Submitted by Silvana Teresinha Dornelles Studzinski (sstudzinski) on 2015-10-27T12:52:24Z No. of bitstreams: 1 DANIELA PONTES_.pdf: 14717459 bytes, checksum: 91de3950d6494ad8a2888c856b6da91f (MD5) / Made available in DSpace on 2015-10-27T12:52:24Z (GMT). No. of bitstreams: 1 DANIELA PONTES_.pdf: 14717459 bytes, checksum: 91de3950d6494ad8a2888c856b6da91f (MD5) Previous issue date: 2012-06-29 / Nenhuma / A globalização apresenta-se como um processo influenciador das dinâmicas sociais, alterando a ordem de um contexto previsível e estático até então estabelecido, para um cenário dinâmico, fluido e de complexidade sem precedentes. Na sociedade contemporânea, a importância do setor de serviços é crescente, respondendo por grande parte da economia dos países, tornado assim esse mercado cada vez mais competitivo. Acompanhar as constantes mudanças no setor e o nível de exigência dos consumidores traz a necessidade de uma prática de projetação de serviços mais adequada ao atual contexto. A discussão é estabelecida a partir do entendimento de que o desenvolvimento de serviços inovadores pode ser obtido através de projetos orientados pelo design. Assim, este estudo delimita-se em, a partir de um olhar do Design Estratégico, contextualizar e avaliar a aplicação das ferramentas da disciplina de design de serviços no desenvolvimento de novos serviços hospitalares. A metodologia utilizada no estudo é constituída por revisão bibliográfica e estudo exploratório a partir de uma pesquisa ação, contemplada por meio da aplicação metodológica em um caso piloto. Teve-se como premissa que, ao explorar caminhos apontados por autores de design estratégico e design de serviços, através da exploração de seus conceitos e utilização das suas metodologias e ferramentas, fosse possível ter uma perspectiva projetual mais adequada, capaz de criar experiências diferenciadas, alcançando uma abordagem de serviços mais centrada nos usuários. Os resultados apontam que serviços projetados por essa lógica apresentam resultados diferenciados, e que sua implementação interfere e afeta a estrutura organizacional vigente. / Globalization presents itself as a process of influencing social dynamics, changing the order of a predictable and static context previously established to a dynamic scenario, of unprecedented fluidity and complexity. In contemporary society, the importance of the service sector is growing, accounting for much of the economy of countries, which make this an increasingly competitive market. Keeping pace with continuing changes in the sector and the level of consumer demand bring the need of a practice of design services best suited to the current context. The discussion is established based on the understanding that the development of innovative services can be obtained through projects oriented by service design. From the perspective of Strategic Design, this study consists of contextualize and evaluate the application of the tools of the discipline of service design in the development of new hospital services. The methodology of this study consists in bibliographic review and exploratory study based on research action, contemplated by the methodological application in a pilot case. The premise of this study was that, by exploring ways pointed out by authors of strategic design and service design, and exploring their concepts and use of methodologies and tools, it would be possible to have a more appropriate project perspective, able to create unique experiences, achieving a service approach more focused on the users. The results show that services designed from this logic have different results, and that its implementation interferes and affects the current organizational structure

<p>This thesis presents a design work in which one platform specific User Interface (UI) is redesigned to fit into the multiple platform range of a software application. Among other design methods a service design analysis and a platform general UI framework are used. The thesis aims to study the impact of these methods.</p><p>The service design analysis starts with a workshop which outcome is used as reference point during the design process and later in the analysis of the results. The general framework is extracted from existing mobile implementations of the software and is used as a guideline in the design of the platform specific solution.</p><p>The results presented show that the service design perspective added high level priority tools to the process, and there are indications that this method can be even more valuable in earlier stages of adaptation of software to new platforms. The general framework is shown to have contributed on a more detailed level and there is indication that this method can facilitate the work of obtaining continuity between platforms.</p>

Darbo aktualumas. 70% pasaulinio BVP sukuriama paslaugų sektoriuje, todėl atkreipiamas dėmesys į netechnologines inovacijas, kurios gali pasireikšti per verslo modelių pokyčius, geresnį dizaino ir procesų organizavimą. Paslaugų ekonomikos augimas buvo paspartintas informacijos amžiaus pokyčių, kurie atvėrė naujas galimybes, todėl paslaugų inovacijos ir paslaugų dizainas sulaukia vis daugiau dėmesio. Darbo tikslas. Nustatyti paslaugų dizaino taikymo galimybes ir praktiką skirtinguose sektoriuose ir pateikti galimų sprendimų bei įrankių rinkinius. Darbo uždaviniai: 1. Ištyrinėti paslaugų dizaino istorines aplinkybes, siekiant pateikti koncentuotą informaciją, padedančią suprasti paslaugų dizaino ištakas. 2. Išnagrinėti dizaino vadybos ir paslaugų dizaino sąsajas, atskleidžiant veiklos principų tapatumą. 3. Išnagrinėti paslaugų dizaino praktikoje naudojamus metodus ir specifinius įrankius, siekiant išsiaiškinti paslaugų dizaino proceso principus. 4. Išnagrinėti paslaugų dizaino praktikos atvejus užsienyje, siekiant išryškinti paslaugų dizaino teikiamą konkurencingumo potencialą. 5. Praktiškai išbandyti paslaugų dizaino metodus kūrybinių pratybų metu, norint realiai patikrinti paslaugų dizaino veiksmingumą. Darbe taikyti metodai. Kompleksiškai taikyti kiekybiniai ir kokybiniai, teoriniai bei empiriniai tyrimų metodai: literatūros ir empirinių tyrimų duomenų rinkimas, sisteminimas ir analizė; teorinių modelių, dokumentų ir empirinių faktų analizė, interviu, stebėjimas, atvejo... [toliau žr. visą tekstą] / Relevance of the work. 70% of the world’s GDP is created in service sector, thus attention is drawn to non-technological innovations that may manifest in the changes of business models, better design and process organization. The development of service economy was accelerated by the changes of the Information age, which created new opportunities and consequently, service innovation and service design attracts more attention. Aim of the work. To identify the application and practice opportunities of service design in different sectors and offer possible solutions as well as sets of tools. Work tasks: 1. To investigate the historical circumstances of service design in order to present concentrated information, which helps to perceive the origins of service design. 2. To investigate the connections between design management and service design revealing the sameness of the operating principles. 3. To investigate the methods and specific tools applied in the practice of service design in order to find out the principles of service design process. 4. To investigate the cases of service design practice abroad in order to emphasize the potential for competitiveness provided by service design. 5. To test service design methods during workshops in practice so that the real effectiveness of service design could be verified. Methodology. Quantitative and qualitative, theoretical and empirical research methods were complexly applied: literary and empirical research data were... [to full text]

Abstract. This thesis project analyzes how the principles and methods of service design, design thinking, and human-centered design research can be utilized to re-imagine a county-level parks department, specifically Allegheny County Parks. Allegheny County Parks is a system of nine parks that have suffered for 30+ years from deferred maintenance, funding cuts, and other shortages. Boyce Park, one of the nine County parks, includes a broad range of prototypical park activities. My previous employment and established relationships made Boyce Park an excellent service design case study. To begin the project, I employed exploratory research methods (e.g., literature reviews, observations, participation in services, surveys, and interviews) to understand the design space. Then, generative research methods (e.g., affinity diagrams, personas, stakeholder maps, and service blueprints) led to the identification of key service improvement areas: organizational structure, increase revenue, infrastructure, user-centered park policies and communications. The area of communications was chosen for further exploration, due to its potential as a first step in transforming the parks and affecting the other service improvement areas. Another round of communications-centered exploratory and generative research (e.g., benchmarking and speed dating) was completed, resulting in a new service ecology and communications system proposal for Allegheny County Parks. A portion of the new communications system, specifically a responsive website design for mobile, tablet and desktop platforms, was prototyped. The responsive design, which showcased an activity finder and reservation system, was evaluated through paper prototyping sessions. The feedback from these sessions was implemented within a final HTML prototype.

To a rapidly increasing degree, traditional organizational structures evolve in large parts of the world towards online business using modern Information and Communication Technology (ICT) capabilities. For efficient applications of inter-organizational information systems, the alignment between business and ICT is a key factor. In this context, business analysis using business modelling can be regarded as a first step in designing economically sustainable e-business solutions. This thesis examines how business modeling can be used to improve e-business design. We examine how business stakeholder intentions and different objectives of business collaborations can be used to obtain an explorative business model that can be used as a basis for designing e-business solutions. The thesis proposes a set of artifacts for business modeling and e-service design. In regard to business modeling, we propose methods that consider internal aspects such as strategic intentions of actors and external aspects such as business collaborations among them. Considering stakeholder intentions, we introduce a method to design business models based on goal models. A set of templates for designing goal models and a set of transformation rules to obtain business models based on goal models are proposed. To further improve business models considering business collaborations, we suggest a classification of business transactions that considers underlying business objectives of business collaborations. Utilizing the suggested business transactions, we then propose a method to improve business modeling. Finally, we propose a method for designing e-services using business models. The methods suggested support business modelers as well as process and services designers in executing their tasks effectively. The methods have been assessed through applications in two cases.

Dans une société où l’économie des services est en croissance, le design de services innovants revêt une importance cruciale. Mais comment la valeur de ces services est-elle conçue ?
La thèse interroge la manière dont s’élabore la valeur immatérielle et expérientielle des services innovants et plus particulièrement le rôle des représentations visuelles pour rendre présent un service qui n’existe pas encore. Elle vise pour cela à répondre à deux questions de recherche : Quelles sont les différentes épreuves de valuation qui structurent le processus de conception de services ?
Quels sont les rôles des représentations, en tant que valuation devices, dans ces épreuves ? Le travail repose sur l’étude de deux cas complémentaires de design de service : un terrain pédagogique et un terrain industriel. Adoptant une approche en termes de valuation, nous considérons le processus de conception de services comme un processus collectif où se jouent des conflits, des dynamiques d’intéressement et des compromis sur la valeur du service futur, que nous proposons de modéliser. Notre modèle montre que la valeur des services s’élabore au cours d’un processus de valuation collective qui s’explicite et se résout dans des épreuves de valuation caractérisées par quatre éléments : les objets et les registres des valuations, les acteurs en interaction et les opérations de valuation effectuées. Nous montrons comment, dans ces épreuves, les représentations viennent supporter, stimuler et, parfois, entraver le travail collectif sur la valeur effectué par les acteurs. Nous soulignons à quel point leurs caractéristiques matérielles ont des effets sur les épreuves de valuation (notamment en termes de types, de finition, de vraisemblance et d’équipement). Ces différentes observations nous conduisent à proposer deux régimes de travail collectif sur la valeur : un régime de convergence caractérisé par l’alignement des valuations des acteurs où les représentations constituent des catalyseurs de valeur ; un régime de démonstration, marqué par l’enrôlement de nouveaux acteurs où les représentations constituent des démonstrateurs de valeur. Nos résultats permettent de modéliser le travail sur la valeur en montrant que c’est par et dans ces épreuves, autour et dans les représentations visuelles que s’élaborent et s’éprouvent à la vois la valeur multiple, immatérielle et expérientielle du service futur et le réseau d’acteurs qui le portent. Ce modèle vient enrichir le champ du design de services et du rôle des représentations dans la conception. Il souligne en outre le rôle critique et stratégique des représentations dans la création de valeur des services et fournit des clés de compréhension et de pratiques aux designers et managers de l’innovation de services. / In our growing service economy, designing innovative services is critical. But how is the value of innovative services designed? Our thesis questions how the immaterial and experiential value of innovative services is shaped, and especially the role of visual representations in making present a service that doesn’t exist yet. We aim at answering two research questions: what are the different valuation tests that structure the service design process ? What are the different roles of visual representations, as valuation devices, in those valuation tests? Our study is based on two complementary case studies of service design projects : the first one is a pedagogical case, the second one is an industrial case. We adopt an approach in terms of valuation and consider the service design process as a collective process, in which actors express conflicts and elaborate compromises on the value of future servicesOur model shows that the value of services is shaped through a collective valuation process that is structured by valuation tests. Those valuation tests are characterized by four dimensions : the objects and registers of valuations, the actors interacting and the valuation operations performed. We show how representations support, stimulate and, sometimes, hinder the collective work on value. We highlight how their material characteristics have an impact on the valuation tests (in particular with regard to their types, their level of polishing, their level of verisimilitude and their equipment). These observations lead us to suggest two types of collective work on value: a convergence one, in which actors align their valuations and in which representations are value catalysts ; a demonstration one, in which actors try to enroll new actors in the network and in which representations are value demonstrators. Our results allow us to model the work on the value of future services: they show how this value is shaped by and in valuation test, in which visual representations are both tools for constructing the value of future services and the tools that support the actors’ social and political interactions on this value. Our model thus contributes to a better understanding of service design and of the role of visual representations in the design process. We highlight the critical and strategic part of visual representations in the value creation of services. Hence, we provide services designers and service innovation managers with keys for understanding and practicing service innovation.

This thesis presents new theories and creative techniques for exploring ‘designing for home happiness'. Set in the context of a primarily unsustainable and unhappy world, home is understood as a facilitator of current lifestyle practices that could also support long-term happiness activities, shown to promote more sustainable behaviour. It has yet to be examined extensively from a happiness perspective and many homes lack opportunities for meaningful endeavours. Service Design, an approach that supports positive interactions, shows potential in facilitating ‘designing for home happiness' but its tools are generally employed for visualising new systems/services or issues within existing ones instead of exploring related subjectivity. Art therapy techniques, historically used for expressing felt experiences, present applicable methods for investigating such subjective moments and shaping design opportunities for home happiness but have yet to be trialled in a design research context. This thesis therefore explores how Art Therapy and Service Design can be used successfully for ‘designing for home happiness'. A first study proposes photo elicitation as a creative method to explore, with participants from UK family households, several significant home happiness needs. Subsequently, art therapy techniques are proposed in Study 2 through two bespoke Happy-Home Workshops. This gives way to the Home Happiness Theory and Designing for Home Happiness Theory, which enable designers to design for home happiness. The Designing for Home Happiness Framework emerges from these studies proposing a new design creative method delivered through a workshop with specialised design tools and accompanying process for creating home happiness designs (i.e. services, product-service-systems). Through two Main Studies the framework is tested and validated with design experts in two different contexts, Loughborough (UK) and Limerick (Ireland), confirming its suitability and transferability in ‘designing for home happiness'. Resulting concepts support collective home happiness and social innovations by facilitating appropriate social contexts for their development. Overall, this research is the first to combine art therapy techniques with service design methods, offering original theories and approaches for ‘designing for home happiness' within Service Design and for social innovation. Collectively, this research delivers new creative methods for service designers, social innovators and designers more generally to investigate and support happier experiences within and outside the home for a more sustainable future.

The English Improving Access to Psychological Therapies (IAPT) programme is a government-funded initiative that aims to provide timely and equitable access to evidence-based psychotherapeutic interventions, within a primary care setting. Despite the many achievements of the programme, there are several issues regarding research to clinical gaps, as well as a high rate of variation between sites concerning outcomes and attrition. This thesis explores the implementation process of the IAPT delivery model to understand which factors are influential in the successful uptake and integration of evidence-based psychotherapeutic interventions. The aims of this thesis are:  To explore, identify and analyse the implementation process involved in establishing and delivering an IAPT service.  To uncover the factors that either facilitate or impede its development to provide a more in-depth and detailed account of the implementation and operation of services.  To develop an understanding regarding the applicability of evidence-based practice and the IAPT delivery model in a clinical setting, for the provision of psychological therapies. I conducted a series of semi-structured interviews with practitioners delivering and implementing services, across seven sites, and clients, across three sites. The design and analysis followed an Interpretative Phenomenological Analysis, focusing on personal meaning and sense-making processes. The objective of the interview was to understand the implementation process regarding the IAPT delivery model, exploring how this influences personal experiences and client engagement. Additionally, participant narrative was set in context using open-access data collected and published by the programme. The analysis generated three master themes for practitioners delivering and implementing services including: ‘A Call to Action’ describing how participants regarded this process as a genuine opportunity to make a real impact in mental healthcare; ‘Contextual Influences on Service Operation’ which explores the activities in becoming a locally determined, adaptable and relevant service; and a ‘Focus on Relationships’ outlining the relational and collaborative work involved during implementation. For the client group, three master themes were generated including: ‘A Personal Journey: From Discovery to Advocacy’ illustrating the changing experiences involved during service access and engagement; ‘Perception of Self’ which portrays how individuals made sense of their engagement by judging what it meant to them; 5 and ‘Outside Factors’ which explores the role of others and the physical journey made in getting to services. The analysis suggested that both groups made sense of their experiences in complex and varied ways. Heavily influencing the implementation of the IAPT delivery model is the over-arching need to boost throughput and quantity, possibly at a cost of quality. Additionally, it is argued that the use of routine outcome monitoring in services is useful for reflecting on the implementation process and engaging clients. The key to successful implementation appears to be about achieving integration, requiring a whole-systems based approach that considers the mediating pathways into and out of services. In light of the findings and literature, the thesis proposes several recommendations for future practice and further research.

This project started with the assumption that some people do not continue to perform their exercises independently after they have visited the physiotherapist. Through the application of different service design methods, the underlying problem was explored and new service solutions were developed and presented with a prototype and scenario. The project was limited to the user group of patients with osteoarthritis who are being treated through physical activity. Osteoarthritis is a very common joint disease in Sweden which affects the cartilage and causing pain. Observations and interviews were directly conducted at the physiotherapists to gain insights on what supports, encourages and prevents the patient to perform their exercise independently. Research was done on the entire journey of the patient, starting when they seek help and ending when they are to manage the treatment on their own. All the steps were presented in a Customer Journey. The insights from the research were presented with key insight, two personas called Gunilla and Bosse representing different types of patients and an Emotional Journey showing their experience of their journey. The ultimate problem definition was done collaboratively with physiotherapists and patients by discussing their unique experiences and frustrations. A key pattern among the problems was information exchange so the ultimate problem was defined: “When, where and how should the information exchange take form so that the patients understand the support, the importance of exercise and are presented with individual adjusted exercises?” It was answered by patients using an Information Journey and giving data to the final solution. The new service solution aims at improving the information exchange between the physiotherapist and the patient, as a step to encourage the patient to perform their exercises. The project also presents a better understanding for the patients experience when meeting with the healthcare. The project was done in cooperation with Experio Lab in Karlstad, with Olga Sabirova Höjerström as supervisor. Experio Lab is a section of County Council of Värmland and works with service design within the healthcare. This project is the degree project of the Bachelor of Science in Innovation and Design engineering at Karlstad University. The project covers 22,5 ECTS credits and extends from January to June in 2018. The supervising teacher is Postdoctoral Researcher Jakob Trischler and examiner of the course is Professor Leo de Vin. / Projektet startade i problematiken kring att patienter inte utför sina ordinerade övningar efter besök hos fysioterapeut. Genom tillämpningen av olika tjänstedesign metoder undersöktes orsakerna och en lösning utvecklades som presenterades med en prototyp samt ett scenario. Projektet begränsades till målgruppen patienter med artros som behandlas genom fysisk aktivitet. Artros är en väldigt vanlig ledsjukdom som påverkar brosket i knät och ger upphov till smärtor i leden. Genom observation och intervju på Fysioterapimottagningen i Kristinehamn samlades data in kring vad som ger stöd och uppmuntrar eller förhindrar patienten att göra sina övningar. Hela patientens resa undersöktes, från att de söker hjälp till att de fortsätter sin behandling på egen hand. Alla steg i resan redovisades i en Costumer Journey. Insikterna från undersökningen presenterades genom viktiga insikter. Två persona, namngivna Gunilla och Bosse, som representerade två olika patienttyper och en Emotional Journey som visade deras upplevelse av sina respektive resor. Den slutgiltiga problemdefinitionen fastslogs tillsammans med fysioterapeuter genom diskussion av deras erfarenhet kring erfarna problem och patienternas upplevelser. Ett genomgående mönster bland problemen var informationsutbyte så den slutgiltiga problemdefinitionen löd: ”När, var och hur ska informationsutbytet vara så att patienten förstår stödet, vikten av träning och är erbjudna en individuell anpassad träning?” Den var besvarad av patienter genom en Information Journey vilket gav data till den slutgiltiga lösningen. Den nya tjänsten är skapad för att förbättra informationsutbytet mellan fysioterapeut och patient, som ett steg i att uppmuntra patienten att utföra sin träning. Projektet presenterar även en större förståelse för patientens upplevelse i deras möte med sjukvården. Projektet utfördes tillsammans med Experio Lab med Olga Sabirova Höjerström som handledare. Experio Lab är en del av utvecklingsenheten på Landstinget i Värmland och tillämpar tjänstedesign inom vården. Arbetet har gjorts i kursen Examensarbete för högskoleingenjörsexamen i Innovationsteknik och design (MSGC12) på Karlstads universitet. Projektet innefattade 22,5 hp och varade från januari till juni, 2018. Projektet har handletts av Jakob Trischler och professor Leo de Vin har varit examinator.

We live in a digitized society in which clients not only demand that businesses should be digital but also that their digital offerings should be of value to the recipient. It has therefore become beneficial for businesses to include their customers in the development of their services. An approach that includes the customer in this work is Service Design. In this paper we study how Service Design is used in a Swedish government agency and what challenges and opportunities this brings to this kind of business. To gain insight into this, we have conducted interviews with people working in a government agency. We have also interviewed a person in the private sector who works with, and has experience of, introducing Service Design to public sector agencies. In our study, we discuss the fact that the government agency is behind in its digitalization work, which is something that can be derived to the lack of competitiveness within government agencies. We believe that this in turn has contributed to the fact that the services offered by government agencies have not been originated from their customers. In our study, we analyse how Service Design can help improve the services for their customers. We also show what requirements this imposes on a business in terms of organizational structure, change management and culture. With the results of our study, businesses can gain insight and understanding of what aspects should be considered when adopting and using Service Design.