Die jüngste Einrichtung der Weltbankgruppe befasst sich - in Ergänzung zum Internationalen Zentrum für die Beilegung von Investitionsstreitigkeiten (ICSID) - mit dem Schutz grenzüberschreitender (Direkt-)Investitionen durch Garantien gegen Auslandsrisiken. Dabei wirkt sie nicht nur als Abrundung des Schutzes durch bilaterale Investitionsschutzverträge und nationale Investitionsversicherungen, sondern kann auch als Katalysator für eine bessere Kooperation im Nord-Süd-Verhältnis bedeutsam werden.

Ce mémoire se consacre à l’étude de l’expérience du parrainage conjugal, dans ses dimensions affectives et incorporées et les impacts que cette démarche opère sur les individus et le couple. La catégorie de parrainage conjugal (qui se divise en 3 sous-catégories en fonction du « statut conjugal du couple ») est une catégorie d’immigration qui défie les limites privé/public et intimité/institutions, car elle repose sur une exposition intime de la relation (dans le cadre d’un dossier recoupant des « preuves de relation ») dont le but est de prouver son authenticité. Ce dévoilement effectué par les couples se fait dans le cadre normé et codifié d’une procédure légale, procédure par ailleurs remplie de contraintes. En prenant comme point de départ la rencontre entre l’État et les couples, il s’agit de dresser une analyse de l’expérience de cette catégorie d’immigration pour les couples lesbo-queers. De fait, ce mémoire part du constat que la migration de couple n’aborde que très peu les migrations de couples non-hétérosexuels, lorsque les études d’immigration queer se consacrent surtout aux parcours migratoires individuels. Or, avec l’ouverture au début des années 2000 du parrainage conjugal aux couples non-hétérosexuels au Canada (LaViolette 2004), et la croissante suspicion dont sont sujets les couples passant par le parrainage (Geoffrion 2018 ; D’Aoust 2014), il apparait intéressant de questionner comment les modalités de cette procédure agissent dans la vie des couples qui y sont confrontés. En étant une catégorie qui repose sur l’évaluation des relations conjugales allant de légitimes à illégitimes, d’authentiques à frauduleuses, il est porteur d’étudier comment cette expérience normative est vécue par les couples – lesbo-queers en particulier. Cette recherche se base sur les récits de vie de sept personnes ayant été parrainées dans le cadre de relations lesbo-queers, et vise à questionner les effets affectifs, matériels, symboliques que les modalités du parrainage opèrent sur les couples. Cette recherche invite à approfondir les enjeux sous-tendus par cette rencontre singulière entre les couples et l’État, suivant une perspective queer. / This thesis is devoted to the study of the experience of spousal sponsorship, in its affective and embodied dimensions and the impacts that this process has on individuals and the couple. The category of conjugal sponsorship (which is divided into 3 sub-categories according to the "conjugal status of the couple") is an immigration category that defies private/public and privacy/institutional boundaries, as it relies on an intimate exposure of the relationship (in the context of a file of "relationship evidence") whose purpose is to prove its authenticity. The disclosure made by the couples is done within the normed and codified framework of a legal procedure, a procedure that is also full of constraints. Taking as a starting point the encounter between the State and the couples, the aim is to analyze the experience of this immigration category for lesbo-queer couples. In fact, this thesis starts from the observation that couple migration only very rarely addresses the migration of non-heterosexual couples, when queer immigration studies are mainly devoted to individual migratory paths. However, with the opening of conjugal sponsorship to non-heterosexual couples in Canada in the early 2000s (LaViolette 2004), and the growing suspicion of which couples going through sponsorship are subject (Geoffrion 2018; D’Aoust 2014), it seems interesting to question how the modalities of this procedure act in the lives of the couples facing it. Being a category that relies on the evaluation of marital relationships ranging from legitimate to illegitimate, from authentic to fraudulent, it is a carrier to study how this normative experience is lived by couples - lesbo-queer in particular. This research is based on the life stories of seven people who have been sponsored within the framework of lesbo-queer relationships, and aims to question the affective, material and symbolic effects that the modalities of sponsorship have on the couples. This research invites to deepen the stakes underlying this singular meeting between the couples and the State, according to a queer perspective.

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The purpose of this research was to investigate the marketing communication practices of car dealerships, in order to identify what factors are considered in the selection of the marketing communication mix incorporated in the marketing communication strategy. Furthermore, identify and establish an understanding of the marketing communication mix elements used by car dealerships in their marketing communication strategies. A qualitative research approach was followed in this paper. Semi-structured, in-depth interviews were conducted with marketing personnel of various car dealerships in Gauteng, South Africa. In this paper, a qualitative content analysis was followed, and Atlas.ti version 10 computer software was used to generate themes. The study uncovered that car dealerships use various marketing communication mix elements to achieve their marketing communication objectives, such as creating dealership brand awareness, stimulating sales, and closing sales transactions. The study revealed also uncovered that internet is also used by car dealerships in executing marketing communication strategies. The study revealed the internal and external factors considered in planning and executing marketing communication strategies and campaigns. The study further discovered that these marketing communication elements are not used in isolation, but support each other in conveying marketing messages that lead to the attainment of various marketing communication objectives. The findings revealed that despite the use of radio and print media, social media types are increasingly being used by dealerships to share information with existing customers and potential customers regarding the dealerships‟ products and special offers, although the use of social media platforms varied. The study also discovered that car dealerships experience some challenges in planning and executing marketing communication strategies and campaigns. Recommendations to stakeholders in the motor industry and future research directions are provided. / Business Management / M. Com. (Business Management)

Submitted by FABIANA DE OLIVEIRA MARTINS DA COSTA (fabiana@baluarteagencia.com.br) on 2012-07-20T00:27:04Z No. of bitstreams: 1 Tese Final_Arquivada.pdf: 2457220 bytes, checksum: 4e0364339954d0dbba7cf49aef818f5e (MD5) / Approved for entry into archive by Rafael Aguiar (rafael.aguiar@fgv.br) on 2012-10-05T19:50:00Z (GMT) No. of bitstreams: 1 Tese Final_Arquivada.pdf: 2457220 bytes, checksum: 4e0364339954d0dbba7cf49aef818f5e (MD5) / Approved for entry into archive by Marcia Bacha (marcia.bacha@fgv.br) on 2012-10-08T13:47:14Z (GMT) No. of bitstreams: 1 Tese Final_Arquivada.pdf: 2457220 bytes, checksum: 4e0364339954d0dbba7cf49aef818f5e (MD5) / Made available in DSpace on 2012-10-08T13:47:28Z (GMT). No. of bitstreams: 1 Tese Final_Arquivada.pdf: 2457220 bytes, checksum: 4e0364339954d0dbba7cf49aef818f5e (MD5) Previous issue date: 2012-03-30 / This research regards the experience of performing a cultural project, based on the analysis of the Cultural Production 3 Ps. The paper presents an account of the backstages, since the project planning up to its evaluation, bringing a critical reflection on the making of the cultural production and exploring issues related to access and cultural citizenship. The project analyzed here was sponsored through the Brazilian Federal Law of Cultural Incentive (Rouanet Law). The dynamic game of the cultural market here exposed presents a form of interaction between the Proponent, the Project Sponsor and the Public that serves as reference to comprehend the trajectory of a cultural project since its creation, going through its implementation and up to its finalization. Another aspect here explored, although yet less developed in the market, treats about the establishment of the bases for the evaluation of the social-cultural projects results achieved. / Esta pesquisa trata da experiência de realização de um projeto cultural, a partir da análise da dinâmica dos 3P´s da produção cultural. O trabalho apresenta um relato de bastidores desde o planejamento do projeto à sua avaliação, trazendo uma reflexão crítica acerca do fazer da produção cultural e explora questões sobre acesso e cidadania cultural. O projeto analisado foi patrocinado através da Lei Federal de Incentivo à Cultura (Lei Rouanet). O jogo dinâmico do mercado cultural aqui exposto apresenta uma forma de interação entre Proponente, Patrocinador e Público que serve de referência para a compreensão da trajetória de um projeto cultural desde sua criação, passando por sua implementação, até sua finalização. Outro aspecto aqui explorado, apesar de ainda pouco desenvolvido no mercado, trata do estabelecimento de bases para a avaliação de resultados de projetos sócio-culturais.

This diploma thesis deals with current conditions of individual types of the interest education organisations and differences between them within the selected topic. It determines strategies of these organisations and how these strategies will change in the future. The thesis is to find specifics within this type of education. The aim is the analysiss of the current state and development of the free time activities in particular types of organisations. In the theoretical part it is defined what the free time and out-of-school education are. The interest education is defined too, especially the terminology connected with that - types, functions, goals, conditions and methodology. The system of the out-of-school education is described in relation to the age of the child and its particular free time activities and the types of interest education organisations are compared with one another. The directors of free time activity centres, children and youth centres, afterschool clubs and managers of other non-profit organisations have been interviewed to make the list of possible types of institutions and to describe their future development and issues they are dealing with, ways of financing and the education of the children with special educational needs. To reach the goal in the practical part, the...

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Профессиональные сообщества, основанные с целью расширения коллегиального участия единомышленников для защиты своих профессиональных интересов, являются эффективным инструментом для достижения общественно-полезных целей. В процессе регулярного взаимодействия участников сообществ, их обмена знаниями, опытом, при решении сложных профессиональных задач происходит развитие трудовых ресурсов и профессионального информационного пространства, что способствует продвижению имиджа территории как площадки для инвестирования и развития бизнеса, как места для профессионального роста рабочей силы и как производителя надежной продукции для потребителей. В представленной работе отражены особенности влияния PR-мероприятий на формирование и развитие профессиональных сообществ, проанализирована роль профессиональных сообществ в контексте продвижения территорий среди целевой аудитории, определен функционал профессиональных сообществ, способствующий развитию социально-экономических показателей территории. Основываясь на результатах методологической и эмпирической базы исследований, разработана программа PR-мероприятий по формированию профессионального сообщества геотехников для продвижения Уральского региона. / Professional societies founded with the aim of expanding the collegial participation of like-minded people to protect their professional interests are an effective tool for achieving socially useful goals. In the process of regular participation of community members, their exchange of knowledge, experience, decisions complex professional tasks are developing labor resources and professional information space, which promotes the image of the territory as a platform for investment and business development, as a platform for professional growth of the workforce and as a manufacturer of reliable products for consumers. The presented work reflects the features of the influence of PR-events for the formation and development of professional societies, analyzes the role of professional societies in the context of the promotion of territories among the target audience, defines the functionality of professional societies that contribute to the development of socio-economic indicators of the territory. Based on the results of methodological and empirical research, a program of PR events was developed to form a professional society of geotechnical engineering to promote the Ural region.

Связи с общественностью в модели эффективного взаимодействия бизнеса и власти являются одной из функций менеджмента, неотъемлемой частью территориального маркетинга, процессом сознательной организации двусторонних коммуникаций. Продуктивная модель взаимодействия бизнеса и власти приносит очевидную выгоду, как самим субъектам взаимодействия, так и территории присутствия в целом. Механизмы организации и реализации коммуникациями, влияние такой деятельности на развитие территорий – актуальная для российских реалий тема. Выстроенная система коммуникаций, совместная работа и открытый диалог бизнеса и власти могут способствовать стабильному и эффективному развитию общества в целом. В представленной работе отражены теоретические аспекты связей с общественностью бизнеса с органами власти: понятие, функции, инструменты и технологии, модели. Проанализирован зарубежный и отечественный опыт взаимодействия на локальном уровне (малый бизнес и органы местного самоуправления) и в контексте развития территории города, определена и описана наиболее эффективная модель взаимодействия в коммуникационном аспекте. Основываясь на вторичных данных и результатах авторского социологического исследования, проанализирована модель взаимодействия малого бизнеса и органов местного самоуправления в Екатеринбурге, разработаны рекомендации по совершенствованию коммуникативной составляющей модели взаимодействия. / Professional societies founded with the aim of expanding the collegial participation of like-minded people to protect their professional interests are an effective tool for achieving socially useful goals. In the process of regular participation of community members, their exchange of knowledge, experience, decisions complex professional tasks are developing labor resources and professional information space, which promotes the image of the territory as a platform for investment and business development, as a platform for professional growth of the workforce and as a manufacturer of reliable products for consumers. The presented work reflects the features of the influence of PR-events for the formation and development of professional societies, analyzes the role of professional societies in the context of the promotion of territories among the target audience, defines the functionality of professional societies that contribute to the development of socio-economic indicators of the territory. Based on the results of methodological and empirical research, a program of PR events was developed to form a professional society of geotechnical engineering to promote the Ural region.