The present study is an attempt to bring into focus one of the many bases of party power over Soviet citizens. It is no great revelation that the Soviet government has long indulged in anti-American propanda, but the continuity, elaboratness and virulence of ths "crusade of hatred" demands further study. It is essential that such study be undertaken parallel with an appraisal of Soviet-American relations since 1917. In outlining the chronological development of anti-American libel campaign, some space will be devoted to methodology, technology and apparent purposes of the Soviet propagandists. Space limitations preclude an elaborate study of Soviet propaganda as a whole; however, the selected theme--graphic propaganda--includes within its scope many aspects of the whole and thus is representative of the broader subject.

The aim of this study was to examine the extent to which U.S. newspapers covered the chatter surrounding the 2009/10 healthcare reform debate at the expense of the substance. Also of importance was how the political leanings of newspapers influenced the coverage they gave the issue in terms of tone and page or story prominence. Newspaper endorsement data from Editor & Publisher magazine were used to determine the political leanings of U.S. newspapers based on the candidate they endorsed in the 2008 U.S. presidential election. Newspaper articles related to the topic were retrieved from the Lexis-Nexis database and analyzed. The results showed that overall the healthcare reform debate received substantial coverage in U.S. newspapers; but the major part of the coverage was dedicated to the arguments, protests, and thoughts of people concerning the issue (90.3%) rather than the substance of the issue (9.7%). Implications of the results for media practitioners, communication scholars, and researchers were discussed.

Analyzing 195 televised political ads from the United States and Canada in 2004 and 2008, this research studies the use of issue and image ads and the attack, acclaim, and contrast function of ads in presidential and federal elections. Results indicate that there is no statistical difference in the use of issue or image ads and no statistical difference in the function of ads in both nations in 2004 and 2008. Issue ads are found to be more commonly used in Canada than in the United States, but there is no statistical difference in the use of acclaim ads between the United States and Canada. Winners in both nations are found to use issue ads more than image ads while winners in Canadian elections were found to use issue ads more than winners of American elections. This study also offers a methodological finding regarding the analysis of issue or image in political advertising. Limitations and implications for future research are also discussed.

Perhaps no one has had more influence on the role of political documentary in the contemporary public sphere than filmmaker Michael Moore. His unique melding of committed political arguments with an ironic reflexive style have changed the very look and feel of documentary film, contributing significantly to the form's newfound popularity. Furthermore, his steadfast commitment to progressive politics has given the issue of socioeconomic "class" the kind of attention it rarely receives within the mainstream media. However, Moore's films have also been the recipient of viscous attacks from his political opponents, and subject to some of the most contentious public debates over the documentary form since the 1960s. This study integrates documentary theory and poststructuralist discourse analysis within a critical/cultural studies perspective to map out the ways in which generic conventions, interpretive strategies and rhetorical maneuvers have often combined to undermine the political goals and cultural legitimacy of Michael Moore and his films. First, I look at the ways in which Moore's own deployment of a patronizing mode of address transforms his films into "fantasies of advocacy"; narratives that invite an imagined audience of fellow advocates to evaluate and judge the lives and behaviors of the working-class subjects depicted on-screen. Such a depiction only works to strengthen middle-class forms of social authority which have worked, historically, to encourage class resentment. Second, I describe the ways in which Moore is also undermined by a mass media system within which progressive views are not often welcome. I explain how a number of discursive logics worked to frame Moore at various times throughout his career as an untrustworthy documentarian pushing Leftist propaganda, as an "indie film auteur" providing innovative cinematic experiences to middle-class audiences, and as a savvy celebrity-huckster selling political entertainment to embattled liberals. Finally, I describe how Moore's opponents on the political Right exploited the problematic aspects of both his rhetorical strategies and public reception to paint Moore as a "Liberal Elitist," a move that worked to derail the political effectiveness of Fahrenheit 9/11 during the 2004 election. By describing the complex, public articulations of Michael Moore and his films, this study contributes to the fields of documentary studies, media studies, cultural studies and political rhetoric.

With the rise of social media platforms and the increasing popularity of short-form video content, TikTok has emerged as one of the dominant platforms for entertainment, information sharing, and commerce. This thesis aims to examine the influence of community commerce TikTok content on adult users, exploring the impact it has on their purchasing behaviors, perceptions, and overall engagement. The research employs a mixed-methods approach, combining quantitative and qualitative methods in an online survey. The quantitative analysis of results involves assessing demographic data in addition to establishing a clear, unambiguous understanding of the participants including their exposure to community commerce content, motivations for engagement, and existing purchase behavior. In the analysis of qualitative data, open-ended and narrative responses are analyzed. These responses speak to personal realities and provide insight on distinctive opinions. The theories deployed in the design of the study are Social Influence theory, the Stimulus-Organism-Response Model (SOR), and Word of Mouth (WOM). The findings of this research contribute to existing literature on social media marketing, digital commerce, and consumer behavior. The outcome of the study revealed that users feel more inclined to make a purchase in response to TikTok content (compared to traditional marketing) when the content feels catered to their interests and multiple users on the platform attest to a product's value. This category of content is referred to as community commerce, which intersects community, shopping, and entertainment. The elements that make this content unique were revealed to have the power to influence someone who has never made a purchase from TikTok before to be more inclined to do so if the content is relevant enough.  As such, the conclusions of this thesis also imply several implications for society at large. These include a more authentic approach to future influencer marketing, the democratization of trend-setting, and leveling the opportunities for small businesses that are up against larger brands.

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This three-essay dissertation extends previous research on social influence and examines social influence’s impact on consumption, particularly in the contexts of collective goals and brand preferences. Essay 1 focuses on collective marketing campaigns, which are not shared equally by all customers. Two studies demonstrate that the framing of collective progress in such campaigns can broaden participation by highlighting the large area of progress toward the goal, emphasizing progress achieved for campaigns in their late stages and progress remaining in their early stages. Essay 2 examines the effects of brand age on consumer preferences and choices. Six studies demonstrate that consumers’ preferences for younger brands increase with perceptions of product category innovativeness or the extent to which the product category is perceived to have evolved and is likely to evolve in the future. Findings reveal that younger (vs. established) brands are likely to be preferred when perceptions of product category innovativeness are high (vs. low). Essay 3 examines the effects of perceptions of product category innovativeness and consumer traits, such as novelty seeking and need for uniqueness, on consumers’ preference for young versus established brands. This dissertation provides theoretical and managerial contributions. / Business Administration/Marketing

Rather than being randomly wired together, the components of complex network systems are recently reported to represent a scale-free architecture, in which the node degree distribution follows power-law. While social networks are scale-free, it is natural to utilize their structural properties in some social network applications. As a result, this dissertation explores social network architectures, and in turn, leverages these architectures to facilitate some influence and information propagation applications. Social network architectures are analyzed in two different aspects. The first aspect focuses on the node degree snowballing effects (i.e., degree growth effects) in social networks, which is based on an age-sensitive preferential attachment model. The impact of the initial links is explored, in terms of accelerating the node degree snowballing effects. The second aspect focuses on Nested Scale-Free Architectures (NSFAs) for social networks. The scale-free architecture is a classic concept, which means that the node degree distribution follows the power-law distribution. `Nested' indicates that the scale-free architecture is preserved when low-degree nodes and their associated connections are iteratively removed. NSFA has a bounded hierarchy. Based on the social network structure, this dissertation explores two influence propagation applications for the Social Influence Maximization Problem (SIMP). The first application is a friend recommendation strategy with the perspective of social influence maximization. For the system provider, the objective is to recommend a fixed number of new friends to a given user, such that the given user can maximize his/her social influence through making new friends. This problem is proved to be NP-hard by reduction from the SIMP. A greedy friend recommendation algorithm with an approximation ratio of $1-e^{-1}$ is proposed. The second application studies the SIMP with the crowd influence, which is NP-hard, monotone, non-submodular, and inapproximable in general graphs. However, since user connections in Online Social Networks (OSNs) are not random, approximations can be obtained by leveraging the structural properties of OSNs. The modularity, denoted by $\Delta$, is proposed to measure to what degree this problem violates the submodularity. Two approximation algorithms are proposed with ratios of $\frac{1}{\Delta+2}$ and $1-e^{-1/(\Delta+1)}$, respectively. Beside the influence propagation applications, this dissertation further explores three different information propagation applications. The first application is a social network quarantine strategy, which can eliminate epidemic outbreaks with minimal isolation costs. This problem is NP-hard. An approximation algorithm with a ratio of 2 is proposed through utilizing the problem properties of feasibility and minimality. The second application is a rating prediction scheme, called DynFluid, based on the fluid dynamics. DynFluid analogizes the rating reference among the users in OSNs to the fluid flow among containers. The third application is an information cascade prediction framework: given the social current cascade and social topology, the number of propagated users at a future time slot is predicted. To reduce prediction time complexities, the spatiotemporal cascade information (a larger size of data) is decomposed to user characteristics (a smaller size of data) for subsequent predictions. All these three applications are based on the social network structure. / Computer and Information Science

Att migrera till ett land med väldigt olik kultur och samhälle än hemlandet kan utgöra en väldigt stor utmaning. Att försöka hitta sin identitet och roll i det nya samhället kan dock anses viktigt för individens välbefinnande. Det är viktigt att se hur olika faktorer kan påverka integrationsprocess för migranter för att kunna förstå de svårigheter de kan ställas inför när det gäller identitetsskapandet i det nya landet. Då migration är ett globalt och komplext fenomen och orsakerna bakom migration är många och olika. Migranter kan bli sårbara i olika skeden av sin resa. Vissa uthärdar svårigheter som kan hota deras liv och påverka deras fysiska och psykiska välbefinnande oberoende av orsaken för att lämna hemlandet. Syftet med denna kvalitativa intervjustudie var att undersöka hur unga vuxna migrantkvinnor från Mellanöstern upplever bi-kulturellt identitetsskapande. Med en socialpsykologisk ansats studerades detta genom teorier om social identitetsteori, social påverkan, konformitet, integrationsteori och bi-kulturell identitetsteori. Fem semistrukturerade intervjuer med migrantkvinnor från Mellanöstern genomfördes. Resultaten visar att migrantkvinnorna ofta upplever konflikter och svårigheter med att hitta balans i de ser sig tillhöra, vilket skapar svåra känslor och identitetskris. En del respondenter accepterar och internaliserar den här konflikten. Värderingarna som följt med ifrån hemkulturen är viktiga för deras identitet och att det är värderingarna som varit tongivande under deras bi-kulturella identitetsskapande. / Migrating to a country with a very different culture and society from the home country can be a very big challenge. However, trying to find one's identity and role in the new society can be considered important for the individual's well-being. It is important to see how different factors can affect the integration process for migrants in order to understand the difficulties they may face when it comes to identity creation in the new country. Because migration is a global and complex phenomenon and the reasons behind migration are many and varied. Migrants can become vulnerable at different stages of their journey. Some of them endures hardships that can threaten their lives and affect their physical and mental well-being regardless of the reason for leaving their home country. The purpose of this qualitative interview study was to investigate how young adult migrant women from the Middle East experience bi-cultural identity creation. With a social psychological approach, this was studied through theories of social identity theory, social influence, conformity, integration theory and bi-cultural identity theory. Five semi-structured interviews with migrant women from the Middle East were conducted. The results show that the migrant women often experience conflicts and difficulties in finding a balance in where they see themselves as belonging, which creates difficult feelings and an identity crisis. Some respondents accept and internalize this conflict. The values that followed from the home culture are important for their identity and that it is the values that set the tone during their bi-cultural identity creation.

Dissertation (PhD)--University of Stellenbosch, 2004. / ENGLISH ABSTRACT: Since the late 1940s, South Africa and South Korea were ruled by authoritarian governments, which oppressed the people’s freedom and rights. The governments created the deeply divided societies that resulted in racism in South Africa and regionalism in South Korea. These similarities may have played a major role in allowing Nelson Mandela and Kim Dae-jung to develop strong emotional bonds with their followers and to articulate their visions for the future. The two leaders, Nelson Mandela and Kim Dae-jung, fought for freedom and human rights against the apartheid government in South Africa and military dictatorial government in South Korea. During these processes of democratisation, the two leaders displayed common transformational and social learning leadership styles and presented their visions of the end of the authoritarian regimes and the establishment of democracy; shared these visions with the people and encouraged and mobilised them in struggling together against authoritarian government. Subsequently, the two leaders’ transformational and social learning leadership styles provide a successful role model to countries in which there are conflicts between the constituents of the society, as in East Asia, Sub-Saharan Africa and Middle East; a desire for transformation towards democracy by the people, and where countries are confronted with new challenges. / AFRIKAANSE OPSOMMING: Beide Suid-Afrika en Suid-Korea was sedert die laat 1940’s onder die bewind van outoritêre regerings met gepaardgaande onderdrukking van die mense se vryhede en regte. Dié regerings het diep-verdeelde gemeenskappe daar gestel wat in Suid-Afrika op rassisme en in Suid-Korea op regionalisme uitgeloop het. Hierdie ooreenkomste mag grootliks daartoe bygedra het dat beide Nelosn Mandela en Kim Dae-jung sterk emosionele verbintenisse met hul volgelinge kon ontwikkel en hul toekomsvisies kon artikuleer. Die twee leiers, Nelson Mandela en Kim Dae-jung, het onderskeidelik teen die apartheidsregering in Suid-Afrika en die militêre diktatuur in Suid-Korea geveg vir vryheid en menseregte. Gedurende hierdie demokratiseringsprosesse het die twee leiers gemeenskaplike transformasie en sosiale leer leierskapstyle openbaar, hulle visies oor die beëindiging van outoritêre regimes en die vestiging van demokrasie bekend gemaak en die mense aangemoedig tot en gemobiliseer vir strydvoering teen die outoritêre regerings. Gevolglik verskaf hierdie twee leiers se transformasie en sosiale leer leierskapstyle ‘n geslaagde rolmodel vir alle lande waar daar konflik binne gemeenskappe bestaan, soos in Oos-Asië, Suid-Sahara Afrika asook die Midde-Ooste; lande waar die mense smag na transformasie tot demokrasie en lande wat hulleself met nuwe uitdagings gekonfronteer vind.