The aim of this final thesis is to evaluate the economic efficiency of the realisation of a shopping center project. We can devide this work into two parts. The first one is concerning the theoretical explanation of an investment project, its financial aspects and the criteria for evaluating its economic efficiency. The second part focuses on the evaluation of the Tilla shopping center project according to the previous theoretical description. This evaluation is made by the net present value, the index of rentanility and the internal rate of return. In addition to the previous criteria there are the financial stability and the economic value added calculated to obtain a global view of this investment project.

This theses is speaking about the posibilities of commit a terrorist action through the agency of the dangerous chemical substances or explosive devices in the Czech Republics shopping centers. Teoretical part wants to give an informations about legislative base of this dilema, characteristic of the shopping centers, characteristic of the disposable resources to the perpetration the terrorist action and the instruments for the solution of theses expectional events. The unique survey is base of practical parts. The survey was carry out to the fading out the best possibilities to commit a terrorist action. More than twenty experts were the respondents. The another parts of the practical part are the descriptions of the scenarios of the terrorist action, suggestions to the protection of the persons in the shopping center and the crisis plan for the shopping center to the solution of the expectional event which is describe in this theses.

I Sverige sker det ständig en ökning av antal köpcentrum, vilket medför att konkurrensen om kunderna ökar. För att möta en ökande konkurrens och kunders krav har olika köpcentrumägare i allt större utsträckning börjat differentiera köpcentrumen. Syftet med vår uppsats är att undersöka hur val av inriktning påverkar utformning och strukturering av två olika köpcentrum, Triangelns Köpcentrum och Gallerian Storgatan, i Malmö. Vi ska dessutom undersöka hur differentiering och profilering påverkas beroende av deras inriktning.Beroende av inriktning är ett köpcentrum riktat till olika kundsegment. För att nå och tilltala denna kategori försöker köpcentrumets förvaltare stärka varumärket och profilera sig med hjälp av marknadsföring och utformning. Mixen av hyresgäster och deras placering är också viktiga faktorer för att skapa en attraktiv atmosfär för den kategori människor man valt att vända sig till. Gallerian Storgatan är ett köpcentrum som riktar sig till en smal målgrupp genom en typ av produkter, medan Triangelns Köpcentrum riktar sig till en bredare målgrupp genom flera produktgrupper. De olika inriktningarna påverkar mixen av hyresgäster och hur förvaltarna arbetar med mångfald av butiker. I köpcentrumen styrs utformning och strukturering på olika sätt, vilket påverkar valet av butiker, caféer och restauranger. Med detta som utgångspunkt försöker de skapa en egen profil och koncept. / The property owners' strategies for shopping centers - A comparative study of two shopping centers. In Sweden there are a constantly increasing number of shopping centers, which proportionally increases the competition for customers. To meet escalating competition and customer demands, shopping centers have begun diversifying, some quite extensively.The purpose of our study is to examine how the concept affects the design and structure of two different shopping centers in Malmö, Triangelns Köpcentrum and Gallerian Storgatan. We shall also examine how this diversification affects the profile and marketing strategies of these two shopping centers depending on which target groups they aim to obtain.The shopping center owners target different customer groups depending on marketing strategies. Managers try to strengthen their images toward the right customer groups through the use of attractive marketing and profiling policies. Using a correct mixture of tenants creates a harmonic feeling throughout the shopping center and this plays an important roll in attracting the desired customer groups.Gallerian Storgatan wants to attract a smaller target group of customers and therefore has a limited product range, while Triangelns Köpcentrum that wants to attract a larger customer group and therefore has a larger product range. The range of tenants in a shopping center and the placement of shops, cafés and restaurants are strongly influenced by the managers different structuring and design ideas. With this under consideration, we can conclude that the managers are trying to create their own unique concept and profile.

Between 1960 and 1992, American artist George Tsutakawa (1910 – 1997) created more than sixty fountain sculptures for publicly accessible sites in the U.S., Canada, and Japan. The vast majority were made by shaping sheet bronze into geometric and organically inspired abstract forms, often arranged around a vertical axis. Though postwar modernist artistic production and the issues it raises have been widely interrogated since the 1970s, and public art has been a major area of study since about 1980, Tsutakawa's fountains present a major intervention in North America's urban fabric that is not well-documented and remains almost completely untheorized. In addition to playing a key role in Seattle's development as an internationally recognized leader in public art, my dissertation argues that these works provide early evidence of a linked concern with nature and spirituality that has come to be understood as characteristic of the Pacific Northwest. Tsutakawa was born in Seattle, but raised and educated primarily in Japan prior to training as an artist at the University of Washington, then teaching in UW's Schools of Art and Architecture. His complicated personal history, which in World War II included being drafted into the U.S. army, while family members were interned and their property confiscated, led art historian Gervais Reed to declare that Tsutakawa was aligned with neither Japan nor America – that he and his art existed somewhere in-between. There is much truth in Reed's statement; however, artistically, such dualistic assessments deny the rich interplay of cultural allusions in Tsutakawa's fountains. Major inspirations included the Cubist sculpture of Alexander Archipenko, Himalayan stone cairns, Japanese heraldic emblems, First Nations carvings, and Bauhaus theory. Focusing on the early commissions, completed during the 1960s, my study examines the artist's debts to intercultural networks of artistic exchange – between North America, Asia, and Europe – operative in the early and mid-twentieth century, and in some cases before. I argue that, with his fountain sculptures, this Japanese American artist sought to integrate and balance such binaries as nature/culture, intuition/reason, and spiritual/material, which have long served to support the construction of East and West as opposed conceptual categories. / Graduate

No description available.

Submitted by Marta Toyoda (1144061@mackenzie.br) on 2017-05-12T20:54:43Z No. of bitstreams: 2 Raquel Sanches Manfredini.pdf: 9326728 bytes, checksum: 108652952a4df8329869e0e3ab68dd07 (MD5) license_rdf: 0 bytes, checksum: d41d8cd98f00b204e9800998ecf8427e (MD5) / Approved for entry into archive by Paola Damato (repositorio@mackenzie.br) on 2017-05-16T14:32:20Z (GMT) No. of bitstreams: 2 Raquel Sanches Manfredini.pdf: 9326728 bytes, checksum: 108652952a4df8329869e0e3ab68dd07 (MD5) license_rdf: 0 bytes, checksum: d41d8cd98f00b204e9800998ecf8427e (MD5) / Made available in DSpace on 2017-05-16T14:32:20Z (GMT). No. of bitstreams: 2 Raquel Sanches Manfredini.pdf: 9326728 bytes, checksum: 108652952a4df8329869e0e3ab68dd07 (MD5) license_rdf: 0 bytes, checksum: d41d8cd98f00b204e9800998ecf8427e (MD5) Previous issue date: 2017-02-21 / Fundo Mackenzie de Pesquisa / Since the first shopping had been built in Brasil, it has been modificating over the last 50 years because of cultural, urban and environmental changes that had expand its functions beyong to a comercial centre to a lazer and living places. Because of social, environmental and economical changes those were accentuated by energy crisis at 2001, when “Apagão” happens, and in 2015 by insufficient energy production by hydro power because drought. It was therefore sought to design shopping malls with better quality of internal space and with reduced energy consumption during the operation of the building This research aims to achiving lighting design performance, spatial quality and energy efficiency throught daylight design strategies, when improving the porcentage of areas those are permeated by natural light and its integration to artificial lighting system. There were made some proposals with parametric variations and diferente translucent materials were applied in vertical and horizontal windows of two diferentes typologies, 2 and 4 floors at São Paulo metropolitan region. The assessment of buildings undertook in loco measurements, simulation based-model through ReluxPro and the analysis of the comsumption index of the envelope, defined by RTQ-C Procel of proposals made, in order to indicate the better strategies for design performance and to determine the relation between shape and amount of indoor light. The results showed the possibility of increasing daylight harvesting in both cases beyong to RTQ-C requires, however they are protected using innovative diffused daylight systems. In addition, the vertical openings are essencial to better distribution of light and to create points of interest in tall buildings. / Os shopping centers se modificaram ao longo de 50 anos desde sua implantação no Brasil em função das mudanças culturais, urbanas e ambientais expandindo suas funções além de centro de compras para espaços de convivência e lazer. Em decorrências das necessidades de adequações sociais, ambientais e econômicas agravadas pelas crises energéticas em 2001, quando ocorreu o “Apagão” e novamente em 2015, com a redução de produção energética por hidroelétricas devido à estiagem. Buscou-se assim, projetar shopping centers com melhor qualidade do espaço interno e com redução de consumo de energia durante a operação do edifício. A presente dissertação abordará a iluminação natural como diretriz projetual de melhoria de desempenho luminoso, buscando a qualidade espacial e eficiência energética a partir da ampliação de porcentagem de áreas permeadas pela luz natural e da compatibilização do sistema de iluminação artificial. Foram realizadas propostas projetuais por meio de aplicação de variações paramétricas e de diferentes materiais translúcidos de fechamento nas aberturas verticais e horizontais, em dois edifícios de diferentes tipologias, 2 e 4 pavimentos, na região metropolitana de São Paulo. A avaliação dos edifícios incorporou medições in loco, simulações computacionais com o software ReluxPro e análise do índice de consumo da envoltória definida pelo RTQ-C do selo Procel, das propostas realizadas, a fim de se verificar as relações da forma na permeabilidade de luz e indicar as intervenções de melhor desempenho. Os resultados mostraram a possibilidade de ampliação das porcentagens de aberturas zenitais e verticais em ambos os estudos de caso, além da máxima referida no RTQ-C, no entanto que elas sejam protegidas utilizando-se de elementos de difusão. Observou-se também que aberturas verticais são imprescindíveis na distribuição da luz e na aquisição de pontos de interesse em edifícios altos.

Le travail de recherche que nous présentons porte sur une médiation particulière, l’exposition culturelle, dans un contexte particulier, celui de l’hybridation des lieux commerciaux (par l’affichage d’une prétention culturelle) et des lieux culturels (par la montée en puissance d’activités et de logiques commerciales). L’ambition culturelle est, de fait, de plus en plus souvent revendiquée par des acteurs commerciaux et cette revendication dessine, à notre sens, les lignes d’un nouveau partage dont il convient d’étudier les modalités, d’une part, et la portée socio-symbolique, d’autre part. Les exemples de ce mélange des genres, entre relation commerciale et relation culturelle, sont légion. Celui-ci caractérise des lieux physiquement situés et intentionnellement aménagés qui composent une part non négligeable de nos environnements quotidiens. Deux types de lieux retiennent ici notre attention : le centre commercial et le musée. Pour articuler au mieux les différents niveaux de notre analyse, nous envisageons ces lieux hybrides à trois échelles distinctes qui, partant de l’observable le plus circonscrit, s’ouvrent sur l’espace social de la réception et structurent notre développement : le dispositif d’exposition est au cœur de la première partie de notre étude ; le lieu, en l’occurrence muséal (la Cité des sciences), fournit la matière et le terrain d’enquête sur lesquels se fonde la seconde partie ; le territoire du Nord-Est parisien, dans lequel deux lieux hybrides de culture et de commerce se trouvent situés (la Cité des sciences et le centre commercial du Millénaire), ouvre enfin l’étude aux phénomènes de transformation et de circulation. / The research presented here focuses on a specific form of media, the cultural exhibition, considered in the specific context of the hybridisation of commercial venues (showing a growing cultural aspiration) and cultural venues (showing a growing number of commercial activities and commercial strategies). Commercial players are more frequently demonstrating cultural ambitions with the results that the line between business and culture needs to be redefined both in terms of procedures and socio-symbolic implications. Examples of the mixture of genres between the commercial and cultural are numerous and are to be found in places often encountered in our daily lives, places with an actual physical existence and established with the intention of blurring the lines. Two types of place will be under scrutiny: the shopping center and the museum. In order to articulate the different levels of this analysis, these hybrid venues will be considered on three distinct levels, starting with pure observation and moving to the social impact of these transformations: the study of the layout of the exhibition is at the heart of the first part of this study; the place which happens to be a museum (La Cité des Sciences) provides the subject and the basis of the second part of the study; the area made up of the north-eastern part of Paris, in which two of these hybrid venues of culture and commerce are located (la Cité des Sciences and the Millénaire shopping center) will finally open up the study to show the phenomena of transformation and circulation.

This thesis analyzes the commercial real estate market in Brno, with a focus on the fol-purchasing center. It also deals with determining the marketing strategy of OC Olympia. The marketing strategy was created SWOT analysis, and from it created proposals or recommendations for increasing visitor center. Next been created a competition analysis and market research around the center.