„Wer schreibt, der bleibt“, sagt ein Sprichwort. Aber stimmt das auch? Archive und Bibliotheken schlagen Alarm. Sie sind das Gedächtnis einer Stadt, eines Landes, der Menschheit. Aber das Gedächtnis ist löchrig. Massenhaft verfallen Papiere. Die Spuren der Zeit verschonen auch Kostbarkeiten nicht. Buchpaten können helfen, Wichtiges zu retten.“ Mit diesen Sätzen eröffnete die Sächsische Zeitung am 15. Dezember 2007 eine Doppelseite in ihrer Wochenend-Beilage. Rechtzeitig vor Weihnachten sollten Buchpatienten der Sächsischen Landesbibliothek - Staats- und Universitätsbibliothek Dresden (SLUB) Buchpaten finden. Um es vorwegzunehmen: Die Aktion war sehr erfolgreich, vier der neun in diesem Beitrag vorgestellten Handschriften und Bücher haben inzwischen einen „Schutzengel“ gefunden. Zwei weitere Patenschaftsobjekte konnten ebenfalls wegen dieser Veröffentlichung an interessierte Buchpaten vermittelt werden.

El fútbol femenino es un deporte que en los últimos años ha logrado tener mayor cobertura a nivel mundial y es una gran apuesta para las marcas. Las marcas son los patrocinadores de las selecciones y clubes de varios países, algo que no ocurre en el Perú, pese a existir una liga y participa en torneos internacionales de selecciones. Este artículo académico analiza cómo influye en la imagen de marca de Budweiser en el Perú. La investigación es naturalista con enfoque cualitativo. Se realizarán entrevistas individuales a hombres y mujeres de 22 a 28 años que les guste la cerveza y el fútbol, aplicando un cuestionario semiestructurado. Las entrevistas serán grabadas para su posterior análisis. Con la intención de recabar información para analizar por qué apuestan por esta categoría en el fútbol y cómo los hinchas del futbol masculino y bebedores de cerveza perciben a las marcas que la auspician. / Women's football is a sport that in the last few years it has managed to have greater coverage worldwide and is a great bet for brands. The brands are the sponsors of the teams and clubs in many countries, something that doesn´t happen in Peru, despite the existence of a league and participating in international team tournaments. This academic article analyzes how Budweiser's brand image influences in Peru. The research is naturalistic with a qualitative approach. Individuales interviews will be carried out with men and women between 22 and 28 years of age who like beer and soccer, applying a semi-structured questionnaire. The interviews will be recorded for a later analysis. With the intention of gathering information to analyze why betting on this category in soccer and how the fans of men's soccer and beer drinkers perceive the brands that sponsor it. / Trabajo de investigación

As it has become increasingly important in the sports world for organizations to try to raise capital, sponsorship has become more significant. As a result, the sports associations receive the financial assets they need from the companies and in exchange, the companies receive exposure in return for example. There has been a discussion as to whether this exposure really affects companies and whether it is really possible to measure its effect. The purpose of the study is to identify how companies proceed when evaluating the effect of sponsorship and what their goals and requirements are for the sports clubs or sporting events they sponsor. The study will also identify whether there are certain factors that affect companies when choosing a sports organization that they choose to sponsor. The essay is limited in such a way that the sponsorship will be seen from the companies' perspective and not take into account how the sponsorship object views this marketing tool. Another limitation is that the study will only deal with companies that sponsor sports organizations or sporting events because sport is something that represents unique values. These unique values are explained in the essay. A qualitative research strategy has been applied in the form of qualitative semi-structured interviews. To analyze the phenomenon, the theoretical frame of reference consists of the A-ERIC model, the SMART-model and Brand Equity. Evaluating the effect of sponsorship proved to be complex for companies. Although companies set clear goals and used different evaluation models, it could only be measured to a certain extent. There was a small difference between the companies' goals and requirements with sponsorship, where some focused more on the sports organizations taking social responsibility, like the companies themselves. Others claimed that relationship building within the sports network was of the utmost importance. One factor in choosing a sports organization was that some companies wanted to feel an added value with the sponsorship, and some wanted a local connection to the sports association.

The answer to if peacekeeping is successful or not is still debated. The focus has mostly been on internal characteristics of peacekeeping missions. While external factors, have been largely overlooked. This thesis aims to explore the effects external involvement in intrastate conflicts may have on the success of peacekeeping deployment. It poses the following research question: how does foreign state sponsorship to rebel groups affect the success of peacekeeping operations? The main argument made is that the causal mechanisms presented for why peacekeeping operations are effective, do not have an effect on the sponsors and their incentive to stop fighting. Hence, it is hypothesized that peacekeeping operations are less effective in decreasing the duration of intrastate armed conflict when rebel groups are sponsored by foreign states. The argument is tested using a discrete-time survival analysis and Cox proportional hazard models on all intrastate conflicts between 1970-2017, and foreign state sponsorship is treated as an interaction effect. The findings did not support the hypothesis but rather suggest that the presence of peacekeepers has a dominant positive conflict-intensity reducing effect. These results scratch the surface of what the effects external involvement may have on peacekeeping success and indicate that peacekeeping is successfully undermining sponsorship.

The use of private sources in nongovernmental nonprofit organizations funding is a very topical issue that needs to be addressed for the successful, effective and long-term functioning of such organizations. This diploma thesis - Methods and techniques of private funding of nongovernmental nonprofit organizations - is focused on fundraising in terms of both its theoretical ground and the practical use. Fundraising is introduced as an integral part of the routine activities of nonprofit organizations that helps to ensure sufficient funds for implementing the organizations' mission. This thesis discusses the theoretical ground for fundraising as a separate field, including the legislative framework for nongovernmental nonprofit organizations in the Czech Republic. The specifics of individual private donors when obtaining adequate funds are also distinguished. It further describes the use of specific methods and techniques of fundraising practice. The research part provides insight into areas of private funding by searching for examples of corporate fundraising best practices in selected foundation subjects in the social sphere.

Mit einem Informationsstand „Buchpaten gesucht!“ hat sich die Bibliotheksgesellschaft auch beim „Nationalen Aktionstag Restaurierung und Digitalisierung“ am 2. September in der SLUB präsentiert.

En las últimas décadas el fútbol femenino ha ganado visibilidad y patrocinio por parte de las marcas en varios países, sin embargo, en el Perú no se le da la misma importancia e impulso que se le brinda al fútbol masculino, pese a que existe una liga femenina y torneos internacionales. Esta investigación busca analizar si el uso de la igualdad de género en la promoción de Budweiser podría influir de manera positiva en el patrocinio del fútbol femenino peruano. La investigación es de paradigma naturalista con enfoque cualitativo, para la cual se realizaron entrevistas individuales a especialistas en publicidad y feminismo aplicando un cuestionario semiestructurado. Como resultado, los especialistas en publicidad consideran que el patrocinio en el fútbol femenino peruano es un camino largo de recorrer que necesita primero tener un interés de parte de los hinchas del fútbol para que las marcas puedan recién empezar a patrocinar dicho deporte. De la misma forma que un patrocinio en un problema social como es la igualdad de género ayudaría a las marcas a ser mejor vistas ya que sus valores estarían alineados con los valores de sus consumidores. / In recent decades, women's soccer has gained visibility and sponsorship by brands in several countries, however, in Peru it is not given the same importance and impulse that is given to men's soccer, despite the fact that there is a league women's and international tournaments. This academic article analyze whether the use of gender equality in the promotion of Budweiser could positively influence the sponsorship of Peruvian women soccer. The research is naturalistic paradigm with qualitative approach, for which individual interviews were conducted with specialists in advertising applying a semi-structured questionnaire. As a result, the specialists consider that sponsorship in Peruvian women's soccer is a long way to go that first needs to have an interest on the part of soccer fans so that brands can just start sponsoring that sport. In the same way that a sponsorship in a social problem such as gender equality would help brands to be better seen and that their values ​​would be aligned with the values ​​of their consumers. / Tesis

Cette thèse porte sur les effets du processus de parrainage sur les dynamiques conjugales et les parcours de vie. À partir d’une approche de recherche qualitative et interdisciplinaire, 20 participant.e.s, 7 hommes et 13 femmes, qui ont vécu une expérience de parrainage conjugal à titre de parrain ou de conjoint.e parrainé.e ont été rencontré.e.s en entrevue. Dans cette thèse, nous explorons plus particulièrement les effets du processus de parrainage sur les dynamiques conjugales selon deux périodes : 1) du début des procédures de demande de parrainage jusqu’à l’obtention du visa de résidence permanente et 2) durant l’engagement de parrainage de trois ans. Nous documentons également les expériences d’une séparation conjugale qui survient lors de l’engagement de parrainage. Les analyses verticales et transversales basées sur les perspectives de parcours de vie ont permis de rendre compte de la diversité de parcours en articulant l’expérience du processus de parrainage notamment à la trajectoire migratoire, à la composition conjugale, au genre et à l’ethnicité. Si, à première vue, il paraissait évident que le parrainage crée une inégalité dans le couple en positionnant la personne parrainée sous la responsabilité financière de son parrain, il s’est avéré en creusant davantage le sujet les trajectoires et dynamiques conjugales demeurent beaucoup plus complexes et que l’analyse doit prendre en compte les périodes prémigratoires ainsi que les conditions de migration et les réseaux de soutien potentiels. Finalement, à la lumière des résultats de l’étude, nous proposons une typologie des parcours types qui rend compte à la fois de la diversité des parcours et des niveaux d’influence que le processus de parrainage peut produire sur les dynamiques conjugales. / This thesis focuses on the effects of the sponsorship process on marital dynamics and life courses. Based on a qualitative and interdisciplinary research approach, 20 participants, 7 men and 13 women, who had a sponsorship experience as a sponsor or a sponsored spouse, were interviewed. In this thesis, we explore the effects on conjugal dynamics in two key moments: 1) from the beginning of the sponsorship application process to obtaining the permanent residence visa, and 2) during the sponsorship undertaking of three years. We also document the experiences of a marital separation that occurs during the sponsorship undertaking. The vertical and cross-sectional analysis method used in this thesis made it possible for us to report on the diversity of pathways by articulating the experience of the sponsorship process, in particular with migration trajectory, marital composition, gender and ethnicity. If, at first glance, it seemed obvious that sponsorship creates inequality in couples by positioning the sponsored person under the financial responsibility of his or her sponsor, it turned out that the analysis of conjugal dynamics was more complex. Finally, in the light of the results of the study, we propose a typology of typical pathways that reflects both the diversity of pathways and levels of influence that the sponsorship process can produce on conjugal dynamics.

Sponsring är en viktig intäktskälla för idrottsföreningar i Sverige, där mycket gott kan komma från olika sponsorskap men även leda till svåra etiska ställningstaganden för föreningarna. Även om Riksidrottsförbundet (RF) har en tydlig policy gällande att inte uppmuntra till användning av tobak, narkotika, dopning och alkohol finns det fortfarande föreningar som låter sig bli sponsrade av dessa typer av företag, framförallt i övriga världen, men även i Sverige. Gällande spelbolag är gränsdragningarna otydliga trots fotbollsföreningarnas vetskap om dess problematik. Studiens syfte är att se hur fotbollsföreningar i Allsvenskan resonerar kring sponsorskap, sponsorskap som kan anses problematisk samt hur föreningar förhåller sig till CSR, ekonomi, legitimitet, etik och idrottens normer och värderingar samt vilken inverkan det kan ha på samhället. För att besvara syftet och de frågeställningar i studien har tre olika teorier använts; Corporate Social Responsibility, Ekonomisk etik och institutionell förändring och legitimitet. Studien använde en kvalitativ forskningsmetod och tillvägagångssättet för att samla in den empiriska datan var; semistrukturerade intervjuer. Tre informanter från AIK, Brommapojkarna respektive Hammarby medverkade i studien, samtliga har högt uppsatta befattningar i respektive fotbollsförening och är väl insatta i arbetet kring organisationens sponsorarbete. Studien bidrar till en större förståelse om sponsorskap och hur fotbollsföreningar i Allsvenskan resonerar. Studien tydliggör att fotbollsföreningarnas sponsorskap står på en grund av juridiska faktorer, de etiska faktorerna är viktigare än de ekonomiska och de filantropiska inslagen är essentiella för att påverka samhället positivt. Fotbollsföreningarna försöker involvera sponsorer i sina sociala arbeten och ett krav är att de måste förhålla sig till fotbollens normer och värderingar. Fotbollsföreningarna i studien är proaktiva i att förbättra sina sponsorskap och skapa en positiv påverkan både på och utanför planen. / Sponsorship is an important source of income for sports associations in Sweden, where a lot of good can come from various sponsorships, but it can also lead to difficult ethical positions for the associations. Even though the Swedish sports confederation (RF) has a clear policy on tobacco, narcotics, doping and alcohol that it should not be encouraged, you can see that there are still associations that allow themselves to be sponsored by these types of companies, above all in the rest of the world, but also in Sweden. Regarding betting companies, the boundaries are unclear despite the football associations' knowledge of its problems. The purpose of the study is how football associations in the Allsvenskan reason about sponsorship, sponsorship that can be considered problematic, and how associations relate to CSR, finances, legitimacy, ethics and the norms and values of sport, as well as what impact it can have on society. To answer the purpose and the questions in the study, three different theories have been used; Corporate Social Responsibility, Economic Ethics and Institutional Change and Legitimacy. The method used was a qualitative research method and the approach to collect the empirical data was; semi-structured interviews. Three informants from AIK, Brommapojkarna and Hammarby participated in the study, all of them hold high-ranking titles in the respective football association and are well versed in the organization's sponsorship work. The study contributes to a greater understanding of sponsorship and how football associations in the Allsvenskan reason. The study makes it clear that the football associations' sponsorship is based on legal factors, the ethical factors are more important than the financial ones and the philanthropic elements are essential to positively impact society. The football associations try to involve sponsors in their social work and one requirement is that they must relate to football's norms and values. The football associations in the study are proactive in improving their sponsorships and creating a positive impact both on and off the pitch.

Sponsorship is an essential part of marketing communications within sports (Biscaia et al., 2014). Congruence, or the degree to which a sponsor and an event mesh, is one of the main factors influencing sponsorship memory accuracy (Evans, 2019). It is found that, within women’s sports, demand for research on how to maximize the efficiency of sponsorships exists.The research aims to find if sponsors and sponsees could look towards sponsorships with more external congruence to increase the value of the sponsorship to both the sponsor and sponsee. The study uses a survey to find correlations between the amount of external congruence and the degree to which sponsorship objectives are reached. The External Sponsorship Congruence Scale (ESCS), developed by Evans (2019), is used as a basis for measurement of external congruence. The key finding is that the perceived quality of a brand seems to correlate with having a sponsorship that is high in external congruence. Furthermore, both areas of brand awareness and brand image could possibly see some correlation to external congruence. However, those areas were not found to be statistically significant in this study. These findings are important to develop the concept of external congruence and find possible ways of measuring external congruence. For instance, it is found that the ESCS and its constructs seem to be useable in the field of women’s and niche sports. On a theoretical level, changes to the ESCS’s geographical congruence are proposed and a revised ESCS is presented. Moreover, managers within women’s and niche sports, as well as sponsors of those, can use the findings of this study to improve the chances of finding successful sponsorships.