With the change of market focus from product-orientation to customer-orientation, more and more companies realize the importance of customer relationship management (CRM). Internet and emerging information technology have further made CRM easier than before to implement. In the meantime, most stockbrokers start operating electronic transactions through the Internet. Electronic stockbrokers can change traditional business operation models from focusing exclusively on few significant customers to taking care of every individual valuable customer with the latest technology developed. The purpose of this thesis is to study the relevance between CRM strategic positions and associated CRM applications based on two cases: a nationwide e-stockbroker and a regional e-stockbroker. Their strategic positions toward the CRM trend are investigated by making use of the value compass proposed by Wayland and Cole. Their CRM applications are then measured by performance indices introduced by Körner et al. Several hypotheses are proposed under careful analysis on these two cases. It shows that e-brokers¡¦ strategic positions toward CRM have impact on their CRM applications. In details, different positions on customer portfolio management will result in different levels of communication contents, added value for the customer, customer profiling, and privacy policy. Positions on value proposition design will shape the value added by relevant information and customer profiling. Confidence levels, however, may be affected by factors other than strategic positions on the value compass. Finally, the implementation of CRM will also cause changes of business organization and business culture.

A study on the strategic position of a brand and it's position in a competitive environment was carried out based on Apogeo an advisory group and valuation institute. The target of my work was to evaluate the impact of communication in building APOGEO's strategic position in the market place, in addition to outlining measurement techniques and the importance of brand definition.

Abstract The Art of War by Sun Tzu is ¡§To know yourself and enemy, will be ever-victorious¡¨ The mainland China has always ¡§threatening by characters and militarily force to Taiwan¡¨, and emphasized ¡§ not get rid of and liberate Taiwan by militarily ¡§, can nearly confirm the mainland China regard military affair as the fundamental key of negotiation backing. It is worth noting , Many military exercises and strategy and over the years of the mainland China, analysed the report by military experts and media analysis such as , Dong-Shan Island military exercises of East China Sea, and guess the mainland China is dispatch troops the first-selected strategic objective which is attacking the Penghu(Pescadores) in recent years. Why the archipelago of Penghu is the locking goal of simulation to attack Taiwan by mainland China ? Especially the high-ranking military officer Shi Lang campaign and seized Penghu against Ching Dynasty, it was from Dong-Shan Island of the mainland China before going to war is Zheng's Dynasty strategy by force fighting to surrender too. In history experience and example, all kinds of overseas attacked of Taiwan campaigns, it took Penghu as the strategic objective. in war history, The fate between Taiwan and Penghu seems link up together and closely. what was the trick and strategy about this by mainland China? According to international strategy, the Penghu is the first island chain of Pacific Ocean while enclose and stopping up strategy by the U.S. it is one of the main pass of international crude oil channel of Taiwan Straits. the modern international war all arises because of petroleum, that China while emerging rapidly is dependent on the petroleum, has already become the second major energy-consuming country in the world, the security imported of the crude oil is increasingly day by day, the Penghu is looks like prickles down the back for China. Taiwan is the narrow and long island, extremely short of the strategic depth, the modern war has already struck the speed that the persons who defend react greatly, To ensure security of Taiwan , it must to overcome this disadvantage; In addition, The Ministry of National Defence is carrying on the withdrawing troops of Kim-Men and Ma-Zu. How to use the limited defence weapons, strive for early warning time, and resist enemy out of the territory when attacked on suddenly and frighten effective become the task of top priority of our strategic Distribution, and whether Penghu archipelago can play the key role of the leading base appropriately, It is worth to deep discussion. This research is since the instance of the war between two sides of the Taiwan Straits verifying, Commenting strategic position and worth were in the war incident of the Taiwan Straits .And Mainland China bet on all strategic phenomenon in Taiwan Straits as well as defend the essence action of strategy with Taiwan¡¦s defenses in recent years, including the influence between Taiwan and Mainland China through transport and exchange, To be necessary to discussion the change about Penghu. Hope from ancient and modern documents research, let everyone know how importance of Penghu to Taiwan, and bring up appropriate suggestions as strategic value to make the best of the Penghu from theory and science. Keyword¡GPenghu, Taiwan Strait, Cross-Strait, Strategic research, Strategic position

個案公司自1985年創立迄今已超過25年，主要從事個人保護安全工作帶配件的金屬加工製造公司。在歷經貿易商、虛擬工廠、研發製造、品牌行銷等階段的發展後，於2008年遭逢金融海嘯的衝擊。此時公司開始思考如何進行策略重定位，並透過一連串營運活動的轉變，從過去的利基市場切入到以主流市場為主的市場定位，強調以物美價廉、快進快出為公司主要的營運策略，期望藉此挽回快速流失的市占率。海嘯後歷經兩年的策略調整，個案公司的策略也隨著外部需求市場的質變，開始重新調整公司整體的策略定位(從利基走向主流)，並根據策略重定位回頭調整內部組織結構的運作，以利策略的執行。總結上述一連串的轉變，背後支持個案公司得以成功轉型的關鍵在於公司動態回應市場變化的能力，進而形成維持持續成長的動態能力。準此，本研究主要目的即在探討個案公司如何有效運用環境、策略與結構這三層構面彼此的最適互動，來協助其達到成長的目的。 / The case of corporate in this paper is built for 25 years since 1985, it designed and manufactured a range of lifting accessories. The company went through trader, virtual factory, R&D and brand marketing, but happened the financial crisis in 2008. As such, it decided to reconsider the strategic position in the industry. In order to raise the losing market share, the strategic position is focused on mainstream market from niche market through a series changing activities, and the main business strategy pay attention on price, quality and turnover speed. After the financial crisis, the company adjustment its organizational structure depend on strategic position. Furthermore, the key success factor of transformation for the company is the dynamic adaptive capability, and the long term growth path also depend on it. Consequently, the topic of this paper discusses the fit among environment, strategy and structure, which enables the company remains continued competitive advantage.

Abstract The peak time for the security investment trust company number is in 2004 and 2005, with a total of about 45 companies at that time. However, the number of companies are decreasing. Presently, only 39 in the security investment trust industry are continuing. Observing the current situation of the security investment trust industry, it could be found that companies with large asset size are permanently staying large. In addition, companies in the behind sector are facing difficulties with management, abatement of cash flow and deterioration of constitution that all cause a vicious cycle. This research is studied by quality methodology, through initial data from in-depth interviews and secondary data of the industry. The analyses of Porter¡¦s Five Forces and external industry environment are used in order to understand the competition of the security investment trust industry and its profitability in a long-term. By in-depth interviews, the analyses of competitor benchmark and core competences are diagnosed so as to find out reasons why these behind sector companies in the past can reach the top 10 in the asset scale now. Eventually, core- competences and direction of constitution for medium size firms can be built via case studies. The result of this study discovers that core competences of a company are formed by its own advantages, and core competences of an enterprise are built via an enterprise¡¦s strategic resources. The leverage and consolidation for resources can help to create sustainably competitive advantages. By attestation and conclusion, these top 10 companies are able to properly implement enterprises¡¦ resources for product innovation, trade record and channels. They all have clear strategic positions and distinctive business models.

近年來，學者對於有關產業創新的研究積極投入，提出許多足以促進企業創新的影響因素。過去台灣企業競爭力靠的是降低成本以爭取客戶，現在必須思考的是如何利用本身資源的建構，產生創新，並且在創新的過程中，累積更多的資源，逐步達到新的策略定位。 在社會需求改變與產業技術發展等因素下，數位出版產業興起。數位出版產業是許多廠商欲進入的新興產業，本身即包含了許多的創新。本研究以數位出版產業為例，訪談印刷支援廠商、傳統出版業者、資訊系統廠商三種類型的廠商。廠商在進入數位出版產業時，依其本身資源不同，產生不同的創新，創新過程中選擇建構不同的新資源，使其達到產業中新的策略定位。本研究以數位出版產業為例，探討在不同策略定位下，資源建構與產業創新之關係。 研究發現廠商初期擁有之核心資源有助於創新的產生。並利用創新過程中，建構出更多相關之資源。藉由資源稟賦為引發創新之產生點，過程中產生創新。研究中之五個廠商個案中，數種資源稟賦引發14種創新案例，歸類為五種創新形式，包括產品、流程、策略、組織、行銷五種創新。 此外，研究發現廠商以不同之策略定位進入新產業，核心資源建構過程中，利用各種創新形式，達成其所預定之新產業中「數位出版內容加值者」、「數位出版技術提供者」、「數位出版整合營運者」三種策略定位。 數位出版產業尚屬新興產業，市場需求與技術發展變化快速。產業之競爭態勢亦尚未明朗，尚須密切注意潛在競爭者動態。除了本研究觀察之傳統出版業者、印刷支援廠商、資訊系統廠商之外，擁有眾多會員數或網路流量的入口網站是潛在競爭者。然而，各廠商核心資源不同，因此能在產業中佔有適當的位置。廠商應著重本身核心資源建構與創新，並且積極與其他廠商合作，共同推動市場發展，跨越市場鴻溝才是當務之急。 / Recently, there has been a number of studies pertaining to the industrial innovation, and many factors that contribute to the industrial innovation have been proposed. Cost down used to account for the competitiveness of the industries in Taiwan while now it must be considered that how to utilize the existing resources to create innovation, proliferate new resources, and achieve the new strategic positions. Digital publishing is springing up as a result of the change of social demand and the development of industrial technology. This attractive and innovative industry is taken as an example in this study, and one printing company, three publishers, and one computer firm were interviewed. Entering the digital publishing, the enterprises with different natural resource quality create various innovations, generate their own resources, and accomplish the new strategic position. The relation between the resources construction and the industrial innovation in digital publishing are studied in this research. The research discovers that the initial core resources are helpful for the creation of the innovation and the generation of related resources. Numerous natural resource endowments contribute 14 innovative cases which can be categorized into 5 types – product, process, strategy, organization, and marketing. In addition, it is also noted that enterprises construct different strategic positions while entering into new industries. In course of construction of the core resources, they attain the three strategic positions – the digital publishing content adder, the digital publishing technology provider, or the digital publishing integrated operator. Digital publishing is still an emerging industry.Therefore, the market demand and the technical development change drastically. Considering the unclear competitive situation, it may as well pay more attention to the competitors. Apart from the interviewed firms in this study, portal websites that have numbers of members or a large deal of flow are potential competitors. Owing to different core resources, however, those enterprises can stand in their own strategic positions. A company is supposed to focus on the accumulation of its core resources and innovation and to cooperate with other firms to develop the market.

В работе рассмотрены теоретико-методические основы разработки стратегии развития транснациональной корпорации. Проведён анализ эффективности стратегии развития транснациональной корпорации Bayer AG. На основе корреляционно-регрессионного анализа разработана модель по влиянию отдельных факторов на эффективность текущей стратегии развития корпорации. Разработаны предложения по формированию стратегии развития корпорации, что позволит повысить его конкурентную позицию на мировом фармацевтическом рынок. / The paper examines the theoretic and methodical basis for the development strategy of a transnational corporation. An analysis of the effectiveness of Bayer AG's development strategy has been carried out. On the basis of correlation and regression analysis, a model has been developed on the influence of individual factors on the effectiveness of the current strategy of the corporation's development. Proposals have been developed to form a strategy for the development of the corporation, which will increase its competitive position in the global pharmaceutical market.