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Residents' perceptions of the Berg River canoe marathon as a major sporting event in the Western CapeMbaze-Ebock, Vivian Arrey January 2006 (has links)
Thesis (MTech (Tourism and Hospitality Management))--Cape Peninsula University of Technology, 2006 / This research examines the ways in which local residents living in close proximity to the
event perceived the Berg River Canoe Marathon as a major event in the Western Cape.
By identif'ying these different patterns ofperceptions within the community, it is possible
to gain a better understanding of both the tangible and intangible impacts of events and
how they differently affect the quality of life of local residents as individuals and the
community as a whole. The research method was based on a convenient sampling
approach. A questionnaire survey of two hundred residents was conducted and five
different dimensions of perceiving the impacts of events were examined ranging from
extremely negative to very positive. The impacts analysed included social, economic and
environmental impacts. The residents in all the five locations perceived community pride
and entertainment to be very positive and were in favour ofthe continuation of the event.
1n profiling the residents who held each of the representations identified, it was found
that the most negative group was those residents who had little or no involvement in
tourism and are not interested in canoeing as a sport. Thus, it is necessary for event
organisers and event managers to get the members of community involved in the
planning and management of the event to spread the benefits to a larger portion of the
community.
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Service quality in sport tourism : the case of the Berg River canoe marathonTseane, Lisebo January 2006 (has links)
Thesis (MTech (Tourism and Hospitality Management))--Cape Peninsula University of Technology, Cape Town, 2006 / The concept of service quality within sport tourism is important and plays a major role in
differentiating each sport tourism product from its competitors. The purpose of this study
was to evaluate the level of service quality within South African sport tourism and in the
tourism industry in general, by focusing on a specific case study, the Berg River Canoe
Marathon. The study discussed the importance of service quality within sport tourism,
while the methods and instruments applicable to assess the level of service quality within
sport tourism, were also addressed.
The survey was conducted across selected viewpoints, which included the starting and
the finishing points of the marathon. A total of 100 survey questionnaires were
distributed to spectators and participants at the event using purposive sampling, while
stratified random sampling was used to determine the viewpoints. The SERVQUAL
dimensions were incorporated in the questionnaires as the basis to determine the level of
service delivery at the event.
The key fmdings for the study include a lack of service delivery consistency across the
selected areas, the acceptance of service delivery by some respondents owing to the
nature of the event and less interaction between event organisers and spectators. In
addition, the starting and the finishing points were the areas, which were found to deliver
high quality services
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Residents’ perceptions of the 2010 Fifa World Cupτм in Port Elizabeth: a pre-and post-event comparisonMoshoeshoe, Maloela January 2014 (has links)
Dissertation submitted in fulfilment of the requirements for the degree
Master of Technology: Tourism and Hospitality Management
in the Faculty of Business
at the Cape Peninsula University of Technology / The 2010 FIFA World CupTM was hosted for the first time on the continent of Africa. The importance of understanding residents’ perceptions of such mega-events is key. Most studies that have previously been commissioned on residents’ perceptions have focused on the pre-event, with only a few focusing on what transpired post-event, as regards the legacy impacts associated with a mega sport event of that nature. This study focuses on the residents’ perceptions of the 2010 FIFA World CupTM in Port Elizabeth (one of the nine host cities of the 2010 tournament), with the view to compare pre- and post-event impacts. Both qualitative and quantitative methods of data collection were used in the study. The survey population of interest, included residents living within a two kilometre (2km) radius of the Nelson Mandela Bay Stadium. The sample size (n=700) of questionnaires that was collected (with 350 each for pre- and post-event) was administered in face-to-face interviews that were conducted with the respondents.
The results showed significant statistical differences and similarities between the pre- and post-event responses in relation to key socio-economic variables. Shifts in perceptions were noted in terms of comparing both event phases. Post-event, residents displayed a more positive perception of the impact of the event. The study recommends the need to develop legacy indicators to track, monitor and determine the long-term effects of the event. In addition the necessity for a longitudinal study that measures changes in perceptions over time is essential.
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A comparative study of the management and socio-economic impacts of sport tourism events in Durban and Cape TownJohnson, Deborah Joanne January 2010 (has links)
Thesis (DTech (Tourism and Hospitality Management ))--Cape Peninsula University of Technology, 2010 / The relationship between sport and tourism is symbiotic and offers valued visitor experiences that aid sport tourism development. The growth of sport tourism justifies critical consideration, as sport is an important activity within tourism, while tourism is fundamentally associated with several types of sport. Sport and tourism have become significant economic activities in both the developed and the developing world. Sport tourism events is an essential category of sport tourism and because of their special characteristics, require particularly good organisation. Hence, the monitoring and evaluation of sport tourism events are integral to developing a sustainable sport tourism event industry in South Africa.
The focus of this study was a comparative analysis of the management and socio-economic impacts of sport tourism events in Durban and Cape Town, utilising a case study approach. The study specifically evaluates the Comrades Marathon (CM), the Hansa Powerade Dusi Canoe Marathon (DCM), the Old Mutual Two Oceans Marathon (OMTOM) and the Isuzu Berg River Canoe Marathon (BR). Of importance in this study is stakeholders‟ involvement, perceptions, attitudes and understanding relating to the costs and benefits linked to the events. These particular events provided excellent case studies for comparative event impact analysis, as they are well-known sport tourism events, namely two running marathons and two canoe marathons that are held at popular tourist destinations. These case studies reflect a cross-section of experiences contrasting institutional dynamics, management issues, resident perceptions, sport event types as well as socio-economic and spatial contexts. As stakeholders have a direct influence on managerial decision making, a stakeholder analysis was undertaken. Stakeholders included individuals and organisations that were actively involved in the sport tourism events and whose interests may have been positively or negatively affected by the sport tourism event, viz. spectators, managers, sponsors, local government officials and residents.
Due to the outdoor nature of the events, the movement of several people at spectator areas and along routes and the surveys being conducted face to face, a multistage, stratified, spatially-based purposive sampling method was used for spectators and residents. Two surveys were conducted at the events: a spectator questionnaire (n = 200 per event) and a service quality questionnaire (n = 100 per event). Spectators were approached while within the various spectator congregation points of each of the sport tourism events, whereas residents located within a 10-km radius of the sport tourism event route were surveyed (n = 200 per event) after the events. Structured key informant interviews were conducted with sponsors, managers and local government authorities.
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Residents’ perceptions of the 2010 FIFA World Cup: a case study of a suburb in Cape Town, South AfricaChain, Dion January 2009 (has links)
Mini-dissertation submitted in partial fulfilment of the requirements for the
degree
Master of Technology: Tourism and Hospitality Management
in the Faculty of Business
at the Cape Peninsula University of Technology
2009 / Sport tourism events have grown in prominence globally. Governments increasingly include
these activities into their development and tourism strategies. Notably, there are benefits and
costs to hosting sport mega-events. The 2010 FIFA World Cup presents South Africa with
tangible and intangible benefits.
Communities are one of the most important stakeholders of events. Research investigating
residents’ perceptions on impacts of mega-events, especially those residing closest to the
event location are limited. This study examined Green Point residents’ perceptions of the
2010 FIFA World Cup and the impacts of the Green Point Stadium. The aim was to
investigate the level of awareness, perceptions and attitudes of residents’ living within one
kilometre of the Stadium using a spatially based stratified random sampling method.
Interviewer completed questionnaires were administered and 344 responses from residents
recorded.
Findings reveal that residents have high levels of awareness about the event but more could
be done to improve communication and the dissemination of information by stakeholders.
Although, the stadium location was initially contested, the majority of residents favour the
chosen site. Residents’ primary concern about South Africa hosting the event relate to crime,
safety and security of visitors. Overall, residents have high expectations’ regarding social and
economic impacts. Moreover, residents have positive attitudes towards the country hosting
the mega-event and most believe that lasting legacies will be left for the nation.
The findings encourage stakeholders to promote active community involvement and
participation by using all communication methods available to regularly engage with
residents to address and alleviate concerns about perceived negative impacts of the event
and future events.
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Residents’ perceptions of the 2010 FIFA World Cup three months prior to the event: a case study of a suburb in Cape Town, South AfricaBama, Hilary Kennedy Nji January 2011 (has links)
Thesis (MTech (Tourism and Events Management ))--Cape Peninsula University of Technology, 2011 / The importance of conducting resident perception studies into the phenomenon of mega sports events cannot be over-emphasised; as such studies provide a unique platform by means of which to gauge the perceptions and attitudes of host communities with regards to the impacts of mega-events. In the context of South Africa’s hosting of the 2010 FIFA World Cup, and regarding the perceived impacts of the event on host communities, a couple of studies have been undertaken within the Green Point suburb of Cape Town. As a continuum of such studies, the current study is undertaken with the objectives of ascertaining whether any adaptations have occurred three months before kick-off of the event, and to further provide a platform for post-event longitudinal studies. Furthermore, in cases where changes in perceptions were recorded, previous studies carried out within the same study area were reflected upon. The target population in the study involved residents living within a 2- kilometre radius of the Cape Town Stadium situated in Green Point. A total of 400 questionnaires were administered to residents using a spatially based stratified random sampling method. The focus of the study was to examine the perceptions and attitudes of Green Point residents towards the development of the Cape Town Stadium and potential impacts of the 2010 World Cup on their community. Key findings of the study revealed the profile of Green Point residents to be predominantly male, with an average age of 38.2 years.
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Sport marketing in the Western Cape with specific reference to the implications for tourismVan Der Heever, Ivan Charles 03 1900 (has links)
Thesis (MComm)--Stellenbosch University, 1996. / ENGLISH ABSTRACT: Sport organisations in the Western Cape are finding it
increasingly difficult to survive. The major problem seem to
be a lack of financial resources, but the financial position
of any sport organisation is the culmination of a number of
factors which directly or indirectly influence the financial
status of these organisations.
It is clear that sport organisations did not develop at the
same pace as other business enterprises, with the result that
they are still managed on an informal basis and, in many
instances, by volunteers. It is therefore easy to realise why
virtually no active marketing of sport organisations is
currently being undertaken. It is absolutely necessary that
sport organisations start applying the principles of the
marketing science if they want to ensure their survival. A
total transformation of the organisation might be required and
the best way to face this possibility, is to undertake a
process of strategic planning.
The sport organisation will then be forced to look at all
aspects of its operations in a scientific manner. Strategies
should be devised in terms of each one of the elements of the
marketing mix for sport organisations, namely the sport
product, price, place, promotion and public relations.
It is also clear that co-operation amongst sport organisations
is vitally important in terms of the development of the sport
industry. In addition, the appointment of professional
marketing personnel will ensure the proper implementation of
the sport organisation's marketing plan.
The key marketing success factors for the marketing of sport
are presented in order to provide sport organisations with
guidelines which could be of assistance in the planning
process. The relevance of these success factors will be
determined in each case by the nature and extent of operations
of the organisation.
The implications of sport marketing for the promotion of
tourism in the Western Cape are also considered. This is done
primarily in the form of major sport events and its influence
on the tourism industry.
This study proposes various recommendations for sport
marketing and sport tourism. The outstanding feature of these
recommendations is the recognition of the need for an
organisation to foster co-operation amongst sport
organisations and also between the sport industry and the
tourism industry.
It is generally recognised that tourism in South Africa has
potential for enormous growth over the next few years, In
this regard, it is important to realise that sport has a
unique role to play in the promotion of tourism in the -Western
Cape. Sport organisations are seemingly not aware of their
current and future contributions to tourism, with the result
that there is a lack of interaction and co-operation between
sport organisations and the tourism industry. This situation
will have to be addressed in order to integrate sport into a
tourism strategy for the region. / AFRIKAANSE OPSOMMING: Sportorganisasies in die Wes-Kaap vind dit al moeiliker om te
oorleef, hoofsaaklik om finansiele oorwegings. Die finansiele posisie van enige sportorganisasie is die resultaat van die
direkte of indirekte invloed van ' n aantal faktore op die
finansiele status van sodanige organisasies.
Dit is duidelik dat sportorganisasies nie teen dieselfde pas
ontwikkel het as ander sake-ondernemings nie, met die gevolg
dat hierdie organisasies steeds op 'n informele basis en deur
vrywilligers bestuur word. Dit is dus duidelik waarom daar
huidiglik byna geen aktiewe bemarking van sportorganisasies
plaasvind nie. Dit is absoluut noodsaaklik dat
sportorganisasies die beginsels van bemarking op 'n wetenskaplike basis toepas om sodoende hul oorlewing te
verseker. Dit mag 'n totale transformasie van die organisasie
vereis en die beste manier om hierdie moontlikheid te aanvaar
is om 'n proses van strategiese beplanning te onderneem.
Die sportorganisasie sal dan verplig word om wetenskaplik na
alle aspekte van sy bedrywighede te kyk. Strategie moet dan
ontwikkel word in terme van elkeen van die elemente van die
bemarkingsmengsel vir sportorganisasies, naamlik die
sportproduk, prys, plek, promosie en eksterne betrekkinge.
Dit is ook duidelik dat samewerking tussen sportorganisasies
uiters belangrik is in terme van die ontwikkeling van die
sportbedryf. Daarbenewens sal die aanstelling van
professionele bemarkingspersoneel die korrekte implementering
van die sportorganisasie se bemarkingsplan verseker.
Die belangrikste faktore wat die behoorlike bemarking van
sport sal verseker word voorgestel om sodoende riglyne, wat
waardevol in die beplanningsproses kan wees, aan
sportorganisasies te verskaf. Die toepaslikheid van hierdie
faktore word in elke geval bepaal deur die aard en omvang van
die bedrywighede van die organisasie.
Die implikasies van die bemarking van sport vir toerisme in
die Wes-Kaap word ook in oenskou geneem. Dit word hoofsaaklik
gedoen na aanleiding van die invloed van groot
sportgebeurtenisse op die toerismebedryf.
Daar word algemeen aanvaar dat toerisme in Suid-Afrika groot
potensiaal vir groei in die volgende jare inhou. In hierdie
verband is dit belangrik om te besef dat sport 'n unieke rol
het om te speel in die bevordering van toerisme in die Wes-Kaap.
Sportorganisasies skyn nie bewus te wees van hul
huidige en toekomstige bydraes tot toerisme nie, met die
gevolg dat daar 'n gebrek aan interaksie en samewerking tussen
sportorganisasies en die toerismebedryf bestaan. Hierdie studie maak sekere aanbevelings ten opsigte van die
bemarking van sport en die invloed van sport op toerisme. Die
uitstaande kenmerk van hierdie aanbevelings is die besef dat
daar 'n behoefte bestaan aan 'n organisasie wat samewerking
tussen sportorganisasies, asook tussen die sportbedryf en die
toerismebedryf , sal verseker.
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Brand image legacy of the 2010 FIFA World Cupтм : a long-term assessmentMoyo, Louis Grandgrind January 2018 (has links)
Thesis (MTech (Tourism and Hospitality Management))--Cape Peninsula University of Technology, 2018. / Sport mega-events are a powerful tool for branding nations. There has been a significant shift in countries that bid for and win the rights to host sport mega-events. Historically, Western countries used to be leaders in winning rights to host such events; however a new emerging trend has seen developing countries winning the rights ahead of developed ones, for example, South Africa, Brazil and Russia winning the rights to host the FIFA World CupTM. South Africa faced a serious branding challenge leading up to the 2010 FIFA World CupTM. Therefore, one of the primary objectives of hosting this tournament was to change international tourists’ perceptions of South Africa. There has been limited research on the brand legacies of the 2010 FIFA World CupTM, hence this research examined the brand image legacies of the tournament in the long run. It is believed that the football fans who attended the 2016 UEFA European Championship either visited South Africa during the 2010 FIFA World CupTM or watched the tournament on television (TV) at home, therefore they have certain perceptions of South Africa as a sport tourism destination. A quantitative methodology was employed to survey football tourists at fan parks and stadium precincts in five metropolitan cities in France during the 2016 UEFA European Championship, using a spatially based systematic sampling technique. In total 391 football tourist questionnaires were completed. The key findings reveal that prior to the 2010 FIFA World CupTM, football tourists’ perceptions of South Africa as a sport tourism destination were generally positive; however they indicated that they were very concerned about safety and security, as well as segregation issues, prior to the tournament. It can be argued that the tournament had a significant impact on reinforcing the positive perceptions of the destination as well as reducing the negative perceptions of the destination. The findings reveal statistically significant differences in most aspects between tourists’ perceptions prior to, and six years after, the 2010 FIFA World CupTM. Tourists’ perceptions on most aspects changed positively six years after the event, including those that were major concerns prior to the tournament. The findings also show that there has been very little repeat visitation to South Africa since South Africa hosted the 2010 FIFA Word CupTM. However, an overwhelming majority of respondents indicated that they were willing to travel to South Africa should it host another sport mega-event in the near future. The key findings of this study have a wider applicability to sport mega-events legacy research and body of knowledge. These key findings can assist destination marketers in managing the destination image and foster a greater understanding of brand image legacies of past mega-events in order to inform the bidding and hosting of future sport mega-events.
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Spectator demand and spending patterns at a sporting event.Cronje, Andries Fourie January 2014 (has links)
M. Tech. Business Administration / Sport tourism events in recent years have become one of the fastest-growing types of tourism attractions globally. For the aim of this study, it is important to understand spending patterns, socio-economic characteristics and activities that relate to the sport tourist to have a greater understanding of the impact of these events on the host community. The sport tourism event spectator is a consumer who, through a process of decision making, obtains certain goods and services from the sport tourism event for personal consumption. Sport tourism event leverage begins by encouraging visitor spending and by retaining visitor expenditure within the host community, which can be achieved by fostering spending during the sport tourism event and by lengthening visitor stays The purpose of this research study was to determine the spending patterns and expectations of sport tourism event spectators. This research study was exploratory to determine spectator spending patterns, demands and possible economic impacts that a sport event being hosted at Loftus Versveld will have on shareholders involved.
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Marketing international sports in the United Arab EmiratesKhouri, Khaled Mohmmed 01 January 2003 (has links)
The purpose of this project is to determine the feasibility of establishing a web site to promote international games worldwide through the United Arab Emirates.
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