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An investigation about e-commerce integrated with shopping mall – How can a shopping mall integrate e-commerce? / An investigation about e-commerce integrated with shopping mall – How can a shopping mall integrate e-commerce?Magnusson, Louise, Sjöberg, Milja January 2014 (has links)
The shopping mall branch has estimated that the turnover of e-commerce will double within the upcoming ten years (NSCS, 2013). The growth can thus stop for shopping malls and there is a risk that some shopping malls end up being "dead-malls", completely losing their turnover. The thesis starts off with presenting the background for the factors of trade, i.e. e-commerce and shopping malls. This is followed by a presentation of which integration possibilities there are in Sweden today and by examples from the British market. Thereafter follows a section on integration possibilities that shopping malls can use in order to integrate e-commerce instead of regarding it as a threat. This can be done in several ways, e.g. by virtual shopping malls, portals, click and collect, check and reserve, showrooms or a virtual shopping wall. The thesis also considers the question of how one can evaluate integration possibilities efficiently. E-commerce will have an impact on shopping malls and some of these consequences are taken up and discussed. The consequences are amongst others a change in shopping space, rental contracts, tenant mix, the shopping mall visit experience, service, image, multi-channel strategy, lower in-shop prices etc. Then, some of the latest trends are revealed, gathered from a workshop that we organized together with WSP. That workshop was taken part in by some experienced guests within the shopping mall branch, e.g. JLL, Vasakronan, ElinderSten Arkitekter, NCSC and Centrumutveckling. The Thesis is concluded with a vision of how a typical shopping mall will look like in 2025. / Köpcentrumbranschen har uppskattat att näthandelns omsättning kommer att fördubblas inom de tio kommande åren (NCSC,2013). Tillväxten kan då komma att stanna upp för köpcentrumen och det finns en risk för att vissa köpcentrum kommer att bli "dead-malls" och tappa sin omsättning. Arbetet börjar med en litteraturstudie och bakgrundsavsnitt om handelns faktorer samt historia och fakta om e-handeln och köpcentrummet. Detta följs utav en kartläggning av vilka integrationsmöjligheter som finns i Sverige idag och exempel på hur det kan se ut i England. Efter det kommer ett avsnitt om integrationsmöjligheter som köpcentrumen kan använda sig av för att integrera e-handeln till köpcentrumen istället för att se e-handeln som ett hot. Detta kan göras på flera sätt, några utav dessa integrationsmöjligheter är till exempel, ett Virtuellt köpcentrum, en Portal, "Click and Collect", "Check and reserve", ett Showroom och en "Virtual shopping wall". Arbetet behandlar även hur man skulle kunna bedöma integrationsmöjligheternas lönsamhet. E-handeln kommer att påverka köpcentrum och några utav dessa konsekvenser tas upp och kartläggs. Konsekvenserna är bland annat en förändring av butiksytan, hyresavtalen, hyresgästmixen, betydelse av upplevelsen i ett köpcentrum, servicen, imagen, Multi-kanal-strategin och ett lägre pris i butiken mm. Några trendspaningar redovisas ifrån en Workshop som vi anordnade tillsammans med WSP. Denna Work shop gästades av erfarna inom köpcentrumsområdet ifrån Jones Lang Lasalle, Vasakronan, ElinderSten Arkitekter, Nordic Council of Shopping Centers och Centrumutveckling. Arbetet avslutas med en Vision om hur ett typiskt köpcentrum kommer att se ut 2025 och ett kapitel innehållande slutsatser och tips för vidare studier inom området.
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MALLOCALYPSE: the loss of great spaceBrady, Adam January 2013 (has links)
The contemporary North American believes that you can purchase happiness. We search in boxes labeled new and improved, looking for products that are forever bigger, stronger, and faster. We want these things because they will make our lives easier, make us look prettier, and bring us social acceptance. It is our social insecurities that blindly drive this lifestyle. Happiness cannot be sold, and we have become mindless in our consumption.
It is in the heart of the suburban world where you can find the beginning of the end. It is the North American shopping mall. We created it as means to meet our demands for more convenient access to stores and services. Its design was manipulated, unapologetically perfected, and rigorously overproduced. The mall has replaced our town squares and main streets with fields of asphalt, yields of the same giant signs, neon lights and brand names. The public realm has been privatized and commercialized.
The zombie apocalypse is upon us. The shopping mall stands among us as the reanimated corpse of the dead downtown and represents the loss of great space. Through horror films and personal inflection, a biography of the mall, and a literary dissection of its contemporaries, this thesis examines the misconceptions of North American public spaces through the shopping mall and branded culture. This thesis rediscovers the practise of creating great space through an architectural discourse of the Humbertown Shopping Centre. We desperately need spaces for the living. I argue for public spaces that serve no commercial intent, but rather nourish our desires for authentic human interaction.
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Shopping Mall and Department Store Consumers¡¦ Life Style and Consumer Behavior in KaohsiungHsieh, Chia-en 07 March 2012 (has links)
In recent years, population inflow and population in Kaohsiung has constantly increased. Besides, every shopping mall and department store has discovered that the consumption in Kaohsiung has improved as well. As a result, density of shopping mall and department store in Kaohsiung appears to be high and competitive.
This study indicates that it is important to analyze the consumers in order to find and understand consumer insight. Includes where are the consumers are located, how the consumers¡¦ demographic variables distributed , consumers¡¦ needs ,buying behavior of consumers and what factors influence the way they choose shopping mall and department store.This study aims at the consumers of shopping mall and department store. By using questionnaire to describe different living style and using living style variables to segment the market. Then to further depict demographic variables and consumer behavior features in every living style segment in order to further understanding the shopping mall and department store consumers.
This questionnaire survey has analyzed 338 copies. It shows that the majority of the shopping mall and department store consumers in Kaohsiung are age around 20-29, single female, occupations as students or in service industry. And by using cluster analysis, living style as a fundamental factors, to divide the consumers of shopping mall and department store into four group, home-valued type, information-gathering, price-calculated type and impulse shopping. Finally, the study discussed the similarity and difference between these groups.
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Experience marketing, value and customer experience of the relationship between intention - to dream of the era shopping mall as an example- ju Chu, Hsin 24 June 2008 (has links)
Pine and Gilmorey (1998) declared a welcome message for all to the age of experience economy. Economic value has evolved from primary products, manufactured products and services into the fourth kind of economic products: experience. Service oriented economy cannot satisfy consumers anymore, along with the commercialization of services, experience has became the core of economics, thus the era of experience economy arrives.
Taiwan has the highest density of department stores and shopping malls. Shopping malls combines retailing, services and entertainment, yet no significant differences in images perceived by the market are found in comparison with department stores in Taiwan. Consumers cannot distinguish between shopping malls and department stores, thus poses a great challenge for shopping malls. They would have to reconsider positioning and marketing strategies of their own. Thus this research aims at understands could experience marketing be effective in the realm of shopping malls in the age of experience economy.
This thesis serves Dream-Mall as the study case and experience value as the intervening variable in order to understand would customer experiences formed in the malls via experience marketing efforts be sufficient in affecting customers¡¦ behavior intentions.
Conclusions are as follows: dimensions of experience marketing are significantly positively related with experience values, as well as with intentions of customers¡¦ behaviors.
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A Study of key Success Factors for Shopping MallLin, Chung-cheng 03 September 2008 (has links)
Most of Shopping malls in Taiwan locate in downtown. In city Taipei, city Taichung, and city Kaohsiung, homogeneous competitiveness between rapidly growing department stores blooms. The majority of survivalists are with great enterprise groups as capital back-up. Chain shopping mall becomes a trend. The growth of shopping mall steps into a high density and intense competitiveness age. When facing such highly homogeneous competitive shopping malls, how to find the way out from the price competition of the red ocean, and to create the successful market share, is the main point of this paper.
In this study, we adopted the Satty¡¦s Analytic Hierarchy Process (AHP) to establish individual multi-estimate criteria models of the key decision-making factors, and then by AHP qualitative and quantitative questionnaires, undertook research and analysis of various key decision-making factors. Finally, the Analytic Hierarchy Process was applied to calculate the ¡§weighting¡¨ and to sequence the priority of these factors so that the weighting of key success factors can be discussed and proved. Through SWOT analysis and five forces as well as a comparison with Treasure Island, the key success factors for the Dream Mall were identified.
The result of the research is to help to offer a develop-oriented location of shopping malls and to invent the management strategies which differ from competitors. According to the result of survey that we can define the sequence are transportation, parking, multifunction and customer stratify. Meanwhile, in the factor of transportation which the public transportation system is first priority; in the factor of parking which the parking space is the first priority; in the factor of multifunction which the department store and movie town is the first priority; in the Customer stratify which the safety is most concern by customer. It is helpful and meaningful which provide to President Shopping mall owner define the strategy according to the key success factor.
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An Inquiry on Types of Shoppers and Their Choices over the Same-Product-Category Stores in a Mega Mall in Southern TaiwanWang, Szu-wen 10 August 2009 (has links)
With the emergence of urban shopping mall in Taiwan, the general commodity marketers created a new retailing business model. Several stores of the same product category convene together in the mall to take advantage of the congregation of a consumer crowd.
The current study conducted a questionnaires survey at Dream Mall of Kaohsiung, Taiwan, studying consumer behavior regarding the same-product category store: purchase readiness, information search, and store choice. The three testing same-category-stores in the mall are Daiso, Nitori and the Working House, which all are selling household wares. Another two major topics of the current research are shopper types and evaluation of shopping mall.
The 468 valid consumer subjects for the study were randomly solicited to participate the questionnaires survey at the door fronts of each above stores.The result of indicates there exist different types of shopper in the mall., There are significant differences in terms of purchase readiness and in information search. Moreover, purchase readiness and attribute consideration on products significantly affect their store choice.
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MALLOCALYPSE: the loss of great spaceBrady, Adam January 2013 (has links)
The contemporary North American believes that you can purchase happiness. We search in boxes labeled new and improved, looking for products that are forever bigger, stronger, and faster. We want these things because they will make our lives easier, make us look prettier, and bring us social acceptance. It is our social insecurities that blindly drive this lifestyle. Happiness cannot be sold, and we have become mindless in our consumption.
It is in the heart of the suburban world where you can find the beginning of the end. It is the North American shopping mall. We created it as means to meet our demands for more convenient access to stores and services. Its design was manipulated, unapologetically perfected, and rigorously overproduced. The mall has replaced our town squares and main streets with fields of asphalt, yields of the same giant signs, neon lights and brand names. The public realm has been privatized and commercialized.
The zombie apocalypse is upon us. The shopping mall stands among us as the reanimated corpse of the dead downtown and represents the loss of great space. Through horror films and personal inflection, a biography of the mall, and a literary dissection of its contemporaries, this thesis examines the misconceptions of North American public spaces through the shopping mall and branded culture. This thesis rediscovers the practise of creating great space through an architectural discourse of the Humbertown Shopping Centre. We desperately need spaces for the living. I argue for public spaces that serve no commercial intent, but rather nourish our desires for authentic human interaction.
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The impact of shopping mall developments on consumer behaviour in township areasMokgabudi, Lebogang Refilwe 02 June 2012 (has links)
The objective of the study was to evaluate the impact of shopping mall developments on consumer behaviour in township areas. Local and international research indicated that shopping mall developments in low-income communities result in several benefits for consumers, such as convenient location; a larger variety of goods offered, lower prices than small retailers in the area and better quality of goods, amongst others. Studies also indicated that the choice of the preferred supermarket/shopping mall is not a rational decision based only on pricing, but on a compromise of satisfying economic, social and psychological needs. A two part mixed methodology, which employed both qualitative and quantitative methods, was adopted. This included semi-structured interviews with retail experts and interview-administered questionnaires with the primary retail shopper in the household. The sample population was Alexandra Township in Gauteng, South Africa. Findings revealed that low-income consumers prefer to shop from the closest shopping mall instead of small retailers/Spaza Shops because of the lower prices and a larger variety of goods offered. However, evidence suggested that consumers prefer to shop at a shopping mall that represents their desired lifestyle, therefore shopping mall developments in township areas, do not fulfil the social and aspirational needs of low-income consumers. For this reason, low-income consumers continue to purchase from malls in urban areas.</pCopyright / Dissertation (MBA)--University of Pretoria, 2012. / Gordon Institute of Business Science (GIBS) / MBA / unrestricted
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A redesign of a pedestrian passage in Skärholmen Centrum : - variation on modernism´s theory of functional colorDydek, Marta January 2019 (has links)
Original project of Skärholmen was composed of a system of public spaces, but this was `broken´ by the closure of the connection between the two squares in 1986. Street between shopping buildings became part of the shoping mall. The current situation is dominated by the activity of consumption, and Storholmsgatan is characterized by an atmosphere of anxiety and constant over-stimutation. The project aims to think through what form of ´restoration´ of this system of public spaces could take. How can we work with quite constrained, long, linear spaces as site for architecture? What is the role of rhythm in producing experience? A theme for design is to produce spacial hierarchy and make a contemporary variation on modernism’s approach of the funcional color in design process.
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Acoustical Evaluation Of Shopping Mall TypologyCaliskan, Ekrem Bahadir 01 September 2010 (has links) (PDF)
Acoustic design of shopping malls which have become very popular in recent years, has gained importance and it has been considered as an integral part of the design &ndash / construction and life cycle treatment of such complex &ndash / functional buildings. In this study, acoustic qualities of shopping malls are to be inquired by focusing on circulation areas and atrium spaces where noise is one of major disturbances. In this context, first taxonomy of shopping malls regarding their geometrical forms is to be proposed together with plan layouts, construction materials and spatial organizations. Then some of these malls in representing major characteristics of the each class in the taxonomy are to be acoustically analyzed and compared with standards by aiming to provide some guiding principles for acoustical design of such spaces.
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