Submitted by Renata Lopes (renatasil82@gmail.com) on 2016-07-12T14:34:55Z No. of bitstreams: 1 brunovieiramoreira.pdf: 2986462 bytes, checksum: c198dea2a937b12bd2ca08fbd5e3e153 (MD5) / Approved for entry into archive by Adriana Oliveira (adriana.oliveira@ufjf.edu.br) on 2016-07-13T16:48:50Z (GMT) No. of bitstreams: 1 brunovieiramoreira.pdf: 2986462 bytes, checksum: c198dea2a937b12bd2ca08fbd5e3e153 (MD5) / Approved for entry into archive by Adriana Oliveira (adriana.oliveira@ufjf.edu.br) on 2016-07-13T16:49:08Z (GMT) No. of bitstreams: 1 brunovieiramoreira.pdf: 2986462 bytes, checksum: c198dea2a937b12bd2ca08fbd5e3e153 (MD5) / Made available in DSpace on 2016-07-13T16:49:08Z (GMT). No. of bitstreams: 1 brunovieiramoreira.pdf: 2986462 bytes, checksum: c198dea2a937b12bd2ca08fbd5e3e153 (MD5) Previous issue date: 2012-03-21 / A Revolução Industrial acabou por constituir uma sociedade de consumo. Essa sociedade utiliza-se da publicidade e da propaganda, dentro do campo da comunicação, como forma de promover o consumo através do contato direto e da orientação do consumidor. A partir do surgimento das tecnologias digitais de comunicação, novas formas de atingir o sujeito contemporâneo vêm surgindo, fazendo com que o campo da comunicação se reoriente. O propósito do presente estudo é apresentar e refletir criticamente sobre o digital signage e suas representações na sociedade do consumo e se essa nova ferramenta de comunicação é eficaz e pode ajudar a manter o propósito da publicidade e propaganda. / The Industrial Revolution turned out to constitute a consumer society. This society uses the publicity and advertising, in the field of communication, as a way to promote consumption through direct contact and customer orientation. From the rise of digital communications technologies, new ways to reach the contemporary subject have emerged, making the field of communication reoriented. The purpose of this study is to present and reflect critically about the digital signage and its representations in the society of consumption and if this new communication tool is effective and can help keep the purpose of publicity and advertising.

A goal of environmental graphic design is to create identities that inform the public of a building's contents and occupants. The designer's use of recognizable exterior marks, symbols and signage dictates how well this information is communicated to prospective clients, visitors or observers. My creative project examines how informational environmental and graphic design can improve awareness and understanding of the mission of a building that was not constructed for its current social services use.

O Metrô de São Paulo faz parte do cenário cotidiano e da identidade de lugar de 4 milhões de passageiros por dia. Essa dissertação investiga de que modo e com quais motivações, o design de sinalização do Metrô de São Paulo - pioneiro e tido como exemplar sistema de informação pública no Brasil - foi alterado desde o seu estabelecimento no manual de identidade de 1981. A partir do método estudo de caso verifica-se de que forma os gestores atenderam às demandas dos usuários e do governo e, ao mesmo tempo, lutaram para tentar padronizar o sistema. Por fim, questiona-se o processo que resultou no redesign do sistema e suas consequências atuais e futuras para os usuários, pouco inseridos no processo de criação e validação dos projetos, mas que poderiam justificar ou não as mudanças ocorridas. / The São Paulo subway is part of everyday landscape and place identity of 4 million passengers per day. This thesis investigates how and with what motivations, the signage design of São Paulo subway - considered pioneering and exemplary public information system in Brazil - has changed since its establishment by the 1981 identity manual. Using the case study method it verifies how managers answered to user and government demands, while they struggled to standardize the system. Finally, it is questioned the process that resulted in the redesign of the system and its consequences for current and future users, bit inserted in the creation and validation process of projects, but that could justify or not the changes.

Esta dissertação de mestrado analisa a seta como símbolo gráfico universal da comunicação visual, reconhecido por diferentes povos em diversas épocas e culturas. A pesquisa apresenta a seta como transmissora de informações essenciais por meio de seus vários significados e funções facilitando as interações sociais no mundo contemporâneo, diminuindo as dificuldades geradas por especificidades linguísticas e auxiliando na possibilidade de uma rápida interpretação das mensagens comunicadas, ainda que dentro de limites culturais. O estudo mostra que este símbolo gráfico é utilizado desde os tempos mais remotos, nas pinturas rupestres, até os dias atuais, com usos distintos em vários campos do conhecimento. O objetivo da análise é identificar os significados mais notáveis do símbolo gráfico seta, além de sua função direcional básica e como eles se desenvolveram em três modalidades de aplicação: (1) a seta nos sistemas de sinalização, orientando e dirigindo o fluxo do tráfego humano e suas variantes nos pictogramas e na sinalização viária, algumas vezes com significados distintos como o de \"encontro\", \"indicação\" ou \"localização\"; (2) a seta nos sistemas de esquematização em várias áreas do conhecimento, da vida cotidiana às representações científicas, empregada com diferentes funções, dependendo da intenção da mensagem a ser transmitida, entre elas: \"ação\", \"causa-efeito\", \"foco\", \"geração\", \"identificação\", \"intensidade\", \"limite\", \"relação\", \"sequência\", \"tempo\", \"transferência\" e \"transformação\"; (3) a seta nos sistemas de identidades visuais, representando empresas ou produtos visualmente e de forma ordenada, com novos significados vindos de associações semânticas relacionadas às situações específicas de cada marca e aos setores de mercado aos quais elas pertencem, como por exemplo: \"cobertura\", \"satisfação\", \"simpatia\", \"saúde\", \"crescimento\", \"desenvolvimento\", \"rapidez\", \"centralização\", \"prazer\" e \"suavidade\". É uma pesquisa qualitativa que pretende, com a análise e a interpretação das variáveis dos fenômenos particulares a cada campo de estudo, entender de forma ampla, partes das dimensões semântica e pragmática do símbolo gráfico em questão. Este estudo aprofundado pretende contribuir para o melhor entendimento e utilização da seta por comunicadores e designers, com maior conhecimento e propriedade, permitindo sua aplicação mais clara e efetiva nos sistemas de sinalização de grandes espaços, de esquematização da informação visual e de identidades visuais. / This thesis analyzes the arrow as a universal graphic symbol in visual communication, one recognized by different people in different times and cultures. The research presents the arrow as a transmitter of critical information through its various meanings and functions, facilitating social interactions in the contemporary world, lessening the difficulties caused by linguistic specificities and assisting in the possibility of a rapid interpretation, though still within cultural limits, of the messages communicated. The study shows that this graphic symbol has been used since ancient times, from cave paintings to the present day, with different uses in various fields of knowledge. The goal of the analysis is to identify the most notable meanings of the arrow graphic symbol, besides its basic directional function, and how these meanings developed into three types of applications: (1) the arrow in signage systems, guiding and directing the flow of human traffic and its variants in pictograms and road signs, sometimes with different meanings like \"meeting\", \"indication\" or \"location\"; (2) the arrow in diagrams in various areas of knowledge, from everyday life to scientific representations, used with different functions, depending on the intent of the message to be transmitted, including: \"action\", \"cause and effect\", \"focus\", \"generation\", \"identification\", \"intensity\", \"boundary\", \"relationship\", \"sequence\", \"time\", \"transfer\" and \"transformation\"; (3) the arrow in corporate identity systems, representing companies or products visually and in an orderly fashion, with new meanings coming from semantic associations related to the specific circumstances of each brand and market sectors to which they belong, such as: \"covering\", \"satisfaction\", \"sympathy\", \"health\", \"growth\", \"development\", \"speed\", \"centralization\", \"pleasure\", and \"softness\". This qualitative research seeks, with analysis and interpretation of the variables of phenomena specific to each field of study, to broadly understand parts of the semantic and pragmatic dimensions of the graphic symbol in question. This is in-depth study which aims to contribute to a better understanding and use of the arrow by communicators and designers, with greater knowledge and propriety, allowing for its clearer and more effective application in signage systems in large spaces, diagrams of visual information, and corporate identities.

Doctor of Philosophy / Zoological gardens, or zoos, keep and display wild animals, mainly for the purposes of education, conservation and biological research. However, it is evident that a significant component of zoos is the vast number of people who visit them, since without the support of visitors, zoos would not be financially viable and would cease to exist. This research investigates the behaviours of these visitors and develops an understanding of their awareness relating to what they see and do while they are in the zoo, along with their motivations for visiting. The study focuses on two major metropolitan zoos in Australia: Adelaide (in South Australia) and Taronga (in Sydney, New South Wales). A brief historical account contextualises changes, raising awareness of the significance of visitors to the livelihood of zoos. More and more zoos are integrating into their management routines different programmes that relate to the care and welfare of the animals. Despite recent growth in scientific attention, which has focused on human-animal relationships, little research has been conducted relating to the human visitor in the zoo. To date, decisions made by administrators have been based upon assumptions of the visitors’ understanding of the work of zoos rather than on actual quantitative findings. This empirical research is significant in that it uses both quantitative and qualitative methods to appraise factual data and information. The data from unobtrusive tracking observations at different exhibits, combined with the results of questionnaire surveys, are used to explore and assess the perceptions of visitors. In developing a demographic profile of the people who visit zoos, this work considers the motivations and the frequency of visitors. Various factors that influence the viewing patterns of visitors are explored to assess the popularity of exhibits, and the perceptions of visitors relating to animals and enclosures are investigated, to assess the diverse levels of satisfaction. Case studies explore the perceptions and understandings of visitors towards the use of enrichment items, the use of signs and labels, and a hypothetical approach to the feeding of carnivores in zoos. The results are important in that they contribute essential knowledge that describes the perceptions of a wide range of people who visit zoos, along with their expectations, since it is crucial for these institutions to maintain their popularity with the public.

<p>Den här studiens syfte är att analysera den svenska marknaden för centralstyrda digitala skärmar. Studien görs mot bakgrund av en liknande studie som genomfördes vid Handelshögskolan i Stockholm 2007, som bland annat visade att marknaden inte var mogen för det här mediet. Den här studien ämnar således utreda om man kan dra andra slutsatser om marknaden 2010 och ge förslag på implikationer utifrån nuvarande marknadssituation.</p><p>Studien är av kvalitativ karaktär och bygger till stor del på intervjuer med ett antal utvalda leverantörer och köpare av digitala skyltar, som samtliga besitter stor kunskap om produkten och branschen.</p><p>Marknaden för digital skyltning har haft en mycket intressant utveckling de senaste åren och växt kraftigt i rådande finanskris. Man kan se en ökad förståelse och kunskap för produkten hos köparna, vilket har lett till att de skillnader som fanns mellan köpare och säljare gällande kunskap om digital skyltning mer eller mindre har försvunnit. Idag bidrar istället köparna i stor omfattning till att skapa framtidens digitala skyltning.</p><p>Man kan se hur produkten sträcker sig till allt fler användningsområden och integreras med andra tekniska produkter. Dåtidens teknikfokuserade företag har upplevt en förskjutning från teknikfokusering till marknadsfokusering. Medie- och reklambyråerna börjar få upp ögonen för produkterna på allvar och den mer professionella marknaden har lett till att fler företag väljer att nischa sig och fokusera på sin kärnkompetens för att klara de ökade kraven och konkurrensen.</p><p>Studien avslutas med implikationer till såväl teoretiker som praktiker.</p>

Wayfinding Design for Randomly Developed Areas: The Beltline Case Study proposes a wayfinding signage program for the new public transit project in Atlanta known as the Beltline. This program unites the Beltline with other transit options within Atlanta, such as MARTA, to form a comprehensive transit system. This program will be known as The Atlanta Unified Transit Program. My proposed signage program includes map kiosks, information posts and signs promoting the various levels of transit offered in Atlanta as well as information about the areas surrounded by public transit. The signage examples created for my thesis are prototypes that could later be applied to any location within the area serviced by public transit.

Bus stops are interwoven into the urban landscape, providing direct access to the transit system and offering upfront information to users. This contact creates an ever-present opportunity for transit agencies to market their services to the public and attract ridership. The purpose of this thesis is to help transit agencies exploit this opportunity through the development and deployment of user information. The thesis examines how agencies are leveraging bus stop infrastructure in the United States and Canada. Site visits were conducted at twenty-nine transit agencies across the continent with observations photographed and processed into matrices. The photographs provide examples of innovative ways in which agencies have employed elements, while the matrices reveal the current state of the practice. The thesis concludes with recommendations for the conceptualization and development of bus stop signage that integrate many of these innovative elements as well as ADA regulations to improve user information at transit agencies. The findings of this thesis may be of interest to transit agencies that are seeking to construct a new or improve upon an existing user information system as well as to those interested in or studying public transit, wayfinding, or environmental graphic design. While there exists a large degree of difference as to the level of information that is made available to users in different transit agencies, all agencies have room to improve.

Den här studiens syfte är att analysera den svenska marknaden för centralstyrda digitala skärmar. Studien görs mot bakgrund av en liknande studie som genomfördes vid Handelshögskolan i Stockholm 2007, som bland annat visade att marknaden inte var mogen för det här mediet. Den här studien ämnar således utreda om man kan dra andra slutsatser om marknaden 2010 och ge förslag på implikationer utifrån nuvarande marknadssituation. Studien är av kvalitativ karaktär och bygger till stor del på intervjuer med ett antal utvalda leverantörer och köpare av digitala skyltar, som samtliga besitter stor kunskap om produkten och branschen. Marknaden för digital skyltning har haft en mycket intressant utveckling de senaste åren och växt kraftigt i rådande finanskris. Man kan se en ökad förståelse och kunskap för produkten hos köparna, vilket har lett till att de skillnader som fanns mellan köpare och säljare gällande kunskap om digital skyltning mer eller mindre har försvunnit. Idag bidrar istället köparna i stor omfattning till att skapa framtidens digitala skyltning. Man kan se hur produkten sträcker sig till allt fler användningsområden och integreras med andra tekniska produkter. Dåtidens teknikfokuserade företag har upplevt en förskjutning från teknikfokusering till marknadsfokusering. Medie- och reklambyråerna börjar få upp ögonen för produkterna på allvar och den mer professionella marknaden har lett till att fler företag väljer att nischa sig och fokusera på sin kärnkompetens för att klara de ökade kraven och konkurrensen. Studien avslutas med implikationer till såväl teoretiker som praktiker.

Electronic digital billboards (Digital Signage).With the enhancement of market acceptance and concern by the industry, the manufacturers see that as a new market. In fact, digital signage is a new concept, in order to change the way for media management. In this study, we start our research for the panel manufacturers and industrial computer(IPC)manufacturers to explore the products and status of the industry, and analysis of industry competition and the current literature review and interviews with companies to understand the digital signage industry that how to combine techniques to achieve dimensional transportation network Focus Media's business model. In this study, industry analysis and strategy theory with relevant industry news, interviews by case companies in order to provide management and development of this industry reference, can be found with the following conclusions: 1. Outdoor media business and the new choice: to make broadcast media, the effect can be segmented and re-positioning traditional advertising model of profit-sharing and profit-making. 2. Through the integration of Internet and computer technology: electronic billboard advertising from the traditional master-slave relationship with the audience becoming the development of relations between the evolution of interactive 3. Industry can combine the information through a variety of service components in order to create added value. 4. Through the provision of technical cooperation and strategic cooperation has become the key to advancing industrial development.