Submitted by Marta Sofia Marques de Sá Fardilha (fardilha.marta@gmail.com) on 2015-01-09T15:44:00Z No. of bitstreams: 1 MARTA FARDILHA_MPGI_Dissertation_0115.pdf: 1950592 bytes, checksum: a2ab81f8a2e1c90ff340191d57bb3e95 (MD5) / Approved for entry into archive by Luana Rodrigues (luana.rodrigues@fgv.br) on 2015-01-09T18:10:02Z (GMT) No. of bitstreams: 1 MARTA FARDILHA_MPGI_Dissertation_0115.pdf: 1950592 bytes, checksum: a2ab81f8a2e1c90ff340191d57bb3e95 (MD5) / Made available in DSpace on 2015-01-09T19:36:47Z (GMT). No. of bitstreams: 1 MARTA FARDILHA_MPGI_Dissertation_0115.pdf: 1950592 bytes, checksum: a2ab81f8a2e1c90ff340191d57bb3e95 (MD5) Previous issue date: 2014-12-11 / The Brazilian luxury goods market has been registering substantial growth with many international brands establishing presence in the country. When entering the market, the perfect location seems for most of them to be found in Iguatemi Group’s Shopping Malls. This research focuses the topic of Luxury Market and Retail, in the form of a case study on Iguatemi Group, which tries to understand How is Iguatemi Group creating opportunities for International Luxury Brands in Brazil? To understand the context of the case, the text explores the Brazilian market evolution, its attraction factors and challenges, the location choice methodology used by international luxury brands, and finally, how is the Iguatemi Group creating opportunities for these brands in Brazil. For doing so, a multiple-methods approach was followed so to achieve a non-biased result. In-depth interviews were conducted with Iguatemi’s managers, international luxury brands’ managers and experts in luxury market and retail; non-participant observation was held, and documentation was examined. The research found that the entry of International Luxury Brands in Brazil started about 20 years ago, mainly explained by the positive structural economic reforms Brazil experienced in this period. 60% of the studied brands chose São Paulo’s Iguatemi malls as first location, in particular Iguatemi São Paulo and JK Iguatemi. The preference over these locations relies mainly on the reputation of the Iguatemi brand and on its positioning in the market which seems to be aligned to that of these brands. From its side, Iguatemi has started actively gathering international luxury brands into the market since 15 years ago, and has intensified its action by creating iRetail, an internal company to the group representing some international luxury brands in Brazil, which have, thus, exclusive locations in its malls. The role of Iguatemi, hence, goes beyond that of a real estate company, by approaching the market with a 360° strategy. These findings contribute for academic purposes, in the extent to which they propose a so far rather unexplored topic, and for managerial purposes by describing a best practice in the shopping center sector. However, the study does not mean to be generalized. Consumers’ perspectives on Iguatemi Group were not addressed; rather, the research took a business to business approach. / O mercado de bens de luxo no Brasil tem registrado um crescimento substancial, marcado pela entrada de várias marcas internacionais no país. A maioria destas marcas parece ter encontrado a melhor localização nos centros comerciais do Grupo Iguatemi. Esta pesquisa tem como tópico o Mercado de Luxo e o Varejo, na forma de um estudo de caso sobre o Grupo Iguatemi, e tenta entender Como o Grupo Iguatemi está criando oportunidades para marcas de luxo internacionais no Brasil? Para compreender o contexto do caso, o texto explora a evolução do mercado de luxo brasileiro, os seus fatores de atração e desafios, a metodologia utilizada na escolha de localização feita pelas marcas internacionais e, finalmente, como está o Grupo Iguatemi criando oportunidades para elas no Brasil. Para isto, múltiplos métodos foram utilizados, na tentativa de conseguir um resultado não enviesado. Entrevistas semiestruturadas foram conduzidas com gestores do grupo Iguatemi, assim como com gestores de marcas de luxo internacionais e peritos do mercado de luxo e varejo; observação não participante foi dirigida e documentação foi examinada. A pesquisa concluiu que a chegada de marcas internacionais ao mercado brasileiro começou há 20 anos atrás, principalmente explicada por positivas reformas econômicas pelas quais o Brasil passou nesse período. 60% das marcas estudadas localizaram a sua primeira loja nos centros comerciais do grupo Iguatemi em São Paulo, nomeadamente no Iguatemi São Paulo e no JK Iguatemi. A preferência por estas localizações está, sobretudo, ligada à reputação da marca Iguatemi e ao seu posicionamento no mercado, o qual parece estar alinhado ao posicionamento destas marcas. O grupo Iguatemi começou há 15 anos um trabalho de atração destas marcas para o mercado brasileiro, trabalho este que foi intensificado com a criação da iRetail, uma empresa interna ao grupo que representa algumas das marcas de luxo internacionais presentes no mercado, com localizações exclusivas nos centros comerciais Iguatemi. O papel do Iguatemi vai, então, além do papel de uma empresa imobiliária, abordando o mercado de luxo com uma estratégia de 360º. Estes resultados contribuem para fins acadêmicos, uma vez que exploram um tópico ainda inexplorado, e para fins de gestão, uma vez que descrevem uma best practice no setor de centros comerciais.

The aim of this diploma theses is some analysis of attitudes and shopping behaviour in department store Dvořák in Tábor. The investigation was made by marketing research. Its target was to analyze the perception of consumers, their feelings and opinions through the questionnaires. Another aim was to find out from which reasons consumers visit this store, what are they buying, how do they find the environment and what about global features of the store.

Mall after mall was built in American cities, exhaustively emulated by developers often working in concert with civic governments. In service of capital, neoliberal urban governance engages in the risky subsidization of spatio-spectacle production, working together with private business entities to bolster tax revenue and aid in private capital accumulation. The extensive replication of malls in close geographic proximity to one another across the American landscape, erected through the neoliberal partnerships of civic governments and private business interests, has greatly contributed to mall decline and mall death. There is now, however, a new spatio-spectacle that has arisen to take the place of the "great American shopping mall"—the luxury mixed-use development. These luxury mixed-use projects have been adopted as a new trend within urban development following the reality of sweeping mall decline and are proliferating across the (sub)urban landscape. Luxury mixed-use developments, I argue, are merely a continuation of late capitalism's problematic spectacle fetish. Moreover, this process is revealed to be inextricably entangled with gentrification, driven by cities' neoliberal desires to become/maintain status as global, "world-class" cities, performed through the spatialized ideology of neoliberal multiculturalism.

The main objective of the master´s thesis was a design of the town house in the complicated topografical situation of the foothill of Pekařská street. The topography of the building site is influenced by its surroundings. The street Pekařská is lowering from east to west, but the road Anenská is rising from east to west. The biggest difference between the the lowest and the highest point of the site is 7,5 m. This situation enables to design three entrances to three different floors of the building. An outstanding point of the design of the house is a composition axis which is running up Pekařská street. The town house is facing this axis thus the main entrance of the house is accented. There was a compact house designed, which takes advantage of its very good position – there is a two-floor solution with a shopping mall. The hall in its middle is opening over two floors and it is lightened through a roof lightwell. On this platform is situated an „L“ shaped part of the building, which creates a protection against very noisy Pekařská street. The house is opening its form to the south, to a sunny roof garden. This garden is opened only for inhabitants of the house. The garden improves the quality of the living in the house and substitutes a green area, which used to be in this place. The shape of the building is lowering down from Pekařská street to Anenská road. There are some terraces designed this way to improve the living in the roof apartments and provide a beatiful view to the west.

Titel - En gallerias kommersiella miljö: Besökarens individuella upplevelse Ämne - Företagsekonomi, kandidatuppsats på C-nivå Författare - Hilda Gustafsson, My Kristiansson & Camilla Romberg Handledare - Dan Halvarsson Frågeställningar - Hur är den individuella besöksupplevelsen i en gallerias kommersiella miljöer, utifrån människans fem sinnen och dess multisensoriska sinnesupplevelse? Vad påverkar den individuella besöksupplevelsen i en gallerias kommersiella miljöer, utifrån människans fem sinnen och dess multisensoriska sinnesupplevelse? Syfte - Syftet med denna studie är att studera och skapa förståelse för hur besökaren uppmärksammar en gallerias kommersiella miljö, samt hur denna miljö påverkar besökarens individuella upplevelse utifrån sinnesmarkandsföring. Detta då få studier inom ämnet i sinnesmarkandsföring har genomförts. Metod - Studien innefattar ett induktivt synsätt och en kvalitativ metod. Studien har fokuserat på två torg som finns i gallerian Emporia i Malmö. Där har det utförts semistrukturerade intervjuer vid insamling av empirisk data. Analys - Utgångspunkten i studien är sinnesmarknadsföring, som handlar om hur olika sinnen enskilt samt i kombination har stimulerat besökare och påverkat deras upplevelse i en galleria. Empirin har sedan sammankopplats med teorier inom sinnesmarknadsföring. Slutsats - Båda torgen väckte stor uppmärksamhet hos intervjupersonerna. Generellt upplevdes det Gröna torget som positivt för intervjupersonerna medan det Blå torget upplevdes som både positivt och negativt. / Title - The servicescape in a shopping mall: The visitors’ individual experience Subject - Business Economics, bachelor thesis Authors - Hilda Gustafsson, My Kristiansson & Camilla Romberg Tutor - Dan Halvarsson Presentation of the questions - How is the visitors’ individual experience in a shopping mall, on the basis of the human five senses and multisensory? What affects the visitors’ individual experience in a shopping malls servicescape, on the basis of the human five senses and multisensory? Purpose - The purpose of this paper is to study and create an understanding of how the visitor recognizes the shopping mall produced servicescapes, and how this servicescapes affects the visitor's individual experience based on sensory marketing. This is because few studies are conducted on the subject sensory marketing. Method - The study includes an inductive approach and a qualitative method. The study have been focused on two servicescapes that are in the shopping mall Emporia in Malmö, where there were used semi-structured interviews to gather empirical data. Analyse - The starting point was based on sensory marketing. It was about how different senses individually and combined had stimulated visitors and affected their experience in a shopping mall. The empirical data has then been linked with theories of sensory marketing. Conclusions - Both of the servicescapes attracted attention from the interviewed people. The interviewed people at the Green servicescape had a positive experience and at the Blue servicescape, did they have both positive and negative experience.

國民所得上升而提升了顧客購買力，物質需求不再像以往，現在同時必須滿足消費者休閒娛樂，因此結合購物以及餐飲與娛樂的大型購物中心逐漸拓展。本研究以資料採礦技術對T購物中心所提供之問卷進行資料分析，其中問卷包含了消費者基本資料、消費者行為與偏好、滿意度與建議四大部分，以統計方法分析會員與非會員之間的消費行為差異，進而做出市場區隔與行銷決策，增進顧客人數且提高消費意願和忠誠度，以及吸引非會員前來消費並申辦會員，提升顧客對T購物中心的依賴，並期望經由研究結果提供日後T購物中心於行銷計劃上之參考。 / The rising of national income promoted customers purchasing power. Material needs no longer as before,and must satisfy consumer entertainment at the same time now. Thus ,the shopping malls which combining shopping、dining and entertainment gradually expand. In this study,we used the technology of data mining to the questionnaires provided by T shopping Mall and conducted data analysis. The four parts of questionnaires contain basic information of consumers、consumer behavior、satisfaction and preferences. We analyze consumer behavioral differences between members and non-members by statistical methods and then make market segmentation and marketing decision, increase the number of customers and enhance consumer willingness and loyalty. Moreover, attract non-members to come and consume and bid for membership. Promote the dependence on T shopping mall of customers and expect the results to provide a reference on the marketing plan of T shopping mall in the future.

Diversas condições durante as etapas de produção dos alimentos podem levar à introdução de micro-organismos patogênicos nas refeições. Esse fato pode ser relevante nos serviços de alimentação localizados em shopping centers pela limitada área física, número de equipamentos insuficientes e volume de refeições servidas. O objetivo do presente estudo foi avaliar esse tipo de estabelecimento quanto ao cumprimento de boas práticas e verificar a presença de matéria orgânica e contaminação bacteriana residual em refrigeradores que haviam sido submetidos à limpeza de rotina. Vinte estabelecimentos localizados em um shopping center de Porto Alegre foram incluídos no estudo. Em cada estabelecimento foi aplicada a Lista de Verificação em Boas Práticas para Serviços de Alimentação prevista na Portaria nº 78 de 28 de Janeiro de 2009 (CEVS) e foram colhidas três amostras com intervalo mensal da parede interna do refrigerador no dia subsequente à limpeza de rotina. As amostras foram avaliadas pelo sistema Clean Trace (3M), quanto à presença de Listeria sp., Coliformes Totais e Escherichia coli. Os dados resultantes da aplicação da Lista de Verificação apontaram que 55% dos estabelecimentos não atingiram a pontuação mínima (>75%) para serem considerados satisfatórios. Em 95% (57/60) das amostras colhidas nos refrigeradores, demonstrou-se a presença de matéria orgânica residual. Já as análises microbiológicas apontaram ausência de Listeria sp., presença de de Coliformes Totais e E. coli em 8,3% e 1,6% das amostras, respectivamente. Não houve associação entre a classificação do estabelecimento (satisfatório/insatisfatório) e a presença de matéria orgânica residual ou Coliformes Totais nos refrigeradores. Estes resultados demonstram a necessidade de constante revisão e monitoramento dos processos de higienização de equipamentos em serviços de alimentação. / Several conditions during all stages of food production can lead to the introduction of pathogenic micro-organisms in food. This fact may be relevant in the food service located in shopping malls by limited physical area, insufficient number of equipment and volume of meals served. The aim of this study was to evaluate this type of establishment for compliance with good practices and verify the presence of organic matter and residual bacterial contamination in refrigerators that had been submitted to routine cleaning. Twenty establishments located in a shopping center from Porto Alegre were included in the study. In each establishment a Checklist for Good Practice for Food Services, provided by Resoltuion No. 78 published on January 28th 2009 (CEVS), was aplied, and three samples were collected at monthly intervals from the inner wall of the refrigerator on the day following the routine cleaning. The samples were evaluated by the Clean Trace system (3M) for the presence of Listeria sp., Total Coliforms and Escherichia coli. The data resulting from application of the Checklist showed that 55% of establishments didn’t attained the minimum score (> 75%) to be classified satisfactory. From de samples taken on the refrigerator’s inner wall, 95% (57/60) demonstrated the presence of residual organic. Nevertheless, microbiological analyzes showed absence of Listeria sp., and isolation of Total Coliforms and E. coli in 8.3% and 1.6% of the samples, respectively. There was no association between the classification of the establishment (satisfactory / unsatisfactory) and the presence of residual organic matter or total coliform in the refrigerator. The results demonstrate the need for constant review and monitoring and improvement of sanitizing procedures of equipment in food service.

Submitted by Rayssa Belke Silva (ra_belke@hotmail.com) on 2018-01-17T12:34:39Z No. of bitstreams: 1 Dissertação_RayssaBelke_VF.pdf: 1991164 bytes, checksum: 903e9c2f4673da811e575ed8b30509f3 (MD5) / Approved for entry into archive by Janete de Oliveira Feitosa (janete.feitosa@fgv.br) on 2018-01-19T16:43:31Z (GMT) No. of bitstreams: 1 Dissertação_RayssaBelke_VF.pdf: 1991164 bytes, checksum: 903e9c2f4673da811e575ed8b30509f3 (MD5) / Made available in DSpace on 2018-01-30T12:50:08Z (GMT). No. of bitstreams: 1 Dissertação_RayssaBelke_VF.pdf: 1991164 bytes, checksum: 903e9c2f4673da811e575ed8b30509f3 (MD5) Previous issue date: 2017-11-22 / Purpose - The objective of this work is to identify and analyze the role of innovation, in particular the use of information technology, in the marketing actions of the shopping malls and to evaluate its strategic role in the differentiation of the enterprises given the high competition of the market. Methodology - The methodology used in this research had qualitative approach with an exploratory character to obtain and analyze the data. It should be emphasized that the data were obtained through individual interviews based on a semi-structured questionnaire. In addition, a documentary survey was carried out by means of the analysis in the financial reports of the company. Findings - The final considerations demonstrate that innovation as a strategy of competitive advantage is still far below its potential in the two malls research objects. The shopping center model itself, in the cases examined, continues with a traditional bias and with structural gaps that are directly related to its difficulty adapting to technological advances and modifying its business strategy. Limitations - The main limitation of the research is the generalization from the analysis of two cases of application of information technology in marketing actions in Brazilian shopping centers. In addition, the innovations studied have specific characteristics, which could be characterized as experiments rather than current practices. Practical contributions - From these results, one can see that there is a broad field of development and solidification of marketing actions that involve IT innovation in shopping centers. However, in order to be successful, it is necessary to be preceded by some pre-requirements, such as improvement in the relationship between shopkeepers and administration, formalization of marketing planning, training of mall marketing teams and diversification of actions. Originality - This is one of the few study studies that evaluates the application of technology in promotional actions in Brazilian shopping malls / Objetivo – O presente trabalho tem como objetivo identificar e analisar o papel da inovação, em particular do uso de tecnologia da informação, nas ações de marketing dos shopping centers e avaliar o seu papel estratégico na diferenciação dos empreendimentos dada a alta concorrência do mercado. Metodologia – A metodologia utilizada nesta pesquisa teve abordagem qualitativa com caráter exploratório para obtenção e análise dos dados. Destaca-se que os dados foram obtidos por meio de entrevistas individuais fundamentadas em questionário semiestruturado. Além disso, foi realizado um levantamento documental por meio da análise nos relatórios financeiros da empresa. Resultados – As considerações finais demonstram que a inovação como estratégia de vantagem competitiva ainda está muito aquém do seu potencial nos dois shopping centers objetos de pesquisa. O próprio modelo de shopping center, nos casos examinados, continua com um viés tradicional e com gaps estruturais que estão diretamente relacionados a sua dificuldade em se adaptar aos avanços tecnológicos e modificar a sua estratégia empresarial. Limitações – A principal limitação da pesquisa está na generalização a partir da análise de dois casos de aplicação de tecnologia da informação em ações de marketing nos shopping centers brasileiros. Adicionalmente, as inovações estudadas possuem caráter pontuais, que mais poderiam ser caracterizadas como experimentos do que práticas correntes. Contribuições práticas – A partir desses resultados, pode-se perceber que existe um campo amplo de desenvolvimento e solidificação de ações de marketing que envolvam inovação em TI em shopping centers. Contudo, para que tenha sucesso, é necessário que seja precedido de alguns pré-requisitos, como a melhoria na relação entre lojistas e administração, formalização do planejamento de marketing, capacitação das equipes de marketing dos shoppings e diversificação das ações. Originalidade – este é um dos poucos estudos que avalia a aplicação de tecnologia em ações promocionais nos shoppings centers brasileiros

Cette thèse questionne le développement des centres commerciaux en France. Pour cela, elle analyse l’activité des professionnels dédiés à leur élaboration : les promoteurs d’immobilier commercial. Appréhendés au prisme des projets, les centres commerciaux apparaissent comme des constructions à la fois immobilières, économiques et politiques. Ce sont des biens immobiliers qui prennent la forme de « places de marché ». A ce titre, ils doivent attirer les protagonistes du commerce de détail (commerçants, consommateurs). Mais ils doivent aussi « se faire une place » dans les territoires. Là, les promoteurs sont confrontés aux élus locaux. Le développement des centres commerciaux s’inscrit dès lors dans une tension entre trois modes de définition des projets. Il revient aux promoteurs de les articuler au sein des systèmes d’acteurs qui entourent chaque réalisation. A travers une enquête par entretiens ; un travail d’archives portant sur quatre projets (Bercy Village, Le Millénaire, Odysseum, Ecoparc) ; et des analyses statistiques sur le profil des centres commerciaux en Île-De-France ; cette thèse démontre une tendance récente des promoteurs à prendre en compte la vision des élus engagés activement dans le développement de leurs villes depuis deux décennies. / In this dissertation we study the creation of shopping malls in France. We propose a sociology of market work of retail property developers. As marketplaces creators they have to involve retailers and consumers in their projects. They also have to organize a place for the market inside the cities. Thus, they confront local representatives. As a result these marketplaces creators have to deal with property, retailing and political issues. A tension between three kinds of projects definition emerges. Property developers' activity follows several steps which comprised attempts to articulate this tension. Based on interviews, analyses of four projects (Bercy Village, Le Millénaire, Odysseum, Ecoparc) and a statistical study of the shopping malls profiles in the Île-De-France region, we show that property developers recently follow the vision of local representatives involved in the urban development since the 1990's.

Diversas condições durante as etapas de produção dos alimentos podem levar à introdução de micro-organismos patogênicos nas refeições. Esse fato pode ser relevante nos serviços de alimentação localizados em shopping centers pela limitada área física, número de equipamentos insuficientes e volume de refeições servidas. O objetivo do presente estudo foi avaliar esse tipo de estabelecimento quanto ao cumprimento de boas práticas e verificar a presença de matéria orgânica e contaminação bacteriana residual em refrigeradores que haviam sido submetidos à limpeza de rotina. Vinte estabelecimentos localizados em um shopping center de Porto Alegre foram incluídos no estudo. Em cada estabelecimento foi aplicada a Lista de Verificação em Boas Práticas para Serviços de Alimentação prevista na Portaria nº 78 de 28 de Janeiro de 2009 (CEVS) e foram colhidas três amostras com intervalo mensal da parede interna do refrigerador no dia subsequente à limpeza de rotina. As amostras foram avaliadas pelo sistema Clean Trace (3M), quanto à presença de Listeria sp., Coliformes Totais e Escherichia coli. Os dados resultantes da aplicação da Lista de Verificação apontaram que 55% dos estabelecimentos não atingiram a pontuação mínima (>75%) para serem considerados satisfatórios. Em 95% (57/60) das amostras colhidas nos refrigeradores, demonstrou-se a presença de matéria orgânica residual. Já as análises microbiológicas apontaram ausência de Listeria sp., presença de de Coliformes Totais e E. coli em 8,3% e 1,6% das amostras, respectivamente. Não houve associação entre a classificação do estabelecimento (satisfatório/insatisfatório) e a presença de matéria orgânica residual ou Coliformes Totais nos refrigeradores. Estes resultados demonstram a necessidade de constante revisão e monitoramento dos processos de higienização de equipamentos em serviços de alimentação. / Several conditions during all stages of food production can lead to the introduction of pathogenic micro-organisms in food. This fact may be relevant in the food service located in shopping malls by limited physical area, insufficient number of equipment and volume of meals served. The aim of this study was to evaluate this type of establishment for compliance with good practices and verify the presence of organic matter and residual bacterial contamination in refrigerators that had been submitted to routine cleaning. Twenty establishments located in a shopping center from Porto Alegre were included in the study. In each establishment a Checklist for Good Practice for Food Services, provided by Resoltuion No. 78 published on January 28th 2009 (CEVS), was aplied, and three samples were collected at monthly intervals from the inner wall of the refrigerator on the day following the routine cleaning. The samples were evaluated by the Clean Trace system (3M) for the presence of Listeria sp., Total Coliforms and Escherichia coli. The data resulting from application of the Checklist showed that 55% of establishments didn’t attained the minimum score (> 75%) to be classified satisfactory. From de samples taken on the refrigerator’s inner wall, 95% (57/60) demonstrated the presence of residual organic. Nevertheless, microbiological analyzes showed absence of Listeria sp., and isolation of Total Coliforms and E. coli in 8.3% and 1.6% of the samples, respectively. There was no association between the classification of the establishment (satisfactory / unsatisfactory) and the presence of residual organic matter or total coliform in the refrigerator. The results demonstrate the need for constant review and monitoring and improvement of sanitizing procedures of equipment in food service.