<p>Introduction and research question:  This study investigates the widely discussed notion “Corporate Social Responsibility” and its practice in the tourism industry. In the contemporary society more companies are realizing the significance of Corporate Social Responsibility (CSR) and its potential as a means of differentiation.  The author’s interest in this particular phenomenon was awakened after reading about the business case of Scandic Hotels. This is a company that nowadays is referred to as “Scandinavia’s leading hotel chain”. However, in the early 90’s the company was facing bankruptcy. Hence, a new strategy based on responsibility towards the environment was developed and later on executed. These facts led the author to question how can and as of today are CSR implemented in the tourism industry. Consequently the research question for this thesis is: how is CSR implemented in the tourism industry?</p><p>Purpose: This study aims to explore the CSR operations of two hotel chains.</p><p>Delimitation: In order to present a study with greater depth and obtain a deeper understanding of the implementation of CSR, the study is therefore limited to two hotel chains.</p><p>Method: The results of this study have been derived through the use of a qualitative method referred to as “grounded theory”.  Unstructured interviews with employees from the different hotel chains have been conducted in order to collect vital data and answer the research question as successful as possible. In order to develop a theoretical analytical framework the author has studied various scientific articles and other appropriate literature in the subject.</p><p>Empirical data and conclusion: The study clarifies how CSR in this particular context is implemented strategically, both locally and globally. The hotel chains perceive CSR as an approach of enhancing their corporate reputation and thus its profitability. Due to these beliefs, CSR is implemented as a tool in e.g. the development of new services and/or modifications of services.  However, it is also revealed that acting responsible to employees is a precondition in order to successfully and legitimately practise CSR. In order for the CSR activities to be successfully implemented, the study also concludes the significance of leadership and employee knowledge and engagement. Ideas for further research involve investigating how organisational structures affect the implementation of CSR. Moreover, another proposition involves investigating how CSR is implemented as a competitive tool in customer sales interactions.</p>

In today’s society, strategy becomes more important because of the ever fast changing environment. Companies all around the world set strategies, in order to grow and earn a profit, and wish for them to be implemented the way they were intended to be. Therefore, we believe it is important to investigate individuals’ perceptions of firm strategy. The purpose of this thesis is therefore to investigate individuals’ perception and understanding of firm strategy, and to see how these perceptions show similarities and differences. Our aim is also to see how cognitive mapping in relation to a strategic model can be helpful both for practitioners and researchers. Collection of primary data was done by interviewing five employees on different hierarchical levels in Company X that is active in multiple different business areas both in Sweden and abroad. The interviews were later analysed with the help of theories such as cognitive structures and maps, and Whittington’s (2001) generic perspective of strategy. This model recognizes four approaches to strategizing, namely Classical, Evolutionary, Systemic and Processual. The two former ones have a Profit-maximizing outcome, while the latter two are Pluralistic in outcome. During the analysis we found some similarities and differences. It was found that not all employees, individually or together, could be categorised under one specific approach. It is hypothesized that this could be because of the fact that they are at different levels and positions in the company, but they had similar perception on long-term planning as a firm strategy. The interviewees in Company X have shown different perceptions when relating to strategy. We come to the conclusion that it is important for managers and strategic decision makers that they understand and take the differences and similarities under consideration when delegating and injecting new strategies into a company. We think this could then help them to enhance an understanding of their own strategic organisation. Although case studies tend to be subjective, this is pointed out as the main limitation of the methodology. The researchers’ interpretation of the interviews lay as the foundation of the analysis and conclusion, and in order to make the study as objective as possible, clear and relevant selection of theories and literature was used to support the claims made in the thesis.

Introduction and research question:  This study investigates the widely discussed notion “Corporate Social Responsibility” and its practice in the tourism industry. In the contemporary society more companies are realizing the significance of Corporate Social Responsibility (CSR) and its potential as a means of differentiation.  The author’s interest in this particular phenomenon was awakened after reading about the business case of Scandic Hotels. This is a company that nowadays is referred to as “Scandinavia’s leading hotel chain”. However, in the early 90’s the company was facing bankruptcy. Hence, a new strategy based on responsibility towards the environment was developed and later on executed. These facts led the author to question how can and as of today are CSR implemented in the tourism industry. Consequently the research question for this thesis is: how is CSR implemented in the tourism industry? Purpose: This study aims to explore the CSR operations of two hotel chains. Delimitation: In order to present a study with greater depth and obtain a deeper understanding of the implementation of CSR, the study is therefore limited to two hotel chains. Method: The results of this study have been derived through the use of a qualitative method referred to as “grounded theory”.  Unstructured interviews with employees from the different hotel chains have been conducted in order to collect vital data and answer the research question as successful as possible. In order to develop a theoretical analytical framework the author has studied various scientific articles and other appropriate literature in the subject. Empirical data and conclusion: The study clarifies how CSR in this particular context is implemented strategically, both locally and globally. The hotel chains perceive CSR as an approach of enhancing their corporate reputation and thus its profitability. Due to these beliefs, CSR is implemented as a tool in e.g. the development of new services and/or modifications of services.  However, it is also revealed that acting responsible to employees is a precondition in order to successfully and legitimately practise CSR. In order for the CSR activities to be successfully implemented, the study also concludes the significance of leadership and employee knowledge and engagement. Ideas for further research involve investigating how organisational structures affect the implementation of CSR. Moreover, another proposition involves investigating how CSR is implemented as a competitive tool in customer sales interactions.

<p>In today’s society, strategy becomes more important because of the ever fast changing environment. Companies all around the world set strategies, in order to grow and earn a profit, and wish for them to be implemented the way they were intended to be. Therefore, we believe it is important to investigate individuals’ perceptions of firm strategy.</p><p>The purpose of this thesis is therefore to investigate individuals’ perception and understanding of firm strategy, and to see how these perceptions show similarities and differences. Our aim is also to see how cognitive mapping in relation to a strategic model can be helpful both for practitioners and researchers.</p><p>Collection of primary data was done by interviewing five employees on different hierarchical levels in Company X that is active in multiple different business areas both in Sweden and abroad. The interviews were later analysed with the help of theories such as cognitive structures and maps, and Whittington’s (2001) generic perspective of strategy. This model recognizes four approaches to strategizing, namely Classical, Evolutionary, Systemic and Processual. The two former ones have a Profit-maximizing outcome, while the latter two are Pluralistic in outcome.</p><p>During the analysis we found some similarities and differences. It was found that not all employees, individually or together, could be categorised under one specific approach. It is hypothesized that this could be because of the fact that they are at different levels and positions in the company, but they had similar perception on long-term planning as a firm strategy.</p><p>The interviewees in Company X have shown different perceptions when relating to strategy. We come to the conclusion that it is important for managers and strategic decision makers that they understand and take the differences and similarities under consideration when delegating and injecting new strategies into a company. We think this could then help them to enhance an understanding of their own strategic organisation.</p><p>Although case studies tend to be subjective, this is pointed out as the main limitation of the methodology. The researchers’ interpretation of the interviews lay as the foundation of the analysis and conclusion, and in order to make the study as objective as possible, clear and relevant selection of theories and literature was used to support the claims made in the thesis.</p>

This classic grounded theory study reflects companies work with corporate philanthropy (CP), and has a specific focus on companies with Swedish roots who are operating in South Africa. The theory illustrates how the companies perceive themselves to be forced to engage in CP, and their main solution to this problem is trying to optimise their CP work so it benefits both themselves and their beneficiaries. The companies are operating in a structural vacuum with regards to their CP work, and consequently, they make use of impressionistic tools in their attempt to optimise the work. There is arguably a need for companies to adopt a more strategic approach. The empirical data is collected from semi structured interviews with companies during 2012.

On s’accorde aujourd’hui sur la nécessité de la dimension textuelle dans l’enseignement de la langue écrite. L’objectif de notre recherche est de mettre à l’essai une démarche pédagogique visant à enseigner la compréhension/expression écrite en prenant appui sur la typologie textuelle et en adoptant une approche stratégique. Compte tenu que les Coréens apprennent le français comme deuxième langue étrangère après l’apprentissage de l’anglais, nous menons notre recherche dans un contexte d’apprentissage multilingue (le coréen, le français et l’anglais). Nous effectuons notre recherche à Montréal. Nous sélectionnons vingt- et-un apprenants coréens âgés de 14 à 15 ans en passant des entrevues sur les caractéristiques de leurs expériences scolaires et leurs apprentissages des langues. Ils possèdent tous un bagage éducatif solide en anglais mais leurs niveaux de français sont variés (i.e. sept sujets débutants, sept intermédiaires et sept avancés). Notre recherche se base sur trois expérimentations. Dans la première, nous nous intéressons notamment au rôle de la typologie textuelle auprès des débutants, dont les caractéristiques sont représentatives des apprenants coréens qui sont grammaticalement et lexicalement faibles en français. Nous mobilisons les connaissances textuelles par le biais des textes en anglais puis nous mesurons si les participants peuvent les utiliser dans les textes en français. Nous vérifions cette utilisation en comparant les résultats de la perception du fonctionnement de l’écrit en français avant et après la mobilisation des connaissances textuelles. Les donnés empiriques révèlent que les apprenants coréens qui n’ont pas encore maîtrisé les compétences de base réussissent à percevoir le fonctionnement de l’écrit en français grâce à leurs connaissances textuelles préalablement mobilisées en anglais.Dans notre deuxième expérimentation, nous examinons l’effet de l’enseignement de la typologie textuelle sur la lecture stratégique dans l’apprentissage multilingue. Nous offrons le cours de lecture stratégique avec un texte en français et examinons l’effet de cette pratique. En comparant les résultats de la compréhension avant et après le cours, nous vérifions que le cours de lecture stratégique est efficace non seulement sur la perception du fonctionnement de l’écrit, mais également sur l’apprentissage de la grammaire et du vocabulaire. Nous vérifions également l’influence translinguistique du français vers l’anglais. Dans la troisième expérimentation, nous examinons l’effet de l’enseignement de la typologie textuelle sur le processus de production écrite en français. Nous recueillons les productions des participants avant et après le cours de l’écriture. Nous les analysons avec les mêmes grilles de codage concernant la forme typologique et le sens culturel. Nous observons que les scripteurs qui ont l’occasion de mobiliser explicitement leurs connaissances textuelles peuvent obtenir des performances plus élevées concernant la forme typologique ainsi que le sens culturel après le processus de production. Nous en concluons que la didactique effectuée à partir de la typologie textuelle a toute sa pertinence dans l’apprentissage multilingue et que l’approche stratégique peut stimuler la mise en place de la typologie textuelle pour appréhender la langue écrite au niveau textuel tant en lecture qu’en écriture. / The concept of text-level organization is required in French literacy education for Korean learners. The major objective of this study was to explore a strategic approach which emphasizes the concept of textual typology on text-level language learning, as well as its cognitive and cultural dimensions of transfer, particularly in relation to French literacy education in multilingual learning (Korean, French and English). The textual typology which is deeply embedded in the empirical traditions of French literacy education has been a useful educational tool not only for teaching rhetorical conventions but also for practicing lexical and grammatical usage. Data were obtained from 21 Korean aged 14 to 15 years who study in English-French multilingual learning environments in Montreal. For comparative purposes, the results of the reading activity of three groups of seven students with elementary, intermediate and advanced competence in French as a second foreign language were analyzed. Our empirical research focuses on three issues. The first issue deals with whether the textual typology facilitates access to the text-level meaning as a useful pedagogical tool especially for low French level learners who have a limited vocabulary and grammar. We mobilized students’ background knowledge using English texts and we verified if they use it when they read French texts. The Post hoc contrasts showed that the textual typology is a profitable tool especially for beginners. The second issue is concerned with the practice of the strategic reading approach using a textual typology. The post-hoc about reading comprehension provided empirical support for the positive effects of reading strategies, not only for learning rhetorical conventions but also for understanding lexical and grammatical usage. And the results indicate crosslinguistic influence effects as well. The third issue focuses on the writing process with emphasis on the rhetorical norm in French writing. An analysis of students’ written texts showed that the rhetorical pattern of textual typology guided effectively to well formed writings in rhetorical and cultural dimension. In conclusion, the results demonstrated that the participants could effectively use the textual typology as well-developed networks of relevant prior knowledge in multilingual learning. And the strategic approach could stimulate the practice of the textual typology in textual comprehension and composition during reading and writing process.

A gestão empresarial depara-se, freqüentemente, com o aparecimento de novos conceitos e de novas práticas para o gerenciamento de custos, com o propósito de melhor retratar as necessidades de uma organização no contexto atual. Esse gerenciamento dispõe de várias metodologias, entretanto, muitas de elevada complexidade e difícil utilização. Este trabalho busca apresentar uma proposta de gestão, de baixa complexidade, utilizando a contabilidade gerencial com um enfoque estratégico, através da análise da abordagem estratégica, análise da cadeia de valor, integradas aos princípios da teoria das restrições e a sua contabilidade dada pela contabilidade de ganhos. Proposta aplicada em um estudo de caso, em uma empresa fabricante de autopeças, onde verificou-se suas potencialidades e suas limitações. A teoria das restrições tem sido amplamente difundida como uma metodologia de administração de produção, partindo do princípio de que em todo sistema existe uma restrição e sua melhor gestão resulta no máximo ganho financeiro para a organização, porém, complementando sua atuação, apresenta também sua forma estratégica, sustentada por três elementos que se complementam: ganhar dinheiro, prover um ambiente interno satisfatório e satisfazer o mercado, tanto agora como no futuro. A administração dos conflitos existentes entre esses três elementos é a chave para uma gestão estratégica bem sucedida. Diferenciando-se de outras formas de contabilidades gerenciais, a contabilidade de ganhos trata os resultados contábeis como ganho, tornando relativa a conotação de custos no processo de gestão contábil de uma organização, partido desta visão este trabalho propõe uma estrutura que poderá a ser conhecida como gestão estratégica de ganhos. / The enterprising management frequently confronts itself with new concepts and new practices to the costs management, with the objective of better identify the needs of an organization nowadays. This model of management offers many methodologies. However, many of these methodologies are highly complexes and hard of applying. This paper tries to present a management alternative, with low complexity, using management accountancy with strategic focus. This can be done thru analysis of the strategic approach, analysis of the value chain, with the theory of constraints principles and its accountancy, given by throughput accouting. The main purpose was applied as a case study in an auto parts manufacturing company, where its potential and limits were verified. The TOC has been widely spread as a production management methodology, starting from the principle that at every system exists a restriction and its best management results in maximum monetary gain to the organization, although complementing its action presents its strategic form, sustained by three elements that fulfill each other: to make money, to guarantee a satisfactory intern ambient and to satisfy the market today and in the future. The conflicts management that exists between these three elements is the key to a well-succeed management strategy. Differing from other forms of management accountancy, the throughput accouting takes the accountancy results as profit, making relative the idea of costs in the process of accountancy management of an organization, beginning with this vision, this paper suggests a structure that could be known as SCM.

On s’accorde aujourd’hui sur la nécessité de la dimension textuelle dans l’enseignement de la langue écrite. L’objectif de notre recherche est de mettre à l’essai une démarche pédagogique visant à enseigner la compréhension/expression écrite en prenant appui sur la typologie textuelle et en adoptant une approche stratégique. Compte tenu que les Coréens apprennent le français comme deuxième langue étrangère après l’apprentissage de l’anglais, nous menons notre recherche dans un contexte d’apprentissage multilingue (le coréen, le français et l’anglais). Nous effectuons notre recherche à Montréal. Nous sélectionnons vingt- et-un apprenants coréens âgés de 14 à 15 ans en passant des entrevues sur les caractéristiques de leurs expériences scolaires et leurs apprentissages des langues. Ils possèdent tous un bagage éducatif solide en anglais mais leurs niveaux de français sont variés (i.e. sept sujets débutants, sept intermédiaires et sept avancés). Notre recherche se base sur trois expérimentations. Dans la première, nous nous intéressons notamment au rôle de la typologie textuelle auprès des débutants, dont les caractéristiques sont représentatives des apprenants coréens qui sont grammaticalement et lexicalement faibles en français. Nous mobilisons les connaissances textuelles par le biais des textes en anglais puis nous mesurons si les participants peuvent les utiliser dans les textes en français. Nous vérifions cette utilisation en comparant les résultats de la perception du fonctionnement de l’écrit en français avant et après la mobilisation des connaissances textuelles. Les donnés empiriques révèlent que les apprenants coréens qui n’ont pas encore maîtrisé les compétences de base réussissent à percevoir le fonctionnement de l’écrit en français grâce à leurs connaissances textuelles préalablement mobilisées en anglais.Dans notre deuxième expérimentation, nous examinons l’effet de l’enseignement de la typologie textuelle sur la lecture stratégique dans l’apprentissage multilingue. Nous offrons le cours de lecture stratégique avec un texte en français et examinons l’effet de cette pratique. En comparant les résultats de la compréhension avant et après le cours, nous vérifions que le cours de lecture stratégique est efficace non seulement sur la perception du fonctionnement de l’écrit, mais également sur l’apprentissage de la grammaire et du vocabulaire. Nous vérifions également l’influence translinguistique du français vers l’anglais. Dans la troisième expérimentation, nous examinons l’effet de l’enseignement de la typologie textuelle sur le processus de production écrite en français. Nous recueillons les productions des participants avant et après le cours de l’écriture. Nous les analysons avec les mêmes grilles de codage concernant la forme typologique et le sens culturel. Nous observons que les scripteurs qui ont l’occasion de mobiliser explicitement leurs connaissances textuelles peuvent obtenir des performances plus élevées concernant la forme typologique ainsi que le sens culturel après le processus de production. Nous en concluons que la didactique effectuée à partir de la typologie textuelle a toute sa pertinence dans l’apprentissage multilingue et que l’approche stratégique peut stimuler la mise en place de la typologie textuelle pour appréhender la langue écrite au niveau textuel tant en lecture qu’en écriture. / The concept of text-level organization is required in French literacy education for Korean learners. The major objective of this study was to explore a strategic approach which emphasizes the concept of textual typology on text-level language learning, as well as its cognitive and cultural dimensions of transfer, particularly in relation to French literacy education in multilingual learning (Korean, French and English). The textual typology which is deeply embedded in the empirical traditions of French literacy education has been a useful educational tool not only for teaching rhetorical conventions but also for practicing lexical and grammatical usage. Data were obtained from 21 Korean aged 14 to 15 years who study in English-French multilingual learning environments in Montreal. For comparative purposes, the results of the reading activity of three groups of seven students with elementary, intermediate and advanced competence in French as a second foreign language were analyzed. Our empirical research focuses on three issues. The first issue deals with whether the textual typology facilitates access to the text-level meaning as a useful pedagogical tool especially for low French level learners who have a limited vocabulary and grammar. We mobilized students’ background knowledge using English texts and we verified if they use it when they read French texts. The Post hoc contrasts showed that the textual typology is a profitable tool especially for beginners. The second issue is concerned with the practice of the strategic reading approach using a textual typology. The post-hoc about reading comprehension provided empirical support for the positive effects of reading strategies, not only for learning rhetorical conventions but also for understanding lexical and grammatical usage. And the results indicate crosslinguistic influence effects as well. The third issue focuses on the writing process with emphasis on the rhetorical norm in French writing. An analysis of students’ written texts showed that the rhetorical pattern of textual typology guided effectively to well formed writings in rhetorical and cultural dimension. In conclusion, the results demonstrated that the participants could effectively use the textual typology as well-developed networks of relevant prior knowledge in multilingual learning. And the strategic approach could stimulate the practice of the textual typology in textual comprehension and composition during reading and writing process.

As Sweden ambitiously works toward fulfilling its climate goals of reducing greenhouse gas emissions by 55% by 2030 and achieving net-zero emissions by 2045, the transportation sector emerges as a critical area of focus, given its substantial impact on regional emissions. In achieving these goals, Vehicle to Grid (V2G) stands out as a promising solution for integrating renewable energy sources and balancing the energy ecosystem. The technology is used to not only charge Electric Vehicles (EVs) but also to discharge electricity stored in the battery, presumably during peak demand periods. This thesis aims to explore the integration of V2G within the automotive industry, through a focal lens of the Swedish market and its conditions. The aim is dissected into an investigation and analysis of the acting barriers and drivers of V2G together with an examination of strategic business approaches that automotive manufacturers can employ to facilitate V2G integration and adoption. Through expert interviews and a comprehensive literature review, this study evaluates the current landscape, challenges, and opportunities associated with V2G in the Swedish context, providing insights into practical strategies for automotive manufacturers. The study finds that regulatory uncertainty, economic incentivization, technological and infrastructural readiness, and market dynamics act as significant barriers, while political interest, social consciousness, and legislative action toward sustainability are key drivers. With these barriers and drivers in mind, establishing a clear and secure business landscape for V2G implementation and adoption is outlined as the main aim of a strategic approach. In order to capture the aim of a strategic approach, the thesis proposes actionable strategies for automotive manufacturers to facilitate the integration of V2G, such as stakeholder collaboration, consumer education, and policy advocacy. / Sveriges ambitiösa mål att reducera utsläppet av växthusgaser med 55% till 2030 och att uppnå netto-noll utsläpp till 2045, hänvisar till transportsektorn som ett kritiskt fokusområde givet dess betydande bidrag till regionala utsläpp. I syfte att uppnå dessa mål, står Vehicle to Grid (V2G) som ett lovande alternativ till att integrera förnybara energikällor och balansera energiekosystemet. Tekniken används inte enbart till att ladda elektriska fordon, utan även till att ladda ur energi lagrad i batteriet, förutsättningsvis under perioder då belastningen på elsystemet är hög. Därmed syftar detta arbete till att undersöka integrationen av V2G inom fordonssektorn, genom perspektivet av den svenska marknaden. Arbetets mål är fokuserat på en undersökning av de innefattande barriärerna och drivkrafterna för V2G, tillsammans med en utredning av potentiella strategier för fordonstillverkare för att möjliggöra integration och användande av V2G. Genom att intervjua experter och att genomföra en omfattande litteraturstudie, så utvärderar denna studie det nuvarande landskapet, utmaningar och möjligheter associerade med V2G i en svensk miljö. Detta med syfte att ge insikter i praktiska strategier vilka fordonstillverkare kan tillämpa. Denna studie finner att lagmässig otydlighet, ekonomiska incitament, teknisk och infrastrukturell förberedelse samt marknadsdynamik är dem huvudsakliga barriärerna. Politiskt intresse, social medvetenhet och lagmässigt fokus mot hållbarhet framstår som huvudsakliga drivkrafter. Med barriärena och drivkrafterna i åtanke, är huvudsyftet med en strategi att skapa ett affärslandskap som tydliggör och stöttar integrationen av V2G. Strategins utformning föreslår att samarbete med intressenter, informationsspridning till kunder och förespråkande av stöttande lagmässiga incitament är kritiskt för att V2G ska lyckas.

Cette recherche a pour objet l’étude de la problématique de la mise en œuvre d’une démarche qualité dans le contexte des établissements d’enseignement supérieur en Tunisie. Elle porte plus particulièrement sur la mise en œuvre dans une école d’ingénieurs. Cette école est l’une des premières à expérimenter cette démarche, qui s’inscrit dans une politique générale coordonnée par le Ministère de l’Education Nationale et de la Recherche. La qualité est le fer de lance de la stratégie de développement de l’éducation nationale contribuant au développement économique et social du pays d’une part, à la compétitivité de l’enseignement supérieur tunisien plus spécifiquement d’autre part.La mise en œuvre prescrite par le plan ministériel s’inscrit dans le cadre des concepts et des méthodes du « Total Quality Management ». Après avoir présenté le cadre théorique et méthodologique de notre recherche, nous analysons dans une première partie le donné contextuel, en regard d’une approche normative, qui fait école au plan mondial, de la définition et de la mise en œuvre d’une démarche qualité. Nous montrons que ce cadre du « Total Quality Management » permet de réaliser l’implantation de la qualité sur le plan téléologique, qui se concrétise généralement l’obtention d’une certification. Notre recherche montre corrélativement que la mise en œuvre de la qualité dans l’enseignement supérieur en Tunisie emprunte au modèle occidental de gestion de la qualité, généralisé de part le monde. Ce modèle organise la qualité des procédés et des produits. Il permet de prescrire les adaptations à réaliser sur le plan du management et du fonctionnement de l’organisation. Nous observons cependant que dans le contexte tunisien, il faut associer une démarche axiologique, qui justifie le positionnement de notre recherche. Selon ces deux axes, nous proposons une démarche de « Qualité Intégrale ». Mais, cela n’est envisageable qu’en se positionnant dans un cadre théorique et méthodologique approprié, compatible avec le cadre de prescription. Notre recherche montre que le cadre théorique et méthodologique de l’analyse socio-économique permet de réaliser cette comptabilité. Les prescriptions que nous formulons se déclinent à partir du concept de la « Qualité Intégrale ». Le modèle d’intervention proposée par cette approche consiste, non plus à saisir la qualité à partir des buts à atteindre et à obtenir les changements requis, mais à définir les conditions de possibilité du changement, et à conduire les transformations du management et du fonctionnement de l’organisation, dans ses infrastructures, qui permettront d’atteindre les buts. / This research broaches the implementation of quality management in Tunisian colleges, particularly in the field of engineering. The case study is a college which experimented with this approach, sponsored by the Ministry of Higher Education. Quality is the spearhead of the Tunisian administration so as to contribute to the socio-economic development of the country and to the competitiveness of Tunisian higher education. . The implementation was embedded in the TQM framework and methodology that are outlined in the first part of the dissertation, as an international norm and standard. It enables a teleological implementation of quality management, resulting in getting the accreditation by importing a western and global approach to quality. This method structures the quality of products and processes and drives the operation management. However, we assume that there is a need for an axiologic axis to supplement the teleological axis in Tunisia so as to propose an integrated approach to quality management, which requires designing a compatible theoretical and methodological framework. Our research shows that the socio-economic approach to integrated quality management is required to enable such compatibility. The intervention methodology doesn’t consist in defining quality only through the objectives, but through the conditions and possibilities of change, and through transforming the very underpinnings and infrastructure of the organizations so as to better reach the objectives.