by Ma Suk-ying. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1982. / Bibliography: leaves 111-112.

by Anita Mei Che Ip. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1995. / Includes bibliographical references (leaves 36). / INTRODUCTION --- p.1 / BACKGROUND OF PEPSI-COLA --- p.3 / HISTORY OF PEPSI-COLA --- p.4 / PEPSICO MANAGEMENT --- p.5 / PEPSI'S GLOBAL PRESENCE & PEPSI´ةS PRESENCE IN THE ASIA-PACIFIC REGION 5 --- p.6 / NEW MARKET STRATEGY --- p.9 / SOFT DRINK INDUSTRY --- p.9 / Concentrate producers / Bottlers / Distributors / CHALLENGES TO THE SOFT DRINK INDUSTRY --- p.12 / THE CHINESE BEVERAGE INDUSTRY --- p.13 / Size and Characteristics / Joint Ventures / Government Regulations / HISTORY OF PEPSI IN CHINA --- p.16 / Bottlers/Partners / Pricing and Advertising / Investment / CHALLENGES FOR PEPSI --- p.17 / Strategy for head to head battle / WHY EQUITY JOINT VENTURES? --- p.18 / STRATEGIC RATIONALE --- p.19 / Under-exploited Market Potential in the Franchise / Window of Opportunity to Widen Gap with Coca-Cola / Profit Opportunity / BUSINESS PLAN --- p.20 / Offensive Thrust / Build Critical Mass / Sustain Leadership / CHINA VISION 2000 - STRATEGIC PRIORITIES --- p.21 / EQUITY JOINT VENTURE STRUCTURE --- p.22 / FINANCIAL IMPACT --- p.23 / CONCLUSION --- p.24 / Consequences of Conversion / Management and National Cultures / The Importance of Nationality / Mental Programming / National Character or National Cultures / Four Dimensions of National Culture / Individualism vs Collectivism / Power Distance / Uncertainty Avoidance / Masculinity vs Femininity / Some Consequences for Management Theory and Practice / Leadership / Organization / Motivation / EXHIBIT 1 - PLANT POSITIONING --- p.31 / EXHIBIT 2 - CHINA SOFT DRINKS MARKET --- p.32 / EXHIBIT 3 - CHINA BEVERAGE INDUSTRY GROWTH --- p.33 / EXHIBIT 4 - PCI AND CCI INVESTMENT --- p.34 / EXHIBIT 5 - CSD PACKAGE MARKET --- p.35 / REFERENCES --- p.36

by Hui Hon Chiu, Jeffrey. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1996. / Includes bibliographical references (leaves 36-37). / ABSTRACT --- p.iii / TABLE OF CONTENTS --- p.v / LIST OF ILLUSTRATIONS --- p.vi / LIST OF TABLES --- p.vii / Chapter / Chapter 1. --- INTRODUCTION --- p.1 / Chapter 2. --- INVESTMENT IN CHINA --- p.4 / Chapter 3. --- THE CARBONATED SOFT DRINK INDUSTRY IN CHINA --- p.8 / Chapter 4. --- PEPSI-COLA IN CHINA --- p.15 / GZ Bottling Plant --- p.17 / Chapter 5. --- CONFLICTS IN THE GZ BOTTLING PLANT --- p.25 / Cultural Conflicts with PRC Personnel --- p.25 / Disparity Between New and Ex-CJV Employees --- p.28 / Differences in Business Strategy --- p.29 / Chapter 6. --- CONCLUSION AND RECOMMENDATIONS --- p.32 / Selection of General Manager --- p.32 / Segregation of Chinese Party's Influence in the Joint Venture --- p.33 / Fair Treatment to New and Old Employees --- p.34 / Alignment of Business Strategy --- p.34 / BIBLIOGRAPHY --- p.36

by Cheung Kin, Ken, Ko Chi-Chung. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1998. / Includes bibliographical references (leaves 86-90). / ABSTRACT --- p.i / ACKNOWLEDGMENT --- p.iii / TABLE OF CONTENTS --- p.iv / LIST OF TABLES --- p.v / LIST OF CHARTS --- p.vii / Chapter CHAPTER I - --- INTRODUCTION --- p.1 / Market Definition --- p.1 / Market Size --- p.3 / Chapter CHAPTER II - --- METHODOLOGY --- p.5 / Chapter CHAPTER III - --- LITERATURE REVIEW --- p.7 / Chapter CHAPTER IV - --- CARBONATED SOFT DRINKS INDUSTRY IN CHINA --- p.11 / Industry Structure --- p.11 / Industry Analysis --- p.15 / Chapter CHAPTER V - --- CHARACTERISTICS OF THE CARBONATED SOFT DRINKS MARKET IN CHINA --- p.29 / Per-Capita Consumption --- p.29 / Multinationals' Cola war --- p.30 / National Brand Shares --- p.31 / Consumer Behavior --- p.32 / Chapter CHAPTER VI - --- "CASE STUDIES: COCA-COLA, PEPSICO AND JIANLIBAO" --- p.37 / Company Highlight --- p.37 / Production --- p.43 / Sales Turnover --- p.44 / Profitability --- p.45 / Marketing Mix --- p.46 / Regional Brand Shares --- p.52 / Chapter CHAPTER VII - --- SURVEY FINDINGS --- p.59 / Objectives --- p.59 / Methodology --- p.59 / Survey Results --- p.60 / Chapter CHAPTER VII --- IMPLICATIONS: KEY SUCCESS FACTORS --- p.66 / Chapter CHAPTER VIII --- CONCLUSION --- p.73 / Insights and Outlook --- p.74 / Study Constraints --- p.75 / Future Research --- p.75 / APPENDIX --- p.78 / BIBLIOGRAPHY --- p.86

A research report submitted to Wits Business School, Faculty of Commerce, Law and Management, University of the Witwatersrand, Johannesburg, in partial fulfilment of the Degree of Master of Management in Strategic Marketing November 2015 / Building, maintaining and measuring consumption frequency over a specific period of time has become the primary driver of success for nonalcoholic beverage organisations; however, there is limited research on youth consumption frequency within South Africa. Using the Theory of Planned Behaviour, the study aimed to investigate the impact of brand association, flavour variety, peer influence and perceived value on consumption frequency intention in the sparkling soft drink (SSD) category amongst youth in South Africa. A quantitative research design was followed and data collected from 300 research participants aged between 16 and 24 years in Soweto, Gauteng Province in South Africa. The collected data was analyzed using SPSS 22 and AMOS 21 statistical packages for structural equation modelling. All four hypotheses are supported, with results indicating a positive relationship between brand association, flavour variety, peer influence, perceived value and consumption frequency intention. Peer influence and perceived value have a significantly stronger influence on consumption frequency intention. The results also indicate that flavour variety “ambiguous SSD flavour names” scored higher amongst 16 to 18 years olds. Ambiguous flavour naming strategies have proven to be successful in other beverage categories. Quantity-frequency (QF), a consumption frequency measurement instrument has been used, with consumption skewed towards “sharing” with friends or family. This study contributes significant new knowledge to the existing body of marketing literature in Africa and consumer behaviour in emerging markets. This study has implications for practitioners, academicians and public policy makers. / MT2017

[pt] Desenvolveu-se um modelo de simulação para trocadores de calor de placas soldadas (BPHE – Brazed Plate Heat Exchanger) operando em regime permanente em um sistema de refrigeração em cascata por compressão de vapor, ou seja, condensador, trocador de calor intermediário (ou condensador em cascata) e evaporador. O modelo adota o método de análise local, onde o trocador de calor é dividido em uma série de pequenos volumes de controle, para os quais as equações de troca de calor e de conservação de massa e de energia são aplicadas. Para o calculo dos coeficientes locais de transferência de calor e fator de atrito foram utilizadas correlações disponíveis na literatura, considerando as regiões de escoamento monofásico ou bifásico em cada um dos trocadores, Estas correlações cobrem valores de fluxo de calor entre 2,5 kW/m2 e 185 kW/m2, temperaturas de saturação entre 5 graus Celsius e 30 graus Celsius, e aplicam-se a geometrias com ângulos de corrugação entre 20 e 60 graus. Um programa computacional foi desenvolvido em FORTRAN para o cálculo do desempenho térmico dos trocadores de calor e das correlações de asida dos dois fluidos. Na simulação foram consideradas conhecidas as condições de entrada dos fluidos e a geometria do trocador. As propriedades termo-físicas dos fluidos foram calculadas utilizandose a mais recente versão do padrão NIST de referência de propriedades termodinâmicas e de transporte (REFPROP 9.0), permitindo a simulação dos trocadores de calor operando com uma vasta gama de refrigerantes. Os resultados da simulação foram comparados com os dados experimentais (condensador e evaporador) levantados por outros autores para os refrigerantes R22 e R290, tendose obtido boa concordância. Uma analise de sensibilidade para os trocadores de calor, utilizando os novos refrigerantes R1234yf e R1234ze, foi também realizada. / [en] A simulation model of brazed plate heat exchangers (BPHE) operating in steady-state in a cascade vapor compression refrigeration system has been developed. For this system the heat exchangers were the condenser, intermediate heat exchanger or cascade-condenser and evaporator. The model adopts a local analysis method, where the heat exchanger is divided into a series of small control volumes, to which the heat transfer rate equations and the fundamental of conservation of mass and energy equation. Local heat exchanger coefficients and friction factor are calculated using correlations available in literature, considering regions of single-phase or twophase flow for each one of the heat exchangers. These correlations have heat flux values ranging from 2,5kW/m2 to 185kW/m2, saturation temperatures from 5 degrees Celsius to 35 degrees Celsius and were applied to geometries with corrugation angle ranging from 20 degrees to 60 degrees. In order to calculate the thermal performance of the heat exchangers and the output conditions of the two fluids a computational program was developed in FORTRAN. This simulation considers known inlet conditions of the fluids and the geometry of the heat exchanger. The thermophysical properties of the refrigerants fluids were calculated using the version 7 of REFPROP, a package by NIST (National Institute of Standards and Technology), that allow for the simulation of heat exchangers with a wide operating range of refrigerants. The simulation results were compared with experimental data (condenser and evaporator) for R22 and R290 refrigerants, obtaining a good agreement. A sensibility analysis for heat exchangers, using the new R1234yf and R1234ze has also been carried out.

The rise of unhealthy beverage consumption, such as soft drinks, in children and youth for the last 25 years has increased the risk of low bone mass density by replacing milk (a major source of calcium intake), compromised dental health, and possibly contributed obesity. A school-based nutrition education intervention was developed to promote a change in this behavior. This study examined the effectiveness of this nutrition education program, called FUEL (Fluids Used Effectively in Living), in promoting healthy beverage consumption among high school students. The FUEL nutrition education manual consisted of six classroom sessions; it was delivered in four classes of grade nine students using different approaches, either multiple or single strategies. The nutrition intervention used multiple teaching methods which included six lessons delivered as visual, group interaction, tactile, individual, and auditory teaching styles. The multiple strategies approach was delivered through peer educators (led by a dietitian) in one class and dietitian-only in another class. In the single strategy approach, also called self-taught, two classes received only the handouts in the FUEL manual. This latter approach was considered the control to the nutrition intervention. The two classes that received either peer education or self-taught approach were in two high schools in Saskatoon. The two classes with either dietitian-taught or self-taught approaches were in a high school in Prince Albert. The beverage intake, knowledge, and attitude of students were assessed by a self-administered questionnaire before the intervention, a week after the intervention, and three months after the intervention. In Saskatoon only, a one year follow-up beverage intake assessment was performed. None of the schools in the FUEL study provided healthy beverage choices for the students. Generally, students in our study consumed an adequate amount of milk, but they drank sugary beverages daily. There was a tendency to replace milk and 100% fruit juices with sugary drinks. After the intervention, students in multiple teaching strategies decreased their sugary beverage intake significantly. The findings indicated that a school-based nutrition education with multiple teaching strategies may lead to positive knowledge, attitude and behavioural change which will have beneficial effect on long-term health.

The rise of unhealthy beverage consumption, such as soft drinks, in children and youth for the last 25 years has increased the risk of low bone mass density by replacing milk (a major source of calcium intake), compromised dental health, and possibly contributed obesity. A school-based nutrition education intervention was developed to promote a change in this behavior. This study examined the effectiveness of this nutrition education program, called FUEL (Fluids Used Effectively in Living), in promoting healthy beverage consumption among high school students. The FUEL nutrition education manual consisted of six classroom sessions; it was delivered in four classes of grade nine students using different approaches, either multiple or single strategies. The nutrition intervention used multiple teaching methods which included six lessons delivered as visual, group interaction, tactile, individual, and auditory teaching styles. The multiple strategies approach was delivered through peer educators (led by a dietitian) in one class and dietitian-only in another class. In the single strategy approach, also called self-taught, two classes received only the handouts in the FUEL manual. This latter approach was considered the control to the nutrition intervention. The two classes that received either peer education or self-taught approach were in two high schools in Saskatoon. The two classes with either dietitian-taught or self-taught approaches were in a high school in Prince Albert. The beverage intake, knowledge, and attitude of students were assessed by a self-administered questionnaire before the intervention, a week after the intervention, and three months after the intervention. In Saskatoon only, a one year follow-up beverage intake assessment was performed. None of the schools in the FUEL study provided healthy beverage choices for the students. Generally, students in our study consumed an adequate amount of milk, but they drank sugary beverages daily. There was a tendency to replace milk and 100% fruit juices with sugary drinks. After the intervention, students in multiple teaching strategies decreased their sugary beverage intake significantly. The findings indicated that a school-based nutrition education with multiple teaching strategies may lead to positive knowledge, attitude and behavioural change which will have beneficial effect on long-term health.

The subject of this thesis was to evaluate the use of sweeteners in a selected group of soft drinks in terms of influencing sensory quality. Using selected methods of sensory analysis were five kinds of non-alcoholic drinks evaluated - four orange lemonades and one mandarin, which contained different composition of sweeteners. Three out of five samples were suitable for diabetics, because they only contained synthetic alternative sweeteners, one sample contained fructose-glucose syrup and the last sample contained sucrose. Individual samples were assessed by evaluators divided into three groups according to age. First group were evaluators at the age of 11-14, pupils from primary school Kosova Hora, second group - students of University of South Bohemia and the last group were evaluators above 40. The aim of this thesis was to lead to different results in different groups, depending on the attitudes and habits. There were big differences recorded among studied samples. It is interesting that neither group had failed to identify the best sample E, which is only sucrose. The top rated samples were sample A containing aspartame and acesulfame K, and the sample D with fructose-glucose syrup. The worst samples were clearly identified samples B and C, containing three and four kinds of synthetic sweeteners. Last but not least the paper includes a questionnaire for consumers, whose aim was to find out what influences the respondents while buying soft drinks and what is their attitude towards subsitute sweeteners.

Hoje, a literatura é bastante limitada no que se refere a estudos sobre a influência da mídia no consumo de alimentos, especialmente se pretendemos articular cultura e saúde. Neste estudo, buscamos compreender a prática discursiva presente na publicidade televisiva de um refrigerante a partir do olhar de diversos segmentos da sociedade. Trata-se de um estudo exploratório, que parte de um filme publicitário de um refrigerante muito consumido. Realizamos dez grupos focais envolvendo profissionais e estudantes do campo da Nutrição e da Comunicação e prestadores de serviços de limpeza de uma universidade, num total de 74 participantes. Entre os temas que surgiram a partir da análise do material oriundo dos grupos focais e tomando por referência teórica autores como Bourdieu, Bauman e Ayres, destacamos a recontextualização e a fragmentação da vida humana e, em seu interior, da alimentação dita saudável na prática discursiva publicitária, neste momento em que, no Brasil, a prevalência de obesidade e de outras doenças crônico-degenerativas a ela associada encontra-se em elevação e onde há movimentos na sociedade militando pela regulamentação da publicidade de alimentos industrializados. Parece-nos que, ao reduzir o ser humano à condição de consumidor tentando levá-lo para o mundo idealizado dos sonhos, colocam-se os objetivos de aumento de vendas e de lucros acima daqueles relativos à promoção de saúde, à boa alimentação e ao bem viver. A indústria de alimentos juntamente com as agências de publicidade operam fenômenos inerentes a esse modelo de financiamento da televisão através da publicidade que reforçam perspectivas fragmentárias, recontextualizadas e conflituosas de pensar a saúde, a alimentação e a vida. Não contribuem, ou mesmo, dificultam a construção de projetos de felicidade num mundo mais justo e humano. / Nowadays the literature is really limited regarding to studies about the influence of press in food consumption, especially if we intend to articulate culture and health. In this study, we want to understand the discursive practice present on a soft drink TV publicity, taking the point of view of several segments in society. It is about an exploratory study, which is part of a publicity movie of a very consumed soft drink. We made ten focal groups involving professionals and students of Nutrition and Communication fields and also cleaning services suppliers from a university, totalizing 74 participants. Among the themes that came up from a material analysis of the focal groups and taking by theoretical reference authors like Bourdieu, Bauman and Ayres, we highlight the recontextualization and fragmentation of human life and, in its interior, of the said healthy feeding at the publicity discursive practice, at this moment that, in Brazil, the prevalence of obesity and other chronic-degenerative diseases related to it are growing and there are movements in society fighting for the publicity regulamentation of industrialized products. It seems to us that, restricting the human being down to the condition of consumer trying to take it to the industrialized world of dreams, placing the goal of sales increase and profit above those of health promotion, of good feeding and living the life. The food industry along with the publicity agencies perform some phenomena related to this model of TV financing through publicity, which reinforce fragmentary perspectives, recontextualized and conflicting about thinking about health, feeding and life. They do not contribute nor difficult the construction of projects of happiness in a more human and fair world.