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Airports have increased in size with the popularization of air travel and the emergence of new technology, which in turn has created less than ideal facility configurations for users wayfinding purposes. For that reason, the primary tool used to move the traveling public through airport facilities is signage, which should employ a concise and comprehensible system of directional, identification, regulatory and informational messages (Erhart 2001) to help all airport users navigate the maze-like facilities. With the intent of successfully directing the majority of airport users to their desired destinations, airport planners have implemented bilingual signage in several airports across the United States. The majority of these systems utilize Spanish as a secondary language: a reflection of the changes in population of American communities and the addition of new travel routes to Mexico, Central, and South America from several airlines. Whereas the importance of having bilingual signage systems is apparent, there is little information concerning how the Spanish speaking user views these bilingual systems and whether they are useful. The purpose of this thesis is to shed light on this issue by conferring with the user on the usability of several features of bilingual (English-Spanish) signage systems, and involve them in the design process with the goal to develop a useful system. As a result of this thesis, recommendations for improving the design of English-Spanish signage systems will be provided.

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Digital signage är, än så länge, en ung bransch. Det bli dock vanligare och vanligare för företag att använda sig av detta medie för att marknadsföra sig både i och kring den egna butiken. Diskussionen börjar gå mer från att handla om teknik till att handla om innehåll och hur man med hjälp av detta skapar värden. Denna studie syftade till att få en inblick i hur branschen ser ut i dagsläget och hur man tänker kring att skapa ett bra innehåll som är anpassat efter mediet. Resultatet blev en lista av frågor man kan använda sig av i planeringen av en digital signage-lösning.

Mobile phones have formed a social network within the phone subscriber population by allowing the phone subscribers to exchange information. Nowadays, smartphones have been improved with a variety of functionalities, such as a built-in cameras, motion sensors, and Wi-Fi wireless connectivity to enable the phone subscriber to take photographs of a desired object for distribution to other users through SMS or email. These functionalities make the mobile phones the perfect tool in terms of viral marketing within cellular phone subscribers. This thesis proposes a novel methodology that allows the phone subscriber to perform gestures for image acquisition from public signage displays. The public display is signage which displays a list of images in chronological order. The signage distributes the image list to nearby phones in the form of datagrams by means of multi-casts. Additionally, Wi-Fi connection between the phone and the signage must be established to enable multi-cast. When the phone has the completed image list downloaded, the phone subscriber can point the phone at the signage and perform a dragging gesture once he sees the desired image displayed by the signage. The current state of the project has concluded the development of the application to achieve the aforementioned task. However, the development of data transmission from one phone to another is still ongoing. Further development in the future would enable another gesture for data distribution to other phones in the vicinity. Web-based administration applications have also been developed to manage the image list in the signage. Through this web-based application, the administrator can generate new image list and then upload it to a FTP server. When the updated image list is stored in a remote FTP server, the signage periodically retrieves the image list from the FTP server. After the signage has received the updated image list, it then distributes the image list in the form of datagrams by means of multicasts. In summary, this thesis documents the impact of such technology in viral marketing research.

Digital signage is an emerging new communication technology. It is expected to play an important role in today’s dynamic world as digital signage displays timely information, while reducing the environmental costs associated with traditional printed signage. The main focus of this thesis is the design, implementation, and evaluation of a digital signage system based on a PC to display web contents (or other dynamic information) on digital displays located at one or more locations. The system will display information based upon a “playlist” that can be dynamically updated. It avoids the single point of failure of a television (be it analog or IPTV) based system, since each display has an attached processor and local storage containing both the information to be displayed and the local playlist of what is to be displayed. Additionally, the design allows content to be customized to specific local viewers, i.e., the information displayed can be adapted to the user or users currently in front of the display. The granularity of the schedule (i.e., playlist) is much shorter than in existing digital signage systems – leading to a more visually dynamic experience for viewers. On the basis of our evaluation, we strongly believe that this approach to digital signage will displace existing signage systems. / Digital signage en framväxande ny kommunikationsteknik spelar en viktig roll idagens dynamiska värld. Digital signage visar värdefull och aktuell information förutbildning, näringslivsorganisationer och är viktigt för samhället, eftersom det ger både ettsätt att ge aktuell information och minska de miljömässiga kostnaderna i samband medtraditionella tryckta skyltar. Tyngdpunkten i denna avhandling är att designa, implementeraoch utvärdera en digital signage system baserat på en PC för att visa webb-innehåll (ellerannan dynamisk information) om digitala displayer som finns på en eller flera platser.Systemet kommer att generera värdefull dynamisk information i rätt tid till en grupp avolika tittare. Svarstiden för att visa innehållet på den digitala displayen är mycket snabbjämfört med andra skyltsystem. På grundval av vår utvärdering, tror vi starkt att den kanersätta det finns skyltsystem på marknaden.

Titel: Skylta med framgång – En kvalitativ studie om hur konsumenter upplever digital skyltning i servicemiljön Författare: Jonatan Eriksson &amp; Philip Svensson Handledare: Joachim Timlon Examinator: Bertil Hultén Kurs: Examensarbete 30hp, Civilekonomprogrammet inriktning marknadsföring, Linnéuniversitetet Kalmar, VT 2016. Forskningsfråga: Hur upplever konsumenter digital skyltning i olika servicemiljöer? Syfte: Syftet med detta examensarbete är att beskriva och analysera digital skyltning och dess påverkan på upplevelser i olika servicemiljöer. Denna påverkan ska undersökas utifrån mottagarens perspektiv. Vi vill tillhandahålla rekommendationer som är applicerbara på vårt samarbetsföretag, men också andra likvärdiga distributörer av digital skyltning. Dessa rekommendationer ska innehålla hur en sådan distributör bör kommunicera sitt erbjudande för att få potentiella köpare att investera i digital skyltning och hur den icke-finansiella avkastningen av investeringen ser ut. Metodik: Detta examensarbete har haft en kvalitativt inriktad fallstudie med en kombination av en deduktiv- och induktiv ansats. Med basering i litteraturen har en empirisk undersökning utförts genom semi-strukturerade fältintervjuer med konsumenter i de undersökta servicemiljöerna. Det empiriska materialet som erhölls analyserades genom en kvalitativ dataanalys. Resultat &amp; slutsatser: Konsumenter upplever digitala skyltar som modernare och mer teknologiska än vanliga skyltar, vilket leder till att de förväntar sig mer av skyltningen. Examensarbetets slutsats är att upplevelsen som konsumenten har av den digitala skyltningen är mer komplex än vad som tidigare identifierats. Teoretiska och praktiska bidrag: Examensarbetets teoretiska bidrag är en insats inom forskningen kring digitala skyltar ur mottagarens perspektiv. Utöver detta finns ett teoretiskt bidrag i det identifierade surprisförväntade behovet, vilket inte återfinns i tidigare forskning. Examensarbetets praktiska bidrag är insikter i hur företag kan utforma sin digitala skyltning för att skapa en positiv upplevelse för konsumenten. Det bidrar också med insikter som examensarbetets samarbetsföretag och andra distributörer av digital skyltning kan använda i sin kommunikation med potentiella investerare. Nyckelord: Digital skyltning, skyltning, upplevelser, varumärkesupplevelse, servicemiljö. / Title: Signs of success – A qualitative study inquiring how consumers experience digital signage in the servicescape. Authors: Jonatan Eriksson &amp; Philip Svensson Mentor: Joachim Timlon Examiner: Bertil Hultén Course: Master thesis 30 credits. Degree of Master of Science in Business and Economics, Marketing, Linnaeus University, Kalmar, Spring 2016. Research question: How do consumers experience digital signage in different servicescapes? Purpose: The purpose of this master thesis is to analyze digital signage and its affect on experience in different servicescapes, from a consumer perspective. We want to provide recommendations, which are applicable on the organization we have worked with, as well as other distributors of digital signage. These implications contains how a distributor of digital signage can communicate its offer in order to gain new investors. Moreover, the implications also comprehends the non-financial return of investment of these endeavours. Methodology: This master thesis is a qualitatively-oriented case study with a combination of a deductive- and inductive approach. Based on previous literature, the empirical examination has been done by conducting semi-structured field interviews with consumers in the specific servicescape, of which has been investigated. The empirical findings that was gained were analyzed through a qualitative data analysis. Results &amp; conclusions: Consumers are experiencing digital signs as modern and more technological than analogue signs, which leads to greater expectations of signage. Thus, the conclusion of this master thesis is that the consumer experience of digital signage is more complex than what has been previously identified. Theoretical and practical contributions: The theoretical contributions of this master thesis are inputs into the research of digital signage in a consumer perspective. In addition, there has been an identification of the surprise-expected need, which cannot be found in prior research. The practical contributions consist of insights in how organizations can create a positive consumer experience through digital signage. Moreover, it consists of implications to distributors of digital signage on how to communicate this to potential investors. Keywords: Digital signage, signage, experience, brand experience, servicescape. / <p>D-uppsats för civilekonomprogrammet.</p>

The aim of this research is to propose ways in which graphic designers can improve the design of commercial signage in Amman, Jordan. A survey of the effectiveness of recent signage regulation in the type and placement of commercial signage has led to the conclusion that regulations alone will not lead to improved quality in the production and siting of commercial signage without multi-stakeholder involvement and the dedicated training of those working in this field. There is a need for practitioners to develop specialised skills and knowledge in sign design, as opposed to applying only generalised graphic design techniques to sign production. Such skills include problem-solving, visual communication methods and competency in the application of the latest multi-media technology. It is proposed that by developing and incorporating sign-design competencies within the graphic design curriculum, practitioners will be better able to work effectively in this field. Following the investigation of the situation in Amman with respect to commercial signage, four related investigations were undertaken in order to formulate a list of recommendations which could be incorporated into an improved curriculum for teaching sign design. The first study investigated the problems caused by poorly designed and situated commercial signage in Amman. The second and third studies investigated urban signage solutions adopted by companies in other parts of the world, namely the global marketing of the McDonald’s brand and the corporate signage of Coventry University UK. The final study was a comparative investigation of graphic design education (with respect to sign design) in Jordan and the UK. Following these investigations, the Delphi technique was employed to elicit a set of 25 competencies for sign design learners, recommended by an expert panel of sign industry professionals and design academics. It is anticipated that the incorporation of such competencies will contribute to the improvements within the sign industry, as designers become better equipped for the task of sign design. Therefore it is anticipated that this research will contribute to the furthering of design practice by identifying the additional knowledge and competencies that graphic designers need to create appropriate commercial signs.

Locotypes is a practice-based research project that is intended to suggest an alternative approach to traditional ways of designing and reading wayfinding signage systems. This is an alternative approach that will not follow the traditional universal* approach of design for effective signage application. The aim of the project is to suggest a rethinking of visual conformity as the main objective in designing a wayfinding signage system.The research question is: what are the opportunities and impediments to designing a wayfinding signage system that acknowledges and is equally influenced by the local as well as global characteristics of a particular system?This practical research project takes on a hypothesis that the approach of prioritising GLOBAL* visual conformity typical of the standard signage systems fails to reflect the mix of culturally specific and multi-cultural profiles that are peculiar to the "actual specific local"* contexts. I am intending to explore an alternative way of designing a coherent wayfinding signage system which can be read from both a LOCAL* and GLOBAL point of view. This system could potentially change the traditional notions of developing a wayfinding signage system and triggers further explorations in design industry

Neglected areas are everywhere. They are seen as foreclosed homes, commercial properties, rundown lots and even small spaces like broken signage and over-sized potholes. My investigation, Abandonment ex-plores how graphic design can be used to identify neglected areas and add meaning that challenges exist-ing perceptions of these areas. This becomes a way to suggest revitalization without actually redesigning a specific space. Abandonment matches carefully designed phrases, inspired by first hand research of community members, with neglected urban environments of Atlanta. The camouflaged environmental graphics, created by means of DOT signs, chalk drawings, and blackboards recontextualize environments to softly build curiosity, activate new thinking, and potentially spark reinvention. Perhaps if citizens ques-tion these neglected spaces, they may begin to imagine new purposes for these spaces and reclaim them? The investigation is thoroughly documented and will continue to mature over time. To follow the project online, visit urbanartatlanta.com.