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This paper examines the cross-Strait relationship from the theoretical perspective of Joseph S. Nye Jr.’s soft power. It begins with a discussion of China’s grand soft power strategy throughout the global community highlighting the use of three resources of soft power: culture, political values and foreign policies. This paper then transitions into a more specific study of the cross-Strait relationship examining the evolution of Jiang Zemin’s hard power approach to Hu Jintao’s soft power approach. This paper argues, as reflected in opinion polls, Hu Jintao’s new soft power strategy has already had an impact on the Taiwanese public’s perception of China. Taiwanese today, have a significantly more positive perception of China than they did during Jiang Zemin’s era. Furthermore, Hu Jintao’s pragmatic strategy seems to be effective in deterring Taiwanese independence.

In a broad way, the main intention of this study is an attempt to analyze the changes the diplomatic competition between China and Taiwan in Latin America has brought to all the involved parties. How this competition have concentrated in just a few countries serving as Taiwan last stand hold against Chinese attempts to isolate it in the international community during the last three decades. The aim is to understand the whole evolution and dynamics of this great Asian issue elucidated in Latin America, and the way both China and Taiwan have behave to attract the favor of those small Latin American countries while those Latin American countries have also came to profit from this situation. Both, China and Taiwan have an almost symbiotic relationship with Latin America, relationship to become more and more important if current geopolitical and economic conditions were to continue. One side, Both China and Taiwan demand a great amount of Latin American natural resources to fuel their global industry. On the other side, Latin America demands more and more of the finished goods produced in China and Taiwan. The main research question the author will attempt to solve here is: ¡§Why are Latin American states shifting or considering shifting to China?¡¨ complementary questions intended to shed some light on the author¡¦s original assumptions are that Chinese economic growth is not the only explanation for Latin America¡¦s support of China. These questions are as follow: ¡§Does Latin American States perceive China as a threat? Has US double standard contributed to Taiwan losing its Latin American partners? Has Taiwanese implementation of Dollar diplomacy methods in some Latin American states something to do with its losing of supporters? A throughout analysis of both, the Chinese economic and geopolitical reach as well as Latin American¡¦s own search for economic, political and ideological independence from US are the main explanatory for the changes observed in this triangular relationship. Nevertheless, a series of unorthodox foreign policy methods such as ¡¥Dollar Diplomacy¡¦ conditioned foreign aid, have also contributed to these changes.

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Abstract ¡§The industry is the basis of financial industry and the financial industry is the industrial backing¡¨. The industry and the finance should originally complement one another, interdependence. However, bilateral trade is very fast, but the bilateral financial cooperation is relatively slow. Until the financial tsunami and second time ¡§Jiang Chen Huiliou¡¨, bilateral finance cooperation warms day by day. There are many reasons affecting cross-strait finance corporations. Based on the literature review, this study divides the factors into the areas of the economy, the risk and the cooperation mechanism; and it chooses five cues of ¡§increase finance of the Taiwanese enterprises¡¨, ¡§promoting competency of financial industry¡¨, ¡§the political risk¡¨, ¡§the cooperation of financial supervision¡¨ and ¡§the communication of people¡¨ by conducting interviews with masters of financial industry, the official staffs and professors. With the research method of Social Judgment Theory, as the foundation design questionnaire, will treated financial staffs, local citizens and government staffs in order to examine whether disparate groups have different cognitions toward the five cues. Total questionnaire are 460, recycling 402 and the effective questionnaire are 256. Interviews with experts and the survey analysis result in the following findings: 1.All experts pay high attention on ¡§the political risk¡¨ and ¡§the cooperation of financial supervision¡¨ followed by ¡§increases finance of the Taiwanese enterprises¡¨, ¡§promotes competency of financial industry¡¨ and ¡§the communication of people¡¨. 2.In the average weights, all groups pay attention ¡§the political risk¡¨ followed by ¡§promoting competency of financial industry¡¨, ¡§the cooperation of financial supervision¡¨, ¡§the communication of people¡¨ and ¡§increases finance of the Taiwanese enterprises¡¨. 3.In the judgment functions, all groups have positive attitudes toward the three cues:¡¨ promoting competency of financial industry¡¨, ¡§the cooperation of financial supervision¡¨, ¡§and increases finance of the Taiwanese enterprises¡¨. On the cue of ¡§the communication of people¡¨ have positive attitude and U-curves. Finally, all groups have negative attitude toward ¡§the political risk¡¨. 4.There are statistical findings in T-test and ANOVA: (1)After T-test, there are significant differences in ¡§the political risk¡¨ for all groups and the rest of cues are insignificant. (2)There are significant differences in ¡§increases finance of the Taiwanese enterprises¡¨, ¡§the cooperation of financial supervision¡¨ and ¡§the communication of people¡¨ among different groups of area. The rest of cues are insignificant among the groups of different area. (3)There are significant in ¡§increases finance of the Taiwanese enterprises¡¨ and ¡§promoting competency of financial industry¡¨ among the groups of different decades. The groups of different work experience have significant in ¡§the cooperation of financial supervision¡¨.

Tracing the history back to the 17th century, Taiwan had already started trade with other countries then due to excellent location and convenient marine transportation in the oceans. Such great qualifications stress Taiwan's importance in the international regime. This thesis includes 6 chapters. Besides the introduction in Chapter 1, Chapter 2 is the description of data sources and gives a picture of the then background. Chapter 3 describes the importance of China's trade market from Taiwan's point of view. This chapter covers Taiwan's trade dependence, export dependence and import dependence on China. Also exports-imports ratio of Taiwan's trade with China is also addressed. It displays the rise and fall of China's share of Taiwan's exports, imports or total trade volume. When Taiwan just opened its ports in 1860, China was Taiwan's most important export market. However, the volume of Taiwan's exports to China shrank dramatically in 1902 during Japanese colonial rule and Taiwan's main export markets switched from China to Japan. After the recovery of Taiwan, China and Taiwan maintained a close trade relationship under the Nationalist Government administration. After then, the two sides were separate for almost 40 years. When both of them opened to each other, Taiwan's exports to China have multiplied. China became Taiwan's largest export market in 2002. As for Taiwan's imports from China, it hardly fluctuated. Even in 2005, China's share of Taiwan's imports was still only around 10%. Chapter 4 and 5 address the changes in the trade commodities between China and Taiwan. They display the rise and fall of the trade items and following the description give a general picture of that after 1988. Tea and sugar covered over 90% of Taiwan's exports in late 19th century. The main export market was China. In Japanese colonial rule, sugar and rice was the most important goods. They occupied almost 70% percent of Taiwan's exports and the export destination was Japan. Other export goods such as sub-agricultural products, fishery products, textile products and industrial products were not as important as tea, sugar and rice. In Chapter 4, changes of Taiwan's economic structure were also discussed. As for the imports, agricultural products, fertilizer, industrial products, textile products and other daily living products accounted for around 40%~50% of the total imports. The import goods are more various than export goods. In the last section of Chapter 5, policy evolution of the two sides is also addressed. Chapter 6 is the conclusion of the tables and figures. Future perspectives are also given in this part.

Economic and trade exchanges have become more and more frequent between China and Taiwan in recent years. After decades of confrontation, it is finally evident that a tighter ice-breaking relationship exists now between the two governments reinforced by an inseparable historical relationship between the two peoples. Accordingly, both governments have established responsible organizations - the Mainland Affairs Council and the Association for Relations Across the Taiwan Straits ¡V to coordinate and solve the demands of the people. As a result of positive changes in policy, one of the main expected benefits amongst more commercial opportunities are the cross-strait direct flights. In recent years, difficult times have hit Taiwan's airline industry coming initially from a highly competitive domestic airline environment, followed by the establishment of the High-Speed Rail system and further dragged down from the Financial Crisis. The result was a reduction in market share and revenues far below the levels in its boom years forcing players to reduce the number of flights and routes to various parts within Taiwan and shutdown of one of the major domestic airlines. However, after the announcement and release of the new cross-strait direct-flight policy, Taiwan's airline industry is expected to recover from this depression and come to life. Nevertheless, the most significant issue is how the Taiwanese airlines will implement their marketing strategies to establish a strong position for themselves within the Taiwan market. Therefore, this study aims Therefore, this study aims to use a case study approach to analyze cross-strait direct-flight strategies, and it is hoped that this research can be used as a reference for airlines to establish their strategic planning and an appropriate business model for the future. The process and abstract of this research are as follows: 1) Gain a clear understanding of direct-flight policy and analyze the current status of the airlines industry 2) Analyze market potential and business opportunities for the airline industry arising from the direct-flight policy 3) Evaluate prevailing growth strategies for the airline industry moving forward 4) Case Study of China Airlines: Operating Performance and Industry Environmental Analysis 5) Study and provide recommendations on cross-strait direct-flight strategies for China Airlines

This paper analyzes Taiwan’s cross-Strait trade regimes from 1987 to 2006. The situation across Taiwan Strait has changed remarkably since 1987 when the Kuomingtang government lifted martial law and allowed Taiwanese people to enter to the People’s Republic of China. By now it is estimated that Taiwanese businessmen have invested more than US$ 100 billion in mainland China. China has become Taiwan’s largest trading partner notwithstanding the government’s restrictions. The laws and regulations have changed since 1987, too. There are many players that participate in the decision making process and implementation of policies in Taipei. This paper explains the factors that have lead to current situation and explains why there is a big gap between official policies and real volume in terms of investment and trade. These factors include different players of the game (e.g. leadership, political parties, organizations, and businessmen) as well as broader trends (i.e. democratization, globalization, and vertical disintegration.) Key words: Cross-Strait relations, Taiwanese investment and trading.

Ever since the formation of the Democratic Progressive Party in 1986, the party campaigned on Taiwanese nationalism and de jure independence. It was the party in Taiwan known for its unwavering stance in the “One China Policy”: it recognizes itself as the sole legitimate China. In light of the 2016 presidential elections, the DPP lead by Tsai Ing-Wen changed their usual secessionist rhetoric towards China to one that is much more moderate in stance. Tsai Ing-Wen has pledged to “maintain the cross-strait status quo”, a sharp contrast in opinion for the party. How can this change be explained? Is the Democratic Progressive Party of Taiwan self-regulating its language? What is the DPP self-regulating in response to? This study will look at whether the pressure is coming internally from the constituency or externally from China's military and economic pressure.

With the recent signing of an economic cooperation pact between Taiwan and China, crossstrait relations have entered a new era that could eventually make rapprochement a peaceful process. The Economic Cooperation Framework Agreement (ECFA), which is a free trade agreement in substance if not in name, is initially aimed at normalizing cross-strait economic relations, though it could further raise the issue of a possible freeze on U.S. arms sales to Taiwan. After all, if Taipei and Beijing are actively working on burying the hatchet, should the United States change its long-standing policy of providing weapons to Taiwan? Recall that the U.S. government’s decision to sell more than US$6 billion worth of military equipment to Taiwan earlier this year set off furious reprisals from Chinese authorities who summoned the U.S. ambassador and defense attaché in China and threatened to punish U.S. companies that make and sell weapons to Taiwan.