A inovação social (IS) ganhou destaque nos últimos anos devido à demanda por abordagens mais efetivas dos problemas sociais, e, por isso, a IS é principalmente desenvolvida por empresas cuja missão é social. Contudo, estruturas que auxiliem a empresa social (ES) a gerir a IS são escassas e adaptadas de outros contextos e/ou de casos específicos. Assim, o objetivo deste estudo foi propor um modelo de gestão da inovação social, a partir de práticas efetivas recomendadas pela literatura e das adotadas pelas ES inovadoras, que contribua para potencializar a sua capacidade de inovar socialmente. Foram realizadas entrevistas com representantes de seis ES, os resultados foram analisados à luz da teoria sobre inovação e empresa social e empregada a técnica de análise proposicional quantitativa (APQ). Posteriormente, foi realizada uma regressão logística com dados de uma survey com 71 empresas sociais, o que evidenciou que inovação aberta e gestão de portfólio de projetos de inovação aumentaram, respectivamente, em 3,56 e 3,13 vezes as chances da empresa social inovar socialmente. As ES investigadas iniciaram suas atividades a partir de uma inovação (55%), atuam em diversos setores, são de pequeno porte, reinvestem o lucro na empresa, mas permitem a sua distribuição e realizaram algum tipo de inovação (92%), sendo a IS, seguida da inovação tecnológica (produto e processo), as mais comuns. O modelo proposto é formado por um conjunto de práticas distribuídas em sete momentos: mapeamento (monitoramento de redes sociais, envolvimento dos usuários e entendimento das causas do problema social), seleção (gestão de portfólio estratégico), mobilização do conhecimento (máximo envolvimento da rede, benchmarking, ambiente criativo e visão periférica) implementação (gestão de portfólio operacional), avaliação (fóruns virtuais, grupo focado e análise técnica), difusão (rede como difusora da IS, repositório do conhecimento e franquia) e mudança sistêmica. O enfoque da inovação aberta é o principal diferencial da estrutura, portanto, são agentes do processo a ES, outras empresas, organizações de apoio, governo, investidores/apoiadores, e outros colaboradores com participações pontuais, e a geração de valor social interesse maior que une e orienta todos os integrantes da rede. / In recent years, Social Innovation (SI) has gained prominence due to the demand for more effective approaches to social problems. They are addressed in the development of SI in order to generate social welfare and, for this reason, the SI is mainly developed by companies that pursue a social mission. Notwithstanding, structures to aid social enterprise (SE) managing the SI are scarce, adapted from other contexts, or even from specific cases. Thus, the aim of this study was to propose a management model of social innovation, from effective practices recommended in the literature, and also from the practices adopted by the innovative SEs, which can contribute to enhance their ability to innovate socially. To this end, interviews with representatives of six SE were carried out. The results were analyzed based on the theory of SI and SE, and the Quantitative Propositional Analysis technique (QPA) was adopted. Subsequently, a logistic regression was performed comprising data from a survey covering 71 social enterprises. The assessment indicated that open innovation and portfolio management of innovation projects, respectively, increased in 3.56 and 3.13 times the likelihood of SE to innovate socially. The SE investigated are small businesses which have started their activities from an innovation (55%), operate in several industries, reinvest profits in the company, but allow their distribution, and have performed some type of innovation (92%), having the SI preceding technological innovation (product and process) as the most common type displayed. The proposed model consists a set of practice distributed in seven moments: mapping (monitoring social networking, user involvement and understanding the causes of the social problem), selection (strategic portfolio management), knowledge mobilization (maximum involvement network, benchmarking, creative environment and peripheral vision) implementation (operational portfolio management), evaluation (virtual forums, focus group and technical analysis), diffusion (network as the SI diffusion, the repository of knowledge and franchise) and systemic change. The focus of open innovation is the main differential structure. Thus, the agents of the process are the SE, other companies, support organizations, the government, investors/supporters, and other collaborators. The generation of social value is the higher interest which unites and directs all members of the network.

The concept of social innovation is increasingly becoming a subject of interest particularly due to the challenges associated with the crisis of the welfare state. The high rate of ex- offending is an example of a current challenge and mentoring is a social innovation which seeks to take up this challenge. The main goal of this thesis is to interrogate the process of social innovation using mentoring of ex-offenders as an example and to explore mentoring and its implementation within the Czech Republic. The theory of the process of social innovation, as documented in the overseas literature, guided the extensive research conducted in Czech non-governmental organizations (NGOs) that provide mentoring approach. The empirical part of this thesis provides a valuable insight into the process of social innovation from NGO perspective. It includes a comprehensive description of developmental stages of the process as well as highlights the limitations that NGOs encounter in implementing mentoring in the Czech Republic.

This thesis takes you through a journey of developing a theoretical Social Innovation Collaborative model (SIC model), applying a hybrid agile stage-gate method of data collection, and analysis for continuous development of the model throughout the period of the thesis. By applying the SIC model on a social issue of immigrant integration to help them establish social networks through designing participatory activities to learn the Swedish language and values. The main organization chosen as the main facilitator to test and apply the SIC model was “Svensk Form”. A review of literature on immigrant policies and projects in Sweden led to the formulation of an initial collaborative social model. Building events upon insights from previous theories on immigrant integration, assimilation theory, social innovation theory, and design thinking informed the development of the methodology. Utilizing qualitative methods within action research, data was gathered through meetings, interviews, observations, and activities. Meetings with social organizations were conducted to gain an understanding of their current projects, processes, and challenges related to their work in social innovation. Additionally, interviews with non-Swedish individuals, a crucial phase of the thesis, were carried out to comprehend the perspectives and needs of the target audience within the SIC model. Employing an action research approach, two events were designed using the model, with collaborations among multiple organizations forming the cornerstone of the work. All data analysis in this research was grounded in grounded theory analysis to identify emerging themes and further support the development of the model. The need for the model is highlighted as a result of the findings, communities’ thirst for regular social activities, and the possibility of creating change from the bottom up using the model is applicable. Findings indicate the need for structured processes in social innovation work and highlight the importance of collaboration for inclusivity. The SIC model evolves through convergence and divergence cycles, incorporating characteristics of social innovation and supporting bottom-up change efforts. Additionally, the research emphasizes the role of social entrepreneurship in addressing social challenges and encourages further exploration of the model's application across different social issues and demographics.

The problem of achieving and sustaining growth is vital for companies in any country market, but it is even more crucial for companies in an emerging market, such as Russia. Meanwhile, some companies in the Russian market succeed not only in growing but also in implementing several socially oriented activities and projects in their strategies. Thus, we identify what are the possible obstacles to growth in the industrial and internal firm environment like, and analyze how companies overcome them. Besides that, we aim to study the forms of corporate social responsibility activity, that Russian companies are engaged in, and how consistent this activity is with the companies' strategies and goals. We have conducted a qualitative case study of five Russian companies, which represent different segments of IT industry. The semi-structured interviews with the managers from the company have been the main sources of the empirical data, however some additional secondary data has also been used. Further on, the gathered empirical data served the materiel for the analysis of the dynamic capabilities the companies possess to overcome the growth challenges they encounter, what strategic innovation processes they implement in their strategies and if there are some socially oriented activities, including particular projects, that the companies are engaged in. If a company practices a certain socially oriented activity then the consistency of this activity with the company's strategy and goals has been analyzed. As social activities are seen as a prerequisite for sustainable business we also analyze if the companies bring natural value to the society and the environment. The results show that the companies with rather high growth figures may lack certain dynamic capabilities, which are or will be needed to overcome a particular growth challenge. Four of the five companies prove to act proactively, thus they have the prerequisite for strategic innovations. These companies also implemented different types of strategic innovation, although not the radical one.For those companies, that are engaged in socially oriented activities, these activities are seen as consistent with the companies' strategies.Meanwhile, only one company implements environmental-friendly solutions, thus it comes closest to running sustainable business. The general provided recommendations for the companies are to develop lacking dynamic capabilities to overcome growth challenges, to act proactively in order to be ready to implement strategic innovations and develop and keep their social activities consistent with their strategies.

This research intends to gain deeper insight into the social innovation processes within public and private organizations. The purpose of the study will be to determine if public and private organizations are influenced more by internal organizational factors or external organizational factors. Using Roger’s diffusion theory, Mohr’s internal determinants and Berry and Berry’s unified theory as a foundation, this research will endeavor to prove hypotheses which suggest that private organizations are influenced more by internal organizational factors and public organizations are influenced more by external organizational factors although not exclusively. The research method for this study will involve a mixed methods approach. A survey of innovation champions will be implemented online followed by a qualitative interview of a subset of those respondents. In addition to the research specific to internal and external organizational factors, this study will also seek to assess the importance of the use of innovation champions during the social innovation process. Social innovation is a new concept in the realm of innovation. This research will offer much needed insight into a process that is new and evolving.

Complex social problems are at the forefront of our awareness. We are witnessing intensifying political, social and environmental challenges and waning confidence in our ability to engineer solutions. We are also seeing a proliferation of large scale, multi-agency interventions that seek change at the level of systems, and through which actors pursue adaptive learning as a means to develop effective solutions. Proponents assert that the prediction and control on which conventional program design and evaluation are based are not available under complex conditions. They propose instead that learning through experience in a program’s own context can create more responsive, impactful and sustainable interventions. These ideas offer a potentially transformative opportunity. However, they need to be complemented with a better understanding of implementation - the ‘ways of doing things’ that bring them to life. This study focused on developmental evaluation as an example of an adaptive learning (AL) approach for the development of innovative social interventions. The study was informed by ‘sensemaking’ theories and research in organizational learning, knowledge mobilization and program evaluation. Through an exploratory lens and a mixed methods design, this study sheds light on the role of specialized intermediaries in an AL process; how the role is performed in practice; and what this implies for adaptive learning in the domain of social interventions. The study documents how an intermediary can help actors navigate recognized challenges of developing interventions under complex and dynamic conditions. The findings have implications for how an AL process is understood and implemented. They provide an empirical contribution to an emerging field of study on the design of AL systems, to support future research and real-world practice as AL approaches become mainstream.

A inovação é um campo do conhecimento que vem sendo largamente discutido na literatura de negócios. Nesse campo, ela pode ser entendida como a criação de um novo valor e riqueza para os stakeholders. Nesse sentido, o conceito comumente concebido pela literatura, aborda como ela pode criar e capturar novos valores para as organizações e para os clientes por meio de mudanças em uma ou mais dimensões do sistema de negócios. Essas mudanças podem ocorrer em produtos, serviços ou processos, entre outras. Embora a inovação tenha sido mais estudada na área de negócios, a partir dos impactos sociais que elas podem promover, alguns estudiosos, usando a mesma lente da inovação tradicional, começaram a investigar as inovações que tinham como propósito alcançar objetivos socioambientais. A esse tipo de inovação foi adicionado o termo \"social\". Como essa área de conhecimento ainda se apresenta incipiente na literatura, este estudo tem como objetivo ampliar o conhecimento sobre inovação social, a profundidade em que ela ocorre, os tipos encontrados e a abrangência geográfica de sua ocorrência. Por ser ainda um assunto pouco estudado, conforme revisão sistemática da literatura, seu entendimento ainda se encontra em fase de construção. Portanto, para atingir esse objetivo, foi necessário desenvolver um instrumento de pesquisa que fosse capaz de identificar a profundidade, os tipos e a abrangência das inovações sociais geradas por empreendimentos sociais. Entendem-se como empreendimentos sociais, organizações com ou sem fins lucrativos que tenham como intencionalidade algum propósito social, ambiental ou socioambiental e a criação de valor. A partir do desenvolvimento de uma escala para mensurar e mapear as inovações sociais geradas por empreendimentos sociais, seguindo todos os critérios necessários e indispensáveis para o desenvolvimento de escalas, no que diz respeito a sua validação de conteúdo, procedeu-se a sua aplicação em 264 empreendimentos sociais nas 27 unidades confederativas do Brasil. Para a validação psicométrica do instrumento de pesquisa, foram realizadas Análises Fatoriais Exploratórias e Confirmatórias. A escala inicial, antes da validação de conteúdo e psicométrica, contava com 53 itens, e após as validações restaram 23 itens, que mensuram os tipos de inovação social de produto, de marketing e organizacional; as profundidades incremental, disruptiva e institucional, e a abrangência geográfica. Os resultados da aplicação da escala indicam que a profundidade inovação social que mais se destacou na amostra foi a disruptiva. Este achado indica que estes empreendimentos sociais buscam identificar problemas sistêmicos e elaborar soluções transformacionais para atingir seus objetivos. Também foram observadas inovações incrementais e institucionais, no entanto, com menor intensidade. Com relação aos tipos de inovações sociais verificadas na amostra, as inovações sociais organizacionais foram as que mais se destacaram, seguidas das inovações sociais de produto e de marketing. As inovações de processo não atingiram índices de confiabilidade que pudessem participar das análises, e, por este motivo, as variáveis que buscavam mensurar esse tipo de inovação social foram excluídas da escala. Análises complementares, incluindo cruzamentos de dados demográficos podem ser verificadas nas análises de resultados. Como contribuição, esta tese amplia o entendimento sobre o empreendedorismo social, as inovações sociais que eles geram e, oferece aos pesquisadores, um instrumento de pesquisa validado / Innovation is a field of knowledge that has been widely discussed in the business literature. In this field, it can be understood as the creation of a new value and wealth for stakeholders. In this sense, the concept commonly designed for literature, discusses how it can create and capture new value for organizations and for customers through changes in one or more dimensions of the business system. These changes may occur in products, services or processes, among others. Although innovation has been more studied in the area of business, from the social impacts that they can promote, some scholars, using the same traditional innovation lens, began to investigate the innovations that had as purpose to achieve environmental goals. To this kind of innovation, it was added the term \"social\". As this area of knowledge is still incipient in the present literature, this study has the objective to deepen the knowledge about social innovation, the depth at which it occurs, the types found and its geographical occurrence. The fact that it is still a subject little studied, according to a systematic review of the literature, its understanding is still under construction. Therefore, to achieve this goal, it was necessary to develop a research instrument that was able to identify the depth, the types and geographical occurrence of social innovations generated by social entrepreneurships. We understand as social entrepreneurships, organizations for or non-profit that have as intentionality some social, environmental or socio-environmental purpose and the value creation. From the development of a scale to measure and map the social innovations generated by social enterprise, following all the necessary and essential criteria to the development of scales, with respect to its content validation, we applied it to 264 social entrepreneurships in in the 27 Confederate units of Brazil. For the psychometric validation of the research instrument, we did Exploratory and Confirmatory Factorial Analyses. The initial range, before the content and psychometric validation, had 53 items, and after the validations, it remained 23 items. These items measure the types of social innovation of product, organizational and marketing; the incremental, institutional, and disruptive depths and the geographical range. The results of the application of the scale indicates that the depth of social innovation that most stood out in the sample was disruptive. This finding indicates that these social entrepreneurships seek to identify systemic problems and develop transformational solutions to achieve their goals. Also incremental innovations and institutional were observed, however, with less intensity. With respect to the types of social innovations occurring in the sample, the social organizational innovations were the ones that stood out, followed by the social innovation of product and marketing. Process innovations did not reach levels of reliability that could participate in the analysis, and, for this reason, the variables to measure this kind of social innovation were excluded from the scale. Complementary analyses, including intersections of demographic data can be checked in the analysis of results. As a contribution, this thesis extends the understanding about social entrepreneurship, social innovations they generate and offers researchers, a validated instrument of research.

Submitted by Vanessa Nunes (vnunes@unisinos.br) on 2015-03-21T14:45:25Z No. of bitstreams: 1 MarcosCerveira.pdf: 877240 bytes, checksum: 6372de1d07d1ef6405fc6ed662e77e03 (MD5) / Made available in DSpace on 2015-03-21T14:45:25Z (GMT). No. of bitstreams: 1 MarcosCerveira.pdf: 877240 bytes, checksum: 6372de1d07d1ef6405fc6ed662e77e03 (MD5) Previous issue date: 2013-08-30 / Nenhuma / O Objetivo deste trabalho é avaliar o processo de geração de inovação social e os resultados gerados na vida dos beneficiários do microcrédito produtivo e orientado. Os estudos foram desenvolvidos na Instituição Comunitária de Crédito Porto Alegre Solidária (PORTOSOL). A literatura existente aponta para inovação social como novas formas de fazer as coisas, tendo o seu objetivo para mudança. Olhando para inovação não apenas como produto ou serviço, mas como um processo compreendido por diversas fases. Para atingir os objetivos deste estudo, foi realizada pesquisa exploratória qualitativa, através de entrevistas com os beneficiários do crédito e gestores da entidade, além de observação direta. Esse estudo reconheceu a inovação no microcrédito contribuindo para gerar resultados na vida dos beneficiários, tais como: Empoderamento, resultados financeiros e sensível melhora na qualidade de vida. Em relação ao processo, verificou-se, entre outras coisas, que o resultado gerado é um novo produto ou serviço. No entanto, uma nova estrutura precisará ser criada ou modificada para a tender a demanda gerada. Essa nova estrutura adquire caráter dinâmico, suscetível a constantes modificações para atender aos seus propósitos. / The objective of this study is to evaluate the process of generation of social innovation and results generated in the productive life of beneficiaries and walked microcredit . The studies were carried out in the Community Credit Institution Partnership Porto Alegre (PORTOSOL) . The literature points to social innovation as new ways of doing things , with your goal to change . Looking for innovation not only as a product or service , but as a process comprised of several stages . To achieve the objectives of this study , exploratory qualitative research was conducted through interviews with beneficiaries and managers of credit authority , and direct observation . This study recognized the innovation in microfinance helping to generate results in the lives of beneficiaries , such as : Empowerment , financial results and significant improvement in quality of life . Regarding process , it was observed , among other things, the generated result is a new product or service. However , a new structure will need to be created or modified to meet the demand generated . This new structure acquires dynamic character , susceptible to constant modifications to suit their purposes .

Submitted by Maicon Juliano Schmidt (maicons) on 2015-04-09T12:23:45Z No. of bitstreams: 1 Adriane Ossani.pdf: 1351397 bytes, checksum: 803686662d84c244db5eda2beb2b11e0 (MD5) / Made available in DSpace on 2015-04-09T12:23:45Z (GMT). No. of bitstreams: 1 Adriane Ossani.pdf: 1351397 bytes, checksum: 803686662d84c244db5eda2beb2b11e0 (MD5) Previous issue date: 2013-07-26 / Nenhuma / Um dos grandes desafios que se percebe no mundo contemporâneo é a necessidade de serem geradas novas soluções que contemplem melhorias de qualidade de vida às populações marginalizadas pelo paradigma econômico atual. As inovações sociais surgem como forma de minimizar as diferenças e as desigualdades. Assim, esta pesquisa se alicerça na seguinte questão: como ocorre a governança da inovação social, através da colaboração interorganizacional? O referencial teórico está baseado em três eixos principais: a inovação social, a colaboração interorganizacional e a governança. Definiu-se, como objeto do estudo empírico, o Canal Futura - canal de televisão educativa que se denomina como um projeto social de educação que, além de produzir e veicular programas educativos, busca mobilizar pessoas e comunidades, através das Salas Futura, localizadas em comunidades de baixa renda, com o objetivo de promover a troca de saberes entre jovens, educadores e comunidades. A metodologia empregada foi o estudo de caso, com realização de entrevistas semiestruturadas e de observações diretas. Foram entrevistados tanto gestores dos projetos (Canal Futura e Sala Futura), como gestores das organizações mantenedoras do Canal e usuários. Com base nos dados, constatou-se que, no caso estudado, a colaboração interorganizacional possibilitou o surgimento de inovações sociais, de duas formas: como processo e como resultado. Como processo, através do estabelecimento de novas relações sociais, de novas trocas de informações e de conhecimentos, gerando assim, aprendizagem individual e coletiva. Como resultado, através do empoderamento e da transformação do indivíduo e, consequentemente, do território. Identificou-se que, no processo de desenvolvimento de inovação social, podem existir diversas redes de colaboração que possuem motivadores comuns, como a aquisição de recursos, a complementaridade de capacidades e o alcance de objetivos comuns. Para a obtenção da inovação social como resultado, destaca-se a importância da participação efetiva dos três setores (público, privado e terceiro setor). Como mecanismos de coordenação da relação entre os membros da rede, foram identificados dois modelos de governança: a governança através de uma organização líder (uma organização membro que coordena as ações da rede) e a governança compartilhada (a coordenação das ações é compartilhada entre todos os membros da rede). Por fim, identificou-se que não há um modelo ideal de governança, contudo, para a geração de inovação social através da colaboração, é fundamental a interação entre todos os membros participantes da rede e a existência de mecanismos de governança que possam ser adaptados às características e aos objetivos de cada rede. / A major challenge that sees the contemporary world is the need to generate new solutions, improvements that address quality of life to the marginalized populations by the current economic paradigm. Social innovations arise as to minimize the differences and inequalities. Thus, this research is founded on the following issue: how does the governance of social innovation through collaboration inter-organizational? The theoretical framework is based on three main axes: Social innovation, collaboration and inter-organizational governance. It was defined as an object of empirical study, the Futura Channel - Educational television channel that calls itself a social education which, besides producing and relaying educational programs, seeks to mobilize people and communities, through the rooms Futura, located in low-income communities, with the purpose of promote the exchange of knowledge among young people, educators and communities. The methodology used was the case study, with semi-structured interviews and direct observations. Interviews were held both project managers (the Futura Channel and Futura Room), managers of organizations as sponsors of Channel and users. Based on the data, it was found that, in the case studied, inter-organizational collaboration enabled the emergence of social innovations, in two ways: as a process and as a result. As a process, by establishing new social relations, new exchanges of information and knowledge, thus generating individual and collective learning. As a result, through the empowerment and transformation of the individual and, consequently, of the territory. It was found that, in the development process of social innovation, may be several collaborative networks that have common motivators, such as the acquisition of resources, complementary capabilities and reach common goals. To obtain social innovation as a result highlights the importance of effective participation of the three sectors (public, private and third sector). As coordination mechanisms of the relationship between members of the network, we identified two models of governance: governance through an organization leader (a member organization that coordinates the actionsof the network) and shared governance (coordination of actions is shared among all members of the network). Finally, it was identified that there is no ideal model of governance, however, for the generation of social innovation through collaboration, is the fundamental interaction between all participating members of the network and the existence of mechanisms of governance that can be adapted to the characteristics and objectives of each network.

Os cidadãos estão enfrentando um processo de transição por um futuro mais sustentável e com uma preocupação maior nas pessoas. Respondendo aos desafios locais, a inovação social surge como uma maneira de grupos de pessoas buscarem soluções para os seus problemas cotidianos baseados em relações colaborativas e compartilhadas. Neste contexto, o movimento conhecido como Zona de Inovação Sustentável de Porto Alegre (ZISPOA), configura-se como uma iniciativa com o propósito de transformar uma área delimitada em um modelo de desenvolvimento sustentável e inovador, incluindo a cooperação como processo para consolidação de uma cidade onde as relações humanas sejam valorizadas e as questões urbanas solucionadas de maneira mais inteligente. Esta pesquisa teve como objetivo analisar a experiência da ZISPOA, observar e registrar o processo de construção do movimento de modo a contribuir na construção de modelos de implantação de projetos colaborativos para cidades. Para alcançá-lo foi realizada uma extensa pesquisa bibliográfica para identificar teorias relacionadas a processos colaboratvios, redes, inovação social, além de descrever os conceitos relacionados a cidades para as pessoas e identidade local Com o domínio da teoria iniciou-se o desenvolvimento do estudo de caso único associado à observação participante. A pesquisa ocorreu dentro de um contexto no mundo real, com isso foi possível acompanhar o desenvolvimento da ZISPOA ao observar seus projetos e ações. Realizou-se uma pesquisa documental, relatórios de acompanhamento da observação participante e no andamento da pesquisa, sentiu-se a necessidade de realizar entrevistas com visionários, pioneiros e seguidores do início do movimento. Como resultado obteve-se o registro do desenvolvimento dos projetos e atividades ZISPOA desde o seu início e um entendimento em profundidade de como acontecem os mesmos e sua rede de relações, além de compreender como a ação do designer pode fortalecer esse tipo de iniciativa. Esse estudo ajudou a construir, documentar e sustentar o movimento que é baseado em projetos que visam desenvolver, de forma colaborativa, uma cidade mais inovadora e sustentável em que as pessoas se identifiquem com a mesma e se empoderem como embaixadores e apoiadores da identidade local. / Citizens are facing a process of transition towards a more sustainable future with a greater concern in people. Responding to local challenges, social innovation emerges as a way for groups of people to search solutions to their everyday problems based on collaborative and shared relationships. In this context, the movement known as the Sustainable Innovation Zone of Porto Alegre (ZISPOA) is configured as an initiative with the aim of transforming an area that is delimited into a sustainable and innovative development model, including cooperation as a process to consolidate a city where human relations are valued and urban issues solved more intelligently. This research had as objective to analyze the experience of ZISPOA, observe and register the process of construction of the movement in order to contribute to the construction of models for the implementation of collaborative projects for cities. To achieve this, an extensive bibliographical research was carried out to identify theories related to cooperative processes, networks, social innovation, and to describe the concepts related to cities for people and place branding With the domain of theory, the development of the single case study associated with participant observation began. The research took place within a real world context, with this it was possible to follow the development of ZISPOA when observing its projects and actions. Documentary research, follow-up reports on participant observation were made, and the progress of the research was felt the need of interviews with visionaries, pioneers and followers of the movement. As a result, the development of ZISPOA projects and activities has been recorded since its inception, and an in-depth understanding of how they happen and their network of relationships, as well as understanding how the designer’s action can strengthen this type of initiative. This study helped build, document, and sustain the movement that is based on projects that are designed to collaboratively develop a more sustainable innovation city in which people identify with it and empower themselves as ambassadors and supporters of local identity.