel de Blogs Científicos. Em momento posterior, foram categorizados os 640 links inclusos no conteúdo das postagens de acordo com as categorias de funções e motivações obtidas de estudos precedentes, e de categorias que emergiram do fenômeno estudado. Por fim, a compreensão das motivações para a inserção de links na composição das postagens dos blogs e as funções que esses links cumprem foi inferida através da Análise de Conteúdo dos contextos aos quais os links estavam inseridos, considerando os espaços aos quais o leitor é remetido a partir de sua ativação. Resultados indicam que o conceito de diários pessoais, em que as mensagens têm um número reduzido de caracteres e são apresentadas em ordem cronológica inversa, só se confirmam em relação a essa última característica, decorrente dos softwares de composição que assim a condicionam. A pouca incidência de links em relação aos blogs de pesquisadores permite afirmar que há uma baixa conectividade por parte dos blogs compostos por diferentes atores que compõem a amostra relativa ao Anel e às áreas as quais pertencem, reforçada pela baixa existência de links entre as postagens e os comentários. Reforça essa questão a ausência de links trackbaks entre os comentários das postagens selecionadas. A primeira das hipóteses que guia o estudo foi refutada, na medida em que as postagens não indicam rearticulações através de seus links de interlocuções entre pesquisadores, leigos e jornalistas científicos, não permitindo reordenações e maior amplitude dessas interlocuções junto à sociedade. A segunda das hipóteses foi confirmada por se basear no fato de que os links colocam em evidência que os documentos e fontes de informação relacionados a partir desses dispositivos (links) são um híbrido de uso e socialização de informações, estas tanto circunscritas às fontes e documentos científicos quanto a fontes e documentos que não se caracterizem tradicionalmente como parte do ciclo de produção científica. A terceira hipótese que guia este estudo foi refutada, pois os dados analisados indicam que o uso dos links por pesquisadores brasileiros não se baseia em funções e motivações que objetivam agilizar processos de produção e comunicação dos resultados de pesquisa através de blogs. / The aim of this study is to interpret the use of links on the blog postings by Brazilian researchers. The investigation begins by examining the links of blogs included in the Anel de Blogs Científicos (Ring of Science Blogs). Its effectiveness is based on the combination of clusters of link networks coming from the blogrolls restricted to the Anel de Blogs Científicos. Afterwards the 640 links included in the content of the posts were classified according to categories of functions and motivations obtained from previous studies and from categories that emerged from the phenomenon studied. Finally, understanding of motivations for the insertion of links on the composition of the blog posts and the functions that such links fulfill were inferred by Content Analysis of the contexts to which the links were inserted, considering the locations to which the reader is referred from its activation. Results indicate that the concept of personal journals, in which the messages have a limited number of characters and are presented in reverse chronological order, is only confirmed through this latter feature, as a result of the software used for composing the posts. The low incidence of links in relation to blogs of researchers allows us to state that there is low connectivity by blogs composed by different authors who form the sample relative to the Anel and the areas which they belong to, reinforced by the low availability of links between posts and comments. What reinforces this point is the absence of trackbak links among comments of the selected posts. The first hypothesis guiding the study was refuted, in that the posts do not indicate rearticulations through its links of dialogues among researchers, lay people and science journalists, not allowing rearrangements and higher amplitude of these dialogues with society. The second hypothesis was confirmed by relying on the fact that the links give evidence that the documents and related sources of information from those devices (links) are a hybrid of using and sharing of information – this information being limited to the sources and scientific documents as much as to sources and documents that are not traditionally characterized as part of the cycle of scientific production. The third hypothesis that guides this study was refuted because the data analyzed indicate that the use of links by Brazilian researchers is not based on functions and motivations that aim at streamlining production processes and communication of research results through blogs.

It examines the implications of integrated Internet radio (webradio) as a cognitive device for the dissemination of scientific knowledge construction and ownership. Were mapped webradios the university in the country today, identified the concepts and techniques related to them, in context of cyberspace and the generations of the Web, checking the applicability in the teaching and learning, especially in the distance mode. The data were collected for the preparation of proposals that can guide the deployment of other college radio stations, aimed at the popularization of science. The research methodology adopted was qualitative, with the methodological approach the study of two cases, one associated with the Federal University of Paraíba and other Federal University of Alagoas. A pilot project to analyze and compare the responsiveness, the struggles of implementation, operational deployment and usability of the media under study, motivated the prerelease of Webradio UFAL the Fourth Meeting of Research in Education, Alagoas, EPEAL IV. The results led to the proposals presented for the implementation of other webradios universities that have the same thought and editorial goals of enhancing the teaching and learning and promote the dissemination of scientific institutions. / O estudo analisa as implicações do rádio integrado à internet (webrádio), como um expediente cognitivo para a divulgação da produção científica na construção do conhecimento e sua apropriação. Foram mapeadas as webrádios universitárias, hoje existentes no país, identificados os conceitos e as técnicas a elas relacionados, contextualizados o ciberespaço e as gerações da web, verificando a aplicabilidade nos processos de ensino/aprendizagem, principalmente na modalidade a distância. Foram levantados dados para a elaboração de proposições que possam nortear a implantação de outras rádios universitárias, voltadas para a divulgação científica. A metodologia de pesquisa adotada foi qualitativa, tendo como procedimento metodológico o estudo de dois casos, um associado à Universidade Federal da Paraíba e outro a Universidade Federal de Alagoas. Uma experiência piloto para analisar e comparar a receptividade, os percalços de implementação, operacionalização e usabilidade na implantação da mídia em estudo, motivou o prélançamento da Webrádio UFAL no IV Encontro de Pesquisa em Educação em Alagoas, IV EPEAL. Os resultados obtidos geraram as proposições apresentadas para a implementação de outras webrádios universitárias que tenham o mesmo pensamento editorial e os objetivos de incrementar o processo de ensino/aprendizagem e promover a divulgação científica de suas instituições.

Este estudo de caso tem o objetivo de analisar a trajetória do Programa “Ciência na Sociedade Ciência na Escola” no período de 2009 a 2013. O Programa nasceu a partir do incentivo dado pelo Ministério de Ciência, Tecnologia e Inovação (MCTI) em seu Departamento de Popularização e Difusão da Ciência (DDP), através do Plano de Ação 2004/2007 que apresentou as linhas mestras para as ações norteadoras de popularização da ciência no Brasil demonstrando a intenção de agregar este tema à política governamental. Nesta perspectiva de participar da divulgação científica em consonância com as necessidades apontadas pelo MCTI e por muitos pesquisadores, a Universidade Federal do Rio Grande do Sul (UFRGS), através de sua Pró-Reitoria de Pesquisa, criou o Programa “Ciência na Sociedade Ciência na Escola”, o qual é o objeto deste trabalho que é apresentado sob uma abordagem quantitativa, em análise documental dos registros de dados relacionados ao Programa, e qualitativa, a partir da análise de conteúdo de 05 entrevistas com docentes orientadores de projetos vinculados ao Programa. Os resultados demonstraram que o Programa consolidou-se mantendo crescimento contínuo, porém com certo desequilíbrio entre as áreas e enfoques. Também se observou que os docentes têm interesse em levar o conhecimento científico para a sociedade, interagindo com qualidade e coerência apesar de certa resistência entre seus pares. A Universidade com sua iniciativa gerou 212 ações de popularização da ciência entre 2009 e 2013 que vinculam pesquisa, ensino e extensão em um olhar em espiral dentro da divulgação científica, onde temas relevantes para a sociedade, que são amplamente estudados no âmbito universitário, puderam ser levados para espaços além-muros, em um exercício contínuo entre universidade, ciência e sociedade. / This case study aims to analyze the Program "Science in Society Science in School" trajectory along the period 2009-2013. This Program was born from the incentive given by Ministry of Science, Technology and Innovation (MCTI) in the Department of Popularization and Dissemination of Science (DDP) – 2004-2007 Action Plan, which presented action guidelines towards popularization of science in Brazil, demonstrating intention of aggregating this theme to the governmental policy. Under the perspective of participating in scientific divulgation aligned with needs identified by MCTI and by several researchers, Federal University of Rio Grande do Sul (UFRGS), via Pro-Rectory of Research, has created the program "Science in Society Science in School ", which is the object of this work. It is presented under a quantitative approach, in document analysis of data records related to the Program, and qualitative approach from content analysis of interviews carried out with five faculty advisors of projects linked to the Program. Results have demonstrated that this Program has consolidated maintaining continuous growth, but with some imbalance between areas and approaches. It was also noticed that professors are interested in bringing scientific knowledge to society, interacting with quality and consistency despite some resistance among their peers. The University, by its initiative generated 212 actions for dissemination of science between 2009 and 2013 which link research, education and extension in a “spiral sight” into science communication, where topics relevant to society, which are widely studied in the university, could be brought out to spaces beyond the walls, in a continuous exercise between universities, science and society.