The thesis has investigated the place of Zimbabwean indigenous intangible heritage in a globalising environment. It used the Shona language and intangible heritage situation as a case study. It argued that Zimbabwean intangible heritage is continually being eroded by the agents of globalisation and that the only way of safeguarding it from extinction is through the preservation of Zimbabwean indigenous languages. The thesis has come to this conclusion after having established that there is an intimate and inseparable bond between language and its intangible values so much that it is not possible to talk of one devoid of the other. The relationship has been seen to be symbiotic. The Shona language has been established to embody, express and to be a carrier of all the intangible heritage of its speakers into the future by re-living them in the people’s daily life while these intangible values have been seen to conserve the language through their continued practice by the people. The research has also established that Zimbabwean intangible heritage marginalisation has roots in colonialism, dating as far back as the early Christian missionary days. The Shona intangible heritage has also been seen to be still of value despite the global threats as evidenced by the people’s continued re-living of it through language. The thesis has also noted that the Zimbabwean Ministry of Education, Sport and Culture is still using out-dated colonial language policies that still further the ascendancy of English and the intangible values it stands for while indigenous languages and values are marginalised in the education system, in government and in industry thereby worsening their predicament in the global environment. The current socio-economic and political developments in the country and some Shona novelists in Shona and in English are also culprits in this whole process as they continue to demonise and infantilise Zimbabwean intangible heritage. The thesis has therefore asserted that Zimbabwean intangible heritage is most likely to be eroded from the face of the earth if no measures are taken to safeguard it from extinction. It has therefore wound up by arguing that the survival of Zimbabwean intangible heritage lies in the survival of Zimbabwean indigenous languages through which it continues to be practised and felt by its people. The thesis has therefore recommended that the Zimbabwean government adopt sound language policies that safeguard the survival of Zimbabwean indigenous languages to enable the indigenous intangible heritage of the people to survive as well as the two are intricately related. / African Languages / (D.Litt.et.Phil.(African Languages))

Completely couched in and steered by the qualitative research method, this study examines the linguistic constraints on the code-switching of the bilingual Shona-Xhosa speakers in Cape Town. The views of the key research participants obtained through participant observation, interviews and questionnaires were heavily relied on. The motivations for the code-switching of the bilingual Shona-Xhosa speakers in Cape Town were explored in this study, including the Shona-Xhosa interlink. Myers-Scotton‟s Markedness theory was scrutinized to discern the assorted social variables motivating the bilingual speakers to code-switch in Cape Town while the Matrix Language Frame Model was used to determine that Shona is the base language and isiXhosa is the embedded language in the Shona-Xhosa code-switching in Cape Town. Diverse linguistic constraints were examined in the context of the Shona-Xhosa code-switching and their universality was disputed. Similarities between Shona and Xhosa were unearthed and the researcher recommends that further Shona-Xhosa studies be pursued. / African Languages / M.A. (African Languages)

The thesis has investigated the place of Zimbabwean indigenous intangible heritage in a globalising environment. It used the Shona language and intangible heritage situation as a case study. It argued that Zimbabwean intangible heritage is continually being eroded by the agents of globalisation and that the only way of safeguarding it from extinction is through the preservation of Zimbabwean indigenous languages. The thesis has come to this conclusion after having established that there is an intimate and inseparable bond between language and its intangible values so much that it is not possible to talk of one devoid of the other. The relationship has been seen to be symbiotic. The Shona language has been established to embody, express and to be a carrier of all the intangible heritage of its speakers into the future by re-living them in the people’s daily life while these intangible values have been seen to conserve the language through their continued practice by the people. The research has also established that Zimbabwean intangible heritage marginalisation has roots in colonialism, dating as far back as the early Christian missionary days. The Shona intangible heritage has also been seen to be still of value despite the global threats as evidenced by the people’s continued re-living of it through language. The thesis has also noted that the Zimbabwean Ministry of Education, Sport and Culture is still using out-dated colonial language policies that still further the ascendancy of English and the intangible values it stands for while indigenous languages and values are marginalised in the education system, in government and in industry thereby worsening their predicament in the global environment. The current socio-economic and political developments in the country and some Shona novelists in Shona and in English are also culprits in this whole process as they continue to demonise and infantilise Zimbabwean intangible heritage. The thesis has therefore asserted that Zimbabwean intangible heritage is most likely to be eroded from the face of the earth if no measures are taken to safeguard it from extinction. It has therefore wound up by arguing that the survival of Zimbabwean intangible heritage lies in the survival of Zimbabwean indigenous languages through which it continues to be practised and felt by its people. The thesis has therefore recommended that the Zimbabwean government adopt sound language policies that safeguard the survival of Zimbabwean indigenous languages to enable the indigenous intangible heritage of the people to survive as well as the two are intricately related. / African Languages / D. Litt. et. Phil.(African Languages)

Text in English with summaries in English, Shona and isiXhosa / Bibliography: leaves 140-144 / Personal names carry significant meaning in African cultures. The research critically argues that among the Shona speaking people of Zimbabwe, given names are not just mere tags or labels but carry and convey a significant message to the family or society of the named person. The message is often descriptive of the person named or their family. It describes the circumstances around the birth of the named or the conditions of their parents or their country and or their environment. The research further shows that names derived from socio-cultural experiences may have a plurality of meanings and also that they may be used to predict or explain something about the person named, including their parents or environment. Philosophically then, to name is to confirm, or to negate, and to confer something to the person named or to describe the circumstances of their birth. / Mazita edungamunhu ane chirevo mutsika nemagariro evanhu vemuAfrica. Donzvo retsvakurudzo ino rinotaura nezvevanhu verudzi rweChiShona munyika yeZimbabwe, richiti mazita anopihwa vana haangova mazita chete, asi anetsanangudzo yakakosha zvikuru kumhuri kana kuti munzvimbo yaberekerwa munhu wacho, kana kuti kumuridzi wezita racho. Tsananguro yacho inotaura nezvemuridzi wezita kana kuti kumhuri yaaberekerwa. Tsananguro yacho inotsanangudza mamiriro enguva yaberekwa munhu wacho kana kuti tsika nemagariro evabereki vake kana mamiriro emunyika yaaberekwa kana kuti munzvimbo yaaberekerwa. Tsvakurudzo ino inoenderera mberi ichitaura kuti mazita evanhu anobva mutsika memagariro evanhu anoreva zvinhu zvakawanda nekuti dzimwe nguva anoshandiswa kutaura zvichauya kana kutsanangura nezvemuridzi wezita kana vabereki vake, dzimwe dzenguva nzvimbo yavanogara. Saka fungidziro inoti, kupa zita kubvumirana kana kupikisana, kana kuti kugadza chigaro pamunhu kana kuti katsanangudza mamiriro akaita nguva yaaberekwa. / gama lomntu linentsingiselo enzulu kwiinkcubeko zama-Afrika. Uphando lubonisa ngokucacileyo ukuba phakathi kwabantu baseZimbabwe abantetho isisiShona, igama alinikwayo umntu asinto nje yokuphawula, koko ngumyalezo obalulekileyo omalunga nosapho okanye uluntu lwalowo uthiywa igama. Lo myalezo ula ngokuchaza ngalowo uthiywayo okanye usapho lwakhe. Kuchazwa iimeko ezingqonge ukuzalwa kwakhe okanye imeko yabazali bakhe, isizwe sakhe okanye indalo ebangqongileyo. Uphando lubonakalisa ukuba amagama asekelwe kumava enkcubeko nezentlalo anganeentsingiselo eziliqela. Ngaphaya koko, la magma asenokusetyeniziselwa ukuqikelela okanye ukucacisa okuthile malunga nalo uthiywayo, abazali bakhe okanye indalo ebangqongileyo. Ngokwefilosofi ke ngoko, ukuthiya igama kukungqina okanye kukuphikisa, kukubethelela inyaniso ethile ngomntu othiywa igama, ikwakukuchaza iimeko zokuzalwa kwakhe. / Philosophy, Practical and Systematic Theology / M. Phil. (Philosophy)

This study sought to investigate and to record any recurring patterns in the form and communicative impact of Shona advertisements. Motivation to carry out the study came from a realisation of a growing interest in using the Shona language for advertising and the fact that very few studies have been done on Shona advertisements. For methodology, examples of Shona advertisements were qualitatively analysed using some communications and discourse analysis approaches of the speech act theory and text linguistics. A structured interview with advertising agencies randomly selected and a questionnaire on the impact of advertisements were also used. The findings of the research included that Shona was used in advertisements in order to reach out to the majority of the Zimbabwean population. In addition, Shona was also found to have been developed enough to handle formal issues like advertisements. This finding further shows that Shona advertisements reflect an instance of diglossia leakage from Shona L(ow) to Shona H(igh). Another finding is that Shona advertisements reflect some characteristics of the Shona speech community in form. These include code-switching, slang and word- division problems. An innovation in code-switching noted in some Shona advertisements is the use of three languages, namely, English, Shona and Ndebele in one advertisement. It was also established that everything about the elements of Shona advertisements communicate. For instance, the message may be visual, tactile and olfactory. It also emerged that the Shona commercial advertisements had a presenting and a hidden agenda at the same time. To achieve this the advertisements used persuasive techniques such as advertising claims, cultural hooks and personalities as spokespersons. It was also noted that most readers of advertisements do not interpret them up to the hidden persuaders but end with the direct meaning. On the other hand the Shona advertisements that gave information such as health issues have no hidden agenda. One recommendation made is that advertisements be read and studied to raise the level of awareness about the persuasive techniques used in order to distinguish between misleading advertising and those that give useful information. Some recommendations were made for future research such as carrying out similar studies of informal Shona advertisements, advertisements by n'angas/inyangas (traditional healers), prophets and political campaigns. / African Languages / M.A. (African Languages)

The research highlights the problems of the diglossic relationship between Shona and English in the teaching-learning situation in Zimbabwe secondary schools. It focuses on how English as a high variety language adversely affects the performance of learners writing 'O' level Shona examinations in secondary schools. The research also confirms that teachers and learners of Shona in Zimbabwean secondary schools have a negative attitude towards Shona. Finally, the use of English in the teaching of Shona, the less hours allocated to Shona, the low esteem of Shona vis-à-vis the dominance of English and the association of English with social mobility impact on the attitude of students towards Shona as a subject. This linguistic attitude coupled with orthographic problems causes low passes in Shona at 'O' level. Hence, one proposes, language awareness campaigns and the use of Shona in the teaching of practical criticism and grammar. / African Languages / M.A. (African Languages)

The study sought to explore possibilities of harmonising Shona-Nyai cross-border varieties in Zimbabwe and Mozambique. Emerging from the responses were problems of attitudes, ignorance of what the harmonisation project entails and the different levels of development among the varieties to be harmonised. Participants believed that the challenges they faced could be resolved and they proposed some intervention strategies. Results from the questionnaire, the interview and documents analysed affirmed the generally held view that, the future of Shona-Nyai as a language and culture is securely in the hands of the speakers’ initiatives. The argument of the study has been that, the success of such a harmonisation project depends on the presence of favourable and conducive political and economic conditions through enabling language engineering activities. Information collected from the questionnaires was mainly presented in tables and information from interviews and document analysis was presented qualitatively in words. The language as a right and the language as resource orientations of language planning guided this study. The intention was to show that the preservation of linguistic diversity is important in the maintenance of group and individual identity and harmonisation should further this cause. Findings from this thesis indicate that for a successful harmonisation project to take place there is need for research in the documentation of underdeveloped Shona-Nyai varieties so that they have some presence in the education domain. The study recommends that people’s mindsets must be changed by packaging the harmonisation project in a way which they understand and appreciate. A holistic approach in solving the language problem can be achieved through a mixed approach of language policy formulation. / African Languages / D. Litt. et Phil. (African languages)

This study sought to investigate and to record any recurring patterns in the form and communicative impact of Shona advertisements. Motivation to carry out the study came from a realisation of a growing interest in using the Shona language for advertising and the fact that very few studies have been done on Shona advertisements. For methodology, examples of Shona advertisements were qualitatively analysed using some communications and discourse analysis approaches of the speech act theory and text linguistics. A structured interview with advertising agencies randomly selected and a questionnaire on the impact of advertisements were also used. The findings of the research included that Shona was used in advertisements in order to reach out to the majority of the Zimbabwean population. In addition, Shona was also found to have been developed enough to handle formal issues like advertisements. This finding further shows that Shona advertisements reflect an instance of diglossia leakage from Shona L(ow) to Shona H(igh). Another finding is that Shona advertisements reflect some characteristics of the Shona speech community in form. These include code-switching, slang and word- division problems. An innovation in code-switching noted in some Shona advertisements is the use of three languages, namely, English, Shona and Ndebele in one advertisement. It was also established that everything about the elements of Shona advertisements communicate. For instance, the message may be visual, tactile and olfactory. It also emerged that the Shona commercial advertisements had a presenting and a hidden agenda at the same time. To achieve this the advertisements used persuasive techniques such as advertising claims, cultural hooks and personalities as spokespersons. It was also noted that most readers of advertisements do not interpret them up to the hidden persuaders but end with the direct meaning. On the other hand the Shona advertisements that gave information such as health issues have no hidden agenda. One recommendation made is that advertisements be read and studied to raise the level of awareness about the persuasive techniques used in order to distinguish between misleading advertising and those that give useful information. Some recommendations were made for future research such as carrying out similar studies of informal Shona advertisements, advertisements by n'angas/inyangas (traditional healers), prophets and political campaigns. / African Languages / M.A. (African Languages)

The research highlights the problems of the diglossic relationship between Shona and English in the teaching-learning situation in Zimbabwe secondary schools. It focuses on how English as a high variety language adversely affects the performance of learners writing 'O' level Shona examinations in secondary schools. The research also confirms that teachers and learners of Shona in Zimbabwean secondary schools have a negative attitude towards Shona. Finally, the use of English in the teaching of Shona, the less hours allocated to Shona, the low esteem of Shona vis-à-vis the dominance of English and the association of English with social mobility impact on the attitude of students towards Shona as a subject. This linguistic attitude coupled with orthographic problems causes low passes in Shona at 'O' level. Hence, one proposes, language awareness campaigns and the use of Shona in the teaching of practical criticism and grammar. / African Languages / M.A. (African Languages)

The study is an explication of the representation of traditional and faith healers in Zimbabwean newspapers. This is done through analysing newspaper articles from selected Zimbabwean Newspapers. Kwayedza, Umthunywa, The Herald, NewsDay, Daily News and two tabloids which are Bulawayo Metropolitan (B-Metro) and Harare Metropolitan (H-Metro) are the papers that were used in the study to pursue the purpose of the study. The study is guided by the Afrocentricity and the extended pragma-dialectic theory. The theories allow the study to explore the issue of traditional and faith healers in line with the political, economic and the social context which shape the system in which they find themselves. The study recognises that traditional healing is the father of all healing systems in Africa. Faith healing and Western medicine are both colonial phenomena; they came into limelight following the colonisation of Africa thereby giving African countries a three-tier health system that comprises of traditional healers, faith healers and medical doctors. The research adopts a qualitative research paradigm. Data for the research is extracted from interviews, critical discourse analysis of newspaper articles and questionnaires. The study established that traditional healers are diabolically represented in Zimbabwean newspapers and this is because of Eurocentrism which is still rife in the minds of Zimbabweans. Eurocentrism depicts people of the African race as inferior, uncivilised, barbaric, savages and chaotic and this annihilates and dehumanises Africans. Faith healers on the other hand receive both positive and negative representation. Positive representation is necessitated by the idea that they are aligned to Christianity and negative representation emanates from the idea that their healing systems embrace the African understanding of disease and illness. The study concludes that the stories are a reflection of the idea that both the media and the minds of the people involved in news production are still held in colonialism. It is therefore concluded that media representation of traditional and faith healers is colonised. The study therefore advocates for the centering of the African in newspaper discourse about traditional and faith healers. / African Languages / D. Litt. et Phil. (African Languages)