Considerando-se a importância das relações sociais e da influência interpessoal no comportamento dos indivíduos de baixa renda, este estudo apresenta como objetivo identificar e analisar os grupos de referência valorizados pelas consumidoras de baixa renda em seu processo de decisão de compra. Para a coleta de dados, utilizou-se uma abordagem multimétodo fundamentada, primeiro, em entrevistas em profundidade com 12 mulheres e, depois, na técnica de Análise Conjunta com uma amostra de 53 entrevistadas pertencentes a esse segmento. Devido à crise econômica vivida atualmente, mostrou-se necessário delimitar o contexto da pesquisa a um bem que permanecesse atrativo nessas circunstâncias: o batom. Trata-se de uma categoria de produto de alto envolvimento, capaz de representar o segmento de cosméticos como um todo, associando-se à autoestima, à sensação de bem-estar e ao reconhecimento social. Os resultados obtidos demonstraram que as consumidoras de baixa renda valorizam a presença de diferentes grupos de referência em seu processo de decisão. Especificamente, identificaram-se dois grupos de respondentes com preferências distintas quanto aos grupos de referência. Diante disso, ressalta-se que as principais contribuições desta pesquisa foram a observação de perfis diferentes dentro do segmento de baixa renda, o desenvolvimento do conhecimento sobre o processo de decisão de compra dessas mulheres e a identificação de apelos de grupos de referência que as empresas podem usar para atrair consumidoras de baixa renda. / Considering the importance of social relations and interpersonal influence on the behavior of low-income individuals, this study aims to identify and analyze the reference groups valued by low-income female consumers in their decision-making process. A multimethod approach was employed. First, the data were collected through in-depth interviews with 12 low-income women. Subsequently, a conjoint analysis technique was applied with a sample of 53 female interviewees belonging to this segment. Due to the current economic crisis, it was necessary to delimit the research context to a product that remained attractive in these circumstances: lipstick. It is a high involvement product category, capable of representing the segment of cosmetics as a whole, being related to self-esteem, a sense of well-being and recognition. Results showed that low-income female consumers value the presence of different reference groups in their decision-making process. Specifically, it was possible to identify two groups of respondents with distinct preferences regarding the reference groups. Therefore, the main contributions of this research were the observation of different profiles within the low-income segment, the development of knowledge about the decision-making process of these women, and the identification of reference group appeals that companies can use to attract low-income female consumers.

The prevalence of childhood overweight and obesity is increasing at an alarming rate in the United States. Currently more than 1 in 3 children aged 2-19 are overweight or obese. This is of major concern because childhood overweight and obesity leads to chronic conditions such as type II diabetes and tracks into adulthood, where more severe adverse health outcomes arise. In this study I used the premise of the social ecological model (SEM) to analyze the common levels that a child is exposed to daily; the intrapersonal level, the interpersonal level, the school level, and the community level to better understand what risk factors are significantly associated with child weight status. Data came from the 2012 National Survey of Children's Health (NSCH) (n=41,361). Frequencies and confidence intervals were used to describe risk factors at each level. Bivariate analyses were conducted between each risk factor and the outcome variable. Using all risk factors that were significantly associated with overweight and obesity in the bivariate analyses, multinomial logistic regressions were performed for each SEM level. The 4 SEM levels were then analyzed together using stagewise multinomial logistic regression. A significance level cutoff of 0.05 was applied to all analyses. Thirty-three percent of participants were overweight or obese. Child sex, race, age, child physical activity participation, mother’s education and health, the child’s family structure, the child’s participation in extracurricular activities, frequency of family meals at home, safety and engagement in school, the number of amenities and the safety and support within their communities were found to be significantly associated with child weight status. The odds ratios of the covariates in the final stagewise model were similar to those in each individual model. Understanding both the risk factors associated with child overweight and obesity in each individual level and in the complete socio-ecological perspective is important when working toward more effective policy and program creation and the reduction of childhood obesity. Recognizing that all levels of a child's SEM influence his or her likelihood of being overweight or obese can lead to more effective strategies that tackle multiple SEM levels collectively instead of each level independently.

Three sound bites, Whatever it takes (55 seconds), Safer, Stronger (30 seconds), and War on Terror (30 seconds), of President George W. Bush during the presidential election of 2004 will be explored and unpacked.

This thesis chronicles the development of Henderson and its media. Unlike most pioneering towns that sprung up west of the Allegheny and Appalachian Mountains during the 18th century, Henderson assumed a unique position in the development of the Midwest as an important and major tobacco port, as an agricultural conduit to the North and industrial path to the South. and as an outpost of trade to the West. A clearer picture of its aggressive nature becomes evident by tracing the hard-fought beginnings of the region. As Henderson grew in importance, so did its lust grow for excitement and entertainment. Compared to the gleaming major Atlantic seaports of the youthful nation. Henderson sparkled like a diamond amongst the rough and crude Midwest settlements by providing residents and travelers inland entertainment at its Ohio riverport. Two overlapping questions embrace the focus of the study: what caused the underlying pride of development that Henderson obviously possesses? Why, too, has Henderson had such an extensive amount of media from which to choose? The questions serve as a blueprint for depicting the cultural growth and the impact of media that has existed in Henderson and for its smaller surrounding communities. Information will come from printed newspaper articles, books of Henderson and Henderson County history, interviews with some of those few remaining theater operators, phonograph operators, and broadcasters. use my twenty-years' experience of working in radio and television production, sales, and management to interpret the jargon of their craft and to make their information more meaningful to the reader.

"My name is..." // "...اسمي" is a photo series that aims to depoliticize the highly politicized identity of the Arab, female refugee. Due to the growing number of refugees being forced out of their homes and displaced all around the globe, their collective existence has turned into a number. The world only sees one image when they think of an Arab refugee; the suffering, hopeless body of an Arab, struggling to cross borders. The world is not exposed to the real experiences of these individuals, and their stories remain untold. With this project, I aim to share these stories. Female refugees have unique experiences as women, and as mothers. They hold specific responsibilities within the displaced family and community as a whole. Each of them carry different narratives, different hopes and dreams. Combining their stories alongside the photos will help humanize them and show a side to them that the mainstream media fails to show, a side that doesn’t drastically differ from the experiences of people all over the world, no matter where they are from.

The school environment is one of the primary contexts for children's social, emotional and cognitive development. While teachers are likely to be primarily focused on students' motivation and learning, for adolescents, one of the most enjoyable and important aspects of school life is likely to be centered around the time spent interacting with peers. It is well recognized that peers socialize one another but although many studies have examined the influence of peers on adolescents' risky behaviors far fewer have focused on the influence peers may have on individuals' positive behaviors. As a result this study focuses on academic development replicating previous research designed to examine whether peer group affiliation has an effect on student academic engagement. A cohort of 343 seventh grade students, primarily Caucasian, 52% male, was followed for a period of one school year. Teachers reported on students' academic engagement in the fall and again in spring using a 14-item scale (Wellborn, 1991), and students reported on their teachers' and parents' involvement in fall using 8- and 4-item scales respectively. Student grades were collected from school administrative records. To identify individual student's network affiliations socio-cognitive mapping procedures were used (Cairns, Perrin & Cairns, 1985), and then peer group profiles of engagement were calculated based on the average rating of engagement across each individual's affiliates. During the academic year peer group membership turnover was 49%, despite this, the quality of peer group profiles of engagement remained similar from fall to spring. Groups also tended to be and remain motivationally homogenous across the year. In general, girls' networks tended to be more highly engaged than boys' and networks that were more highly engaged tended to be more stable across the year. Structural equation modeling was used for the major analyses to assess whether peer group academic motivation in the fall could predict individual motivation in the spring. The results indicated that while controlling for individuals' earlier engagement, as well as for processes of group selection and parent and teacher influences, the quality of individuals' peer group engagement in the fall was significantly predictive of students' later engagement in the spring. It should be noted that within the major models academic performance was also strongly related to later engagement. While this study provides further evidence to underscore the importance of the peer group in the socialization of students' academic motivation, particularly when one considers the snowballing effects in motivation this influence may have across a student's entire academic career, it also illustrates the important role performance may play in academic motivation for young adolescents.

This thesis takes a conversation-analytic approach examining the pragmatic functions of the linguistic marker "first (off/of all)" in second-pair-part (i.e., responsive) position relative to questions. Using data from question-answer sequences in the 2015-2016 U.S. Presidential Republican primary debates, I propose six claims regarding the composition, position, and action of what is referred to as the practice of "First"-prefacing. Analysis reveals that "First"-prefacing projects the displacement of a response (conforming or non-conforming) to a question. In projecting the displacement of a response, "First"-prefacing does two things: (1) it projects that the unit(s) of talk to come immediately next will be something other than a response, and thus this "first" matter should not be heard as being designedly "responsive" to the question; and (2) it claims that a conditionally relevant response to the question is forthcoming after the "first" matter is resolved. Debaters largely used "First"-prefacing to temporarily "get out from under" a question's conditional relevancies in order to "reach back" beyond the question and perform actions more properly sequentially fitted to earlier portions of the debate (e.g., defend themselves, make additional comments, counter-criticize other debaters). The more general function of "First"-prefacing as a misplacement marker is discussed, and its existence in ordinary conversation is briefly demonstrated.

Ample research has been conducted to identify the determinants of information technology (IT) adoption. No previous quantitative researchers have explored IT adoption in the context of enterprise social computing (ESC). The purpose of this study was to test and extend the social influence model of IT adoption. In addition, this study addressed a gap in the research literature and presented a model that relates the independent variables of social action, social consensus, social authority, social cooperation, perceived relative advantage, perceived compatibility, perceived ease of use, perceived usefulness, and organizational commitment to the dependent variables of social embracement and embedment. A randomized stepwise multiple linear regression analysis was performed on survey data from 125 C-level executives (i.e., chief information officers and chief technology officers). The analysis found that executives consider perceived relative advantage, organizational commitment, and social computing action as the most significant factors relating to the adoption of ESC. Executives' perceptions about ESC could impact organizational commitment, implementation, and use of such technologies. The findings could make a social contribution within organizations by helping C-level executives understand the degree to which these factors contribute to the ESC adoption. The knowledge from this study may also help organizations derive operational effectiveness, efficiency, and create business value for their clients and society.

This research explored how mission trip volunteers assume various roles throughout their volunteer experience. By seeing the various roles that emerge in mission volunteer work, the identities that they construct based upon these roles are revealed. Discovering the ways in which these roles and constructed identities affect the way that mission trip volunteers could potentially help colleges improve their recruitment messages and distinguish themselves from other institutions. Semi-structured interviews were conducted to obtain data from the participants, and the data were analyzed through a thematic, constant comparative method. Findings revealed the types of stories heard from other mission trip volunteers prior to serving, the impact of those stories on decisions to volunteer, the various identities that emerge while serving on a mission trip, and how mission trip volunteers make sense of their experiences after serving. This study applies several well-known aspects of organizational communication to the context of mission trip volunteers, offering new and interesting data. This study also provides practical implications for mission trip coordinators and individuals who might be interested in being a mission trip volunteer.

The recent experience with the 2009 H1N1 pandemic has drawn attention to the need to better understand the public’s response to emergently released vaccines (ERV). This study applied a mixed methods approach to examine the causal pathways underlying the vaccination behaviour during a public health emergency. The integrated evidence from empirical and theoretical-based findings highlights a number of factors to consider in interventions to improve vaccination rates with an ERV. These factors include: 1) providing clear risk messages around the disease and the ERV, 2) improving accessibility to the vaccine, 3) encouraging primary healthcare providers to provide recommendations for vaccination, 4) implementing strategies to increase seasonal influenza vaccination prior to the next public health emergency, 5) developing strategies to target sub-populations more reluctant to accept an ERV. Developing theory-based interventions that are behaviour-specific may be more likely to result in behaviour change within the public in future emergency vaccination campaigns.