Konkurrensen om kompetent personal ökar och flertalet faktorer används därför för attattrahera och rekrytera kvalificerad arbetskraft. Företag lägger idag stort fokus på corporatesocial recponsibility (CSR) och studier har visat att CSR spelar stor roll för potentiellamedarbetare i sökandet efter arbetsgivare. Syftet med denna uppsats är således att undersöka,beskriva och analysera huruvida studenter på avancerad nivå vid ett svenskt universitet,värderar CSR som en attraktiv faktor hos en framtida arbetsgivare. Den teoretiskareferensramen utgår från tre områden vilka berör CSR, employer branding samt social identitytheory (SIT). Uppsatsen baseras på en kvantitativ metod i form av en enkätundersökningbland 230 studenter på avancerad nivå vid ett av Sveriges största universitet. Resultaten ochslutsatserna visar, till skillnad från tidigare studier, att CSR inte ses som en attraktiv faktorhos en framtida arbetsgivare samt att andra faktorer överlag ses som både mer attraktiva ochviktiga än CSR.

This study investigates the correlation between Millennial workers' sense of belonging and a company’s Corporate Social Responsibility (CSR) initiatives. Bearing in mind the gap in academic research on the introspective impact CSR has on a company’s employees, this study aims to explore how the Millennial workers at one of the biggest banking and insurance companies operating in Bulgaria understand and relate to companies’ philanthropic endeavours. To do so, this paper has used a theoretical framework, which combines four pillars that interact with and amplify one another. Two of them are empirical and present CSR and the Millennials as a generation. The other two are theoretical with social identity theory (SIT), which explains the sense of belonging innate to the Millennials, and corporate citizenship and shareholder value theory, which represent the polar opposites of what CSR should be about. As such, the thesis probes the hypotheses that, on one hand, if a company engages in genuine CSR initiatives, this will lead to an increased sense of belonging from the Millennial employees. However, on the other hand, if the company engages in greenwashing instead, this will lead to a diminished sense of belonging in the target group.  The findings infer that the Millennial workers at the banking and insurance company have strong opinions favouring their company utilizing genuine CSR practices. In addition, the majority of them have shared that if the company started utilizing CSR as means of greenwashing, this would lead to their overall disappointment and a diminished sense of association with the employer. However, the data has also shown that there might be different reasons for why people are joining CSR initiatives. These findings were produced with the help of mixed-method research combining quantitative survey plus qualitative semi-structured individual and focus group interviews.

This study presents general themes concerning identity preservation and identity formation among Afghan male refugees living in Sweden and who obtained Swedish citizenship. This study is based on an ethnographic survey of habits and practices of Afghan refugees living in Sweden who in a process of transition must adjust their previous values and expectations as they confront often hostile surroundings. While seeking to preserve their identity, their identity formations take place in the contextual realities and cultural influences existing in their host country Sweden. This study analyzes the narratives of Afghan refugees in Sweden to examine their sense of self. For the purpose of this research the definition of ‘identity’ is derived from the field of social psychology; specifically, the social identity theory. The social identity theory states that an individual’s self-concept is partially defined by the membership in a social group. The main finding of this research is that none of the men solely identify as Afghan. This is mainly because they left Afghanistan at a young age, encounter stereotypes and because Afghanistan is a fragmented and unsafe country. The hierarchy of salience theory and theories on multiple and hybrid identities are employed to demonstrate how they embrace different aspects of their identity at different times and in different situations. More specifically, the findings show that they embrace four strategies to do this: pragmatic, hybrid, religious and globalist. These four strategies show the hierarchy of salience.

I media under de senaste åren har en mörk bild av unga svensk-somalier vuxit fram bland annat kopplat till gängkriminalitet. Det påverkar även de unga svensk-somalier som inte hamnat snett. Som en kontrast till dem som hamnat i kriminalitet, arbetslöshet och utanförskap lyfts svensk-somaliska högskolestudenter fram i denna studie. Syftet var att skapa förståelse för deras identitetsskapande och upplevelse av meningsfullhet samt hur det påverkar deras välbefinnande. Studien utgick ifrån ett socialpsykologiskt perspektiv och analyserades med hjälp av teorierna KASAM och social identitetsteori samt begreppen etnicitet, mellanförskap och dubbel kulturell tillhörighet. Metoden var kvalitativ och kvalitativa semistrukturerade intervjuer genomfördes med 10 respondenter. Respondenterna var högskolestuderande med svensk-somalisk ursprung i åldern 21-24 år. Resultatet visade att etnicitet, religionstillhörighet, familj, vänner och föreningsliv varit viktigt i identitetsskapandet. Religion, familj och målmedvetenhet beskrevs som viktiga delar för att skapa meningsfullhet. Dessutom var det vanligt att motgångar och negativt bemötande vändes till en motivationskälla. De framgångsfaktorer för välbefinnande som framkom var gemenskap, socialt stöd, tro, målmedvetenhet och att vända motgångar till motivation. / In the media in the recent years, a negative picture of young Somali-Swedes has emerged, among other things linked to gang crime. It also affects the young Somali-Swedes who have not gone astray. As a contrast to those who ended up in crime, unemployment and exclusion, Somali-Swedish university students are highlighted in this study. The aim was to create an understanding of their identity formation and experience of meaningfulness and how it affects their well-being. The study was based on a social psychological perspective and has been analyzed with the help of the theories Sense of Coherence (SOC) and Social Identity Theory (SIT) as well as the concepts of ethnicity, in-betweenness and dual cultural belonging. The method was qualitative and qualitative semi-structured interviews were conducted with ten respondents. The respondents were university students of Somali-Swedish origin aged 21-24. The results showed that ethnicity, religious affiliation, family, friends and participation in civic society were important in the formation of identity. Religion, family and sense of purpose were described as important elements in creating meaning. In addition, it was common that adversity and negative treatment were turned into a source of motivation. The factors of success for well-being that were found were community, social support, faith, purposefulness and turning adversity into motivation.