Fatores competitivos: análise do Curso de Administração do Centro de Estudos Superiores de Maceió - CESMACMARQUES, Emanuel Gomes 31 January 2008 (has links)
Made available in DSpace on 2014-06-12T17:36:59Z (GMT). No. of bitstreams: 2 arquivo3686_1.pdf: 2058597 bytes, checksum: 853899b85f3f6780c5ca1ca85b7875f5 (MD5) license.txt: 1748 bytes, checksum: 8a4605be74aa9ea9d79846c1fba20a33 (MD5) Previous issue date: 2008 / Nos últimos anos a concorrência entre as empresas tem aumentado consideravelmente, isto tem impulsionado as organizações a melhorar seus processos, produtos e serviços a fim de reduzir seus custos e aperfeiçoar suas práticas com o objetivo de conquistar o cliente. Mas, não basta querer agradar o cliente, é necessário conhecer suas solicitações, prioridades e níveis de expectativas para investir nas características e atividades que o cliente está disposto a pagar, evitando assim, o desperdício de recursos. O presente estudo abordou os fatores competitivos que definem as exigências dos clientes em relação ao negócio e teve por objetivo identificar os fatores competitivos que são os ganhadores de pedido e qualificadores do curso de Administração do CESMAC, na percepção dos graduandos da Instituição. Para tanto, foi desenvolvida a pesquisa aplicada aos alunos ingressantes, na qual se questionou os motivos que o levaram a optar pelo curso de Administração do CESMAC e acerca do grau de importância que envolve os serviços educacionais da Instituição. Outro objetivo da pesquisa foi comparar os fatores competitivos, obtidos através da percepção do cliente, com a estratégia organizacional do CESMAC, obtida através de um levantamento junto à liderança. O trabalho verificou também a imagem da organização na percepção do seu entorno. As empresas que contrataram alunos do CESMAC também foram investigadas visando conhecer a percepção relativa à atuação destes. Os critérios ganhadores de pedido do curso de Administração foram, dentre outros, reconhecimento da instituição pelo mercado, ter os melhores profissionais de ensino, que sejam atenciosos e que saibam resolver conflitos e possuir bibliotecas e laboratórios bem equipados
OLIVEIRA, Paulo Estevão Lemos de
Made available in DSpace on 2014-06-12T17:41:21Z (GMT). No. of bitstreams: 2 arquivo7308_1.pdf: 2606862 bytes, checksum: 25e681e413d839cedd82a3d1cb24a9c2 (MD5) license.txt: 1748 bytes, checksum: 8a4605be74aa9ea9d79846c1fba20a33 (MD5) Previous issue date: 2007 / A era do conhecimento, da velocidade e do mercado global chegou e, neste cenário, as organizações estão sendo desafiadas a repensar o seu futuro ao mesmo tempo em que cuidam do presente para não sucumbir perante os seus competidores. Diante disso, cresce a preocupação com a administração estratégica das empresas. Definir boas estratégias e conseguir implementá-las é um indicador de valor para as organizações. Boas estratégias atendem positivamente aos stakeholders, criando diferenciais competitivos para a organização. Estatísticas mostram que apenas 10% das estratégias pretendidas pelas organizações são realmente realizadas. Toda movimentação estratégica de uma organização tem como base um conjunto de ações que motivam mudanças em todos os seus níveis. O resultado esperado dessas mudanças é, na maioria das vezes, evento nunca antes atingido. Assim, não existem dados históricos específicos que sirvam para modelagem do problema e, nesse caso, a modelagem é feita através das opiniões dos vários especialistas envolvidos no problema. Diante desses desafios, observam-se grandes oportunidades para o desenvolvimento de pesquisas na área da administração estratégica. Sendo assim, o presente trabalho propõe o uso de redes Bayesianas em conjunto com o Balanced Scorecard para modelar a implementação das estratégias em uma organização. Neste sentido, pode-se construir uma rede com os vários eventos estratégicos e quantificar a probabilidade de sucesso dos mesmos
Stakeholders' perceptions on informal public transport : an exploration of impacts of urban growth on quality of service in Ibadan, NigeriaOlowosegun, Adebola January 2018 (has links)
Informal public transport (IPT) has emerged as an adaptive alternative to formal public transport in developing countries. The informal public transport service has both positive and negative impacts on the wellbeing of urban dwellers. As such, there are varying discourses on whether IPT should be considered an urban resource or a problem. The impact of urban growth in terms of population increase and urban spatial sprawl creates public transport challenges in developing countries. It is against this backdrop that this study explored the perceptions of informal public transport stakeholders on the quality of service (QoS) experienced in the City of Ibadan, Nigeria. A pragmatist philosophical approach is adopted in this study in order to explore the stakeholders' perceptions of the QoS of IPT in Ibadan. A convergent mixed methods research design was employed to explore the set objectives seeking to understand how the impact of urban growth in Ibadan has developed a demand for public transport, more so against the backdrop of the diminished public investment in transport services and infrastructure. The study seeks to identify and explore stakeholders' perceptions on the established IPT in Ibadan. The study developed a multi-criteria evaluation model to explore and analyse such perceptions on QoS on identified three Local Government Authorities (LGAs) in Ibadan. The identified issues are discussed using culture sensitisation of governance in the context of Ibadan and reflecting such perceptions against the ideals for individuals and public. Findings from the study reveal mixed stakeholders' perceptions. The descriptive analysis and narratives of the stakeholders reveal that some of the criteria are positively perceived. The application of the Kruskal Wallis Analysis for variability across the three studied local authorities reveal that there is insignificant influence of the socioeconomic characteristics of the users on perceptions of IPT. However, an analysis of individual criteria established in the multi-criteria evaluation model reveals a low users' perceptions of the QoS provided by IPT users. The study concludes that the positive perceptions attributed by users of the IPT, despite its otherwise poor QoS, is explained by the fact that the use of IPT in Ibadan is not out of public choice but a necessity given that there is no other alternative mode of public transport. Consequently, the study concludes that perceptions of informal public transport relate to the impact on individuals and public wellbeing. This is alternative thought from discourses that perceive urban growth in terms of population growth and physical spatial sprawl to the shift towards explaining the impact of urban growth and need for transport in terms of public wellbeing. Following on to this, the study draws a recommendation for a transport policy and practice developed from the nexus of the regulatory state, the informal transport sector and the users of informal transport driven by the view that informal transport is a key contributor to public wellbeing in cities of the developing world. Thus, the IPT should be sensitised as a permanent and 'formal' element for the City of Ibadan and not perceived as illegal and targeted for withdrawal from the urban.
An exploratory study of stakeholders' perspectives of a mega event in Barbados : the Golf World Cup 2006Sealy, Wendy January 2009 (has links)
Although much has been written on the benefits of hosting 'mega events' including the Olympic Games and the Football World Cup, smaller but still significant sport events of global significance such as the Golf World Cup have received hardly any attention by researchers. This dearth in knowledge has inspired the direction of this study, that is, to explore the stakeholder perspective of the Golf World Cup which was hosted in Barbados in 2006. This event was part of a national development strategy aimed at diversifying the tourism product in the light of the increasing competitiveness of the tourism industry. Consequently the research methodology adopted for this study was eclectic in nature as it sought to obtain a holistic understanding of the issues associated with hosting mega events on a small island microstate. An approach to data collection and analysis was therefore utilised including semi-structured interviews, participant observation and the examination of documents and promotional materials in order to understand the expectations and perceptions that specific stakeholder groups (including local tourism officials, international tourists and local residents) have of the Golf World Cup. The 85 participants in this study highlighted a diversity of views. From the tourism authorities' perspective, the reasons for staging the Golf World Cup were rather cliched. These included using the Golf World Cup as a tool to promote the island as an upmarket golfing destination. The authorities also expected that the Golf World Cup would stimulate tourism demand during a traditionally slow period and provide the island with much needed publicity in overseas tourism markets. However, the fieldwork revealed that the event was unsuccessful due to the poor attendance by both international tourists and local residents. From an international perspective many participants felt that the event was poorly attended due to a lack of awareness in overseas markets and the 'lack of atmosphere' and auxiliary attractions at the golf course. From the local perspective many participants felt that the event lacked appeal and cultural relevance to the host society. Locally, a significant finding is that the event projected an image of catering to an elitist clientele. This image created the perception among local residents that the event was socially exclusive and only served to perpetuate social divisions in society rather than to ameliorate them. Furthermore, many felt that the failure of the event authorities to solicit local participation was because local residents were not part of the decision-making process. This finding further augments the argument that events cannot be successful without local support and participation. The findings in this study can make a worthwhile contribution to the marketing, management and design of future events and the direction of policy formulation for sport events on the island of Barbados. It has illuminated many issues that direct the perceptions, expectations and subsequent purchase behaviour of international tourists and local visitors regarding a mega event on the island of Barbados.
Andia Toledo, Lilianne Haydee, Monterroso Flores, Sebastian Jesús, Rojas Segura, Maria Jose, Quispe Vasquez, Yessica, Ynquilla Avincola, Selene Soledad
05 July 2019
El presente proyecto está dentro de las estrategias del océano azul porque se basa en crear un nuevo espacio en el mercado donde la competencia es mínima o casi nula. La crema cúrcuma no compite con un mercado donde existe una guerra de precios, el producto nos ha permitido encontrar nuevos mercados y clientes ofreciéndoles propuesta de valor diferente a las de la competencia. Se detallarán todas las estrategias necesarias para lograr posicionar el producto dentro del mercado de océano azul de la industria del cuidado de la piel. ● Crear nuevos espacios de consumo ● Centrarse en la idea de negocio, mas no en los números ● Asegurar la viabilidad ● Conocer más allá de la demanda Por otro lado, plan de RSE nos ayuda a diferenciar a los principales grupos de interés para la empresa, es por lo que se debe tener mayor cuidado con ellos, principalmente debido a que nuestra propuesta de valor está orientada en un comienzo a nuestros clientes y sin dejar de lado a las comunidades con las que se trabajará para desarrollar un progreso sostenible y de la mano con nuestros colaboradores. Además, dentro del trabajo se desarrollará uno estrategia de marketing mix que nos permita logra cada uno de los objetivos de la empresa. Teniendo en cuenta las nuevas tendencias del mercado, los puntos de venta estratégicos, los mecanismos de aceleración o aumento de las ventas en el menor tiempo posible y la formulación de la propuesta de nuestro producto. / This project is within the strategies of blue ocean since it is based on creating a new space in the market where competition is minimal or non-existent. Turmeric cream does not compete with a market where there is a price war. The product has allowed us to find new markets and customers by offering them a value proposition different from those of the competition. All the necessary strategies to position the product within the blue ocean market of the skin care industry will be detailed below: To create new consumer spaces, To focus on the business idea, not the numbers, To ensure viability, To know beyond demand. On the other hand, RSE plan helps us to differentiate the main stakeholders for the company, that is why we must be careful with them. This is mainly because our value proposition is oriented, firstly, to our customers, without leaving aside the communities with which we will work. And all of this in order to develop sustainable progress and also with the help of our workers. In addition, within our work we will develop a marketing mix strategy that will allows us to achieve each of the objectives of the company. Taking into account new market trends, strategic points of sale, mechanisms to accelerate or increase sales in the shortest period of time and the formulation of the proposal of our product. / Trabajo de investigación
Walls, John Linn
01 January 2015
Unethical behavior is prominent in the business world and typically leads to negative consequences for people and the environment. Business ethics education acknowledges that ethics teaching has a positive effect on business decisions; however, the problem was the lack of information that is specific to the factors and strategies required to best educate students in business ethics. This lack of information is demonstrated by continued ethical lapses. The purpose of this phenomenological study was to research what is known and unknown on the subject of teaching business ethics through a design intended to understand the lived experiences of ethics instructors. The ethical framework for this study was based on the virtue and justice approaches as a technique for analyzing ethical aspects of a decision, with the goal of improving ethical outcomes. Data collection was completed via interview questions regarding a successful strategy of teaching business ethics. To accomplish this goal, 15 business ethics instructors were interviewed individually to record their lived experiences relating to teaching ethics. Information relating to ethics course design, along with missing components, was the topic of questions. Data analysis using open and axial coding generated 7 major theme clusters that include highlighting character and virtue ethics, increasing concern for stakeholders, and employing the teachings of Socrates and other classic scholars as a basis. The implications for positive social change point to an opportunity for business schools to produce socially conscious leaders who engage in ethical conduct.
Solid waste management implementation, an opportunity not to be wasted : Solid waste management in Babati, TanzaniaJaensson, Stina January 2008 (has links)
<p>The amount of waste is increasing in the world due to changed consumption patterns and increasing populations. This is a problem especially in poor countries where the ability to handle the waste is limited due to financial and management problems. The non-profit organization WASTE has developed an Integrated Sustainable Waste Management- concept (ISWM), trying to help cities with waste management. The concept focuses on cooperation and participation among stakeholders, and also introduction of micro-and small enterprises and community based organizations. The aim of this thesis is to give recommendations to Babati, a small town in the north of Tanzania, how to develop their waste management based on the concept of ISWM. A case study has been carried out in the town, founding out that the streets of the town is free from litter today but is facing big challenges in the future. The town has a growing population and is just about to change waste management system. The new system is not developed in cooperation with the stakeholders in the town, but rather an initiative from the authorities, which will make the system very fragile. However, it is not too late to take action for securing a successful implementation of the system. The authorities of Babati now have an opportunity to adjust the solid waste system before population and the mountain of waste gets out of control. The suggestions given to Babati are to have parallel systems of waste collecting; it will try to meet people’s different needs. Encourage people to make waste handling into a business is also essential, that will reduce the amount of waste and generate incomes at the same time. Finally and most important is to involve all stakeholders and listen to their needs. If the stakeholders are parts of the process and involved in decision making, it is much more likely that the system becomes sustainable and a success.</p>
Larsen, Rasmus Klocker
This thesis explores how people exert their agency in policy processes that pertain to natural resource governance, and how they construct the required sense of legitimacy for such actions. It also examines the manner in which facilitated multi-stakeholder processes foster legitimate stakeholder agency, and reflects on how they may ensure the rigour of research interventions in situations characterised by intractable uncertainty and controversy. / Contents:Chapter I. Introduction. Chapter 2-7: 6 papers. Chapter 8: Discussion and synthesis
The Impact of Corporate Social Responsibility on an Organization’sStakeholders, Case Study: DHL, Sweden.Hanson, Prince kofi, Konlaan, Beatrice Yola Unknown Date (has links)
Abstract Date: 2008-11-5 Level: C thesis in Business Administration, 15ECT Authors: Beatrice Yola Konlaan Prince kofi Hanson Tutor: Mats Viimne Title: The Impact of Corporate Social Responsibility on an Organization’s stakeholders: Case study: DHL, Sweden. Problem: How does a corporate social responsibility performance benefit its stakeholders? Purpose: This research work will seek to find out how aware DHL is about CSR activities and in what ways this awareness can be impacted on its Stakeholders. Methods: A qualitative method of approach was used for this research work, with regards to primary data; interviews (face-to-face interview, telephone and email interview) were used. Secondary data sources were literature, articles, journals and internet sources from the university data bases. Conclusion: The impacts of Corporate Social Responsibility (CSR) activities on stakeholders have an overall influence on the organization hence steps must be taken to understand the broad issues that should be addressed, management should come out with an inclusive strategy for stakeholder involvement to carry out research and surveys on effective strategic conversations with stakeholders. The involvement and early engagement of stakeholders in the planning process of decision making and implementation is very vital in view of the fact that stakeholders are those affected and affecting change in the community. Stakeholder involvement and collaborative decisions on CSR issues represent a high level of participation programs. However, it is not easy, and must be complemented in many cases with conflict resolution. The awareness creation of CSR activities by DHL on its stakeholders would add a very useful contribution to business development and profit making by this organization. The consciousness of CSR would cause all stakeholders alike to play their apart in the sustainability of CSR. Key words: Corporate social responsibility (CSR), Stakeholders, DHL, Sweden.
Solid waste management implementation, an opportunity not to be wasted : Solid waste management in Babati, TanzaniaJaensson, Stina January 2008 (has links)
The amount of waste is increasing in the world due to changed consumption patterns and increasing populations. This is a problem especially in poor countries where the ability to handle the waste is limited due to financial and management problems. The non-profit organization WASTE has developed an Integrated Sustainable Waste Management- concept (ISWM), trying to help cities with waste management. The concept focuses on cooperation and participation among stakeholders, and also introduction of micro-and small enterprises and community based organizations. The aim of this thesis is to give recommendations to Babati, a small town in the north of Tanzania, how to develop their waste management based on the concept of ISWM. A case study has been carried out in the town, founding out that the streets of the town is free from litter today but is facing big challenges in the future. The town has a growing population and is just about to change waste management system. The new system is not developed in cooperation with the stakeholders in the town, but rather an initiative from the authorities, which will make the system very fragile. However, it is not too late to take action for securing a successful implementation of the system. The authorities of Babati now have an opportunity to adjust the solid waste system before population and the mountain of waste gets out of control. The suggestions given to Babati are to have parallel systems of waste collecting; it will try to meet people’s different needs. Encourage people to make waste handling into a business is also essential, that will reduce the amount of waste and generate incomes at the same time. Finally and most important is to involve all stakeholders and listen to their needs. If the stakeholders are parts of the process and involved in decision making, it is much more likely that the system becomes sustainable and a success.
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