Made available in DSpace on 2015-04-23T12:43:02Z (GMT). No. of bitstreams: 1 MARIA COELHO.pdf: 2454558 bytes, checksum: 931b209f3bef0a08a5073f7634961afa (MD5) Previous issue date: 2013-01-18 / Technological innovation has strengthened as an important factor to ensure economic and social development of the country. However, there are other ways to create a new economic development model, focused on the social factor, that is sustainable and humane. The Brazilian Innovation Law, encourages the creation of innovation environment in Institutions of Science and Technology - ICT, though it is necessary to adapt this environment for law enforcement. Innovation management is a dynamic process that seeks to bring together mechanisms, instruments and organizational methods that can leverage the innovation capacity of organizations. The organizational environment in ICTs as an important dimension in this process. The model of innovation management consists of organizational tools in order to support, promote and disseminate the generation of academic projects and help the decision maker in the process of generating innovations. Thus, the work agenda in the following general objective: Identify dimensions of innovation management models that are appropriate to share with ICT for social and technological innovations, highlighting also specific objectives: to analyze the actions of innovations developed in UFAM; describe the process of innovation management in UFAM and characterize dimensions that could be part of the management model of innovation in UFAM. This study discusses topics related to the central theme of innovation and its derivations, innovation management, innovation management models, but also discusses the dimensions of the models of innovation management. The approach used in this dissertation was a case study, an analysis of an inductive approach to the problem, focusing on applied research. About the objectives, the research was bibliographical and documentary, based on the research literature and documents. It concludes with an analysis and evaluation of the actions of innovation developed in UFAM to deploy mechanisms for public recognition of producing positive solutions for society. Therefore we identified the appropriate dimensions to ICT and from them, we built a model of innovation management needs of UFAM, considering the technological and social relevance. / A inovação tecnológica tem se fortalecido como importante fator para garantir desenvolvimento econômico e social do país. Todavia, existe outras formas de criar um novo modelo de desenvolvimento econômico, voltado para o fator social, humano e que seja sustentável. A Lei de Inovação Brasileira, incentiva a criação de modificações nas Instituições de Ciência e Tecnologia ICT, contudo é necessário adequar esse ambiente para a aplicação da lei. A gestão da inovação é um processo dinâmico que busca reunir mecanismos, instrumentos e métodos organizacionais, que possam alavancar a capacidade de inovar das organizações. O ambiente organizacional nas ICTs se constitui como importante dimensão nesse processo. O modelo de gestão da inovação é constituido de ferramentas organizacionais no intuito de apoiar, promover e disseminar a geração de projetos acadêmicos e que auxiliam o tomador de decisão no processo de geração de inovações. Dessa forma, o trabalho se pauta no seguinte objetivo geral: Identificar dimensões de modelos de gestão da inovação que sejam apropriados à ICT com ações para as inovações tecnológicas e sociais, destacando, ainda, os objetivos específicos: analisar as ações de inovações desenvolvidas na UFAM; descrever o processo de gestão da inovação na UFAM e caracterizar as dimensões que poderão fazer parte do modelo de gestão da inovação na UFAM. Esse estudo aborda tópicos relacionados à temática central inovação e suas derivações, gestão da inovação, modelos de gestão da inovação, como também discute as dimensões dos modelos de gestão da inovação. O procedimento metodológico utilizado, nesta dissertação, foi o estudo de caso, numa análise de forma indutiva para abordagem do problema, com enfoque de pesquisa aplicada. Quanto aos objetivos, a pesquisa foi bibliográfica e documental, embasada na pesquisa bibliográfica e documental. Conclui-se com uma análise e avaliação das ações de inovação desenvolvidas na UFAM para implantar mecanismos para o reconhecimento público como produtora de soluções positivas para sociedade. Ademais, caracterizou-se às dimensões apropriadas à ICT e a partir delas, construiu-se um modelo de gestão da inovação às necessidades da UFAM, considerando as relevâncias tecnológicas e sociais.

O Sistema Prisional Brasileiro vive um verdadeiro caos: superlotação, falta de políticas ressocializadoras, não aplicação da Lei de Execução Penal, e reincidência, são algumas das mazelas existentes neste sistema. Com intuito de se apresentar uma solução, que ao menos possa mitigar este caos que acaba atingindo toda sociedade, apresenta-se aqui, uma Inovação Social que é o Desenvolvimento de um Modelo de Educação Superior a Distância (ESAD) para o Sistema Prisional do Estado de São Paulo. Para confirmar que tal proposta é uma Inovação Social, o modelo foi analisado conforme as dimensões da Inovação Social: transformações, novidade, inovação, atores e processos; apresentadas por Tardif e Harrisson (2005), membros do Centre de Recherche sur les Innovations Sociales (CRISES), instituição canadense, reconhecida mundialmente pelos trabalhos no campo da inovação social. Para geração do modelo foram realizadas entrevistas em profundidade com Diretores de Unidades Prisionais, pessoas privadas de liberdade, Juiz de uma Vara da Execução Penal, Promotor da Execução Penal e com um reitor de uma IES. A análise das entrevistas foi realizada através da metodologia sistêmica SSM - Soft System Methodology, proposta por Checkland (2000). Ao analisar as entrevistas e o aporte teórico, segundo o SSM, chegou-se a conclusão que o problema do Sistema Prisional tem três estruturas problemáticas: miserabilidade dos presos, baixa escolaridade da população carcerária e superlotação das unidades prisionais, além de dois processos: falta de oportunidades que leva a pessoa a entrar na criminalidade e falta de oportunidades pós prisão. Da relação entre as estruturas problemáticas e os processos leva-se a reincidência dos presos e a um alto custo para o Estado. Com base nessas análises foi proposto um modelo de Educação Superior a Distância adaptado ao sistema prisional e que tem como objetivo atacar o segundo processo: falta de oportunidades pós prisão, e assim, reduzir a miserabilidade do egresso, através da geração de renda, que será possível graças a uma maior empregabilidade, que virá graças a oportunidade de ter cursado um curso superior enquanto estava preso, reduzindo assim, a reincidência e contribuindo com a redução da superlotação. Percebe-se, portanto, que embora, a proposta atinja somente o segundo processo, ela poderá melhorar todas as estruturas. Além do ganho social evidenciado com a proposta, ela também trará um ganho econômico aos cofres públicos, pois o tempo em que o preso ficará a menos dentro do Sistema Prisional, devido a remição por estudo gera uma economia para o Estado, superior aos custos de um curso superior em uma Instituição de Ensino Superior Privada / The Brazilian Prison System is in real chaos: overcrowding, lack of resocializing policies, non-application of the Criminal Execution Law, and recidivism are some of the problems in this system. Intending to offer a solution, which could at least mitigate this chaos that affects the entire society, this study presents a Social Innovation that is the Development of a Model of Higher Distance Education (ESAD) for the State Prison System in Sao Paulo. In order to validate this proposal as a Social Innovation, the model was analyzed according to the dimensions of Social Innovation: transformations, novelty, innovation, actors and processes; presented by Tardif and Harrisson (2005), members of the Centre de Recherche sur les Innovations Sociales (CRISES), a Canadian institution, recognized worldwide for their work in the social innovation area. The model was developed with interviews conducted with Directors of the Prison Units, prisoners, the Judge of a Court of Criminal Execution, Criminal Execution District Attorney and the Dean an Higher Education Institution. The analysis of the interviews were performed using the systemic methodology SSM - Soft System Methodology, proposed by Checkland (2000). Based on the interviews\' analysis and on the related works, it was noted that the Prison System has three problematic structures (the prisoners\' misery, the prison inmate\'s low level of education, and the prison overcrowding) and two process (the lack of employment before and after prison). The recidivism of prisoners is a consequence of these three problematic structures with these two process. Our proposed Model of Distance Learning in Higher Education for the Prison System attacks specifically the second process: the lack of employment after prison. We argue that with the opportunity to have completed Higher Education in prison, the ex-prisoners will have greater employability, which will reduce their misery and, consequently, reduce their recidivism and overcrowding of prisons. The proposed Model appears as a solution to the three problematic structures of the Prison System, even attacking only the second process. In addition to the social gain evidenced by the proposal, it will also bring an economic gain to the public coffers, since the time the prisoner will be less inside the Prison System, because the remission by study generates a saving for the State higher than the costs of a course in a Private Higher Education Institution

Esta dissertação é um estudo exploratório sobre o processo de mediação e apropriação cultural de informação em um contexto social, marcado historicamente pela expropriação cultural - Cambury - uma comunidade rural formada por pescadores e quilombolas que vivem na Mata Atlântica. A análise de campo e as reflexões teóricas se debruçaram sobre o papel do mediador e dos dispositivos informacionais, tendo como referência metodológica a pedagogia dialógica das Oficinas de Memória, espaço privilegiado para experimentação de saberes, trocas culturais e simbólicas. Como resultado, formulamos categorias significativas de análise do mediador cultural, cujo amálgama de saberes (informacionais; procedimentais e atitudinais) julgamos indispensável aos processos de significação em territórios simbólicos diferenciados. Como produto de conhecimento no campo da pesquisa social aplicada, criamos o dispositivo infoeducativo - Estação Memória Cambury - conjugado à interface de comunicação digital; e desenvolvemos referenciais teóricos e metodológicos que podem contribuir em futuras práticas infoeducativas que favoreçam a produção, circulação e apropriação social de saberes com os sujeitos do saber, confrontando-os com a questão do sentido da vida, do mundo e de si mesmos. / This dissertation is an exploratory study about the mediation process and cultural appropriation of information in a social context which is historically marked by the cultural expropriation - Cambury - a rural community formed by fishermen and other native citizens living nowadays in the Atlantic Forest. The field analysis and the theoretical reflections are based on the role of the mediator and on informational devices. As methodological reference we have the dialogical pedagogy collected from Oficinas de Memória (Workshops of Memory), a privileged space for experimentation of knowledge, cultural and symbolic trading. As a result, we have elaborated important analytical categories for the cultural mediator whose amalgam of knowledge (informational, procedural and attitudinal) is indispensable to the processes of meaningfulness in differentiated symbolic territories. The output in the field of practical social research, is nevertheless the creation of an info-educative device - Estação Memória Cambury - (Cambury Memory Station) - linked to digital communication interface. Finally, methodological and theoretical references have also been developed to possibly contribute in further info-educative practices to enable social production, circulation and knowledge basis together with the subjects of the referred basis, confronting people with life; the meaning of life and of the world and themselves amongst it all.

Meeting observations, literature review, document analysis, and Delphi surveying are used within a “mixed methodology” to tease out emerging patterns of thought in an effort to provide an urban forestry coalition, “Trees for Life” with critical information that could be used to help shape future projects. The purpose of this research is to identify key themes to help direct future Trees for Life (TFL) projects, and to also recognize stakeholders and possible new players to establish more productive partnerships within the coalition. Specific barriers that impede the success of TFL are also outlined. Ecological degradation of the Greater Toronto Area (GTA) watershed continues, despite the many initiatives carried out by the Toronto Region Conservation Authority (TRCA) to protect and conserve ecosystem health. Social change is critical in addressing this issue. The TFL coalition is an umbrella group beneath Green Infrastructure Ontario (GIO), another coalition working towards establishing green infrastructure technologies and practices as required components of urban planning and development to address ecological degradation. This coalition is overseen by a steering committee that includes TRCA. The overarching goal of TFL is to increase tree canopy cover in the GTA to 40%. The TFL is comprised of several urban forestry groups, each with unique roles and perspectives, but all striving to achieve the 40% goal. This research will help TFL to build adaptive capacity and may lead to the adoption of adaptive environmental management techniques. Ultimately, this study will provide some valuable insight into TFL and other programs involved with enhancing social-ecological resilience of the TRCA and the GTA. / Thesis (Master, Environmental Studies) -- Queen's University, 2014-01-22 11:53:22.196

This thesis presents new theories and creative techniques for exploring ‘designing for home happiness'. Set in the context of a primarily unsustainable and unhappy world, home is understood as a facilitator of current lifestyle practices that could also support long-term happiness activities, shown to promote more sustainable behaviour. It has yet to be examined extensively from a happiness perspective and many homes lack opportunities for meaningful endeavours. Service Design, an approach that supports positive interactions, shows potential in facilitating ‘designing for home happiness' but its tools are generally employed for visualising new systems/services or issues within existing ones instead of exploring related subjectivity. Art therapy techniques, historically used for expressing felt experiences, present applicable methods for investigating such subjective moments and shaping design opportunities for home happiness but have yet to be trialled in a design research context. This thesis therefore explores how Art Therapy and Service Design can be used successfully for ‘designing for home happiness'. A first study proposes photo elicitation as a creative method to explore, with participants from UK family households, several significant home happiness needs. Subsequently, art therapy techniques are proposed in Study 2 through two bespoke Happy-Home Workshops. This gives way to the Home Happiness Theory and Designing for Home Happiness Theory, which enable designers to design for home happiness. The Designing for Home Happiness Framework emerges from these studies proposing a new design creative method delivered through a workshop with specialised design tools and accompanying process for creating home happiness designs (i.e. services, product-service-systems). Through two Main Studies the framework is tested and validated with design experts in two different contexts, Loughborough (UK) and Limerick (Ireland), confirming its suitability and transferability in ‘designing for home happiness'. Resulting concepts support collective home happiness and social innovations by facilitating appropriate social contexts for their development. Overall, this research is the first to combine art therapy techniques with service design methods, offering original theories and approaches for ‘designing for home happiness' within Service Design and for social innovation. Collectively, this research delivers new creative methods for service designers, social innovators and designers more generally to investigate and support happier experiences within and outside the home for a more sustainable future.

Cette thèse s’intéresse aux capacités des citoyens, en France, à agir collectivement et à impulser des productions « alternatives » de leur cadre de vie et de leur cadre habité. Fondées largement sur une critique des modes de production conventionnels, ces démarches en proposent un dépassement dans une perspective de mutualisation et de solidarité. Si elles se réclament d’expériences étrangères, elles s’inscrivent en même temps dans la poursuite d’un débat tant idéologique qu’opérationnel qui a parcouru le XX° siècle sur la participation des habitants à la production de l’habitat. En portant notre regard sur une série d’initiatives qui ont émergé au début des années 2000, nous analysons leurs modalités de structuration, d’organisation collective et d’interpellation de l’action publique. Ces mobilisations qui sont portées par des acteurs associatifs, politiques et institutionnels construisent ainsi le Monde de « l’habitat participatif ». Pour mieux saisir ce mouvement contemporain, nous nous sommes penchée sur l’héritage des expériences françaises de l’habitat groupé autogéré de la fin des années 1970. L’approche diachronique de l’enquête questionne les niveaux de filiation entre les initiatives d’hier et celles des années 2000. Cette analyse montre comment s’organisent ces militants et les stratégies qu’ils adoptent pour faire entendre leur revendication. Elle met en évidence les mécanismes d’élaboration d’une question publique et son traitement par des acteurs institutionnels. Cette thèse contribue à l’analyse de la transformation de l’action publique et questionne les capacités de co-construire et de dialogue entre initiative militante et acteurs institutionnels. / This thesis focuses on the capacity of citizens to collectively promote “alternatives” in terms of living and housing environments in France. Grounded in a broad critique of conventional modes of production, the study suggests ways of transcending these modes through social processes such as sharing and solidarity. Although many such experiments have occurred outside of France, they are linked to ongoing twentieth century ideological and operational debates about resident participation in the construction of their own housing. By closely examining a series of initiatives in the early 2000s, the present study analyzes how they were organized and structured and how they generated public action. Under the auspices of housing associations and political and institutional organizations, these mobilizations have collectively supported the construction of a World of “participative housing.” In order understand this contemporary movement in an historical perspective, the study has also investigated the legacy of self-managed housing projects in France in the late 1970s. This diachronic approach helps to critically appraise relationships between earlier initiatives and more recent examples in the early 2000s. The study demonstrates how activists organized themselves; it analyses the strategies they used to ensure their demands would be heard. It highlights the mechanisms through which this public issue was created and describes its reception by a range of institutional actors. This thesis contributes to an analysis of the transformation of public action. It questions the capacities to co-construct and to drive a dialogue between activist initiatives and institutional actors.

Chacune des périodes de crise qu’a connue l’histoire contemporaine ont été jalonnées d’un ensemble de bouleversements sociaux que l’on pourrait appeler des innovations sociales. Elles rassemblent, dans un élan collectif et ascendant, une myriade de mouvements citoyens qui visent la réponse à des besoins sociaux non, ou peu satisfaits, par l’Etat et le marché. Par ailleurs, en s’appuyant sur un ensemble d’organisations de l’économie sociale et solidaire, elles poursuivent une quête de démocratisation de l’activité économique. Dès lors, c’est pour mieux comprendre ces phénomènes de transformation sociale que ce travail tente de mobiliser les sciences de l’information et de la communication. Autrement dit, dans une démarche exploratoire, il questionne le rôle de la communication dans les capacités de changement institutionnel porté par ces initiatives. Une première analyse théorique permet de mettre en lumière l’hétérogénéité du mouvement de l’innovation sociale chez les acteurs de l’économie sociale et solidaire. Elle souligne, dans ce cadre, la tendance de ces organisations à s’emparer de pratiques de communication stratégiques (marketing et management), bien qu’elles soient historiquement investies d’un rôle politique et symbolique, lui intimant la nécessité de s’emparer d’un répertoire plus critique de la communication. Par conséquent, une seconde analyse empirique, dont les fondements épistémologiques se retrouvent dans la théorie de la complexité d’Edgar Morin et dans une approche réflexive, montre que l’analyse des initiatives citoyennes doit s’appuyer sur les apports communicationnels tout autre. Plus précisément, différents niveaux d’analyses de la communication de ces acteurs permettent de mettre à jour les capacités transformatrices, ou isomorphiques, des initiatives socialement innovantes de l’économie sociale et solidaire. En conclusion, ce que nous dit cette étude, c’est que la transformation sociale en germe dans ces organisations ne peut s’analyser que par une approche praxéologique de la communication. En d’autres termes, la praxis communicationnelle, comme activité organisante de perspective partagée dans un espace public de proximité, est une activité typificatrice d’habitudes, vectrice de changement institutionnel. / Each periods of crisis in contemporary history has been marked by a series of social upheavals that could be called social innovations. They bring together, in a collective and ascending momentum, a myriad of citizen movements that aim at the response to social needs not very satisfied by the State and the market. Moreover, by relying on a set of organizations of the social and solidarity economy, they pursue a quest for democratization of economic activity. Therefore, is to better understand these phenomena of social transformation that this work tries to mobilize the information and communication sciences. In other words, in an exploratory approach, he questions the role of communication in the institutional capacity for change brought about by these initiatives. A first theoretical analysis allows to highlight the heterogeneity of the social innovation movement among social and solidarity economy actors. In this context, she underlines the tendency of these organizations to seize strategic communication practices (marketing and management), although they are historically invested with a political and symbolic role, telling her the need to seize a more critical repertory of communication. Consequently, a second empirical analysis, whose epistemological foundations are found in Edgar Morin's theory of complexity and in a reflexive approach, shows that the analysis of citizen initiatives must be based on very different communicational inputs. More precisely, different levels of communication analysis of these actors make it possible to update the transformative, or isomorphic, capacities of socially innovative initiatives of the social and solidarity economy. In conclusion, what this study tells us is that the social transformation that germinates in these organizations can only be analyzed through a praxeological approach to communication. In other words, communicative praxis, as an organizing activity of shared perspective in a public space of proximity, is a typifying activity of habits, vector of institutional change.

Submitted by Tatiana Lima (tatianasl@ufba.br) on 2015-04-13T19:01:07Z No. of bitstreams: 1 Nascimento, Ives Romero Tavares do.pdf: 1181991 bytes, checksum: cb0595e9d22c30e1ee779123a705c99b (MD5) / Approved for entry into archive by Patricia Barroso (pbarroso@ufba.br) on 2015-05-05T14:23:09Z (GMT) No. of bitstreams: 1 Nascimento, Ives Romero Tavares do.pdf: 1181991 bytes, checksum: cb0595e9d22c30e1ee779123a705c99b (MD5) / Made available in DSpace on 2015-05-05T14:23:09Z (GMT). No. of bitstreams: 1 Nascimento, Ives Romero Tavares do.pdf: 1181991 bytes, checksum: cb0595e9d22c30e1ee779123a705c99b (MD5) / Esta dissertação analisa qual o tipo de extensão universitária que vem sendo praticada pelas Incubadoras Tecnológicas de Cooperativas Populares (ITCPs), compreendendo-as sob a ótica da extensão universitária, da economia solidária e da inovação social. Trata-se de um estudo exploratório descritivo, de abordagem qualitativa, e estratégia de estudos de casos múltiplos. A coleta dos dados foi feita por meio de entrevistas semiestruturadas, grupos focais, pesquisa bibliográfica e documental, além da pesquisa-participante. Para se conhecer a realidade das ITCPs, foram visitadas três incubadoras de universidades públicas brasileiras. Para a análise dos dados, foi utilizado o método da triangulação dos dados aliada à Arena de Atores. Com o processamento das informações, pôde-se constatar que as ITCPs são responsáveis por oferecer às universidades mais uma opção de espaço para a extensão universitária, além de contribuir para a manutenção do princípio da indissociabilidade entre a pesquisa, o ensino e a própria extensão. O que pôde ser obtido é uma série de conclusões sobre a prática extensionista das incubadoras em economia solidária, que auxiliam na compreensão deste fenômeno. This dissertation examines what kind of university extension that has been practiced by the Technological Incubators of Popular Cooperatives (ITCPs), understanding them from the perspective of university extension, solidarity economy and social innovation. This is a descriptive exploratory study, with qualitative approach and strategy of multiple case studies. Data collection was done through semi-structured interviews, focus groups, literature and documental research, in addition to the research participant. To know the reality of ITCPs were visited three incubators of brazilian public universities. For data analysis, we used the triangulation method of data coupled with Arena of Actors. With the processing of informations, it could be seen that the ITCPs are responsible for most universities to offer a choice of space for university extension, and ensure the maintenance of the principle of inseparability between research, teaching and university extension. What has been achieved is a number of conclusions about the practical in extension by the incubators of solidarity economy, which help in understanding this phenomenon.

Submitted by Douglas Ken Nagai null (nagaikd@gmail.com) on 2016-07-06T14:47:47Z No. of bitstreams: 1 DouglasNagai_PGAD_TUPA_2016.pdf: 2021921 bytes, checksum: a3dddd71cd26beb8f0ada1f8c9e75061 (MD5) / Approved for entry into archive by Ana Paula Grisoto (grisotoana@reitoria.unesp.br) on 2016-07-11T13:49:22Z (GMT) No. of bitstreams: 1 nagai_dk_me_tupa.pdf: 2021921 bytes, checksum: a3dddd71cd26beb8f0ada1f8c9e75061 (MD5) / Made available in DSpace on 2016-07-11T13:49:22Z (GMT). No. of bitstreams: 1 nagai_dk_me_tupa.pdf: 2021921 bytes, checksum: a3dddd71cd26beb8f0ada1f8c9e75061 (MD5) Previous issue date: 2016-03-08 / Pró-Reitoria de Pós-Graduação (PROPG UNESP) / Em meio ao ambiente de mudanças na agricultura, no qual a abordagem produtivista e baseada em custos sofre alterações, novas visões são concebidas para determinar a competitividade e valor dos produtos agropecuários. Essas novas visões trazem valores ligados às esferas social, ambiental, gerencial e ao uso do conhecimento que propiciam um ambiente favorável ao surgimento das inovações. Tais inovações podem ainda ser impulsionadas por estratégias de negócios, como as certificações e registros, mais precisamente, as Denominações de Origem (DO -uma forma de Indicação Geográfica). Assim, este trabalho objetivou analisar o processo de inovações (tecnológica e social) para a criação de valor em denominação de origem em cafés no Brasil, especificamente, na região do Cerrado Mineiro, comparativamente à produção sem selo de origem. De modo específico, pretendeu-se identificar: a) os tipos de melhorias tecnológicas de produto, processo de produção e gerenciais realizadas pelos produtores rurais que comercializam com o registro de DO, em relação aos usuários que mantiveram a produção de café sem selo de origem; b) as fontes de informação utilizadas nesse processo, em termos de atores e redes de informação; c) os impactos ocorridos na dimensão social dos produtores rurais (fatores de condição e relação social), podendo-se avaliar se estão relacionadas às inovações sociais. Para tal, foi utilizado o estudo de múltiplos casos, no qual foi aplicada uma entrevista semiestruturada junto aos produtores que comercializam com selo de origem e aqueles que não comercializam com selo de origem, da região do Cerrado Mineiro. Os resultados demonstraram que as unidades que utilizam a DO apresentaram um ritmo mais intenso de adoções tecnológicas em relação às unidades que não comercializam com o selo de origem. No que tange ao uso das fontes de informação, apesar de alguns produtores com DO ocuparem um papel central no uso e busca de informações, existem unidades produtoras sem o selo de origem que obtiveram maior frequência de uso de fonte de informação em relação a produtores com o selo de origem, apesar do ritmo menos intenso de adoção de inovações. No que tange aos impactos na dimensão social, as melhorias analisadas ocorreram como consequência da obtenção da DO pela região, e não anteriormente à obtenção como um processo planejado. As melhorias identificadas na análise das necessidades humanas mostraram que os fatores ligados ao relacionamento com clientes, estima e autorealização foram predominantes em relação aos fatores fisiológicos e de segurança. A pesquisa mostrou que os produtores que comercializam sua produção com a DO possuem de fato um maior nível de adoção de inovações tecnológicas comparativamente a produções que não comercializam com o selo de origem. Na esfera social, foram identificadas melhorias decorrentes da DO para os dois estratos de produtores, como a criação da cafeteria Dulcerrado e o aumento no recebimento das visitas às propriedades rurais. / Amid the environment changes in agriculture, in which the production-based approach and costs undergoes changes, new visions are designed to determine the competitiveness and value of agricultural products. These new insights bring values related to social, environmental, management and use of knowledge that provide a favorable environment for the emergence of innovations. These innovations can still be driven by business strategies, such as certifications and registrations, more precisely, the Protected designation of origin (form of Geographical Indication). Thus, this study aimed to analyze the process of innovation (technological and social) for creating value by protected designation of origin in Brazilian coffee production, specifically in the Cerrado Mineiro region, compared to production without origin label. Specifically, it aims to identify: a) the types of technological improvements of product, production process and management carried out by farmers who using PDO registration, compared to users who kept the coffee production without origin label ; b) the sources of information used in this process, in terms of actors and networks; c) the impacts occurring in the social dimension of rural producers (condition factors and social relationships), being able to assess whether they are related to social innovations. To this end, the study of multiple cases was used, and some semistructured interviews were applied with producers who trade with origin label and those who do not trade with origin label, in the Cerrado Mineiro region. The results showed that the producers using the PDO had a more intense pace of technological adoptions compared to the farmers that do not trade with origin label. Regarding the use of information sources, although some producers with PDO occupy a central role in the use and information search, there are production units without the origin label that had higher frequency of source of information use in relation to producers with origin label, despite the slower rate of adoption of innovations. With regard to the impacts on the social dimension, it was analyzed that the improvements occurred as a consequence of securing PDO in the region, and not prior to obtaining as a planned process. The improvements identified in the analysis of human needs showed that factors related to the relationship with customers, esteem and selfrealization were predominant in relation to physiological and safety factors. Research has shown that producers who market their production with the PDO in fact have a higher level of adoption of technological innovations compared to productions that do not trade with origin label. In the social sphere, improvements have been identified arising from the PDO for the two strata of producers, such as the creation of Dulcerrado cafeteria and the increase in the receipt of visits to farms. / PROPG UNESP: 806138/2014

Orientador: Giuliana Aparecida Santini Pigatto / Coorientador: Ana Elisa Bressan Smith Lourenzani / Coorientador: Nelson Russo de Moraes / Banca: Timoteo Ramos Queiroz / Banca: Sandra Mara Schiavi Bankuti / Resumo: Em meio ao ambiente de mudanças na agricultura, no qual a abordagem produtivista e baseada em custos sofre alterações, novas visões são concebidas para determinar a competitividade e valor dos produtos agropecuários. Essas novas visões trazem valores ligados às esferas social, ambiental, gerencial e ao uso do conhecimento que propiciam um ambiente favorável ao surgimento das inovações. Tais inovações podem ainda ser impulsionadas por estratégias de negócios, como as certificações e registros, mais precisamente, as Denominações de Origem (DO -uma forma de Indicação Geográfica). Assim, este trabalho objetivou analisar o processo de inovações (tecnológica e social) para a criação de valor em denominação de origem em cafés no Brasil, especificamente, na região do Cerrado Mineiro, comparativamente à produção sem selo de origem. De modo específico, pretendeu-se identificar: a) os tipos de melhorias tecnológicas de produto, processo de produção e gerenciais realizadas pelos produtores rurais que comercializam com o registro de DO, em relação aos usuários que mantiveram a produção de café sem selo de origem; b) as fontes de informação utilizadas nesse processo, em termos de atores e redes de informação; c) os impactos ocorridos na dimensão social dos produtores rurais (fatores de condição e relação social), podendo-se avaliar se estão relacionadas às inovações sociais. Para tal, foi utilizado o estudo de múltiplos casos, no qual foi aplicada uma entrevista semiestruturada junto aos p... (Resumo completo, clicar acesso eletrônico abaixo) / Abstract: Amid the environment changes in agriculture, in which the production-based approach and costs undergoes changes, new visions are designed to determine the competitiveness and value of agricultural products. These new insights bring values related to social, environmental, management and use of knowledge that provide a favorable environment for the emergence of innovations. These innovations can still be driven by business strategies, such as certifications and registrations, more precisely, the Protected designation of origin (form of Geographical Indication). Thus, this study aimed to analyze the process of innovation (technological and social) for creating value by protected designation of origin in Brazilian coffee production, specifically in the Cerrado Mineiro region, compared to production without origin label. Specifically, it aims to identify: a) the types of technological improvements of product, production process and management carried out by farmers who using PDO registration, compared to users who kept the coffee production without origin label ; b) the sources of information used in this process, in terms of actors and networks; c) the impacts occurring in the social dimension of rural producers (condition factors and social relationships), being able to assess whether they are related to social innovations. To this end, the study of multiple cases was used, and some semistructured interviews were applied with producers who trade with origin label and those who ... (Complete abstract click electronic access below) / Mestre